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3 OEI Media Company Introduction Since its establishment in 2008, OEI Media has become one of the pioneering companies focusing on Chinese media solutions and marketing strategies. Starting with hosting concerts and major events in its early stage, OEI Media has successfully laid a solid foundation for itself in the Australian-Chinese media industry. In 2011, OEI Media became the official agency of Sina Weibo in Oceania, which was a big step forward for Chinese social media in the Australia market. With increasing brand awareness and number of loyal clients, OEI Media has developed its business in a wider range of areas in order to provide clients with better services, including PR, advertising, commercial filming, and event planning. OEI Media has acquired precious experience and a portfolio of successful case studies which are perfect demonstrations of how we have built brands. OEI Media aims to assist Australian businesses to enter the massive Chinese market as well as bring great Chinese brands to Australia. It is the promise of OEI Media to all our clients to be innovative and practical. 03

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5 OEI Media Company Introduction Part 1. Integrated Marketing and Branding Services Part 2. Advertising Part 3. Social Media Solutions Part 4. Event Planning and Management Part 5. Graphic Design 05

6 Part 1: Integrated Marketing and Branding Services In , Australia s bilateral trade volume with China hit AUD billion, making China Australia s most important trade partner. However, the differences in legislation, culture and habits have created a gap between the two countries. Integrated marketing and branding services are of utmost importance for brands and products to be accepted by the local market. (Figure 1) (Figure 1) 06

7 OEI Media has continued to utilise the best marketing solutions for thousands of clients. Attracted by our prior achievements, many famous Chinese brands like Taobao.com, Sichuan Airlines and Huawei have chosen us as their first choice to expand their market in Australia. Not only being a leading advertising agency in Australia, OEI Media also has extensive strategic networks in China and an experienced team with deep understanding of China market. Our reliable services have successfully and efficiently developed the Chinese market for various top Australian businesses in a variety of sectors, including Tourism Australia, RMIT, and Australia Post. OEI Media is always your best partner to take your business to next level by our complete, accurate and effective services. Legal Consulting Marketing Research Consumer Behaviour Analysis Positioning Localisation Strategy Planning Brand Image Management Campaign Execution Crisis PR Agency Management 07

8 Part 2. Advertising Advertising planning and execution is the key to the success of brand promotion in a digital age of media convergence. An excellent advertising plan can persuade consumers to switch their preferences, assisting enterprises in entering new markets and expanding market share effectively. After years of practicing in this industry, we have built an experienced team of strategic advertisement planning. The team members deeply understand the difference between the consumption cultures of China and Australia as well as their reading habits on social media. We can provide a unique advertising planning and effective execution, integrating marketing objectives, brand culture and customer segmentation. 1.Advertising Production Creative We are skilled in providing personalised and highly sharable promotion videos and commercials so as to achieve sales growth for our clients. We have a skilled copywriting team that aims to create the innovative, readable and sharable advertising messages, including the title, context, slogan and the highlights of promotion. Our copywriting services include: Weibo post Advertorial and other soft advertising articles Poster Script for corporate promotional video and commercial Copywriting 08

9 Visual design We provide a diverse graphic design services in the trendiest representation, allowing visual stimulus to cater to the target audiences aesthetic. Our services include: The homepage of the company s Weibo account and images in Weibo post design Online and offline poster design Corporate postcard design Outdoor digital image design We produce high-quality and sharable advertising videos that can make the message go viral. Our services include: Corporate promotional video shooting Short film producing Video Production 09

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11 2.Advertising Delivery Emotional Analysis Repost Hierarchy Channel selection We select the most cost-effective media channels including social media platforms, famous Chinese and Australian websites, print media and outdoor advertising. Gender Ratio Account Type Repost Attitude Backstage Data Strategy optimization We specialise in advertising delivery practice with multiple technical methods. We are experienced in monitoring and controlling the process of the advertising dissemination including the release time, target areas, and other effective elements, aiming to achieve the highest cost effectiveness for our clients. 11

12 12 Part 3. Social Media Solutions

13 Weibo (Official Agency in Oceania) WHAT IS Weibo? Weibo, as a hybrid of Twitter and Facebook, is one of the most popular microblogging websites in China, in use by well over 30% of Internet users, with a market penetration similar to the United States Twitter. As the official agency, we provide the most advanced and the most efficient Weibo marketing and advertising products. Weibo User Volume By the Q3 of 2016, Weibo has over 600 million registered users, 297 million monthly active users and 132 million daily active users. Weibo User Attributes Active Weibo users are balanced in terms of gender. 76% of users have completed tertiary education. Young users aged between 19 and 26 constitute approximately half (50.9%) of all Weibo users. Type 96% Primary education qualifications 8% 1% 3% Verified users Key active users Normal users Normal users occupy 96% of the whole active Weibo users Among the active Weibo users, gender ratio is relatively balanced. 76% of the Weibo users are highly educated. Secondary education qualification 16% Gender Tertiary education qualification 76% Male 50% Female 50% Education Level Source: Sina Weibo Data Centre 13

