1. Objective. Max. 2 Slides

Transcription

1 1. Objective Max. 2 Slides

2 Creating a buzz: tools for social media content EUscreenXL team: Willemien Sanders (UU) Mariana Salgado (Aalto) & Daniel Ockeloen (Noterik) Vilnius

3 Today s workshop 1. What is the Publication Builder and why are we making it? Daniel Ockeloen - 3min 2. Update on the building of tools - Daniel Ockeloen - 15min 3. Task 1: Creating teasers - 30min 4. Task 2: Creating memes - 40min

4 What is the Publication Builder? This is how we call a collection of tools for publishing EUscreen materials, including the alternative for the exhibitions builder. They include tools for attracting attention through social media, such as teasers or memes. They also include tools for the creative re-use of content within the EUscreen portal. We have formed a small group (UU, Noterik and Aalto) and we are working on defining and developing these tools. Information is in Google drive: WP3-> publication builder

5 Update on the publication builder After several meetings with stakeholders, we started work in Feb. The first beta for internal use is expected in Summer Release for general public Sept/Oct. Available in the next update should be: The login system for myeuscreen users Users own database of collections to work from Bookmarking Different types of publication builders Collaboration tools Publishing strategies

6 Login will be activated again, compatible with preview tool

7 Private database under MyEuscreen with search

8 Bookmarking for later use in building/sharing

9 Anywhere on the portal you can gather content

10 You can add collections for publications

11 Next steps Define the collaboration tools for several publication types: Current teasers Meme teasers Animated gif teasers News items Top5 / Top10 Argument-comparison pointing to content content-pages Implement these basic types for the release for the general public Define publication strategies (social media, homepage, View Journal )

12 Tools within publication tools List of tools for different publication builder

13 Layout example

14 Manual enrichment

15 Rethink exhibitions for mobile devices

16 Why are we doing this workshop? - To familiarize you with the teaser so that you can use it in the future to advertise your content; - To create a dataset of examples which you will have ready for use for different occasions or in relation to different international festivities; - To give feedback on the tools we are developing by making use of them.

17 Task 1: Create a teaser What is a teaser? A picture + text for social media channels. It is a way to generate attention towards EUscreen.

18 Task 1: Create a teaser Video: how to create a teaser?

19 Task 1: Create a teaser Topics Spring is coming Fathers and mothers day Easter Festival season Labour day April fool s day Elections Summer Holidays Tour de France

20 Task 1: Create a teaser Now! - Make groups of two persons - Create a teaser that leads to a collection or to a video clip - Show the teaser. time: 20min

21 Task 1: Create a teaser Present the teasers to the others. Just 2 or 3 teams.

22 Task 2: Create a meme What is a meme? An idea that spreads rapidly online.

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24 Task 2: Create a meme 1. Ideas for topics 2. Instructions 3. Creating memes 4. Collecting your memes for future use

25 Task 2: Create a meme Topics Spring is coming Fathers and mothers day Peace and war Easter Festival season Labour day April fool s day Elections Summer Holidays Tour de France Think in memes that sparkle curiosity towards a video clip or a collection.

26 Task 2: Create a meme Remember: 1. Get people interested 2. Make them curious 3. Use humour 4. Use different strategies to inspire yourself: songs, jokes, film quotes

27 Task 2: Create a meme

28 Task 2: Create a meme How to create a meme? 1. Create an image / still (screenshot) 2. Go to 3. Upload your image 4. Add text 5. Save your image, your meme and url of the EUscreen video and send it Willemien w.sanders@uu.nl

29 Task 2: Collecting your memes Collect: - your memes - the images in jpg - the url of the EUscreen video - the texts - send it to: w.sanders@uu.nl Dear W: Here is my meme. Url: id=eus_b17022a8914b4713bba9c8b Text: I am sure I left him here The jpg is attached

30 Task 2: Presentations

31 More information, questions, ideas: Thanks!