DIGITAL MOBILE BILLBOARDS

Transcription

1 MEDIA KIT 2017

2 DIGITAL MOBILE BILLBOARDS

3 BENEFITS 3 sided Digital Mobile Billboards Multimedia screens with unprecedented flexibility to present anything digital Real-time remote access and internet connectivity 3 Screens - 4.8m wide x 2.4m high sides (can be raised up 2.5m) plus rear 1.2m wide x 1.9m high GPS tracking and reporting DIGITAL MOBILE BILLBOARDS

4 MOBILE BILLBOARDS

5 BENEFITS High cut-through with visibility from 3 sides up to 70 metres Backlit and audio Signs 6m wide x 3m high plus rear 2m wide x 3m high GPS tracking and reporting MOBILE BILLBOARDS

6 DIGITAL AD TRAILERS

7 BENEFITS Singled sided Digital Ad Trailers Full colour video Screens for on-site advertising Screen m wide x 1.6m high P6 (higher definition) or P10 Screens available Screen can be raised up over 2m from the ground DIGITAL AD TRAILERS

8 RELOCATABLE BILLBOARDS

9 BENEFITS High cut-through, economically priced Temporary static billboards, where you want them Signs 6m wide x 3m high RELOCATABLE BILLBOARDS

10 BIKE BOARDS

11 BENEFITS Moving messages with zero emissions 3 sided for 360º impact Backlit and audio GPS tracking and reporting BIKE BOARDS

12 WALKING BOARDS

13 BENEFITS Take your message to point of sale Backlit signs on both sides Walkers can hand out brochures and samples GPS tracking and reporting WALKING BOARDS

14 NATIONAL COVERAGE

15 WHY RUNNING BOARDS? Hit your targets anywhere Extensive knowledge of high traffic areas, crowd pulling events & demographics Book a national campaign or target just one suburb, location or event No minimum booking period Book a day, weekend or consecutive weeks we work well with last minute opportunities Reliable Australia s largest provider of media that moves for over 25 years Flexible Unlimited flexibility from special builds, HD video, live broadcast or social media feeds Post campaign analysis Detailed reports with GPS data so you get full visibility of your campaign coverage

16 MARKET SEGMENTS Retail Property Public Awareness Events Concept Political Automotive Education Government

17 RETAIL ANACONDA, VIC Driving sales Anaconda wanted to promote three new stores and a sale promotion but there was no time for printing vinyl signs. No problem Running Boards delivered a Digital Mobile Billboard campaign that hit the target.

18 RETAIL UBER, VIC #UberIceCream What does a digital business do to attract new customers? It uses media that moves to promote its free ice cream offer if you set up a new account! UBER used a traditional Mobile Billboard with a vinyl sign to relaunch its #UberIceCream campaign in Melbourne s CBD.

19 RETAIL ACTIVATION Betta Home Living, NSW Leveraging Sponsorship Betta used Digital Screens to leverage their 2015 sponsorship deal with the Sydney Swans outside the ANZ Stadium. The Digital Screen showed short videos on how to "Be a Betta footballer" and engage more deeply with fans.

20 RETAIL EB Games, NSW and VIC Mad Monday EB Games used Running Boards to promote their Mad Monday 1 day only sale. Bike Boards and Walking Boards were the perfect formats to hit the lunch time crowds in Sydney and Melbourne CBDs.

21 RETAIL Audi, VIC 10 Day Sale This Digital Ad Trailer ensured that Audi Penfold hit their sales target. Running Boards created the digital content for this campaign and saved the client money!

22 RETAIL Pharmacy Max, VIC Maximum Exposure Pharmacy Max hit Melbourne's CBD to drive traffic to its new online store. 2 x Bike Boards and 1 x Mobile Billboard were layered together for maximum impact.

23 RETAIL Thank you Message to Richard Branson Thankyou developed a social media campaign to get its food products on Virgin flights. The campaign was kickstarted with a personal message to Richard Branson on a Digital Mobile Billboard. The stunt gained exposure of 800k+ on social media and generated huge media interest.

24 PROPERTY Central Equity, VIC Grand Opening Central Equity use Mobile Billboards at key times during their marketing program. The Mobile Billboards target potential buyers of new apartments in their central metro catchment areas.

25 RETAIL Heads Up, VIC Don t Let the Morning Spoil Your Night Chapel Street on a Saturday night is the perfect place to promote a new hangover cure. After dark activity, audio, flyers and product sampling this campaign for Heads Up was made for Bike Boards.

26 PUBLIC AWARENESS Australian Education Union, VIC TAFE Cuts-through AEU's campaign objective was to highlight the threats to TAFE courses. The Mobile Billboards visited TAFE colleges in rural and metro areas where they were used to lead rallies or as a backdrop for TV interviews and photo opportunities. The signs were reused on multiple occasions to provide cost effective advertising.

27 EVENTS ACDC, National Driving Ticket Sales ACDC used Mobile Billboards at key points in the marketing cycle to drive ticket sales. Mobiles Billboards were used in QLD, NSW, VIC and WA to target high traffic areas in CBDs and innermetro shopping strips.

28 CONCEPT The Block, VIC Wallpaper Never Stood Out So Much The Block used four of our Mobile Billboards to test contestants wallpapering skills. Each couple had to wallpaper their own image onto each Mobile Billboard. Then the Mobile Billboards hit the streets to get the message out there. We love doing something a bit different. This was a cracker.

29 POLITICAL Election Campaigns 79% Success Rate Running Boards provide multiple formats for political candidates to get their message out to the electorate. 79% of candidates who use Running Boards are successfully elected.

30 AUTOMOTIVE Eagers, QLD Revving-up Sales To launch the new Mitsubishi Outlander, Eagers used a Mobile Billboard over 18 consecutive days. The campaign saturated the target catchment areas to kick-start sales.

31 EDUCATION Curtin University, WA Cut-through the Uni Crowd Curtin Uni used a Mobile Billboard and Walking Boards to increase attendance at their Open Day. The Mobile Billboard gave large format cut-through. Three walkers engaged people with loads of oneon-one interactions.

32 GOVERNMENT TAC, VIC Stopping Traffic Running Boards targeted over 50,000 motorcyclists at the Australian MotoGP. Using clever creative, 180 real helmets were used to represent fatalities as part of the TAC's motorcycle safety campaign. The Mobile Billboard had strong cut through in an advertising free environment.

33 CONTACT US Mobile billboards have a 33% higher recall rate than static billboards. They are effective and affordable for advertisers and intriguing to customers. For ideas, proposals and quotes contact: Danny Chow Sales Director PHONE MOBILE danny@runningboards.com.au Lachlan Forbes Sales and Event Manager PHONE MOBILE lachlan@runningboards.com.au Daniel Joyce Sales Manager PHONE MOBILE daniel@runningboards.com.au