14 Weibo Corporate Verification Verification fee: USD GST / Account The verification fee for Australia and New Zealand will be updated every three months based on currency-exchange rates. Processing time: 7-10 working days 14

15 Weibo FansTalk Based on huge number of users, Fanstalk is the hottest feed advertising on Weibo. It is an efficient product for delivering the information about enterprises to appropriate fans and potential fans. Age Gender e.g. Shanghai, above 20-year-old, interested in the topic of Health & Beauty Location Social Interest accurately target potential customers according to their demographic features 15

16 THREE ADVANTAGES OF FANSTALK BROAD USER COVERAGE Convey your information to millions of Weibo users who could be your potential customers. ACCURATE TARGETING It helps you to pinpoint the target audience more accurately by filtering your audience by attributes such as age, location, interests etc. MULTI-DISSEMINATION It disseminates repeatedly after the first audience re-post, maximising the efficiency of the advertising. FANSTALK DISPLAY Fans - The promoted posts will appear near the top of user s news feed. Gender Age Label, Interest - Whether target audience are following your account or not, the posts will always appear on the spots on their screens that cannot be missed. - You will be able to choose an appropriate audience for your promoted posts based on their demographics, such as age, gender, location, and interests, etc. Region - The same promoted post only gets to be shown to the same person once within the promotion period, unless clients have special requests. 16

17 HOW TO USE FANSTALK OPTION ONE : ONE-STOP TAILORED PACKAGE If you need professional assistance from Weibo Australia s Creative Ads Team including content translation, art design, creative ideas etc., it is highly recommended that you choose one of our one-stop service packages from Section A. Let us save your time and work. SERVICES INCLUDE: - Developing professional Weibo marketing program - Top copywriting and art design team - Interaction among Australia Weibo KOL - Real-time monitoring to ensure Ad KPI - Feedback Report to provide promotional recommendations FansTalk One-stop Package Pricelist Price Impressions CPM Rate Duration $3,500+GST 230, $5,000+GST 400, $10,000+GST 1,000, $20,000+GST 2,500,

18 OPTION TWO: FANSTALK ADVERTISING PLATFORM BACKEND If you have your own marketing and editorial teams, you are welcome to set up your own advertising platform and recharge the service when you need it through us. Section B will show you how you can enjoy more freedom and control of your ads. ADVANTAGES - Accurate Targeting With FansTalk advertising platform backend, you will be able to accurately and actively customize your ads in order to target the right audience and get the most out of the ads. By filtering the age, gender, location, interest or any customized key words, you can send your brand s message to a specific group of users, even your competitor s followers. - Complete Control This new form of self-serviced advertising feature gives you complete control over your vital ads, and particularly its design, execution and reporting. Complete ownership of ads allows you to apply knowledge of the industry and manage the campaigns just as you want. - Speed Up The time it takes to get your campaign live will be significantly reduced as you are not going through a third party. FansTalk advertising platform back-end is available 24 hours a day, 7 days a week. - Analytics Upgrade Performance of ads can be easily tracked at the analytic center. Available data cover a variety of factors including impressions, engagements (shares, favorites, and clicks), new followers from the ad, CPM and CPE. This user-friendly feature allows you to easily evaluate the performance and test different ads. If the body of an ad remains unchanged, you can change the targeting options and bids at any time without approval from Weibo. - Painless Billings The self-service feature of Weibo advertising allows you to adjust your budget at any time. As the most popular micro-blogging site in China with over 500 million registered users, Weibo is able to promote your brands at a low-cost but in an effective way. Backend Package Pricelist Item Price Services Set-up AUD$5,000+GST 1. Setting up FansTalk backstage 2. Permanent customer service and support on FansTalk 3. 5,000 consumption points Recharge consumption points AUD$5,000+GST AUD$10,000+GST 10,000 consumption points 30,000 consumption points AUD$20,000+GST 70,000 consumption points 18

19 WeChat WHAT IS WECHAT WeChat was launched by Tencent in 2011, to provide instant messaging services and free applications on smart devices. By the first quarter of 2015, monthly active users reached 549 million, the user base covers more than 200 countries and 20 languages. In addition, the total number of WeChat public accounts is over 800 million, the number of mobile applications exceeding 85,000 and WeChat payment users reaching about 400 million. Public Platform Application WeChat public platform is a social media platform which was launched in 2012 for a series of multimedia activities of the platform, mainly with functions of real-time communication, messaging and material management. WeChat being based on the huge user base, individuals and businesses can use this platform to create WeChat Media Platform, fans mass texts, pictures and voice messages. OEI Media now provides a public platform application services to Australian companies. Our professional team works closely with WeChat China and regularly updates clients Wechat registration information to build a secure and reliable WeChat public platform for local businesses. 549 million active users Over 85,000 mobile application Cover over 200 countries 400 million WeChat pay users 19

