Come to Global Pet Expo

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1 2013 Sponsorship OPPORTUNITIES Come to Global Pet Expo and Business Will Follow You Home The Pet Industry s Largest Annual Trade Show February 20-22, 2013 Orange County Convention Center Orlando, Florida globalpetexpo.org LIMITED NUMBER OF SPONSORSHIPS AVAILABLE

2 Global Pet Expo sponsorship opportunities help you expand your reach beyond your booth in unique, exciting and effective ways. Sponsorships make a difference! Our 2012 post-show survey tells us that 70% of Global Pet Expo buyers recognize exhibitors from their sponsorships. Global Pet Expo attracts decision makers and qualified buyers from over 65 countries! Sponsorship opportunities are the easiest way to be memorable before, during and after the show. A sponsorship can boost your branding power, reach more eyes and drive new qualified buyers to your booth. There are a limited number of sponsorship opportunities, so don t delay in choosing one that fits your goals and your budget. It is just one more way you can expect business to follow you home. NEW In addition to the sponsorship you purchase, your business will be promoted in these other ways: Your company name and booth number will be highlighted in the Product Preview Guide mailing to over 5,000 buyers. Before the show, you will have use of the Global Pet Expo Sponsor logo for your promotional materials and website. At the show, your company logo and booth number will appear on a 28' x 7' banner outside the main entrance of the show and several 22" x 28" signs throughout the main lobby and show floor. (Other sponsor s logos will also appear on the banner and signs.) Your company logo and booth number will appear in a Thank You Sponsor Ad in the Trade Show Directory and the Show Dailies that is distributed at the Show. (Other sponsor s logos will also appear on the ads.) Global Pet Expo sponsorships have been a part of our marketing strategy year after year. They increase our visibility in front of exactly the type of buyers we are there to attract. Sponsorships are great press and branding opportunities, and we find they help draw interest to our booth. Every year, there are sponsorships that really give us new and interesting ways to do that. Todd Dean National Sales & Marketing Manager OTC Products Virbac Animal Health On the Global Pet Expo website under the Buyer, Press and Exhibitor tabs, your company logo and booth number will appear. At the show, your company logo and booth number will be highlighted as a sponsor on the Floor Plan section of the Show Directory and the Floor Plan Map & City Guide. (Please note that the sponsorship must be purchased by January 11th to be included.) On the Interactive Floor Plan of the Global Pet Expo website, your booth number will be highlighted as a sponsor. On the Global Pet Expo mobile site, your company name and booth will be listed as a sponsor. After the show, a press release will be distributed to over 200 members of the press with your company name and sponsorship purchased. 2 globalpetexpo.org

3 Choose from 18 exciting sponsorship opportunities to increase your pull and your presence. LOCATION! LOCATION! YOU ARE HERE INTERACTIVE FLOOR LOCATOR STATIONS When attendees want to find their way to the products and companies they are looking for, they will be using one of the four highly-visible touch screens located throughout show floor. This year your prospects will find and connect with you using the You Are Here system, deployed on 42'' touch screens on the event floor. Enhance your display with a banner ad to drive even more traffic to your booth. Your ad will be prominently displayed on this interactive map-based directory. Cost: Prices vary Call for more information GO LARGER THAN LIFE LIGHT BOXES CAPTURE ATTENTION UP FRONT The strategically designed traffic pattern that attendees follow when entering the convention center makes the perfect stage for the larger-than-life light boxes situated throughout the lobby area or on the show floor. Your backlit ad will not only stand out, it will be one of the first ones seen by everyone who enters the Global Pet Expo area of the Orange County Convention Center during the show. The light box stands " high, and " wide. (Note: Exhibitor is responsible for supplying artwork. Light Box graphics will not be returned to exhibitor s booth unless specifically requested. If the exhibitor requests the panels be returned to the booth, they are responsible for packing and shipping costs.) Cost: $4,500 Deadline: Final artwork due January 11, 2013 ABOVE ALL! LOBBY BANNERS Banners make a first and lasting impression. Your banner can greet every Global Pet Expo buyer and press attendee. Put your company up front to build your brand in the main lobby. For banner location choices go to: Then under the Access Code section, click the Enter Code button; enter the code: gpe2013; then click the Continue button. Click the View Venue for This Show button (under the Global Pet Expo logo); select Level 2 for banner locations and pricing. (Note: Exhibitor is responsible for providing artwork. Banner is produced, hung, and removed at the end of the show. The banner will be returned to exhibitor s booth at the end of the show. Exhibitor is responsible for packing and shipping banner at the end of the show.) Deadline: Final artwork due January 11, 2013 globalpetexpo.org 3

