TOYO TIRES Communication Guidelines. English Edition
|
|
- Stewart Porter
- 6 years ago
- Views:
Transcription
1 TOYO TIRES Communication Guidelines English Edition September 2010
2 Basic Design Elements Basic Design Elements C Brand Logo C Clear Space Brand Logo C Brand Logo (Statement Type) C Clear Space Brand Logo (Statement Type) C Brand Color C Assorted Colors C Color Rules Brand Logo C Color Rules Brand Logo (Statement Type) C Colored Backgrounds Brand Logo : Color C Photographic Backgrounds Brand Logo : Color C Colored Backgrounds Brand Logo : Monochrome C Photographic Backgrounds Brand Logo : Monochrome C Colored Backgrounds Brand Logo (Statement Type) : Color C Photographic Backgrounds Brand Logo (Statement Type) : Color C Colored Backgrounds Brand Logo (Statement Type) : Monochrome C Photographic Backgrounds Brand Logo (Statement Type) : Monochrome C Corporate Logotype C Typefaces C Incorrect Use of Brand Logo C Incorrect Use of Brand Logo (Statement Type) C Registered Trademark Brand Logo C Registered Trademark Brand Logo (Statement Type) C Driving Frames Layout C Driving Frames Expression Color Examples
3 C Brand Logo The Brand Logo is the most recognizable element of our visual identity. It must be displayed properly at all times. Standard Version! Master data must be used to reproduce the Brand Logo. Unnecessary alterations or any additions are expressly prohibited. Modified Version 20mm 60mm (no smaller than 20mm) Reproducing the Brand Logo Standard Version at small sizes results in illegibility and loss of details. When the width of the Brand Logo is less than 60mm, the Modified Version must be used. Minimum Size 20mm The minimum size for the Brand Logo Modified Version is 20mm. Do not use the Modified Version at sizes smaller than 20mm. This is the smallest size that guarantees legibility and clarity in printing. In the case of ink jet printing, adjust the minimum size to prevent ink blots. Two-line Version! Only use the Two-line Version when it is impossible to use the Standard Version, for example on signs where space is limited.
4 C Clear Space Brand Logo The Brand Logo is the most recognizable element of our visual identity. It must be displayed properly at all times. Ensure there is adequate clear space around the Brand Logo to guarantee impact and brand recognition. The specifications for clear space are determined by the height of the TOYO TIRES T. Standard Version 0.5X 0.5X 0.5X X 0.5X Do not display on a distracting background. No other elements should appear inside the clear space. Maintains clear space but the Brand Logo is overpowered by the surrounding text. WELCOME TO Two-line Version 0.5X 0.5X! Only use the Two-line Version when it is impossible to use the Standard Version, for example on signs where space is limited. 0.5X X 0.5X
5 C Brand Logo(Statement Type) The basic rules for the use of the Brand Logo (Statement Type) are: Use in external communications. Do not use on corporate signs. If there are space limitations, omit the Brand Logo (Statement Type) Please contact the brand management department for additional information. Statement Standard Version The Statement must be used with the Brand Logo in all kinds of visual communications. It must be displayed properly at all times.! Master data must be used to reproduce the Brand Logo. Unnecessary alterations or any additions are expressly prohibited. Color Modified Version TOYO BLUE PMS Process Color RGB Pantone 293C C100% M55% R=0 G=98 B=176 30mm 60mm (no smaller than 30mm) DRIVEN GRAY PMS Pantone 423 C Process Color K60% RGB R=127 G=127 B=127 Reproducing the Brand Logo (Statement Type) Standard Version at small sizes results in illegibility and loss of details. When the width of the Brand Logo is less than 60mm, the Modified Version must be used. Minimum Size 30mm The minimum size for the Brand Logo (Statement Type) Modified Version is 30mm. Do not use the Modified Version at sizes smaller than 30mm. This is the smallest size that guarantees legibility and clarity in printing. In the case of ink jet printing, adjust the minimum size to prevent ink blots.
6 C Clear Space Brand Logo (Statement Type) The Brand Logo is the most recognizable element of our visual identity. It must be displayed properly at all times. Ensure there is adequate clear space around the Brand Logo to guarantee impact and brand recognition. The specifications for clear space are determined by the height of the TOYO TIRES T. 0.5X 0.5X 0.5X X 0.5X 0.3X Do not display on a distracting background No other elements should appear inside the clear space Maintains clear space but the Brand Logo is overpowered by the surrounding text WELCOME TO
7 C Brand Color The TOYO TIRES color palette helps us develop a clear brand identity. It must be used consistently across media. The main brand color used to represent TOYO TIRES is TOYO BLUE. Two sub colors have been selected to add flexibility to the system. These colors are used in all the applications. Brand Colors TOYO BLUE PMS Process Color RGB Pantone 293C C100% M55% R=0 G=98 B=176 DRIVEN GRAY PMS Pantone 423 C Process Color K60% RGB R=127 G=127 B=127! Color for the statement Sub Colors TOYO GRAY SILVER PMS Pantone Cool Gray 10C Process Color K 70% RGB R=114 G=114 B=114! Color for the text PMS Pantone 8400C
