FB Ads Sniper Complete Step By Step Blueprint On How To Make A Fortune From Facebook Ads. FB Ads Sniper

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1 FB Ads Sniper

2 All rights reserved - FB Ads is for personal use only. Copyright 2011 Imran Naseem All Rights Reserved. No part of this report may be altered in any form whatsoever, electronic or mechanical -- including photocopying, recording, or by any informational storage or retrieval system without express written, dated, and signed permission from Imran Naseem, the author. This report cannot be sold under any circumstances -- you have only personal rights to this product. Disclaimer and Legal Notices: This report is for informational purposes only and the author, his agents, heirs, and assignees do not accept any responsibilities for any liabilities, actual or alleged, resulting form the use of this information. This report is not professional advice. The author encourages the reader to seek advice from a professional where any reasonably prudent person would do so. While every reasonable attempt has been made to verify the information contained in this ebook, the author and his affiliates cannot assume any responsibility for errors, inaccuracies or omissions, including omissions in transmission or reproduction. Any references to people, events, organizations, or business entities are for educational and illustrative purposes only, and no intent to falsely characterize, recommend, disparage, or injure is intended or should be so construed. Any results stated or implied are consistent with general results, but this means results can and will vary. The author, his agents, and assigns, make no promises or guarantees, stated or implied. Individual results will vary and this work is supplied strictly on an at your own risk basis.

3 Welcome to FB Ads Sniper and thank you for purchasing this course. In this course I am going to show you step-by-step on how to profit from Facebook Ads. Facebook has grown over the last few years and is one of the most powerful brands online and offline. It is only a matter of time before Facebook takes over Google and becomes the leading social search engine of the decade. I would love to give you a history of Facebook but I hate covering my courses with fluff. The owner of Facebook Mark Zuckerberg created the entire site from a University dorm in Since then the site has grown and is now one of the only websites that most people use when they are online. Facebook is now worth billions and billions of dollars and is now the central hub for Advertisers and brands. In this guide I am going to show you how I profit from Facebook Ads every single day; promoting CPA offers, Affiliate offers, building a list and simply getting my brand across to as many people as possible. With over 500 million people registered on Facebook you would be a fool not to take advantage of this huge traffic. So without boring you further shall we begin?

4 Introduction: Facebook Advertising is proving to be very lucrative and one market that is growing every single day. The first thing I am going to do is give you a brief overview on Facebook Advertising. So for example, here is my Facebook profile and this is how my ads are shown. As you can see these Ads are shown on the right hand side. Even good old Frank Kern has decided to harness the power of Facebook advertising, and proudly display his crown!

5 Now let s take a look at the Facebook Adboard which can be found here at The ads on your Facebook profile adboard will be different to the one shown above. As you can see this snapshot shows you all the different ads on Facebook that are performing pretty well right now in terms of clickthrough rates.

6 When it comes to ads on Facebook you should notice that the following ads stand out from the above adboard. This ad stands out because of the amount of flesh or cleavage shown in the ad. Stats and research shows that the image amounts to at least 70% of an overall ad. More on image later in this course. This ad stands out because of the image and also the word Free can attract a lot of attention. The woman is beautiful and therefore, people can sometimes respond more to a pretty image. This is an example of a good Facebook ad because of the image and also the colour of the image. This ad stands out and the unusual image makes it appeal to people.

7 And here is a very poor ad! This ad is really POOR because it does not stand out, nor does it look visually appealing. I am going to be talking more about bad ads in this course and how you can avoid these. As you can see this ad does not look appealing, nor does it have all the right features to attract attention. This Advertiser is wasting a lot of money and is probably not bothered about getting the right traffic to his/her website. Remember, the ads that are shown on your Adboard are shown based on your interest. Each user sees different ads on their ad board. Before I get into the main meat of this guide I am firstly going to show you how to do your research before you go about creating your Facebook ad.

8 Most of these so called gurus who are selling you endless crap are not going to teach you everything like me. Why? Because I tell it like it is. And no there is no way on earth you can get Free Facebook Ads! In the next section I am going to show you a simple way to go about doing your research so you get a typical idea as to what is hot right now. Currently, it is Winter and it would be no point promoting summer related stuff until mid April. So the first thing you need to do is simply find the market and see what kind of things they are buying right now. So please flip over to the next section.