4 TOWER ABOVE THE REST FREESTANDING BRANDING TOWERS From the lobby to the main entrance, there is no doubt that a freestanding, framed panel will make a huge impact on Global Pet Expo buyers and the press. This can t-miss opportunity increases your company s brand image, promotes your product line and directs the buying audience to your booth. Size of each panel is 38" wide x 84" high. (Note: Exhibitor is responsible for providing artwork.) Cost: 4-Sided $3,800, 2-Sided $2,300 or 1-Sided $1,800 Deadline: Final artwork due January 11, 2013 LINK TO THE NEWS DAILY NEWSCAST VIDEO PLAYER SPONSORSHIP As a daily sponsor of Global Pet Expo TV, your company s logo will be linked directly to your website. Your booth number will also appear below the online video player for all broadcasts throughout the show day. Each day of the show, a link to the day s newscast goes to more than 10,000 qualified buyers. Where else can you reach the right audience at just the right time and all in one day? Cost: $3,500 per day SHORT AND TWEET TWITTER FEED The Global Pet Expo continuous live Twitter feed can broadcast your Twitter Banner (logo and Twitter handle) displayed on large screens in three places throughout the show area and press office. Purchase a Twitter Banner and it will be seen by show attendees, and tweeted across the web. Your tweets will be given priority placement and set in an automatic rotation so they are continually streaming. (Note: Exhibitor is responsible for providing tweets for placement on feed.) Cost: $1,000 per day ON WITH THE NEWS DAILY ON-SCREEN NEWSCAST SPONSORSHIP During Tierra Bonaldi s Global Pet Expo Daily Newscast, your company name and booth number will be superimposed over the lower portion of the screen for 30 seconds. We send out daily s with newscast links, which means that in a single day of the show, your company will have the potential opportunity to be viewed by tens of thousands of qualified and interested buyers in your marketplace! Cost: $2,200 per day SUPER CHARGED POWER CHARGING STATION When their batteries run down, you get them charged up about your business! Display your logo and booth number on the convenient Cell Phone and Laptop charging stations around the exhibit hall floor. While buyers and the press plug in, it s the perfect time to turn them on to your business. Your message will appear on the station s signage. Cost: $3,100 per station 4 globalpetexpo.org

5 BE FIRST AT HAND LOBBY DISTRIBUTION IS A PERSONAL TOUCH Even before the thousands of attendees walk on to the show floor, they will pass through the lobby where they will receive your company s flyer or product sample. Gain instantaneous and lasting exposure for your company. It is one of the best places to hand out your product or promotional material. (Note: Exhibitor is responsible for staff person and distribution. All promotional material or product sample is subject to show management approval.) Cost: $3,300 RISE ABOVE THE REST EXHIBITOR FLOOR AISLE SIGN Maximize your company image throughout the entire show floor. Aisle signs hang in each aisle of the trade show floor and help direct attendees to booth locations. They will see your company logo and booth number from all directions as they are walking the show floor. Include your show promotion on of these large-impact signs. (Note: Exhibitor is responsible for providing artwork. Aisle sign is produced, hung and removed by show management. The aisle sign(s) will be returned to the exhibitor s booth at the end of the show. Exhibitor is responsible for packing and shipping sign(s) back to their offices.) Cost: $1,300 per aisle Deadline: Final artwork due January 11, 2013 FLAG THEIR ATTENTION! MAIN LOBBY FLAGS Display your message on a colorful eye-catching, Flying high above main lobby, and visible from both the main and the show level lobbies, your advertising will get noticed. Every time attendees travel these common areas, they will see your message and your booth number. The flag size is 2 wide x 9 high. (Note: Exhibitor is responsible for providing artwork. Flags are produced, hung, and removed at show. The flag will be returned to exhibitor s booth at the end of the show. Exhibitor is responsible for packing and shipping flag(s) at the end of the show.) Cost: $1,800 Deadline: Final artwork due January 11, 2013 Global Pet Expo Sponsorships Work! We ve done several and we know they have increased our booth traffic at the show and our brand awareness after the show. Patsy THE INSIDE TRACK Sumner Senior Marketing Director Communications and Creative Services Sergeant s Pet Care Products SHUTTLE BUS WINDOWS ADVERTISEMENT You ll get great mileage out of shuttle bus sponsorships. Every day, every time the buyers ride to and from the convention center, they will see your branding for the entire time they are riding. Shuttle bus, Inside Track advertisements appear inside the bus on the upper one-third of the windows during all hours of shuttle bus service. Cost: $3,000 per window globalpetexpo.org 5

6 SPONSORSHIPS UNDER $1,000 GET NOTICED ONLINE BANNER AD BUYER REGISTRATION PAGE The Global Pet Expo website receives more than 65,000 unique visitors each month from October through March. By placing a web banner ad on the Buyer Registration Page your company creates a stronger brand identity for your products. Your web banner ad will be the first thing any retailer will see when they visit this page, luring them to click on the ad first. This web banner ad will also include a hyperlink to your website. What a great way to reach current and new customers before the show! Cost: $1,000 GET A JUMP E-NEWSLETTERS TO PRE-REGISTERED BUYERS Prior to the show, Global Pet Expo will send a series of HTML teaser s to over 5,000 pre-registered buyers. This is your opportunity to promote a Show Special and information about your company that reminds attendees your booth is a must see. Your banner ad will appear on the top of the e-newsletter along with other important show information. Copy is optional to include in this blast e-newsletter. (Note: Exhibitor must provide copy. 100-word limit including URL and/or a non-automated banner 468 wide x 60 high pixels no larger than 8K with a URL.) Cost: $1,000 per e-newsletter A GROUND FLOOR OPPORTUNITY FLOOR DECAL A floor decal is an exciting and eye-catching way to get exposure and lead buyers to your booth. Making a bold statement with your logo, your message and your booth number on a floor decal will serve as a stepping stone for buyers to find and recognize you at the show. Call for size and location. (Note: Exhibitor is responsible for providing artwork. Decal is installed and removed at the end of the show by show management.) Cost: $500 Deadline: Final artwork due January 11, 2013 NEW INSTANT ONLINE BRANDING QR PRODUCT WALL What better way to create brand exposure then to have attendees take your product information with them on their smart phones. Promote your product with a well-placed high quality image on the QR Product Wall near the main entrance to the show. Include your product name, booth number and your QR code that links directly to your website and directs new customers to your booth. (Note: Exhibitor is responsible for supplying high res jpeg image of QR code and information for product wall.) Cost: $500 Deadline: Final artwork due January 11, 2013 February 20-22, 2013 Orange County Convention Center Orlando, Florida Don t wait. Choose your sponsorship today. Opportunities are limited. Use the attached Sponsorship Agreement Form on the following page. For more information and availability of Sponsorship Opportunities, contact Marian Thielsen at (203) , mthielsen@americanpetproducts.org or Josh Vetere at (203) , jvetere@americanpetproducts.org 6 globalpetexpo.org

7 DETACH HERE E DETACH HERE E NEW Sponsorship Agreement Approved By: Date: For more information and availability of Sponsorship Opportunities, contact Marian Thielsen at (203) , mthielsen@americanpetproducts.org or Josh Vetere at (203) , jvetere@americanpetproducts.org Company Information Company: Contact Name: Address: City: State/Province: Postal Code: Country: Booth #: Phone: Fax: Advertising Opportunities You Are Here Interactive Floor Locator Stations... Call for Pricing Light Boxes...$ 4,500 4-Sided Branding Tower...$ 3,800 2-Sided Branding Tower...$ 2,300 1-Sided Branding Tower...$ 1,800 Daily Newscast Video Player... $ 3,500 per day Daily On-Screen Newscast... $ 2,200 per day Inside Track Ad Shuttle Bus Windows...$ 3,000 Lobby Distribution Day(s)...$ 3,300 Power Charging Station...$ 3,100 Flag Location...$ 1,800 Aisle Signs...$ 1,300 E-Newsletter Sent to Pre-Registered Attendees...$ 1,000 Twitter Feed... $ 1,000 per day Online Banner Ad on Buyer Registration Page...$ 1,000 Floor Decals...$ 500 QR Product Wall...$ 500 Lobby Banner Location Size TOTAL February 20-22, 2013 Orange County Convention Center Orlando, Florida Method of Payment (check one) Applications will not be processed until full payment is received. All Sponsorship Opportunities are on a first-come, first-served basis. By signing this application, Exhibitor agrees to be bound by terms and conditions contained and referenced herein, as well as those, which may be issued by Management and sent to Exhibitor under separate cover prior to Global Pet Expo. 1. Check or money order (must be in U.S. funds drawn on a U.S. _ bank and made payable to APPA/PIDA Global Pet Expo). Please send payment to: Global Pet Expo 255 Glenville Road Greenwich, CT Fax: (203) Wire transfer of funds billing@americanpetproducts.org _ or call (203) MasterCard Visa American Express Discover Card Number Expiration Date (mm/yy) Authorized Signature Date FOR Show Management Approval ONLY Credit Card Billing Address (if different from above) CVV Code Approved By: Date: Zip globalpetexpo.org 7