8 C Assorted Colors Assorted colors have been chosen to work in harmony with the brand color and sub colors. Use assorted colors to create consistent brand color image. The assorted colors should be used as functional colors in charts, graphs, diagrams etc. Always keep in mind the situation and its function. Assorted Colors 100% 80% 60% 40% 20% GRAY PMS Pantone Cool Gray 8C Process Color K50% RGB R=159 G=159 B=160 YELLOW PMS Pantone 130C Process Color M25% Y100% RGB R=252 G=199 B=0 ORANGE PMS Pantone 138C Process Color M55% Y100% RGB R=241 G=144 B=0 RED PMS Pantone 485C Process Color M90% Y100% RGB R=232 G=57 B=12 LIGHT BLUE PMS Pantone 279C Process Color C70% M10% RGB R=34 G=174 B=230 BLUE PMS Pantone 2756C Process Color C100% M90% RGB R=10 G=49 B=143 PURPLE PMS Pantone 527C Process Color C60% M90% RGB R=126 G=49 B=142 GREEN PMS Pantone 363C Process Color C75% Y100% RGB R=35 G=171 B=56 Examples Other Business 1.6 billion 0.6% NET SALES OF TIRES COMPANY 200 Automotive Parts Company 54.5 billion 20.2% 150 Chemical & Industrial Company 39.9 billion 14.8% Net Sales billion (March 31,2005) Tire Company billion 64.4% 0, 02, 03, 04, 05, 06
9 TOYO TIRES Communic at io n Guid el in es C Col or Rule s Bran d Log o Thi s page shows the color specifications for the Brand Logo. The pref erred bran d colo r is TOYO BLUE. Mon ochrom e prin t and silver mat erial versions of the Brand Logo are a lso shown. Colo rs othe r tha n TOYO BLUE can be used whe n ther e are constraint s such as printing processe s, lim ited b ud get s, or when a variety of de sign s are requi red. These rules a lso apply to the Two-l in e Version. TOYO BLUE Positive Monoch rome Po sitive! Onl y use th e mon ochrom e po sitiv e versio n fo r sing lecolo r print in g. Silver Mate ria l! Only use the silver mat erial version for silver mat er ials such as sign s. TOYO BLUE Reverse! Onl y use th e TOYO BLUE revers e versio n when there are visibili t y pr obl em s wi th th e posi tiv e versio n. Do not use this ve rsio n in appli cat ion s such as illumin ated sign s. Monoch rome Reve rse Onl y use th e mon ochrom e revers e versio n fo r sin glecolo r pri nting. TOYO BLUE with White Edge Brand Logo with white edge is available only on racing cars whose background is extremely busy. Please contact the brand management department when you need to use this version of logo.! Master data of Brand Logo with white edge is provided when the matter is confirmed by the brand management department.
10 C Color Rules Brand Logo (Statement Type) This page shows the color specifications for the Brand Logo (Statement Type). The preferred brand color is TOYO BLUE. Monochrome print and silver material versions of the Brand Logo are also shown. Colors other than TOYO BLUE can be used when there are constraints such as printing processes, limited budgets, or when a range of designs are required. TOYO BLUE Positive Monochrome Positive! Only use the monochrome positive version for singlecolor printing. Silver Material! Only use the silver material version for silver materials such as signs. TOYO BLUE Reverse! Only use the TOYO BLUE reverse version when there are visibility problems with the positive version. Do not use this version in applications such as illuminated signs. Monochrome Reverse! Only use the monochrome reverse version for singlecolor printing.
11 C Colored Backgrounds Brand Logo Color This section provides guidance on the appropriate Brand Logo for colored backgrounds. Use this chart as a guide to select the most visible Brand Logo. Red Yellow Green Blue Black TOYO BLUE 0% 10% 20% 30% 40% 50% 60% 70% 80% Color Range Color Range Color Range Color Range Color Range Color Range 90% 100%
12 C Photographic Backgrounds Brand Logo Color This section shows appropriate and inappropriate use of the Brand Logo on photographic backgrounds. Use these samples as a guide to ensure visibility of the Brand Logo. These rules also apply to the Two-line Version.
13 C Colored Backgrounds Brand Logo Monochrome This section provides guidance on the appropriate Brand Logo for colored backgrounds. Use this chart as a guide to select the most visible Brand Logo. Red Yellow Green Blue Black TOYO BLUE 0% 10% 20% Black Range Black Range Black Range Black Range Black Range 30% 40% 50% Black Range 60% 70% 80% 90% 100% % is approximate
14 C Photographic Backgrounds Brand Logo Monochrome This section shows appropriate and inappropriate use of the Brand Logo on photographic backgrounds. Use these samples as guide to ensure visibility of the Brand Logo. These rules also apply to the Two-line Version.
15 C Colored Backgrounds Brand Logo (Statement Type) Color This section provides guidance on the appropriate Brand Logo for colored backgrounds. Use this chart as a guide to select the most visible Brand Logo. Red Yellow Green Blue Black TOYO BLUE 0% 10% Color Range Color Range Color Range Color Range Color Range 20% 30% 40% 50% Color Range 60% 70% 80% 90% 100% % is approximate
16 C Photographic Backgrounds Brand Logo (Statement Type): Color This section shows appropriate and inappropriate use of the Brand Logo on photographic backgrounds. Use these samples as guide to ensure visibility of the Brand Logo.
17 C Colored Backgrounds Brand Logo(Statement Type) Monochrome This section provides guidance on the appropriate Brand Logo for colored backgrounds. Use this chart as a guide to select the most visible Brand Logo. Red Yellow Green Blue Black TOYO BLUE 0% 10% 20% Black Range Black Range Black Range Black Range Black Range 30% 40% 50% Black Range 60% 70% 80% 90% 100% % is approximate
18 C Photographic Backgrounds Brand Logo (Statement Type) Monochrome This section shows appropriate and inappropriate use of the Brand Logo on photographic backgrounds. Use these samples as guide to ensure visibility of the Brand Logo.