20 WECHAT PROMOTION Service One: WeChat Account Management We provide professional Wechat account management service for your company. It increases your brand exposure and attracts new customers to your platforms on a daily basis. Services Include: Developing Professional Wechat Marketing Program Copywriting Art Design User-friendly WeChat Navigation Operational Report and Promotional Advice In the planning of Media We design and plan Professional art designs The navigation interface We provide detailed Platform, we create content based on a are aimed to ensure is exclusive to Wechat monthly report to review activities and develop database of reliable and an enjoyable reading in that it is personalised the performance of your content according to up-to-date information experience for readers. and designed in a user- account and generate the brand features and about the industry, so as friendly way based on suggestion for you to customer needs. to integrate resources customer needs. optimise the outcome of from multiple channels. using our service. Service Two: WeChat Public Platform Advertising We have built a self-media alliance that consists of a list of influential media public platforms for you to choose from. In order to maximise the advertising outcome, we only recommend the most popular influencers/key opinion leader accounts for you, meanwhile making sure they are the most appropriate accounts for your very target audience. 20

21 Part 4.Event Planning and management OEI media has rich experience in event planning, hosting activities and managing large projects. Our experienced team is familiar with all aspects involved in a successful event. Whether it is a business seminar, product launch or program filming, concert, or show, OEI is always providing our client and partners withs perfect one-stop strategies ranging from the initial proposal, event management to media exposure. Since our establishment, OEI media has held more than 50 large events and shows, including: 2008 Fish Leong Fans Meeting and Concert Melbourne 2010 JJ Lin World Tour Melbourne 2012 AmeiZing World Tour Live Melbourne 2014 the First Symposium on Chinese Social Media Marketing for Australian Businesses 2015 #PresidentXiToAU# online and offline campaign with Tourism Australia 2015 Zhejiang TV Running Man Volunteer Team Recruitment and Management 2016 The First Australia Daigou (Purchasing Agents) Conference 2016 Jiangsu TV Who s Still Standing Program Australia Exclusive Partner 21

22 PART 5.GRAPHIC DESIGN Prior to 2016, OEI MEDIA have partnered with more than 500 international companies/brands to create beautiful and engaging brand images and add visual coherence, consistency and structure to their everyday interaction with consumers. Whether you are looking to create a new brand, bring an existing brand to life or communicating a core marketing message, OEI MEDIA strives to deliver designs that meet your needs. By defining a brand s graphic vision, we craft innovative visual stories that attract the target audience and lay the basis for long term success. LOGO & VISUAL IDENTITY Logo design is essential to the success of business growth. We believe that brand identity isn t just a graphic. It must encompass company s core values and proudly represent the company across a vast array of mediums. Our Services include: Logo Design Logo Adjusting Mascot & ICON Design Vision Identity Development PRODUCT & PACKAGING As an extension of brand, our packaging will definitely provide consumers with everything they need to make informed decisions. Every packaging design and product branding project that we undertake not only draws attention, but also amplifies key messages and fuels recognition. Our Services include: Product & Packaging Design Merchandise Related Design (Image shown above is Indicative only) 22

23 WEB DESIGN OEI MEDIA specializes in providing one-stop, outstanding, stunning websites and advertising. By transforming digital insights into measurable web designs, we simplify user experiences and create meaningful digital brand strategy. Our Services include: Website Design Responsive Websites APP & HTML5 Design E-Commerce Website Design PRESS DESIGN From concept to delivery, graphic designers creativity and design is at the forefront of everything we do. We adopt innovative graphics mixed with intuitive and professional layouts so that the brochures and catalogs we create will turn readers into customers. Our Services include: Catalogs & Brochure Design Posters & Flyers Design Other Press Design LANDSCAPE AND INTERIOR DESIGN We help our consumers implement their face to face marketing program, providing smart design solutionand services with the highest level of quality and excellence. VIDEO PRODUCTION Our talented film makers produce high-end corporate videos and work alongside a digital development team with a focus on publishing our videos on websites, apps and social media. Our Services include: Exhibition/Event Planning & Design Office Planning & Design Our Services include: Online Marketing Videos Corporate Video Promotion Promotional Videos 23

24 Phone: (03) Address: Level 6, 552 Lonsdale Street. Melbourne VIC 3000 Website: