What is it? Work directly with a ReachLocal marketing expert 97%

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1 GROW YOUR DEALERSHIP In collaboration with our co-op agency, ACB and their partner ReachLocal a leading expert in digital advertising, we are offering a suite of marketing programs designed to drive more customers to your dealership. Offering FOUR programs tailored to search engine, Facebook, visitor retargeting and GeoFence marketing, there is bound to be a solution for your dealership. While we suggest pairing programs together to achieve the most beneficial results, each program can be utlized on an individual basis. Read on for more details. PAID SEARCH ENGINE MARKETING What is it? Work directly with a ReachLocal marketing expert 97% to develop a high-quality campaign which will display your content at the top of search engine results pages. See Image 1 Your PPC search ad appears at the top of search results page, encouraging the consumer to do business with you Consumer uses Google to search for e.x. local lawn mower service How does it work? Content is targeted to local consumers through pay per click (PPC) text ads displayed on computers and mobile devices. A budget is set and you only pay when your ad is clicked Performance is tracked and optimized 24/7 to maximize results. Monitor your campaigns with online and mobile reports, by viewing real-time data like: site visits, calls, s, and lead forms. What s required? Dealer is only required to implement one line of code,from ReachLocal, to their website prior to campaign. ReachLocal will provide keyword list and ad copy. Step 1 Consumer searches on popular search engine Step 4 Consumer contacts you via phone or , which is tracked by the ReachLocal Campaign technology. Step 2 Consumer sees your PPC text ad in the sponsored section of the search results page. See Image 1 Step 3 Consumer clicks on your ad and is directed to your dealer landing page or website. See Image 2 PPC Text Ads Standard Search Results Image 2 Consumer Journey Ad Image 1 SS Step 5 Consumer visits your dealership for product information, to make a purchase, or receive service. of consumers use the internet to research local products & services

2 REACH SOCIAL FACEBOOK ADVERTISING ReachSocial does not include Facebook account creation. Facebook account creation is the responsibility of the dealer. What is it? Generate cost-effective brand awareness, 69% engagement, and leads through Facebook, with optimized results from certified campaign experts. Sponsored Facebook ads appear in the consumer s newsfeed and can include unique calls to action alongside photos and videos. of Americans use social media1 See Image 1 How does it work? A ReachLocal marketing expert works with you to set up a customized Facebook advertising plan. You ll work with a marketing expert to utilize best practices in audience targeting, such as geographic and demographic targeting. In addition, build ad(s) to deliver brand awareness, store visits, and new leads. Image 1 Program Benefits Include: Best-practice development of ad copy, images, and calls to action Better results for your budget through optimized bidding Geographic audience targeting around an address, zip code, or city What s required? Dealer is required to share Facebook access and suggested or specific ad content (copy/image(s)) with ReachLocal prior to campaign. Complete technical guidelines can be found here Images, logos and ad examples can be found on the dealer advertising resource website: Consumer uses Facebook throughout their day. According to Facebook data, many users spend an hour or more a day on Facebook. Your Facebook paid promotion will appear in the consumer s newsfeed, encouraging them to contact you directly from the ad , Turf Magazine,

3 REACH RETARGETING SITE & SEARCH Please note a dealer website should already be operating before entering this program. ReachLocal is not responsible for website development. What is it? Sometimes consumers search for topics related to your business or visit your website but leave without contacting you. ReachRetargeting puts your ads in front of these interested consumers, helping keep your business top of mind and re-directing them back to your website. CONVERT WEB Window Shoppers into BUYERS How does it work? Work with a ReachLocal Marketing expert to Website visitors who are retargeted are develop ad creative and prepare it for retargeting. ReachLocal will ensure the ad is optimized to display to recent visitors of your website, as well as recent searches of relevant keywords which relate to your business offerings. These two targeting approaches keep your business top of mind and encourage consumers to return to your site. What s required? Dealer is required to share 8 design dimensions with ReachLocal prior to campaign. Design images can be unique or consistent across dimensions, and can be changed once per month. Required dimensions: 300x250, 728x90, 320x50, 160x600, 300x600, 300x50, 250x250,468x60 70% more likely to convert on your website1 Complete technical guidelines can be found here Images, logos and ad examples can be found on the dealer advertising resource website: Your retargeting ads appear on other websites the consumer may visit, e.x. keeping your dealership top of mind. Consumer visits your site to view current products and rebate offers but leaves before taking any action. CONSUMER VISITS YOUR WEBSITE CONSUMER IS TRACKED Once ad is clicked, consumer is redirected back to your website AD AD YOUR AD DISPLAYS ON OTHER WEBSITES YOUR AD HERE YOUR AD HERE CONSUMER EXITS WEBSITE 1 N/A, Wishpond,