19 C Corporate Logotype The Corporate Logotype is used to display the company name on documents which require to specify who is responsible. It is also used when the company name must be called out officially for example on business cards and envelopes. Japanese Corporate Logotype English Corporate Logotype
20 C Typefaces The typefaces on this page have been selected to work in harmony with the Brand Logo. Typography helps us maintain a consistent visual identity by using it frequently and continuously. Japanese character typeface: Morisawa Shin Go Family Roman character typeface: Helvetica Neue Family Use Helvetica Neue Family when roman characters and numbers are written in Japanese text. Morisawa Shin Go Family! The Morisawa Shin Go Family is the default typeface for Mac users. An alternative typeface for Windows users is listed below. MS Gothic lternative Japanese typeface for Windows OS あいうえおかきくけこさしすせそたちつてとアイウエオカキクケコサシスセソタチツテト東京横浜千葉埼玉大阪名古屋九州四国北海道! MS Gothic is the alternative typeface for Windows users. Helvetica Neue Family ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ^\@[;:],./_!"#$% &'()=~ `{+*}<>? ABCDEFGHI abcdefghijkl ABCDEFGHI abcdefghijkl ABCDEFGHI abcdefghijkl ! The Helvetica Neue Family is the default typeface for Mac users. An alternative typeface for Windows users is listed below. ABCDEFGHI abcdefghijkl Arial lternative English typeface for Windows OS. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ^\@[;:],./_!"#$% &'()=~ `{+*}<>?! Arial is the alternative typeface for Windows users.
21 C Incorrect Use of Brand Logo This page shows incorrect uses of the Brand Logo. Altering the proportions of the Brand Logo or failing to maintain clear space around the Brand Logo results in poor communication with customers and society and a loss of brand equity. Please avoid any of the examples shown below. Configuration Do not alter any part of the Brand Logo Do not add any graphic elements to the Brand Logo Do not alter the proportions of the Brand Logo Do not alter the proportions of the Brand Logo Ratio of Elements Do not enlarge or reduce the size of elements independently Do not enlarge or reduce the size of elements independently Positioning of Elements Do not alter the positioning of elements Do not alter the positioning of elements Do not alter the positioning of elements Color Only use specified brand colors Only use specified brand colors Do not use gradations Do not combine colors Do not combine colors Do not combine colors
22 C Incorrect Use of Brand Logo (Statement Type) This page shows incorrect uses of the Brand Logo. Altering the proportions of the Brand Logo or failing to maintain clear space around the Brand Logo results in poor communication and a loss of brand equity. Please avoid any of the examples shown below. Configuration Do not alter any part of the Brand Logo (Statement Type) Do not alter the typeface Do not alter the proportions of the Brand Logo (Statement Type) Do not alter the typeface Ratio of Elements Do not enlarge or reduce the size of elements independently Do not enlarge or reduce the size of elements independently Positioning of Elements Do not alter the positioning of elements Do not alter the positioning of elements Color Only use the specified brand color combinations Only use specified brand color combinations Only use specified brand color combinations Do not use gradations Only use specified brand color combinations Only use specified brand color combinations
23 C Registered Trademark Brand Logo This page shows guidelines for displaying the symbol (registered trademark symbol). The symbol is positioned to the upper right of the TOYO TIRES Brand Logo. The rules for layout depend on the width of the Brand Logo! Only use the registered trademark symbol when necessary When the width of the Brand Logo is greater than or equal to 60mm, the size of the symbol should be proportionate to the Brand Logo. When the width of the Brand Logo is less than 60mm, the size of the symbol is fixed. The size is fixed based on the size of the symbol when the width of the Brand Logo is 60mm. 60mm 60 mm (TOYO BLUE reverse) (TOYO BLUE reverse) 80mm 20mm (TOYO BLUE reverse) (TOYO BLUE reverse) Registered trademark position for when the Brand Logo width is greater than or equal to 60mm Registered trademark position for when the Brand Logo width is less 60mm Top aligned Top aligned
24 C Registered Trademark Brand Logo (Statement Type) This page shows guidelines for displaying the symbol (registered trademark symbol). The symbol is positioned to the upper right of the TOYO TIRES Brand Logo. The rules for layout depend on the width of the Brand Logo.! Only use the registered trademark symbol when necessary When the width of the Brand Logo is greater than or equal to 60mm, the size of the symbol should be proportionate to the Brand Logo. When the width of the Brand Logo is less than 60mm, the size of the symbol is fixed. The size is fixed based on the size of the symbol when the width of the Brand Logo is 60mm. 60mm 60mm (TOYO BLUE reverse) (TOYO BLUE reverse) 80mm 30mm (TOYO BLUE reverse) (TOYO BLUE reverse) Registered trademark position for when the Brand Logo width is greater than or equal to 60mm Registered trademark position for when the Brand Logo width is less 60mm Top aligned Top aligned
25 Y Y TOYO TIRES Communication Guidelines C Driving Frames Layout Driving Frames is a supportive element of the Brand Logo. Use this graphic element in various applications to create unique and high quality design. It also helps to establish our visual brand identity.please choose one from the 3 types of layouts shown below. The layout may be altered as long as the brand image does not change. 0.65Y 0.6Y 0.5X X 0.7X 0.85Y 0.6X 0.8Y 0.65X 0.5X 0.6X 0.5X X X 0.85X
26 TOYO TIRES Communication Guidelines C Driving Frames Expression Color Examples Use the most suitable Driving Frames displayed below. Blue Gradation Gray Gradation! Master Data must be used to reproduce the Driving Frames. Blue Line Gray Line The layout may be altered as long as the brand image does not change. TOYO BLUE TOYO GRAY! Create the gradation by changing the tone within the same hue. PMS Pantone 293C PMS Pantone Cool Gray 10C Process Color RGB C100% M55% R=0 G=98 B=176 Process Color K 70% RGB R=114 G=114 B=114 Corporate Profile th stockholders newsletters Global Challenge toyo-rubber.co.jp Japan Company Co., Ltd. Japan Company Co., Ltd. Company Philosophy The present condition of Toyo Tires Group 1st report 4,1,2008 The present condition of Toyo Tires Group 1st report 4,1,2008 Top Image Summary of Toyo Tires Group Company Philosophy Risk control system Compliance system Performance index Confidential Confidential Tire department Tire department
2010 SoftLayer Technologies, Inc. BRAND GUIDELINES
BRAND GUIDELINES BRAND GUIDELINES Primary Signature Icon Signature Our Logo: Configuration The configurations shown above are the only authorized signatures for SoftLayer Technologies. These are to be
More informationT.F. Hudgins, Incorporated Corporate Identity. Logo Guidelines
T.F. Hudgins, Incorporated Corporate Identity Logo Guidelines Introduction The T.F. Hudgins corporate logo is an easily recognizable design element that helps us communicate our brand to customers, associates,
More informationPMS 356 BRANDMARK PMS 357 LOGO PMS 356 LOGOTYPE TRADEMARK BRAND GUIDELINES
BRANDMARK LOGO PMS 357 LOGOTYPE TRADEMARK BRAND GUIDELINES 07.18.14 BRAND OUR NAME The name Veritiv reflects the core strength of our organization, which is the commitment to deliver with excellence. With
More informationFlorida Coastal School of Law. Brand Standards Guide 2012
Florida Coastal School of Law Brand Standards Guide 2012 01 Contents 2 Introduction 3 Brand Architecture 4 Naming Conventions 5 Master Brand Logo 6 Promotional Brand Logo 7 Core Academic Identities 8 School
More informationBPAY Brand Identity Guidelines. 03 bpay.com.au
BPAY Brand Identity Guidelines 03 bpay.com.au June 2010 This document is a guide to: The BPAY brand The BPAY logo 04 Logo colour Logo in reverse Stand alone logo in body copy The BPAY wordmark 05 Uppercase
More informationBrand Standards Guide
Brand Standards Guide April 15, 2016 - Version 1.4 Nevada Health Link: Brand Standards Guide 1 Contents Brand Overview...3 Logos... 4 Primary Logo... 6-7 Secondary Logo... 8-9 Logo Clear Space...10-11
More informationGraphics Standards and Brand Guidelines. Conquer every challenge with the brand that s Always on Duty.
