M E D I A K I T COLLEGE TOURIST MEDIA KIT thecollegetourist.com

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1 M E D I A K I T

2 OVERVIEW College Tourist is a community of student travelers empowering others to pursue their own travel adventures. College Tourist s platform inspires students to experience other cultures and embrace global diversity as they immerse themselves in the education that comes from travel. Through our global ambassador program our student teams participate in promotional events, content sharing and social media marketing on and off campus. Current college students create writing portfolios to share their travel stories and advice. Our student ambassadors have collectively traveled the globe providing articles including city guides, packing lists, study abroad stories, interviews and advice for fellow students.

3 WHY COLLEGE TOURIST? The college demographic is diverse and far reaching with over 17 million students enrolled in the US. Study abroad is a growing industry with the percentage of students studying abroad rising each year. Students who study abroad have established high GPA s and show an increased GPA upon returning from traveling making them intelligent ambassadors for the College Tourist message The value in traveling young is evident in the experiential learning that comes from meeting people from diverse cultures and lifestyles outside of your own. Whether on their home campus, at an international University or on a weekend jaunt across Europe, students find themselves embracing all that each destination has to offer.

4 OUR CONTENT, EDITING & SOCIAL MEDIA BROUGHT TO YOU BY STUDENTS LIKE THESE

5 AUSDIENCE AND DEMOGRAPHIC W E B P R E S E N C E Primary Readership: year olds Primary focus group: College Students interested in travel and study abroad Secondary focus group: College Students interested in US college student life stories. AUDIENCE METRICS SOCIAL MEDIA METRICS Monthly Page views: 54,287 Facebook Followers: 1082 Monthly Unique Visitors: 35,751 Twitter Followers: 2372 Readership Countries: 190 Instagram Followers: 2090 Newsletter & Bloggers Network 500+ Pinterest Followers: 3660

6 GLOBAL REACH Our students travel the globe providing articles and information from over 40 countries and we re growing Our readership spans the globe with readers in over 145 countries.

7 SPONSORED CONTENT L E T S W O R K T O G E T H E R Promote your company brand with a comprehensive sponsored article. Provide your own written content or College Tourist is happy to work with you to create your content. Articles will be promoted via our extensive social media network such as Facebook, Twitter, Pinterest and Instagram, maximizing traffic to your article. Content will remain on the website indefinitely. STUDENT PRODUCT REVIEW Do you have a travel related product that would suit the college demographic? Spread the word with a College Tourist Student Review. Provide us with the product to share with one or more students and have a product review on the College Tourist and your won site. Review articles will be generously promoted on College Tourist s social media platforms as well as on the student author s social media networks. COLLABORATIVE PARTNERSHIPS College Tourist is interested in connecting with companies to achieve a culture of engaging and educational content. If your organization believes in the positive experience and personal growth that from student travel we d love to talk with you. For more information on other opportunities to partner with College Tourist please contact Alison or Lori at media@. SOCIAL MEDIA SUPPORT Our student teams can provide support for you brand s social media campaigns through platforms such as Twitter, Instagram and Facebook. Various options and packages are available. SPICE UP YOUR PROMOTION WITH THESE EXTRAS Banner Advertising Newsletter Advertising Promotional Giveaways

8 C O N T A C T U S To discuss opportunities of for more information, please contact Alison and Lori at media@