4 REACH DISPLAY GEOFENCE Location-based Mobile Advertising What is it? Location-based mobile advertising or GeoFencing can be considered as a virtual perimeter that you can draw around any location (e.g. your dealership, a competitor's location, or event) on a map, and then target consumers who enter that location. Ads then appear on consumers mobile phones. 246% surge in incremental store visits for a local auto service center after GeoFencing was implemented1 How does it work? ReachLocal marketing experts will work with you to designate your preferred areas of geotargeting to attract the most consumers. ReachLocal s technology will then be used to measure conversions and return on investment. With conversion zones setup, dealer visits can be directly correlated to your ReachDisplay GeoFencing campaign. In addition, ReachLocal intelligently tracks who has seen or clicked your ad and if they have entered your target zones, so you have your leads and advertising results in one spot. Target Zones Represents a competitor or event location that will trigger your ads for those at the address. What s required? Dealer is required to share 8 design dimensions with ReachLocal prior to campaign. Design images can be unique or consistent across dimensions, and can be changed once per month. Required dimensions: 320x50, 300x250, 728x90, 160x600, 300x50, 320x480, 300x600, 468x60 Conversion Zone Consumers are recorded as a conversion once they enter your dealership Complete technical guidelines can be found here Images, logos and ad examples can be found on the dealer advertising resource website: Consumer is traveling through your area and may be visiting a competitor s location. Your GeoFence ad is triggered when the consumer enters your selected radius, providing them relevant information for why they should visit your dealership , simpli.fi, ows-incremental-store-visits-246-national-automotiv e-services-brand/

5 DEALER CASE STUDY Participating Dealer in Spring of 2017 Campaign Paid search engine marketing with ReachLocal Goal Gain top page placement, drive new website visitors, encourage more phone calls and successful form completions Budget $1,200 USD Run Time 4 Months Takeaway Over the campaign s duration this dealer saw a dramatic increase in website visits and calls. ReachLocal s conversion-based optimization technology within the platform performs campaign and keyword optimizations based on what s actually garnering conversions rather than just clicks. This allowed this dealer to see better results from their paid search campaign, which will continue to improve over time. 97% Results 26k Impressions Consumers who saw the ad Clicks 560+ Ad Consumers who clicked the ad 2.13% Click Through Rate $2.22 Avg. Cost per Click 55+ Calls to Dealer Consumers who saw the ad and took action by calling the dealership

6 LEVERAGING MULTIPLE PROGRAMS Maximize the Benefit of Complimentary Programs Why combine Each ReachLocal program and campaign offers programs? unique value for driving more consumers to your dealership. However to maximize your online presence we suggest pairing the programs together. The programs will work together to reach the consumer at several different digital touch points. What is a best A best practice scenario is when each program is practice scenario? working collectively, with unique attributes to achieve your marketing goal. Each program holds a unique tactical value for attracting new consumers to your dealership. Taking advantage of each program will keep your business top of mind for your target consumer. PAID SEARCH FACEBOOK ADVERTISING Consumer clicks on ad in search results Consumer leaves dealer website Consumer visits another website OTHER WEBSITE RGETING A DS RETA TING AD ARGE S T E R DEALER WEBSITE Consumer clicks on ad in Facebook newsfeed Consumer clicks on retargetting ad which re-directs them to dealer website

7 HOW TO GET STARTED WITH ReachLocal Improve your dealerships marketing today! Dedicated ReachLocal Nicole Jobes - ReachLocal, Inc. Account Team Senior Internet Marketing Consultant (704) nicole.jobes@reachlocal.com Campaign questions? Book an appointment with Nicole at: Co-op Eligibility For co-op account eligibility and balance visit: and Payment > Click on the tab of the brand you carry (e.g. Simplicity, Ferris ) > Sales & Marketing > Programs & Pricing & Coop Claims > Briggs & Stratton Co-op System. Or contact ACB Co-op at at (877) Co-op Eligible Dealers Dealers are responsible for validating their available co-op balance at the time of enrollment, co-op will be paid per the available balance. Payment is required in full to ReachLocal at the time of campaign set-up. After your payment has been made, a co-op claim will be automatically filed with ACB to issue you a check to reimburse you for your co-op eligible amount. Non Co-op Eligible Dealers Dealers who are not co-op eligible are welcome to participate in the program by providing payment in full to ReachLocal. Note: All contracts require electronic signature and credit card entry. Ready to sign up? To get started with your paid search program simply access the program enrollment form. Fully online enrollment form found here: Downloadable enrollment PDF form :