Graphics Standards and Brand Guidelines Conquer every challenge with the brand that s Always on Duty. 1 Brand Contents Overview 2 Brand Overview 3 4 Using the Guardian Logo 5 Incorrect Uses of the Logo
More informationBRAND BIBLE JULY 2017
BRAND BIBLE JULY 2017 CONTENTS Introduction I. BRAND MESSAGING Brand Story Tone and Buzzwords Key Takeaways Taglines Headlines 5 6 7 8 9/10 II. OUR BRAND Brand Mark (Logo) Color Application Secondary and
More informationBRAND GUIDELINES: Materials That Match the Message
TABLE OF CONTENTS Brand Platform 2 Brand Positioning 2 Brand Logo and Tagline 3 Additional Logos, Registration Marks and Trademarks 4-6 Illegal Brand Logo Uses 6 Color Palette 7 Branding with Images 8
More information01 INTRODUCTION 02 THE BRAND MARK 03 COLOUR PALETTE 04 TYPOGRAPHY 05 SAMPLE LAYOUTS CONTENTS
BRAND GUIDELINES 01 INTRODUCTION 02 THE BRAND MARK 02.01 PRIMARY BRAND MARK 02.02 PRIMARY BRAND MARK - GREYSCALE 02.03 PRIMARY BRAND MARK - MONO BLACK 02.04 SECONDARY BRAND MARK 02.05 SECONDARY BRAND MARK
More informationCONTACTS BRAND GUIDELINES
CONTACTS We ve endeavoured to cover everything you need to know about the design and application of the See More and Go Lakes Travel branding but should you need any further advice or guidance you can
More informationThird Party Logo Guidelines
Third Party Logo Guidelines Issued: January 2012 ird Party Logo Third Party Logo Third Party Logo Third Party Logo Thir IATA third party logos These logos are an important tool to leverage your association
More informationAbout AHIMA s IG Initiative. About IGHealthRate IGHEALTHRATE :
STYLE GUIDE About AHIMA s IG Initiative Since 2012, AHIMA has committed to advancing information governance (IG) in the healthcare industry. Safe, high-quality, and cost-effective care for individuals
More informationthe brand table of contents the brand the essentials logo 6-17 color palette imagery typography 22 global positioning/design
BRAND GUIDELINES Allied Global Brand Standards Version 1.0 January 2006 the brand table of contents the brand using this style guide 3 standards 4 the essentials logo 6-17 color palette 18-19 imagery 20-21
More informationB R A N D G U I D E L I N E S
BRAND GUIDELINES Index Why this guide is important 4 How to use this guide 5 Why we have the Stratalam brand 6 Who is responsible for protecting the brand 6 Legal considerations 7 Our Logo 7 Logo clear
More informationec Brand Mark Branding requirements
ec Branding requirements Version 1.2 / 2 Table of contents Top five things you need to know 3 Versions 4 Color specifications 5 s and free space 6 Using the ec name in text 7 Using with other marks 8 Using
More informationB r a n d I d e n t i t y G u i d e l i n e s f o r t h e V i k u i t i I n g r e d i e n t B r a n d
B r a n d I d e n t i t y G u i d e l i n e s f o r t h e V i k u i t i I n g r e d i e n t B r a n d 3Innovation Table of Contents page 1............................... Introduction page 2...............................
More informationLOGO GUIDELINES V 1.0 SEPTEMBER 2015
LOGO GUIDELINES V 1. 0 THE REFRESH THE CHALLENGE: Inland Imaging owns and operates a number of different companies under the Inland Imaging name. Some of these companies are involved with services directly
More informationBrand guidelines PLUS
Brand guidelines PLUS Our Brand Values Who we are... Specialists in driven vehicle logistics for Commercial, HGV and Bus Movements within the UK and Europe. NLVM have been in the business of vehicle inspection,
More informationGolden Jubilee Conference Hotel. People at the heart of progress. Our Brand Guidelines. May Version 1
Our Brand Guidelines May 2015 - Version 1 Page 03 Page 04 Page 05 Page 06 Page 07 Page 08 Page 09 Page 10 Welcome Our Brand Essence / Our Brand Identity Our Brand Family Our Brand Colours Our Typeface
More informationCPC projects draw upon the skills and experience of students and faculty from RWU programs in areas such as:
BRAND GUIDELINES The Roger Williams University Community Partnerships Center The Roger Williams University (RWU) Community Partnerships Center (CPC) provides project based assistance to non-profit organizations,
More informationBrand & Trademark Guidelines
Brand & Trademark Guidelines BloomReach brand & trademark guidelines SHOWCASED IN THE FOLLOWING PAGES ARE GUIDELINES FOR OUR IDENTITY SYSTEM. THIS RESOURCE IS DESIGNED TO HELP YOU UNDERSTAND HOW BEST TO
More informationBRAND GUIDELINES. Ticketmaster International - External Clients JUNE Ticketmaster International. All rights reserved.
