BRAND GUIDELINES. Contents. 1 Logo One Line. 2 Logo Stacked. 3. Logo - Do not s. 4. Typeface. 5. Colour Pallete
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1 BRAND GUIDELINES
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3 BRAND GUIDELINES Contents 1 Logo One Line 2 Logo Stacked 3. Logo - Do not s 4. Typeface 5. Colour Pallete 6. Press Advertising Campaign Artwork Print 7. Outdoor Campaign Artwork Print 9. Agency Signage Artwork Print 10. Web Buttons Digital Static 11. Web Buttons Digital Animated 12. Website
4 1 Logo One Line The School of Rock one line logo has been specifically designed to be visually represented exactly as it appears in 1a. Therefore, movement or distortion of any individual letter character is prohibited, along with letter colour disfiguration or changes to letter surface or extrude facing textures. The placement and proportion of THE MUSICAL can be moved depending on the size as illustrated in 1a & 1b. Eg. On a smaller button THE MUSICAL can be increased in size for legibility. Minimum reproduction size 40mm in width is the recommended minimum size that the one line logotype can be reproduced. See 1b 1a. One line logotype 1b. Minimum logo size 40mm
5 2 Logo Stacked The School of Rock one line logo has been specifically designed to be visually represented exactly as it appears in 1a. Therefore, movement or distortion of any individual letter character is prohibited, along with letter colour disfiguration or changes to letter surface or extrude facing textures 2a. Stacked logotype The placement and proportion of THE MUSICAL can be moved depending on the size as illustrated in 1a & 1b. Eg. On a smaller button THE MUSICAL can be increased in size for legibility Minimum reproduction size 20mm in width is the recommended minimum size that the stacked logotype can be reproduced. See 2b 2b. Minimum logo size 20mm
6 3 Logo Do Not s Here are some examples of how not to use the logotype and nest key-art. Do not move the musical flash above the logo Do not alter or change the logo colour. Do not make the logo disproportinally bigger. Do not make the logo disproportinally smaller. Do not move the musical flash above the logo Do not alter or change the logo colour. Do not make the logo disproportinally smaller.
7 The official typeface family for School of Rock is Champion HTF Lightweight. This must be used in all visual communications across marketing and advertising. Different weights of Gotham are used for specific headline or body copy requirements as identified in 4a and 4b. Headline and body copy must always be in the correct specific primary colour. See section 5 4a. Headlines and stand out words when used in bodycopy Champion HTF Lightweight ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz b. Bodycopy Gotham Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Gotham Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
8 5 Colour Palette School of Rock has a select and confined colour palette suite which must be adhered to across all visual marketing and advertising communication materials. These are defined by primary and secondary colour palettes. Primary Colours The primary colour should be used above any other colours. It cannot be modified. Secondary Colours Supporting the primary colour are three secondary colours. These colours compliment the primary colour and should only be used when necessary. Colours specified are per PANTONE colour standards identified in PANTONE colour chip books and formula guides. Primary colour PANTONE 485 C CMYK RGB HEX # ce1216 Secondary colours BLACK CMYK RGB HEX #222221
9 6 Press Advertising Campaign Artwork Print The following examples demonstrate ways in which the logo, copy and additional elements have been utilised across Press Advertising Campaigns Full Page Ad 25x4 20x3
10 7 Outdoor Campaign Artwork Print The following examples demonstrate ways in which the logo, copy and additional elements have been utilised across Outdoor Advertising Campaigns
11 8 Outdoor Campaign Artwork Print The following examples demonstrate ways in which the logo, copy and additional elements have been utilised across Outdoor Advertising Campaigns
12 9 Agency Signage Artwork Print The following examples demonstrate ways in which the logo, copy and additional elements have been utilised across our agency signage
13 10 Web Buttons Digital Static The following examples demonstrate ways in which the logo, copy and additional elements have been utilised across the web
14 11 Web Buttons Digital Animated The following examples demonstrate ways in which the logo, copy and additional elements have been utilised across our agency signage HPU (300x600) Click to Play MPU (300x250) Click to Play Leaderboard (728x90) Click to Play Megabanners (970x250) Click to Play
15 12 Website The following examples demonstrate ways in which the logo, copy and additional elements have been utilised across the School of Rock website.
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