9 Finding a Profitable Market: Before you create your first Facebook ad and start promoting your offers the first thing you need to do is see what is hot right now. I use a number of different keyword research tools to get a broader understanding of this. The first thing I do is head over to Google Insights and see what type of products people are looking for online. For the purpose of keeping this simple I am going to do a search for the last 7 Days.

10 As you can see the Ipad 2 has been generating a lot of searches lately, mainly because it is going to be launching soon. Another search which is pretty high is for coffee machines. It is still winter and people want to keep warm. It only makes sense to purchase the right product, during the right season! The beauty of Google Insights is that it also allows us to see what searches are there for other categories. So for example, if I was to focus on the beauty and Personal care category and focus on UK searches then it gives me a pretty detailed insight as to the popular searches right now. As you can see products such as GHD and headphones are popular in the UK.

11 Google Insights is a brilliant tool because it gives you a fair idea as to what people are looking for right now and things they are looking to purchase. And here are the celebrities that are popular right now. As you can see Charlie Sheen has been featured in the news quite a lot lately. Once you have done your research into Google Insights the next thing to do is get an idea as to what kind of things people are purchasing at the moment. So the first thing I am going to do is head over to Google Keyword Selector Tool and see how many searches certain products are generating.

12 For example, I am going to type Whey Protein and here is what I get. As you can see there are just over 135,000 searches for Whey Protein. These are the exact searches. This means this product is popular and therefore, will generate a lot of interest online. A lot of young males will be searching for a product like this. If you are going to target the womens market on Facebook then you should ask yourself the question. What kind of things do women like to buy online? Women love shoes, make up and other beauty related products such as ghd hair straighteners!

13 For example, if we type in the keyword Ugg Boots on Google Keyword Selector tool we can see that there are just over 637,000 exact searches that is quarter of a million! Similarly, if we type in hair straighteners we get just over 33,100 results. This just shows you how HUGE the market is. The main markets to focus on when creating your Facebook ad are the big 3. Beauty Health & Fitness Dating

14 This means people want to look good, want to be healthy and want to be loved However, these markets are also very competitive so I am going to show you innovative methods in this course on how you can be a sniper and dominate your market. In the next section of this guide I am going to show you how to go about creating your first Facebook Ad. However, before I do that the first thing I am going to do is go through several different Affiliate Networks including CPA ones.

15 Different Affiliate Networks: There are a ton of different Affiliate networks to choose from. For this system to work well for you I would sign up to several different CPA Networks. All you need to do is do a search on Google and type CPA Networks there are hundreds of them. I recommend you join the following ones. (Good for Facebook ads) There are a ton of other CPA Networks out there too. One thing you should note is that you can use this system for ANY Affiliate network. So for example, if you want to promote Clickbank products or some product that has an Affiliate Network behind it then you can still profit from Facebook Ads. Commission Junction is the only CPA Affiliate Network I know that does not require you to be accepted to start promoting

16 their offers. All you need to do is fill out their registration form and you can then start promoting their offers. The great thing about Commission Junction offers is that they offer a wide variety of different offers. They tend to focus on mainstream physical high street products. For example, take a look at the dashboard below and you will see what I mean. As you can see CJ.com has lots of different categories you can choose from.

17 From Books to Shoes to Health related products and cosmetics there are a lot of different offers to choose from. For example, take a look at the image below. When a person clicks on this image and makes a purchase you get paid $12 for each purchase. Quite recently, I asked one of my Facebook FEMALE friends as to whether she has ever clicked on Facebook Ads. To my surprise she said yes and she then went on to say that she made a purchase because of the Facebook Ad! Now an offer like this is most likely to appeal to women because women are more responsive when it comes to online shopping. However, I am not saying that men will not do online shopping but if you are targeting women and putting out beauty related products in front of their eye balls then they are most likely to make a purchase.

18 In the next section I am going to be focusing on creating your first Facebook Ad and how to go about creating it. At this stage please make sure you are a member of several different Affiliate networks. There are a ton of them out there! You just need to find the right ones and start promoting them. The next section is important and crucial so make sure you are paying attention.