BRAND GUIDELINES Ticketmaster International - External Clients JUNE 2015 2015 Ticketmaster International. All rights reserved. CONTENTS BRANDMARK BRAND COLOURS CONTACT DETAILS 3 6 8 Ticketmaster Brand
More informationNorthwestern Mutual AND Northwestern Mutual Financial Network
LOGO GUIDELINES Northwestern Mutual AND Northwestern Mutual Financial Network For nearly 150 years, the column capital has been a key piece of Northwestern Mutual architecture, and it has come to represent
More informationThe following USAGE GUIDELINES. to be carefully. shown as. for use on proposals and. on the web.
Ohio University CAMPAIGN BRAND GUIDELINES January 4, 2012 Ohio University s The Promise Lives Campaign / BRAND GUIDELINES CAMPAIGN BRAND MARK & THEME The following configuration represents The Promise
More informationVersion 4.0 MX September MasterCard Worldwide Acceptance Mark Standards
Version 4.0 MX September 2006 MasterCard Worldwide Acceptance Mark Standards Using MasterCard PDF Standards These standards are optimized for Adobe Acrobat Reader version 6.0, or newer. Using earlier versions
More informationBlessings in a Backpack Brand Design Guide
Blessings in a Backpack Brand Design Guide What you will find in this document Brand Foundation Brand Policy Primary Colors Typography Logo General Application Guidelines Unexceptable Mark Usage Color
More informationThe FIAT Brand. Key Visual Elements and Usage Guidelines
The FIAT Brand Key Visual Elements and Usage Guidelines Contents 3 FIAT Brand Mark 4 FIAT Brand Mark Guidelines 4 Trademark Ownership Statement 5 Exclusion Zone 6 Primary Fiat Brand Mark 7 Secondary Fiat
More informationGlobal DMC Partners PARTNER BRANDING GUIDE Issued January 2014
Global DMC Partners PARTNER BRANDING GUIDE Issued January 2014 TABLE OF CONTENTS Table of Contents INTRODUCTION 1 Building a Consistent Brand Image 1.1 LOGO & TAGLINE USAGE 2 Logo Clearspace Requirements
More informationSeattle Colleges Verbal Identity
Brand Guide Seattle Colleges Verbal Identity WHAT IS VERBAL IDENTITY? Our verbal identity is the way we express our brand, connect with audiences, and inspire action through our tone of voice, our stories,
More informationBrand attribution guidelines
Brand attribution guidelines Our brand APM is a market leader in online property sales information, monitoring residential property activity from data sources such as auctions, real estate agents, APM
More informationBrand Identity Guidelines
Brand Identity Guidelines Version 1.0 Last Updated: September 24, 2014 9:24 AM Why is our brand important? What is a brand? More than a name or a logo. More than a name or a logo on an invoice. And more,
More informationBrand Style Guide. How to use the Lifeway brand to maintain a cohesive identity in all mediums of visual communication
How to use the Lifeway brand to maintain a cohesive identity in all mediums of visual communication 1 BRAND STYLE GUIDE Our brand is our most valuable asset in visual communications. It embodies the boldness,
More informationB O A R D C E RT I F I E D L O G O U S A G E A N D S TA N D A R D S M A N U A L
T E X A S B OA R D O F L E G A L S P E C I A L I Z AT I O N B O A R D C E RT I F I E D L O G O U S A G E A N D S TA N D A R D S M A N U A L Version 2.0 February 2013 Introduction Page 2 The TBLS has gone
More informationStyle Guidelines Branding Community Action Tips, Ideas, Suggestions
Style Guidelines Branding Community Action Tips, Ideas, Suggestions Community Action Partnership has undergone a major rebranding initiative in the past five years. We are convinced that unifying under
More informationCONTENTS ABOUT 02 BRAND PURPOSE 04 LOGO GUIDELINES PREFERRED LOGO 06 VERTICAL LOGO 07 ONE COLOR LOGO 08 KICKBACK AS TEXT 09 LOGO CLEARANCE 10
STYLE GUIDE CONTENTS 01 02 03 04 05 06 07 08 09 ABOUT 02 BRAND PURPOSE 04 LOGO GUIDELINES PREFERRED LOGO 06 VERTICAL LOGO 07 ONE COLOR LOGO 08 KICKBACK AS TEXT 09 LOGO CLEARANCE 10 ICON GUIDELINES ICON
More informationvisual identity guidelines v1. 13 August 2013
visual identity guidelines v1. 13 August 2013 welcome Click the title to go straight to the relevant section Quick guide to our identity > About NHS Property Services > Core principles our NHS logotype
More informationGraphics Standard Manual
Graphics Standard Manual February 2017 TABLE OF CONTENTS Table of Contents...1 Introduction...2 National Office Graphic Standards...3 Logo Placement and Usage National office and Sites...9 Brand Messaging...16
More informationWorld Financial Group BRAND MANUAL
World Financial Group BRAND MANUAL 1 A brand is a standard. 2 SIGNATURE 1.1 Logo Variants A Brand is a strong, purposely crafted identity through which all great companies become known. And, through which
More informationEconomic and Social Research Council. identity guidelines
Economic and Social Research Council identity guidelines contents contents who is this guide for? 2 the logo 3 typography 8 identity in use ESRC funded research and investments 10 identity in use ESRC
More informationfront cover, white mini-spiral bind on left with clear protective overlay
introduction page 1 celebration logo 2 logo proportions 3 logo options 4 logo eamples 5 colors, usage 6 colors, usage 7 pennant usage 8 districts & sections 9 logo eamples 10 usage, fonts 11 general guidelines
More informationBrand, Messaging & Styles Guide
Brand, Messaging & Styles Guide 2 Table of Contents Who We Are... Respecting the Brand The Power of Consistency Your Ambassadorship Engineering the Brand... The Brand Mark The Rationale The Tag line Logo
More informationBRANDING STANDARDS MANUAL
BRANDING STANDARDS MANUAL BRANDING MANUAL The goal of unified branding is to present College of the Redwoods identity through an easily remembered public image. A consistent, unified brand significantly
