AdLib Mediation. Mobile Ad Optimization Engine. June 12, Los Angeles, CA

Transcription

1 AdLib Mediation Mobile Ad Optimization Engine June 12, 2015 Los Angeles, CA

2 OUR SERVICES ABOUT US OUR THINKING 2

3 OUR SERVICES

4 AD MEDIATION Definition What is a basic Ad Mediation Platform? Ad Mediation is a technology that sends ad requests to multiple ad networks. AdLib enables the publisher to find the best available network to fill their ad requests. Publishers typically rank ad networks in order of preference. Our mediation platform tries the top ad network first, if the top doesn t fill based off of specific parameters, then it will go try to fill with the 2nd ad network and work it s way down until it has been filled. Reserve ads are cached, so no request goes unfilled. 4

5 WHY MEDIATION Why Why use Ad Mediation in general? Most mobile publishers have more ad spots than they can fill through one ad network or their direct sales team. To maximize fill rates and sell more of their inventory, most publishers work with multiple ad networks at the same time. Ad Networks performance can also vary for a given publisher, with some offering better fill rates in a particular geographic area or demographic than another. This means some ad networks will produce more revenue for a publisher than others. With ad mediation, the publisher can match the right ad networks to the right inventory and monetize more of their impressions. Mediation increases fill rates, maximizes ecpms, and helps the publisher generate the most revenue possible from every impression. This is an essential monetization solution for the publisher. 5

6 Mobile ad optimization engine.

7 OUR SERVICES Three Pronged Approach Unified Dashboard, Inventory Control, One SDK. Inventory Control Unified Dashboard One SDK AdLib--the Smart Mediation solution for the publisher. It s that simple; our software does the ad monetization work, allowing the developer do what they do best, develop great mobile content. 7

8 OUR SERVICES What we do AdLib is a smarter mobile ad mediation platform. AdLib functions as the developer s own ad optimization engine that learns from its own data & optimizes traffic to maximize ad revenue. Key advantage of AdLib Mediation is that it enables the developer to take full control of their own traffic without bias Pure Tool so developer can be confident that AdLib will not push its own ad supply over their own priorities Business model is 1:10 ad requests Every tenth ad request is assigned to AdLib for monetization in their closed network 8

9 OUR SERVICES Pure Ad Optimization Tool Adlib instantly gives the mobile app developer the ability to effectively mediate and optimize its own ad inventory by: Adding Direct Deals, Affiliate offers, and house ads Using 3rd party ad networks to "back-fill unused inventory Increasing fill rate and revenue up to 90% Monitoring ad inventory in Real Time Offering a unified Dashboard showing the entire picture 9

10 OUR SERVICES Whom We Focus On INDIE DEVELOPER APP STUDIOS Focus on the Indie developer that has traffic to monetize, without sacrificing it all to 3rd party ad networks. AdLib enables them to take control. If you re a publisher that manages yield for several games, apps, or building platforms, AdLib is the perfect solution to monetize in RealTime! COMPLETE CONTROL UNIFIED DASHBOARD One Dashboard to control all your mobile ad revenue. Your go-to solution to add, A/B Test 3rd party ad networks, and prioritize direct /affiliate ads! No longer are you dependent on a few ad networks to determine your ad revenue, you are in control of your own inventory and have access to 10-mobile ad networks! 10

11 AdLib mediation platform screenshots Simple. powerful. scalable.

12 PLATFORM SCREENSHOTS Easy Setup Wizard Campaign Set-Up Campaign Parameters 12

13 UNIFIED DASHBOARD Screenshots A/B Test 3rd Party Networks Real-Time Data 13

14 AdLib Simplified Diagram Hi gh ec est PM Ads l Fil te a R AdColon InMOBI y Appia Geo Target MMedia Device Targeting DirectAd Bes t CT ency Lat R 14

15 3rd PARTY AD NETWORKS AdLib Supported 15

16 OUR TECHNOLOGY What s the code Front End: Ruby on Rails is an open-source web framework that s optimized for programmers happiness and sustainable productivity. It lets you write beautiful code by favoring convention over configuration Back End: GO Lang is the latest, state-of-the-art software from Google. It is designed specifically to allow for ease in data crunching, resulting in the most sophisticated algorithms possible. 16

17 ABOUT US

18 ABOUT US OFFICES & PARTNERSHIPS 5 Lahore Chicago OFFICES WORLDWIDE New York San Francisco Los Angeles Years Employees Combined Experience 18

