ATV.com is recognized as the #1 online destination for ATV enthusiasts.

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2 Site Overview ATV.com is recognized as the #1 online destination for ATV enthusiasts. ATV.com is the most visited source of ATV new model reviews, product information and industry news on the Internet. It is a proven performer for advertisers and it s the preferred shopping resource for serious riders who are looking for a professionally produced one-stop information source for the latest products and services. Outstanding Editorial Content and Shopping Resources New Vechicles OEM Specs for all makes and models Single and multi-vehicle reviews Dealer locater and price quote tools Daily industry news updates Pre-owned Vehicles Buy/Sell/Trade classifieds Archived reviews, photos and videos Product Buyer s Guides Community and Lifestyle Interactive trail maps and blogs Event & lifestyle articles Direct access to our ATV.com community network: RaptorForum.com TRX450R.org HondaForeman.com TeryxHQ.com RhinoTalk.net ProwlerTalk.net ATV-Forum.com Vendor directories for all major product categories Product reviews & how-to features

3 Audience Profile ATV.com has earned the trust and respect of serious enthusiasts and savvy consumers. Our ATV.com audience continues to grow at a rate of 50% every year, delivering the largest single pool of highly qualified buyers and purchase influencers to our advertising partners. Loyal Affluent Audience 300,000 visitors/month 75% are years old 63% have household incomes of $65K+/yr 81% are college grads / have some college education Passionate Active Shoppers 46% own two or more ATVs 46% own two or more ATVs 27% plan to buy an ATV in % will spend $1,500+ on modifications this year 59% own a truck or van

4 ATV.com Network Statistics The ATV.com Network consists of the industry s leading online magazine and seven of the most popular enthusiast communities. Together our properties form the largest professionally managed network of ATV sites on the Internet. Visitors/month Pageviews/month ATV.com Network 650,000 visitors/month ATV.com Network 8.6 million pageviews/month ATV.com 300,000 visitors/month ATV.com 3.6 million pageviews/month

5 Consumer Media Preferences Powersports enthusiasts prefer the Internet over magazines, radio and tv. Internet Magazine Radio TV PRODUCT REVIEWS 52% 20% POWERSPORTS INFORMATION RESEARCH TECHNOLOGY NEWS GENERAL NEWS 42% 9% 72% 53% 25% 1% SPORTS 23% 1% 8% 4% *Source: comscore Media Metrix Internet Consumer Survey

6 Consumer Media Preferences Powersports consumers use the Internet more than magazines to make purchase decisions. DISPLAY AT SHOWROOM 56% OEM WEB SITE 38% PAST EXPERIENCE 32% POWERSPORTS WEB SITE 30% FRIENDS / RELATIVES 28% DEALER PERSONNEL 27% OTHER RIDERS 26% MAGAZINE ARTICLE / GUIDE 25% PRODUCT BROCHURE 19% DISPLAY AT SHOW / RALLY OTHER 8% 7% Source: J.D. Power and Associates Competitive Information Survey

7 Why Advertise Online Superior ROI Our product Buyer s Guides routinely generate 10%+ click-thru rates for our advertisers. Digital media will likely prove the most resilient form of marketing in this economy we know the return on investment immediately, we know what works and what doesn t work. -Publicis Chairman-CEO Maurice Levy Maximum Reach Launched in 2007, ATV.com has grown at a rate of 50% a year to 300,000 visitors a month today. The Internet now reaches more adults each week than Magazines and Newspapers. - Interactive Advertising Bureau, November 2008 Market Trends Our major account advertisers are increasing online advertising spending budgets by decreasing their spending on less efficient print buys. U.S. online advertising will grow by 15% in 2009 to $29.4 billion. - Interactive Advertising Bureau, November 2008

8 Online Advertising Advantages You Need Print Limitations VerticalScope Delivers Increase Market Reach & Frequency Limited to readers per copy One impression per page read Reach: anyone with Internet access 24/7 Frequency: customizable placement and impression frequency Direct Response Target Marketing Must use another medium to respond Targeting and cost limited by distribution One Click for instant response Demographic and geographic targeting capability Superior ROI and Affordability Average CPM rates are 3x higher than online Usually $1000 s per issue CPM, monthly sponsorships and custom rate packages From as low as $100 per month Measurability and Reporting Difficult and expensive to track Results subject to interpretation Free instant custom results reports 100% accuracy and accountability Creative Flexibility Creative due weeks in advance, no changes allowed Creative limited to: print, bags, wrapper & inserts Creative due hours in advance, changes possible during campaign No limits to creative: multimedia, custom ads and custom promotions

9 Contact Us Contact us to learn more about how we can grow your business today. Phone Peter Street, Suite 700 Toronto, Ontario, M5V 2H1