19 Creating Your Facebook Ad: The first thing you need to do when creating your first Facebook ad is to head over to There are a series of stages that you will need to complete for you to create your first ad. This involves Designing your Ad, Targeting and setting a campaign. The first stage I am going to focus on is designing an ad. For the purposes of this example section I am going to create a live ad for a Facebook Fanpage. It is entirely up to you as to where you would like to send traffic to Fanpage or external URL. Either way it does not matter where you send the traffic to. The first thing you should see is a screen like this (see below).

20 This is the section where you need to decide on what landing page you are going to promote. The first thing I am going to do is decide on the destination URL. I am going to send traffic to my Celebrity Fanpage which is located here at For the purposes of this example I am going to stick to Facebook Adverts as opposed to Sponsored Stories. Facebook gives you an option as to how you wish to promote your Facebook page. (More on Sponsored stories later).

21 As you can see I have used an image that is bound to stand out. When it comes to Facebook advertising the Image amounts to at least 70% of the ad it is the image that people notice the first before they click on something (More on the image later). The body title is also important. As you can see I have used a body title which is more or less pretty controversial.

22 The next thing to do is focus on the Targeting section of your ad. For this particular Fanpage I am going to target females aged between I am also going to target the whole of UK. Here is a tip. If you target a tight knit community of people and focus on a section of the population then it will be cheaper for you to run your ad. The next thing to do is look at the Likes & Interests and focus on targeting people based on what they like. So for example, as you can see I have typed all the different keywords females would like between the ages of

23 As you can see I have entered a wide variety of different interests many typical girls will fall under. According to Facebook there are just over 1.7 million females who fall under this category, in the whole of UK! So we are going to be targeting this section of Facebook. The next thing to do is focus on the campaigns and pricing. This part is very confusing for many people but you just need to play it easy. If I am going to be promoting a Facebook Fanpage I would experiment with the CPM model the reason being your ad will be shown based as impressions. If I was to promote an affiliate offer or direct traffic to a squeeze page then Cost Per Click (CPC) is the way to go (more on this later). It also works out pretty cheaper in the long-term. So I am going to start off promoting this page by setting a budget of just $ The next thing I am going to do is set a maximum bid of around $0.12 and see what happens.

24 The next thing to do is click Review Advert so you can see what ad you are about to create.

25 The next thing to do is Place Order and your ad should then go live. Here is an update on the ad after just 1 hour.

26 As you can see I have had just over 152 clicks with an Ad spend of just over $9.08. This has resulted in hundreds of Fans to my Fanpage in a short space of time. So far my ad has generated just over 154,222 impressions. This is powerful and shows that the ad image was highly effective. Initially I started with a bid of $0.12 and then changed it to $0.15 just to test to see what happens. You should notice that my Average cost Per Click is $0.06. So in theory I can reduce my bid to around $0.07 ;) My click through rate is pretty good too. If you can get your click through rate to around 0.1% then it is considered to be good. Anything less then this then you will definitely need to change your bidding. Here is a further update of the same ad 10 hours later.

27 As you can see I have generated 179 clicks as of now with an average CPC of just $ which is incredibly cheap! Remember when I said target tight nit groups? Well this is why you should do that because it works out cheaper in the long-term and that way you will not exhaust your clicks! This is the exact process I follow when directing traffic to a Fanpage always go for the CPM then you might want to change it to Cost Per Click. In the next section I am going to show you on how to create an ad for an external URL. So for example, if you are going to be promoting a CPA offer or an affiliate offer I am going to show you the exact process I follow.

28 Creating Ad for CPA Offer: In this section I am going to focus on a CPA or a Clickbank offer. For the purposes of this report I am going to promote a CPA offer. The first thing you need to do is look for a good CPA offer to promote. Now I would recommend you head over to and look for good quality CPA offers. Remember you need to be a member of at least several different CPA networks. The type of CPA Ads I usually target are fun type of ads such as Games, Sport or something that has a lot of buzz right now. Here are some cool CPA offers you could promote on Facebook.

29 Who would this CPA offer appeal to? Young men who like video games of course! The above offer requires a zip code and the word Free stands out. This is a perfect type of CPA offer we can promote on Facebook because social media and video games always go well together. Here is another CPA offer you might want to promote on Facebook. This is a trial CPA offer whereby people sign up for a trial offer product and you get paid anywhere between $40- $45.00 these kind of CPA offers can be very profitable in the long-term if you target the right audience.

30 This is not a CPA offer that is advertising a cigarette but this is an offer that is advertising an electronic cigarette. So many people want to stop smoking in this day and age and what better way to kick the habit by using a fake cigarette? Here is another CPA offer that I would promote on Facebook ads.

