ON-BOARDING PACKAGE. TCAGamesNetwork.com. powered by

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1 ON-BOARDING PACKAGE

2 one Welcome we re thrilled to have you as a partner! Our entire team is fully dedicated to help you get the most value from your new games TCA Games Network. This document is a great starting point and details proven best practices for optimizing the monetization and user acquisition of your new games platform. We re here for you; should you have any questions or need a bit more information please feel free to reach out to your dedicated Account Manager. Highlighted Best Practices: SHORT TERM 1 / Custom Promotions 2 / Social Media 3 / Public Relations 4 / Traditional Media 5 / Online Ad Campaigns 6 / LONG TERM 7 / Utilize Your Navigation Bar 8 / Remnant Ads 9 / Fill Space In Your Sidebars 10 / SEO

3 two Custom Promotions TCA Games Network can provide high-quality art assets of all our games, enabling you to easily create your own customized marketing images and use them to promote your games across your site. AOL UK made great use of a custom promotion in the 5th spot of their homepage carousel during Mother s Day, when they promoted their reskinned Mom Jongg game. The result? They saw a 136% increase in gameplays without negatively affecting plays for other games on their site! Any promotional image can be obtained from your Account Manager within 1-2 business days. 136 % increase in gameplays without negatively affecting plays for other games on

4 three Social Media Social media is one of the best and easiest ways for businesses to communicate with their users. We strongly recommend using this promotional channel due to its broad reach, ease of implementation, and effectiveness in driving traffic. One partner, CafeMom, receives over 54% of their inbound game traffic from social media! Promotion through social channels also helps you keep your users engaged, especially by incentivizing participation. Promoting on Facebook can also confer the additional benefit of helping to increase your followers Affinity Score with your brand, which in turn increases your posts visibility in the future. Adding an App tab on your Facebook Page can be a great way to offer games and fun quizzes to your Facebook fans. Your Partnership Development Manager can help you coordinate an effective joint social media strategy, just ask! 54+ % of CafeMom s inbound game traffic that comes from social media

5 four Public Relations Another great way to create awareness about your new Games Network is through coordinated PR efforts with TCA Games Network. We are happy to partner with you to send out joint press releases and conduct media outreach. Traditional Media You know your users best, and the most effective ways to reach out to them. For some partners, it might be beneficial to use traditional channels like television, radio or print. TCA Games Network regularly promotes new Games Network partners through our own PR campaigns when applicable. We highly recommend working with us on a joint PR campaign to increase visibility and maximize the monetization of your Games Network. With the right approach, leveraging these channels to tell your users about your Games Network can be among your most successful campaigns. We re happy to provide examples and work with you on your campaign, simply ask your Account Manager!

6 five Online Ad Campaigns In just a matter of moments you can create tailored CPC advertising campaigns targeting the users you value most. With Google Adwords and/or the Yahoo Bing Network you can create dynamically-generated ads to push keywords you re not currently ranking in crossword, Sudoku, free games, etc. to instantly drive traffic and, where applicable, new user registration. In fact, AARP pushes tens of thousands of game sessions every month through their CPC campaigns! Number of game sessions AARP drives each month through CPC 10,000

7 six Your users love hearing about new features you have in store for them. If you re already running regular campaigns, creating an about your new games is a great and easy promotional tactic that s sure to drive traffic to your games platform. Whether you re looking to create your own promotional from scratch, leverage our art assets, or have our team create it on your behalf free of charge we re here to help! Simply reach out to your Partnership Development Manager and we ll get you headed in the right direction. Utilize Your Navigation Bar Your top navigation bar is a ubiquitous, highly visible area of your site. It garners among the most clicks of any link on a given page and, depending on the design of your site, can remain a persistent element across every page. Promoting an Games platform on a site s top navigation bar has been enormously successful for all our partners. Adding a NEW tag shortly after the launch is also a good way to attract users eyes and clicks to the new section. When AARP moved Games to the visible end section of their front page menu, they saw a 45% increase in the number of Games Network users! 45 % increase in number of AARP s Games Network users

8 seven Remnant Ads Problem: you have a shortage of ad inventory. Solution: use unsold ad placements to advertise your games. The Washington Post has used ads like this to drive over 600,000 game sessions. Remnant ads let you leverage your ad slots to drive high value traffic to TCA Games Network where you ll be able to keep them on your site longer, which in turn means more ad impressions and engagement! We can provide you with all the high-quality art assets you need, just ask your Account Manager. 600K Number of game sessions driven from remnant ads on washingtonpost.com

9 eight Fill Space in Your Sidebars Your site s sidebars are an important structural element of the page s layout, like the navigation bar. But unlike the navigation bar, the sidebars can change content contextually based on the kind of page (front page, news article, etc.) as well as the content of that page. The Washington Post uses an unobtrusive element in their sidebar to advertise particular games on their article pages. Even more interesting, these links actually open the game on the page! This allows them to serve pre-roll ads to users who might otherwise not find their way to your games platform.

10 nine SEO Organic search traffic provides a consistent flow of traffic at essentially no cost. It does not require you to alter your front page or run paid advertisements. And it works: the Los Angeles Times receives over 42% of their game traffic from organic search. Other partners like the AARP and Washington Post have also had great success in optimizing for organic search. Your Account Manager will be happy to assist in sharing our on-page SEO best practices, including optimal page naming, category tagging, and proper header tags. 42+ % of game traffic on latimes.com driven from organic search