DAFTAR PUSTAKA. Ajzen, I. (1991), The Theory of Planned Behavior, Organizational Behavior and Human Decision Processes, No. 50, pp

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4 Richard, H., Andrew. R., and Victoria, C. (2011). "We're all connected: The power of the social media Ecosystem," Business Horizons, Vol. 54, issue 3, pp Schiffman, L. G. & Kanuk, L. L. (2010), Consumer behaviour: global edition. London: Pearson Higher Education. Sekaran, U. & Bougie R. (2010). Research Method for Business: A Skill Building Approach, New York: John Willey. Sekaran, U. (2003). Research Methods for Business, 4th ed. New York : John Wiley and Sons, Inc. Seock, Y. K and Bailey, L. R. (2008). The Influence of College Student s Shopping Orientations and Gender Differences on Online Information Searches and Purchase Behaviors, International Journal of Consumer Studies, Vol. 32, Issue 2, pp Shimp, T. A. (2010). Advertising, promotion, and other aspects of integrated marketing communications, Canada: Cengage Learning. Shrum, L. J., Lowrey, T. M., and Liu, Y. (2009). Emerging issues in advertising research," The SAGE Handbook of Media Processes and Effects, Thousand Oaks, CA: Sage Publications, pp Stuart, J. (2010). "New media: debunking the myths," Journal of Business Strategy, Vol. 31, issue 1, pp Sumarwan, U. (2003), Perilaku Konsumen: Teori dan Aplikasinya, Ghalia Indonesia, Jakarta. Tan, W. J., Kwek, C. L., and Li, L. (2013). The Antecedents of Effectiveness Interactive Advertising in the Social Media, International Business Research, Vol. 6, No. 3, pp Till, D. B., and Daniel, W. B. (2005). Recall and Persuasion, Does Creative Advertising Matter?, Journal of Advertising, Vol.34, No.3. Wolin, L., Korgaonkar, P., and Lund, D. (2002), Beliefs, attitudes, and behavior toward advertising, International Journal of Advertising, Vol. 21, No. 1, pp Yang, C. C. (1996), Interactive advertising and its effectiveness: An exploratory study, Advertising Research, Vol. 8, pp

5 Yoo, S., and Pena, J. (2011). Do Violent Video Games Impair The Effectiveness of In-Game Advertisements? The Impact of Gaming Environment on Brand Recall, Brand Attitude, and Purchase Intention, Cyberpsychology, Behavior, And Social Networking, Vol. 14, No. 7-8, pp

DAFTAR PUSTAKA. Amos, C., Holmes, G. & Strutton, D. (2008), Exploring the relationship between

DAFTAR PUSTAKA. Amos, C., Holmes, G. & Strutton, D. (2008), Exploring the relationship between DAFTAR PUSTAKA Amos, C., Holmes, G. & Strutton, D. (2008), Exploring the relationship between celebrity endorser effects and advertising effectiveness: a quantitative synthesis of effect size, International