ONLINE RATE CARD 2018

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Bernice Dawson
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1 ONLINE RATE CARD Page 01

2 ONLINE PROFILE Since 2015, MEININGER ONLINE has shown concentrated expertise: All the publications are united in an Internet presence, yet present themselves individually on their editorial page. Cutting-edge releases from various aspects of the wine and beverage industry are accompanied by tastings and results of our (inter) national competitions. Qualified contacts are reached by the MEININGER B2B newsletter and other themed newsletters. The ever-growing social reach of the MEININGER social media channels is an additional communication path for editorial issues and promotions. ONLINE RATE CARD 2018 Page 02

3 CONTENTS 04 User data 05 Online 07 Newsletter 09 Jobs 10 Advertorials 11 App 12 Publisher s Details All information can be accessed online: Page 03

www.meininger.de USER DATA www.meininger.de USER DATA ONLINE * Visits: 92.

500 Target group: decision-makers & specialists SOCIAL MEDIA Facebook: 2.

4 USER DATA USER DATA ONLINE * Visits: Unique Users: Page Impressions: NEWSLETTER Subscribers: Target group: decision-makers & specialists SOCIAL MEDIA Facebook: Likes Ø User range: * Average monthly values: January - June Current reports are available on request. Page 04

5 ONLINE ADVERTISING Powerful and effective advertising due to editorial content FULL BANNER FULL BANNER CONTENT AD MEDIUM RECTANGLE FULL BANNER Prominent position at the top of the page CONTENT AD Directly under the news MEDIUM RECTANGLE Between the themed blocks on every page Page 05

6 ONLINE ADVERTISING Powerful and effective advertising due to editorial content FULL BANNER CONTENT AD MEDIUM RECTANGLE Prominent position at the top of the page 468 x 60 px 4 weeks: EUR Directly under the news and articles 600 x 150 px 4 weeks: 850 EUR Between the themed blocks on every page 300 x 250 px 4 weeks: 750 EUR Your online ad will appear on on the frontpage, in the tasting area, job market and all the other pages, except for the specific editorial sites. For these, other conditions apply (see the specific rate cards). Maximum in a three-way rotation. Data delivery gif, jpg, swf (flash); ad tags possible static or animated file size: max. 50 kb Specify link URL with https Upload data at: For questions, simply send us an to: online@meininger.de CONTENT AD has the same format, both on the website and in the newsletter. Book parallel in both channels at a discounted price. Page 06

7 NEWSLETTER ADVERTISING Reach the decision-makers and specialists with the latest sector news MEDIUM RECTANGLE SMALL MEDIUM RECTANGLE SMALL MEDIUM RECTANGLE SMALL MEDIUM RECTANGLE SMALL CONTENT AD MEDIUM RECTANGLE SMALL CONTENT AD CONTENT AD Between the news content and job teasers MEDIUM RECTANGLE SMALL On the right next to the top news (only visible on the web, not mobile) TEXT DISPLAY TEXT-TYPE AD In a news format Page 07

8 NEWSLETTER ADVERTISING Reach the decision-makers and specialists with the latest sector news CONTENT AD Between the news content 600 x 150 px 4 weeks: 800 EUR 1 quarter: EUR MEDIUM RECTANGLE SMALL On the right next to the top news 150 x 125 px 4 weeks: 500 EUR 1 quarter: EUR TEXT-TYPE AD In a news format 200 characters (including spaces) 4 weeks: 250 EUR 1 quarter: 600 EUR The MEININGER B2B newsletter is sent to 26,000 recipients between once to several times a week. Use this effective marketing channel for your advertising campaigns and catch the attention of decision-makers, and those who take part in making decisions, from production, trade and gastronomy. Data delivery jpg, gif * specify link URL with https data size: max. 50 kb Upload data at: For questions, simply send us an to: online@meininger.de Other specific themed newsletters and information at: * Notice on GIF delivery: Some mail servers block animations and only show the first frame (picture). Our recommendation: Give the design of your first frame (picture) as much impact as possible. Page 08

9 JOBS In the MEININGER ONLINE job market, you will find regular updates on job vacancies and opportunities for professionals and executives, as well as expert support in the wine and beverage industry. BASIC AD Detailed description text Company logo PDF Highlighted presentation Additional promotion on Facebook Teased in the newsletter 4 weeks: 850 EUR CIPHER AD Replies to keyed ads will be redirected Contact details are not made public Detailed description text PDF Highlighted presentation Additional promotion on Facebook Teased in the newsletter 4 weeks: 850 EUR FREE AD Text with 350 characters (including spaces) 2 weeks: free An extension of the booking period is possible upon request. Benefit twice: As of 1/4 page display size in the printed edition, your advertisement will also appear online! Upload data at: Further information at: BENEFIT TWICE by placing print + online! Page 09

10 ADVERTORIALS ADVERTORIALS The editorial advertorial can optimally convey a variety of product information. The visitor/reader sees your message - marked as an advertorial - within the editorial environment. TOP NEWS NEWS Additional promotion on Facebook and twitter characters (including spaces) Term: permanently online (or until revoked) Book online at NEWS ADVERTORIAL NEWS ADVERTORIALS Your image driver online Full Service You just deliver the basic information (raw text, images). Text and image processing, as well as the layout, is realised by the editorial and graphics office. The co-ordination and release follow upon agreement EUR Self Service You deliver the complete content in text and images. Publication takes place via our online department EUR Book an advertisement at the same time, thus directing your potential customers directly to the advertorial. (Banner linked to advertorial) Benefit twice here: Combination deals in print + online are available. Page 10

Google Play Store and are compatible as a browser app and with any mobile device.

11 APPS Have the MEININGER Magazines on hand - always and everywhere THE MEININGER & WBI APPS The MEININGER apps are available in the App Store, Google Play Store and are compatible as a browser app and with any mobile device. If you have booked a print advertisement in one of our magazines, you can offer your potential customers added value by enriching the display in the multimedia display app. The apps offer you the following options for your advertisement: Links: URL to a website or a YouTube video Images: jpg, png, 72 dpi, resolution 1536 x 2048 px Links to Google Maps: Complete address Audio files: mp3 Formatted texts: characters (including spaces), doc/docx s: address Term: permanently online Requirement: The booking of an advertisement in a printed edition. 100 EUR per link More informations about our MEININGER Apps: Page 11

12 PUBLISHER S DETAILS PUBLISHER MEININGER VERLAG GmbH Maximilianstr D Neustadt Tel: +49 (0) online@meininger.de BANK DETAILS Sparkasse Rhein-Haardt Account number: , BLZ IBAN: DE BIC: MALA DE 51DKH TERMS OF PAYMENT Payable without deduction. 2 % discount for repayment or payment by direct debit. All prices include VAT. Terms and conditions: DIRECTOR OF ADVERTISING SALES Ralf Clemens clemens@meininger.de Tel: +49 (0) ALTERNATE DIRECTOR OF ADVERTISING SALES Jutta Huhn huhn@meininger.de Tel.: +49 (0) SECRETARIAT Silke Geiger geiger@meininger.de Tel. +49 (0) MEDIA CONSULTANT Jörg Sievers sievers@meininger.de Tel.: +49 (0) MEDIA CONSULTANT Susanne Kleber kleber@meininger.de Tel: +49 (0) MEDIA CONSULTANT Sarah Wacker wacker@meininger.de Tel: +49 (0) MEDIA CONSULTANT Charlotte Balonier balonier@meininger.de Tel: +49 (0) PROCESSING TIME Please allow for a one-week lead time when booking and delivering the data. DISCOUNT & PAYMENT There is a 15 % agency commission when billing via a personnel consulting or advertising agency. DATA DELIVERY When sending larger quantities of data, we recommend the service. With the transmission of the files (text, image, sound), you confirm that all the files are free of third party rights and that these may be published for your commissioned advertisement. All information can be accessed online: Page 12

13 EXAMPLES ONLINE NEWSLETTER Page 13

14 EXAMPLES JOBS CLASSIFIEDS Page 14

15 EXAMPLES ADVERTORIALS PRODUCTS Veltins überrascht mit neuem Sortiment Page 15

16 EXAMPLES MEININGER APPS Page 16

17 ONLINE RATE CARD BANNER JOBS ADVERTORIALS NEWSLETTER MEININGER APPS Page 17

ONLINE RATE CARD 2019

ONLINE RATE CARD 2019 www.meininger.de The news and insight portal for the wine and beverage industry. Page 01 www.meininger.de ONLINE The news and insight portal for the wine and beverage industry PROFILE