8 Contract Terms and Conditions February 20-22, 2013 Orange County Convention Center Orlando, Florida 1. Payment Terms: Full payment must be enclosed. Applications will not be processed until full payment is received. 2. Effectiveness. This Agreement shall not be effective until accepted by Global Pet Expo Management; Global Pet Expo reserves the right to reject any contract in its sole and absolute discretion. Upon acceptance by Global Pet Expo, a copy hereof indicating Global Pet Expo s acceptance will be mailed to the Advertiser. In the event this Agreement is rejected by Global Pet Expo Management, all payments rendered by the Advertiser in connection herewith shall be promptly returned to the Advertiser. 3. Cancellation. This Agreement may be canceled by the Advertiser at any time upon written notice to Global Pet Expo Management, subject to the following cancellation charges. Premium sponsorships are non-cancellable. A 100% cancellation charge equal to the Total Advertising Charge will be applied in full upon cancellation of the Sponsorship Agreement. For all other media, if such notice is received by Global Pet Expo Management on or before 75 days prior to the opening day of the exhibition, the Advertiser shall pay Global Pet Expo Management, a cancellation charge equal to one-half (50%) of the Total Advertising Charges; and if such notice is received by Global Pet Expo Management thereafter, the Advertiser shall pay to Global Pet Expo Management, a cancellation charge equal to the Total Advertising Charges. Should Advertiser cancel its exhibit space, regardless of whether the sponsorship is re-sold, the sponsorship will cease but payment is required in accordance to the cancellation policy stated above. 4. Right of Offset. Global Pet Expo Management shall have the right to offset the amount of any obligation due and owing to Global Pet Expo Management, from the Advertiser against any obligations at any time due and owing to the Advertiser by Global Pet Expo Management whether under this Contract or under any other contract arrangement or understanding between Global Pet Expo Management and the Advertiser. In addition, this contract is subject to Global Pet Expo Management standard credit terms and policies, and Global Pet Expo Management may apply any amounts received from Advertiser toward any other outstanding balance due from Advertiser. Advertiser shall be liable for all monies due and cost of collection, including Attorney s fees, as a result of any collection efforts by Global Pet Expo Management under this Contract. 5. Advertiser s Content. Media Space reserved under this Contract shall only be used for content which advertises or promotes goods and/or services manufactured or sold by the Advertiser named on the reverse side hereof, and related to the show, and the Advertiser may not assign, sublet, or otherwise promote any other goods or any firm or entity in such Media Space. The Advertiser s content submitted for use in the Media Space pursuant hereto, which content shall include, but not be limited to, text, illustrations, graphics, representations, sketches, maps, trademarks, logos, labels or service marks, shall comply with all applicable laws respecting the content of published matter (whether in printed, televised, recorded, or on-line media). Without limiting the generality of the foregoing, the Advertiser s content shall comply with all applicable laws respecting obscenity, pornography, defamation, copyright, trademark, and other intellectual or intangible property rights. The Advertiser agrees to indemnify and hold Global Pet Expo Management, its affiliates, agents and representative, harmless from any and all claims, demands, liabilities, losses, expenses, costs, including attorney s fees, arising out of or attributable to the use of the Advertiser s content pursuant hereto, neither acceptance by Global Pet Expo Management in any Media Space shall be deemed a waiver of its rights to indemnifications hereunder. 