19 ABOUT US Our Vision Our vision is to be the #1 Mobile Ad Mediation Layer for mobile developers & publishers 19

20 ABOUT US President and CEO Mr. Haller is currently the General Manager of the HammerCat mobile game studio in Hollywood. Haller is the former Chairman of the Board of Kapitall, Inc., the newest online stock brokerage, where he was responsible for building out the platform and, in effect, gamifying Wall Street. L. Michael Haller President and CEO Haller entered the video game industry, after ten years representing Japan s Kodansha Ltd. s animation division. After licensing anime properties, such as AKIRA, to THQ, he joined the company as a Board Member and Senior VP. Haller s contribution was crucial in THQ s growth from a Nintendo-based handheld publisher to full 3D games for the new PlayStation. After eight years, Haller left to join Electronic Arts, where, as VP, GM and executive producer, he oversaw both Dreamworks Interactive and EA Japan. At Dreamworks, he managed the two best-selling MEDAL OF HONOR games, ALLIED ASSAULT and FRONTLINE 20

21 ABOUT US Chief Revenue Officer Mr. Brenes is an expert in the field of mobile advertising ecosystems, with an emphasis on ios/android/mobile Web platforms. He has been heavily involved in mobile publisher acquisitions for the purpose of growing a mobile publisher base from the ground up. Frank J. Brenes He is a key player in knowing the mobile developer/publisher landscape with an enormous developer network. Frank co-founded two mobile ad companies, and has over 300 mobile apps/widgets on both Android & ios. Chief Revenue Officer At his most recent venture he obtained Annual revenues of $23 Million as the Director of Publisher Acquisitions at LeadBolt Mobile Ad Network (SEPT 2010 to FEB 2013), and help build a network publisher base of over 65,000 Publishers with over 140K Ad Network Apps. 21

22 ABOUT US Chief Technical Officer Mr. Kreiker is the co-founder and Chief Technology Officer of the latest online investment platform, Kapitall, the recipient of many awards for design and innovation. At Kapitall, he managed all product development from specification to design and implementation. Prior to Kapitall, Mr. Kreiker worked at Bloomberg LLP as a Project Manager and Technical Lead in the Research & Development group in New York City. Serge Kreiker Chief Technical Officer He also served as a research assistant in the Artificial Intelligence Department of the French National; Research Lab (CRNS), and as Application Developer/Programmer Analyst in the e-business Department at Computer Science Corporation. 22

23 ABOUT US VP of Advertiser Relations & Business Development Mrs. Hathaway has been providing financial consulting and business strategic planning, as well as licensing for the digital entertainment industry for over 15 years. Along with Michael Haller, as part of the development team of start up HammerCat Studios, she supports the operations of the company, as well as assisting in business development efforts, and targeting mobile game advertisers as part of the app optimization strategy. Tami Hathaway Head of Business Development Prior to joining HammerCat Studios, Hathaway headed the business development efforts for one of the first in-game advertising companies, IGA Worldwide, Inc. She also was head of licensing efforts for the global game publisher, Sammy/SEGA Corporation. Previously, she served as Head of Finance for Electronic Arts, Los Angeles Studio, and the Walt Disney Company. 23

24 ABOUT US Our leadership philosophy Never doubt that a small group of thoughtful, concerned, everyday-people can change the world. Frank Brenes Chief Revenue Officer 24

25 Powerful Insightful Research OUR THINKING

26 OUR THINKING Latest Research Article Mobile ad mediation is emerging as a powerful tool for the right publishers According to Gigaom research, mediation is the prefered tool for publishers. They believe that the right mediation tool can help boost ad revenues and optimize fill rates in markets around the world. Mediation-based systems send an ad request to the top network based on priority, moving down the list until the request is filled. Ads are placed on the publisher s priorities to maximize ad fill rates, thus increasing revenue. 26

27 OUR THINKING News and Trends Our new research shows dramatic rise of smartphones OTHER 4% UTILITIES 8% ENTERTAINMENT 10% 3.8 BILLION smartphones expected worldwide in 2015 USAGE BREAKDOWN Smartphone Age Distribution % % % % 55+ 8% SOCIAL NETWORKING 28% GAMES 50% 27

28 TIMELINE Future Steps Admin role suite Beta Product Launch Full-scale Production Run Q3 Q4 Q1-Q2 BE TA 2015 beta testing and data collection $ raise funds for launch extra functions launch & manpower 28

29 REVENUE FORECAST 3- Year Forecast 29

30 THANK YOU

31 CONTACT US stay in touch FACEBOOK facebook.com/adlibmediation GOOGLE+ plus.google.com/adlibmediation LINKEDIN linkedin.com/adlibmediation GMAIL frank_mobi28 TWITTER twitter.com/adlibmediation 31

32 CONTACT US our headquarters 2233 Honolulu Ave #304 Montrose, CA, tel fax info@adlibmediation.com 32