More informationBRAND GUIDELINES. Contents. 1 Logo One Line. 2 Logo Stacked. 3. Logo - Do not s. 4. Typeface. 5. Colour Pallete
BRAND GUIDELINES BRAND GUIDELINES Contents 1 Logo One Line 2 Logo Stacked 3. Logo - Do not s 4. Typeface 5. Colour Pallete 6. Press Advertising Campaign Artwork Print 7. Outdoor Campaign Artwork Print
More information(a) Marks. Word Marks: FIDO. FIDO Alliance. FIDO Certified. Logos:
EXHIBIT A Do not reproduce these examples. Upon execution of the Fido Alliance Specification Trademark License Agreement and qualifying to use the appropriate Marks, COMPANY will receive access to all
More informationThe SRT Brand. Key Visual Elements and Usage Guidelines
The SRT Brand Key Visual Elements and Usage Guidelines Contents 3 SRT Brand Mark 4 SRT Brand Mark Guidelines 4 Area of Isolation 5 Rules of Use 6 Trademark Ownership Statement 7 Use of SRT Brand Name 8
More informationBranding pack for Independent Award Centres version 2
Branding pack for Independent Award Centres version 2 In this branding pack for Independent Award Centres, we will detail the ways in which the visual identity of The Duke of Edinburgh s International
More informationBRAND GUIDELINES. This document provides intitial guidance on the usage of the National Restaurant Association Educational Foundation logo.
1 BRAND GUIDELINES This document provides intitial guidance on the usage of the National Restaurant Association Educational Foundation logo. Please contact Gordon Lambourne with any questions at Glambourne@nraef.org
More informationbrand guide may 2016
brand guide may 2016 Contents Our Purpose...4 Our Position...6 Our Identity...10 Logo...11 Format...12 Format with Tagline...14 Clear Space...16 Sizing...18 Scaling...19 Background...20 Color...22 Primary
More informationGraphic Standards and Usage Guide
Graphic Standards and Usage Guide June 2004 Contents 1.0 Best Workplaces for Commuters Core Identity Elements 1.1 Brand Overview 1.2 Introduction to the Logo 1.3 How to Use the Logo 2.0 National Logo Guidelines
More informationBRANDING & MESSAGING GUIDELINES FOR CLEAN ENERGY ALLIES
BRANDING & MESSAGING GUIDELINES FOR CLEAN ENERGY ALLIES INTRODUCTION... 1 LOGO AND WORDMARK...2 BRAND COLORS... 4 LOGO APPLICATION DON TS... 4 MESSAGING AND TEXT REFERENCES...7 1 INTRODUCTION The Hawai
More informationNew Jersey State Council on the Arts Visual Identity Manual 2018
New Jersey State Council on the Arts Visual Identity Manual 2018 1 Table of Contents PAGE 3 About This Manual PAGE 4 Acknowledgments & Publicity Agreements PAGE 5 Color Palette and Typography PAGE 6 Logo
More informationBRAND GUIDELINES 2017
BRAND GUIDELINES 2017 02 Van Vault Brand Guidelines CONTENTS 03 Brand Description 17 Distressing Artwork 04 Tone of Voice 18 Product Branding 05 Brand Pyramid 19 Product Branding Examples 06 Logo Usage
More informationintroduction WHY BRAND GUIDELINES? TABLE OF CONTENTS introduction 2 overview 3 about us mission vision impact areas tagline brand attributes
brand guidelines introduction WHY BRAND GUIDELINES? Brand guidelines influence consistency in communication and help build positive brand recognition. They ensure that the strength of our brand is protected
More informationGlobal Marketing Communication Visual Identity Guideline. December 2010
Global Marketing Communication Visual Identity Guideline December 2010 Table of Contents 1. Introduction 2 2. Fundamentals 3 1. Overview of what is new 4 2. Scope of BTL Items 7 3. The spirit of IKI 8
More informationBrand Guidelines. Version / 29. Brand Guidelines / Version 1.0
Brand Guidelines Version 1.0 2017 1 / 29 Contents 1. Introduction Why do we need a brand? 04 2. Our vision: what we want 06 Our mission: what we do 07 Our values: how we speak and behave 08 Our brand story
More informationbrand guide march 2016
brand guide march 2016 Contents Our Purpose...4 Our Position...6 Our Identity...10 Logo...11 Format...12 Format with Tagline...14 Clear Space...16 Sizing...18 Scaling...19 Background...20 Color...22 Primary
More informationSTYLE GUIDE VISUAL + BRAND
STYLE GUIDE VISUAL + BRAND BRAND STORY OUR CORE VALUES Respect We honor the diverse needs of those we serve. Service We value the opportunity to be of service. Collaboration We foster strong relationships
More informationBranding Guide. helmet diving BRANDING GUIDE
Branding Guide helmet diving BRANDING GUIDE 2011 . Introduction Sub Sea Systems, Inc. created the SeaTREK Branding Guide to provide information about the appropriate use of the SeaTREK logotype. As SeaTREK
More informationADP Branding Guide 05/2016 BRANDING GUIDE
ADP Branding Guide 05/2016 BRANDING GUIDE ALLIANCE DOOR PRODUCTS BRANDING GUIDE The ALLIANCE DOOR PRODUCTS Promise ADP is dedicated to the complete satisfaction of our customers with our products, materials,
More informationPower to Change Visual identity toolkit. Version 2.0
Power to Change Visual identity toolkit Version 2.0 1 Introduction This toolkit gives clear instructions about how to use the Power to Change identity and logo. There is also guidance on our core colours,
More informationIngredient brand guidelines
Ingredient brand guidelines By using our logos and trademarks, you agree to the guidelines for their use contained in this document. CONTACT Stacie Gillespie Marketing Communications Representative sgillespie@eastman.com
More informationdiscovering the sovrn brand
discovering the sovrn brand Information is the new currency A BRAND IS A PROMISE: This everything we do. And it is everything that our customers and partners depend on us for. Brands are BELIEF SYSTEMS
More informationPayfirma Brand Guidelines. Communicating the Payfirma Brand
Payfirma Brand Guidelines Communicating the Payfirma Brand 2013 Welcome! 1 This is a guide to the basic elements that make up the Payfirma brand. Have a read, it will help you get to know us a little better.