31 This CPA offer pays just over $30.00 for a trial offer. This kind of offer would appeal to a much older audience, perhaps between the ages of who would want to look younger. Anti-Ageing products have always been popular and people are spending millions and millions of dollars on these. I am now going to create a simply Facebook ad promoting a CPA offer. It is always best to promote Free Trial offers or something that would have the word Free in the ad. For example, Free Mac Make up is a good example. Even though CPA offers like these pay up to $1.20 for an submit it is still a great way to test and see which ads would get a lot of responses.

32 For the purposes of this example I am going to focus on a dating CPA offer. Dating CPA offers are very lucrative if you know how to promote them. However, they are also competitive. So the first thing I am going to do is look for a dating CPA offer to promote. Here is the offer I am going to promote (see below). This CPA offer is aimed at mainly males, aged between 35+. Targeting tight nit groups on Facebook is very profitable. This CPA offer also pays just over $3.20 for a simply profile creation on the homepage.

33 The first thing I am going to do is head over to and create this ad. As you can see I have used an amateur image of a female to attract attention. Images of females always go down well in terms of click through rates. Also notice the headline. It is asking a question. The next thing to do is focus on the Targeting aspect. This is very important and you should carefully target an audience you feel would click on this ad.

34 I am going to target all males based in the UK aged between The next thing I am going to do is focus on their Likes & Interests. So I am going to type in several keywords related to males who belong to this age group. As you can see I have typed in lots of different keywords in the Likes & Interests box. These likes and interests are all male related. For example, it is common that most males love football/soccer, love to play video games and like sexy girls.

35 According to Facebook there are just over 1 million people on Facebook who belong to this group! That is enough for me to create this ad. The next thing I am going to do is set up a budget for my ad. For this ad I am going to focus on CPM Cost Per Impressions. I know some people always recommend CPC but sometimes it can be a bit expensive and easily drain your budget. However, I am going to simply show you a CPM example for the purposes of this guide.

36 As you can see I have decided to set a budget of $20.00 per day. Now you should notice that Facebook has a special tool called Suggested Bid. This feature recommends the amount you should bid for your ad to get approved. As you can see the recommend suggested bid for this campaign is However, because I want my ad to get approved faster I am going to set a bid of The reason I am going to bid 0.65 is because Facebook LOVES you if you have a higher bid for the ad and therefore, your ad is most likely to be approved faster. Once you start getting clicks and impressions to your ad simply decrease the bid (more on this later). Once you are happy with everything the next thing to do is simply review your ad so you can check if everything is alright and you are happy with it.

37 As you can see in the ad above it gives me a summary of my target market and the amount of budget I am going to be spending.

38 The final thing to do is click Place Order and your ad should go live after 24 hours. If it gets rejected don t worry. Facebook will give you a reason as to why your ad got rejected.

39 I have an excellent acceptance rate when it comes to Facebook ads In the next section I am going to focus on creating an ad for a Health Related CPA offer.

40 Creating Ad for Health-Related CPA Offer: In this section I am going to focus on creating a campaign for a health-related CPA offer. There are a lot of people out there who want to lose weight; this is a huge and competitive market. This time I am going to create a campaign and I am going to focus on a CPC (Cost Per Click). This time I am going to target women and this is the CPA offer I am going to promote (see below).

41 This is a lose weight CPA offer that pays just over $40 for anyone who takes out a trial offer. You can see in this ad I have used an image of an amateur girl showing a bit of flesh. The fact of the better is if you use aw picture of a girl in flesh it goes down well amongst BOTH men AND women! Women do find other women attractive Also notice the headline of my ad 1 Trick to Skinny Stomach. If you use numbers in a headline they tend to stand out more.

42 I am going to aim this ad at women only. The reason I am going to use a picture of a hot girl is because women always respond better to too, to images like this. Here I have decided to target these women based on their likes and interests. For example, women love celebrities such as Pierce Bronson and Brad Pitt. I have also decided to target women who are into weight loss. As you can see it shows just over 3 million women who fall under this category.