6. Photography. Management reserves all photographic rights during the Trade Show. Sponsor may obtain photographs at its own expense from the official Trade Show photographer of Management s choosing. Any other arrangement independent of that provided by the official photographer shall be conducted only with Management s express prior approval, which may be withheld in management s sole discretion. All other taking of photographs is strictly prohibited and violation of this rule will result in ejection from the Trade Show floor, removal and custody by Management of the camera and other photographic equipment, and/or confiscation of film. 7. Recording Release. Sponsors consent to the taking of photographs, video and audio recording for the use of Global Pet Expo Management in promotional or news materials that may appear in print, online, or in other media. 8. Editorial Discretion. Global Pet Expo Management reserves the right to place the word Advertisement or words of similar meaning in any Advertiser content. Advertiser is subject to investigation by Global Pet Expo Management of the Advertiser s products and services in light of any representations or claims made in content regarding such products or services. Global Pet Expo Management reserves the right to reject any Advertiser s content which Global Pet Expo Management, in its sole discretion, determines to be inconsistent with its publication standards or with the overall character of the Media Space. In the event Global Pet Expo Management repudiates acceptance of this Contract or otherwise rejects any Advertiser s content, the Advertiser shall be entitled to the refund of a pro rata portion of the Total Advertising Charges actually received by Global Pet Expo Management attributable to Media Space which the Advertiser does not utilize pursuant hereto. 9. Limitation of Liability. Global Pet Expo Management shall have no liability for any failure to perform its obligation hereunder where such failure to perform was due to any riot, strike, civil disorder, act of war, act of terrorism or threat thereof, act of God or any other cause of any kind whatsoever not within Global Pet Expo Management s reasonable control. Under no circumstances shall Global Pet Expo Management have any liability for lost profits or other special, incidental or consequential damages, and Global Pet Expo Management s total liability hereunder, or in connection with the provision of Media Space, shall, in no case, exceed the amount of the Total Advertising Charges actually received by Global Pet Expo Management from the Advertiser. 10. Miscellaneous. This Contract contains the entire understanding of the parties with respect to the subject matter hereof and there are no other agreements, understandings, or representations of warranties, except as expressly set forth herein. The rights of Global Pet Expo Management under this Contract shall not be deemed waived except as specifically stated in a writing signed by an authorized agent of Global Pet Expo Management as an official offer of Global Pet Expo Management. This Agreement is governed and shall be construed under the laws of the state of New York including the laws governing choice of forum. Any action brought under the terms of this Contract may be brought only in a court having a venue within the State of New York and the Advertiser hereby expressly consents to the personal jurisdiction of any such court. Global Pet Expo Management shall be entitled to recover the costs, including reasonable attorney s fees and/or collection fees, in any action brought to enforce this Contract or its rights hereunder. Global Pet Expo Management shall also be entitled to recover all accrued finance charges through the payment of the full amount of this Contract. 11. Global Pet Expo Trademark License. Exhibitors may wish to use the Global Pet Expo official trademark in its promotional materials for its exhibition in the Global Pet Expo. Therefore, Global Pet Expo hereby grants a nonexclusive nontransferable license to exhibitor for the use of the Global Pet Expo logo in advertisements and promotional material to promote its exhibition in the Global Pet Expo referenced above. Exhibitor should review the License Rules for Use of the Global Pet Expo Trademark displayed on the Global Pet Expo Web site at Logos will be made available on the Global Pet Expo Web site or Exhibitor may phone the Global Pet Expo office for further information. 12. Non-Disparagement. Advertisers agree that they will not disparage or make any derogatory comments about Global Pet Expo Management, or Global Pet Expo, its directors, officers, employees, agents, subsidiaries, affiliates or related entities. If any Advertiser(s) breach this provision, Management shall have the right to terminate this Contract, and disqualify the breaching party from any future advertising or sponsorship opportunities in connection with Global Pet Expo. 8 globalpetexpo.org