More informationSUMMER 2018 GRAPHIC STANDARDS
SUMMER 2018 GRAPHIC STANDARDS CONTENTS Overview 3 University Logo 4 University Word Mark 5 Clear Space & Sizing 6 Logo Misuse 7 Colors 8 Typography 9 University Seal 10 Department Logos 11 Alumni Association
More informationEffective Feb 19, 2014 Version 1. EfficiencyCrafted Marketing Materials Guidelines
Effective Feb 19, 2014 Version 1 EfficiencyCrafted Guidelines EfficiencyCrafted Guidelines Welcome EfficiencyCrafted is the new name for the new homes program sponsored by Columbia Gas of Ohio and AEP
More informationTable of Contents. 1 Primary Logo and Accepted Logo Formats. 2 Placement and Size of the USU Logo. 2
1 UTAH STATE UNIVERSITY CAMPUS RECREATION BRAND AND VISUAL IDENTITY GUIDE Table of Contents. 1 Primary Logo and Accepted Logo Formats. 2 Placement and Size of the USU Logo. 2 Area of Isolation..3 The Color
More informationUnleaded88 BRAND GUIDELINES
Unleaded88 BRAND GUIDELINES 01. OUR BRAND 02. OUR LOGO 03. OUR COLORS, TYPOGRAPHY & GRAPHIC ELEMENTS 04. ICONS 05. IMAGERY STYLE 06. DISPENSERS 07. STREET SIGNS 08. VIDEO SIGNS 09. POLE SIGNS 10. NOZZLE
More informationPartner Brand Guide. Copyright 2017, Oracle and/or its affiliates. All rights reserved. Updated
Partner Brand Guide v2 Copyright 2017, Oracle and/or its affiliates. All rights reserved. Updated 3.7.17 CONTENTS 01 IDENTITY 02 TYPOGRAPHY 03 COLOR 04 PARTNER IDENTITY PARTNER LOGOS CERTIFICATION LOGO
More informationGartner Logo Usage Guidelines
MAY 15, 2014 Gartner Logo Usage Guidelines Introduction What is the goal? This document shows you how to use the Gartner logo in a variety of materials. If you have questions, please contact quote.requests@gartner.com.
More informationIP Data Quality Management in JPO. Oct JAPAN PATENT OFFICE
IP Data Quality Management in JPO Oct. 19. 2015 JAPAN PATENT OFFICE 0 Victoria Falls 1 Japan Population : 0.127 billion Capital city : Tokyo 2 Japan 北海道 Hokkaido 本州 Honshu My home (Saitama) inland 四国 Shikoku
More informationRISE CITY CHURCH BRAND GUIDELINES
RISE CITY CHURCH BRAND GUIDELINES 5.3 Updated: RISE CITY February CHURCH 2017 BRANDING GUIDELINES // 2017 TABLE OF CONTENTS 1 Branding Principles 1.1 Why Branding 1.2 Target Audience 1.3 Mission + Vision
More informationBrand Guidelines. January Acumatica Brand Identity Guide - Jan
Brand Guidelines January 2014 Acumatica Brand Identity Guide - Jan 2014 1 Contents Intro Our Mission... Brand Promise... Brand Values... Guide Importance... 4 5 6 7 Graphic Elements Graphics... Iconography...
