Illinois Wesleyan University Annual Themes Working Group Project Plan 1

Transcription

1 Illinois Wesleyan University Annual Themes Working Group Project Plan 1

2 STUDENT SURVEY 381 Responses Objective: To measure the effectiveness of the marketing for Women s Power, Women s Justice Inform marketing decisions for Evolution of Revolution BUSSONE & CO. 2

3 Illinois Wesleyan s annual theme was Women s Power, Women s Justice. Have you heard of this theme? Yes=93% If you answered yes, how interested were you in Women s Power, Women s Justice? Very Interested = 23% Interested = 28% Somewhat interested = 31% BUSSONE & CO. 3

4 Have you seen posts by the Women s Power, Women s Justice Facebook page? No= 82% Which social media platforms do you use? (Select all that apply) Facebook= 95% BUSSONE & CO. 4

5 Have you seen posters for Women s Power, Women s Justice events? Yes= 82% How would you like Illinois Wesleyan to update you about events, speakers, etc. related to the theme Evolution of Revolution? (select all that apply) Posters= 76% Facebook= 74% BUSSONE & CO. 5

6 POST EVENT SPONSOR SURVEY Objective: Evaluate marketing of annual theme events from a sponsor perspective Method: Google Forms survey ed to 19 sponsors 57.9% Conclusions: Strong correlation: extra credit offered for events and student attendance Extra credit: 72.7% of events 20+ students in attendance: 86.4% of events Food: negligible effect on student attendance BUSSONE & CO. 6

7 POST EVENT SPONSOR SURVEY Approximately how many people came to your event? BUSSONE & CO. 7

8 POST EVENT SPONSOR SURVEY Did faculty members offer extra credit for students to attend your event? BUSSONE & CO. 8

9 COURSE CLUSTER SURVEYS Objective: Assess the educational and learning impact of Women s Power, Women s Justice on students in the classroom Participation: 30 courses BUSSONE & CO. 9

10 COURSE CLUSTER SURVEY: FALL responses 40% stated that 75%-100% of the course was related to Women s Power, Women s Justice 49% expressed they took the course out of interest 47% of respondents mentioned they enjoyed the course 47% included that they are interested in learning more about female issues 76% of respondents claimed the course helped them have a better understanding of the issues affecting women BUSSONE & CO. 10

11 COURSE CLUSTER SURVEY: SPRING responses 51% stated that 75%-100% of the course was related to Women s Power, Women s Justice Student comment: There are too many professors that are not great advocates for the theme. 52% suggested they took the course out of personal interest in the topic 62% responded that they enjoyed the course 48% communicated that they are interested in learning more about issues that affect women BUSSONE & CO. 11

12 PARENT LETTER Your parents received a letter at the beginning of the academic year about the Women s Power, Women s Justice theme. Did you talk with your parents about the theme? Objective: Inform parents about Evolution of Revolution and foster conversation between parents and students about the theme Considerations: 13% effectiveness $1, to print & mail parent letter to 1,771 students Alternatives? Condensed letter via With link to theme web page 13% Yes 87% No BUSSONE & CO. 12

13 EDUCATIONAL ARTICLES Objective: Locate 30 educational articles to be posted on Evolution of Revolution social media accounts to engage students and foster understanding about the theme Example: What divides us?: An interview with Yale college Dean Jonathan Holloway ws-desk/what-divides-us-an-intervie w-with-yale-college-dean-jonathanholloway BUSSONE & CO. 13

14 ADMISSIONS/ORL Admissions Work with admissions to train tour guides on annual theme process Provide a brochure in the documents for first-year students ORL Have RAs discuss the annual theme with their residents BUSSONE & CO. 14

15 NASPA Excellence Award Official application for the NASPA Excellence award will be available in the beginning of June Applying for the award in the International, Multicultural, Gender, LGBTQ, Spirituality, Disability, and related category regarding the Women s Power, Women s Justice theme Reached out to Dean Karla Carney-Hall, Carl Teichman (Director of Government & Community Relations), Carole Myscofski (Director of Women s & Gender Studies), Kathleen Montgomery (Professor of Political Science), and Jordan Prats (Student) for letters of support Received responses from Carl Teichman and Dean Karla Carney-Hall BUSSONE & CO. Executive summary has been prepared about the campus impact of Women s Power, Women s Justice this past school year 15

16 POSTER PRESENTATION May Term Closing Ceremony May 31, 2017

17 INSPIRATION BOARD BUSSONE & CO. 17

18 LOGO VARIATIONS BUSSONE & CO. 18

19 FINAL LOGOS BUSSONE & CO. 19

20 EVENT POSTER BUSSONE & CO. 20

21 EVENT POSTER 18 x 24 BUSSONE & CO. 21

22 BOOKMARKS FRONT BACK BUSSONE & CO. 22

23 TIMELINE EXAMPLE 130 x 40 Other timelines: medicine, politics, entrepreneurship, BUSSONE & CO. historical figures, culture, science, and IWU history 23

24 SOCIAL MEDIA FACEBOOK @IWU_Evol_Revol BUSSONE & CO. 24

25 SOCIAL MEDIA 76% of Facebook users report that they visit the site daily (55% visit several times a day, and 22% visit about once per day) (Greenwood, Shannon, Perrin, Duggan, Social Media Update 2016 ). Instagram is second and Twitter is third in place after Facebook that users report they use these platforms daily (Greenwood, Shannon, Perrin, Duggan, Social Media Update 2016 ). IWU students are very involved in Facebook, Instagram and Twitter with Twitter being ranked the lowest. Students overwhelmingly support the use of Facebook, but they were not aware of the Women s Power, Women s Justice Facebook campaign. Poor marketing content of last year s theme needs to be addressed for Evolution of Revolution. Instagram and Twitter would be good supplemental platforms to grow awareness, but they re not as sophisticated as Facebook. BUSSONE & CO. 25

26 VIDEO BUSSONE & CO. 26

27 Thank you! BUSSONE & CO. 27