43 As you can see the suggest bid for the CPC is I am going to bid 0.93 (since it is best to always bid high before you decrease your bid). Once you are happy with the ad then click Place Order. Again if your ad gets declined Facebook will give you a reason. Sometimes they might not like the image you are using so simply change the image to something else. In the next section I am going to create an Ad for a Clickbank offer and show you how you can replicate my exact strategy. I am going to use two models this time CPM and CPC so we can compare the results later on.

44 Creating Ad for Clickbank Offer: I am now going to focus on a Clickbank offer. I have had excellent success with Clickbank offers. When it comes to promoting these types of offers the best thing to do is focus on promoting squeeze page type of offers. For example, avoid long winded sales pages because the Facebook audience doesn t really like them! Here is the Clickbank offer I am going to be promoting. As you can see this is not a long winded sales page. Instead it asks the user to register and then claim their Tattoo.

45 This Clickbank offer pays just over $20 per sale. The next thing I am going to do is head over to Facebook and create an ad for this. Here is the affiliate link. I am going to go shorten this affiliate link so that it is much easier to read. So I head over to bit.ly There is my new affiliate link (as you can see above).

46 As you can see I have used a simply headline in the form of a question. And the next thing I have done is used an image of a young female with a Tattoo. I am going to be targeting ONLY the females because I want to see how responsive they are to this ad. As you can see I am only going to target people in the UK and USA. I have also decided to target them according to their likes. Now here I can be targeted as much as possible. For example, I am going to target women who like body art and tattoo piercings in general.

47 This time I am going to split test my ad. I am going to use TWO different images one ad is going to focus on a CPM basis and the other ad will focus on CPC. The above ad is a CPM a I have decided to bid 0.45 per 1000 Impressions just to see what happens. Here is my CPC ad (see below). I am going to target makes for the CPC campaign.

48 As you can see I have used two different images and I am going to see which one gets the most response if my ad gets approved! In the next section I am going to talk about how you can use the power of current trend and make money from Facebook ads. The next section is going to blow you away ;)

49 Current Trends + Facebook Ads = $$$: One of the best ways of making money from Facebook Ads is to use the power of current trends and see what people are already talking about. For example, at the time of writing this guide, the one celebrity who is getting a lot of media coverage is Charlie Sheen. Charlie Sheen is a TV Personality and recently he had a mental breakdown. Lots of websites and news stories covered this in extensive detail. The story was so famous that he set the record for having the most amount of Twitter Followers in a short space of time! Companies are even paying Charlie Sheen to send out Tweets for their products and services this is powerful So for example, if I wanted to create an Ad about Charlie Sheen I could direct people to a CPA Poll offer where they can vote. For example, do you think they did right to sack Charlie Sheen? Vote Yes Or No.

50 Or you might want to set up a Charlie Sheen Fanpage and then direct people to the CPA offer where they fill out a form in order to see the voting results. You will have been aware that Facebook recently switched over to Iframes and that means each app you install on Facebook pages will need to be supported by Iframes. There are several app tools you can use to use the new Iframes feature. Simply head over to and check out their different options you can use for your Facebook page. If I was to create a Facebook ad for Charlie Sheen I would firstly create a Facebook page and then use Facebook ads to drive traffic. I have used this strategy a lot of times and it has worked really well for me. Here is the new Charlie Sheen Fanpage I have just created. As you can see at the moment zero people have liked this because it is brand new. The next thing I am going to do is click on Promote with an advert.

51 The next thing I am going to do is target people in the USA and UK to like this ad because the title of this Facebook page is Let s get 1 Million Charlie Sheen Fans. People always love supporting a cause or a campaign on Facebook and this is a prime example. As you can see I have used an image that would stand out and this image sums up Charlie Sheen, after his recent meltdown.

52 I am also going to promote this page using CPM and pay around Once I start getting enough traffic to this page I will decrease my bid.

53 The reason I have used exposed in the title is because it is bound to stand out and get lots of people clicking the Like button. Another example of current trends is to see what is happening in the world of Entertainment. For example, there has been a verbal war of words between WWE superstar John Cena and former WWE turned Actor Dwayne The Rock Johnson. This is going to lead up to Wrestlemania and the buzz is pretty hot right now. If you set up a Fanpage on this buzz and directed people to a CPA offer or a Clickbank offer then you can cash in! I hope you enjoyed this guide. It is now time to watch the complimentary videos for Facebook Ad Sniper where I will be revealing more hidden strategies and tips of making money from Facebook Ads.