More informationVISUAL STANDARDS GUIDE
VISUAL STANDARDS GUIDE CONTENTS 03 Brand Mark/Logo 09 Typography 12 Brand Extensions 12 The Seal Everything we do communicates something. Being aware, precise, and consistent will ensure the world sees
More informationBranding Style Guide 1.1 February, AmericanGraduate.org
Branding Style Guide 1.1 February, 2012 AmericanGraduate.org American Graduate is a public media initiative funded by the Corporation for Public Broadcasting to help local communities across America find
More informationIngredient brand guidelines
Ingredient brand guidelines By using our logos and trademarks, you agree to the guidelines for their use contained in this document. CONTACT Stacie Gillespie Marketing Communications Representative sgillespie@eastman.com
More informationTSABONG ECO-TOURISM CAMEL PARK GUIDELINES. Copyright 2013 All rights reserved
TSABONG ECO-TOURISM CAMEL PARK B R A N D GUIDELINES Copyright 2013 All rights reserved CONTENTS Mission Statement... Colors... Text... Logos... Clear Space Rules... Variations: Reverses... What Not to
More informationWD Brand Guidelines & Graphic Standards Manual 02/2015
WD Brand Guidelines & Graphic Standards Manual 02/2015 Contents Overview 02 / WD as a registered trademark 03 / Overview 04 / Who we are / Our brand role 05 / Brand tone of voice 06 / Glossary of important
More informationbasic trademark use guidebook
basic trademark use guidebook FAKRO BRAND CHARACTER INTRODUCTION FAKRO wishes to build its market position in Poland and in the world with the use of a strong and stable brand. FAKRO brand is supposed
More informationBranding & Graphic Identity Guidelines July 2010
Branding & Graphic Identity Guidelines July 2010 1. The Monterey Institute Brand The Monterey Institute of International Studies brand embodies key characteristics of the Institute itself, and reinforces
More informationCampaign Guidelines. NRW Campaign Guidelines 1
Campaign Guidelines RW Campaign Guidelines 1 COTETS Introduction 1 LOGO Master Logo Stack 2 Master Logo Inline 3 Secondary logo Stack 4 Secondary logo Inline 5 Clear Space 6 Minimum Size 7 Placement 8
More informationBranding and Identity Guide
Branding and Identity Guide The Ashesi brand and logo are integral parts of our worldwide image and identity. We must be careful of how and where the Ashesi is used to ensure we maintain the integrity
More informationCertified Partner Branding Guidelines
Thanks for Being a Certified Partner These branding guidelines are designed to help DigiCert partners successfully use the DigiCert brand to grow their business and increase trust on the internet. Through
More informationContents THE CATAWBA BRAND. Introduction LOGOS. Using the College Logos. The College Wordmark. Do s and Don ts. The College Seal ATHLETICS LOGOS
1 Contents THE CATAWBA BRAND Introduction LOGOS Using the College Logos The College Wordmark Do s and Don ts The College Seal ATHLETICS LOGOS The Athletics Wordmark The Feathered C Logo The Arrowhead Logo
More informationBrand Guidelines. March 2015
Brand Guidelines March 2015 WHO WE ARE Word of Life Brand Guidelines 2 is a multi-disciplinary non-profi t organization that has a goal to present a cohesive, and effective visual brand to its audience.
More informationBrand Guidelines. March 2015
Brand Guidelines March 2015 WHO WE ARE Word of Life Brand Guidelines 2 is a multi-disciplinary non-profi t organization that has a goal to present a cohesive, and effective visual brand to its audience.
More informationNSAI Irish Standard certification mark; usage guidelines. MK Rev 5
NSAI Irish Standard certification mark; usage guidelines CONTENTS Introduction NSAI Irish Standard mark Application guidelines Incorrect usage examples Thank-you INTRODUCTION NSAI s Irish Standard certification
More informationVisual Standards (revision 2) FÉDÉRATION INTERNATIONALE DES CONSEILS EN PROPRIÉTÉ INTELLECTUELLE
Visual Standards (revision 2) March 2012 Table of Contents 1.0 BRAND ELEMENTS The Logo...1 Logo Orientation... 2 The Logo: Usage and Size... 3 Logo Colour...4 The Logo: Application... 5 The Logo: Co-Branding...
More informationBrand Standard Guidelines
Brand Standard Guidelines Table of Contents Primary Mark 3 Secondary Mark 14 Pennant 23 Super Graphic 32 1.1 Primary Mark: Introduction 2.1 Secondary Mark: Introduction 3.1 Pennant: Introduction 4.1 Super
More informationXero partner brand guidelines
Xero partner brand guidelines 1 XERO PARTNER BADGE GUIDELINES November 2018 Contents Introduction... 3 Xero partner badge guidelines... 4 Xero partner badges... 5 Xero partner badge placement... 6 Xero
More informationBRAND EXPRESSION GUIDELINES. American Heart Association
BRAND EXPRESSION GUIDELINES American Heart Association Foundations Foundations Positioning Values & Impact Character Approach Make our position your own, by telling people your personal story, and why
More informationTHE LAMAR BRAND is more than just a logo, color palette or website.
THE LAMAR BRAND is more than just a logo, color palette or website. It is a living, breathing identity that represents our core business values. The branding of Lamar is intended for long term use. In
More informationINTRODUCTION: Dr. Young-Hwa Kim, CEO/President Higher Dimension Materials, Inc.
BRANDING GUIDELINES INTRODUCTION: The following are the branding guidelines required by HDM, Inc. for the use of SuperFabric materials. Included in this guide is information regarding hangtags, logos,
More informationTHE LAMAR BRAND is more than just a logo, color palette or website.
THE LAMAR BRAND is more than just a logo, color palette or website. It is a living, breathing identity that represents our core business values. The branding of Lamar is intended for long term use. In
More informationcorporate identity manual
corporate identity manual Contents MESSAGE TO ALL USERS I - II THE BRAND 01-03 THE LOGO 05-08 VISUAL LANGUAGE 11-15 CORPORATE STATIONERY 17-50 BRAND EXPRESSION 53-65 3 e d values of th e unique bran Th.
More informationDesign And Brand Guidelines
Design And Brand Guidelines Introduction The Design Guidelines These guidelines describe the visual and verbal elements that represent The British Shooting Show. This includes our name, logo and other
More informationAssociated Students of Whitworth University
Associated Students of Whitworth University Brand Guidelines October 16, 2017 Associated Students of Whitworth University BRAND GUIDELINES ASSOCIATED STUDENTS OF WHITWORTH UNIVERSITY 2 Contents Cover 1
More information2 South Central College Brand Identity Guidelines
Brand Style Guide 2 South Central College Brand Identity Guidelines Table of Contents OVERVIEW...4 Brand Promise Brand Pillars Brand Identity VOICE & TONE GUIDELINES...5 VISUAL STANDARDS...6 Color Fonts
More informationBRAND ARCHITECTURE. Unit Wordmark System Version 1.0
BRAND ARCHITECTURE Version 1.0 TABLE OF CONTENTS I. Introduction... 3 How to Use This Guide... 4 Unit Wordmark Structure... 5 Brand Architecture... 7 II. Primary Entity Guidelines... 8 Structure... 10
More informationIdentity and Brand Standards Manual
Identity and Brand Standards Manual Revised February 2018 Introduction This manual is an essential tool for brand stewardship at WHW and has been designed to ensure that the WHW brand is represented and
More information