Design And Brand Guidelines
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1 Design And Brand Guidelines
2 Introduction The Design Guidelines These guidelines describe the visual and verbal elements that represent The British Shooting Show. This includes our name, logo and other elements such as colour, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. The British Shooting Show brand, including the logo, name, colours and identifying elements are valuable company assets. The purpose of these guidelines are for protecting the company s interests by preventing incorrect use of the company name and marks.
3 Logo Construction & Clearspace It is important to keep marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the logo. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation of the mark, of the symbol itself and our company name. they have a fixed relationship that should never be changed in any way. Clearspace 1: Typeface Logo 2: Full Logo Definition Whenever you use the logo, it should be surrounded with clear space to ensure its clear visibility and impact. No graphic elements of any kind should invade this zone. Clearspace demonstrated below in red; Computation To work out the clearspace of the Typeface Logo: Take the height of the logo and quarter it (clearspace = logo height / 4). To work out the clearspace of the Full Logo: Take the width of the logo and quarter it (clearspace = logo width / 4). 1: Typeface Logo 2: Full Logo
4 Signage The mark needs to be clearly visible in all forms of media. white, black, gold and full colour variations are available for The British Shooting Show mark, however, the colours used within the symbols must never be altered in any way. 01: Black Typeface logo (for use on light backgrounds) 02: White Typeface logo (for use on dark backgrounds) 03: Gold Typeface Logo (For use on most backgrounds, drop shadow may be applied to add seperation) 04: Full Logo (For use on all backgrounds) Don t: Recolour any elements of the logo. Edit any elements of the logo. Add or remove sections of the logo. Stretch or squash the logo. Use old logo(s) (pre 2016). Use logos not obtained from the official website. Leave a square border around the logo. Type over or behind the logo. Place type or other media within the clearspace of the logo. If in doubt, please get in touch. When referencing The British Shooting Show: Use the full brand name when referring to The British Shooting Show. Only use the initals BSS in social media tags e.g. #BSS2017 Blue square is present to display white logo only. When applied, no square or surrounding object should be present.
5 Colour BSS Blue: Light CMYK: 86, 45, 0, 11 RGB: 0, 112, 175 BSS Blue: Dark CMYK: 100, 94, 0, 60 RGB: 7, 7, 78 Blue Colour Gradient Gold Colour Gradient BSS Gold 1 CMYK: 5, 8, 61, 10 RGB: 221, 203, 117 BSS Gold 2 CMYK: 2, 5, 34, 0 RGB: 250, 235, 181 BSS Gold 3 CMYK: 2, 5, 22, 0 RGB: 249, 236, 203 BSS Gold 1 CMYK: 5, 8, 61, 10 RGB: 221, 203, 117
6 Typography A consistent typeface is essential when communicating The British Shooting Show graphics and promotions. All media branded under The British Shooting Show must use the specified typeface. These typefaces are also used in multiple weights. Minion Pro Logo typeface of The British Shooting Show BOLD COND & BOLD CAPS ONLY Myriad Pro Body typeface of The British Shooting Show Light, Regular, Semibold, Bold Gill Sans Title typeface of The British Shooting Show REGULAR, SEMIBOLD, BOLD CAPS ONLY Proxima Nova Alt Body typeface of The British Shooting Show Light, Regular, Semibold, Bold, Extrabold
7 Contact If you have any questions about The British Shooting Show Brand or graphic assets, please get in touch For other enquiries regarding The British Shooting Show, please use
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