Aaron Calloway Client Partner. United States
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1 Aaron Calloway Client Partner United States
2 Our Global Facebook community 1.55 BILLION 900 MILLION 925+ MILLION 700 MILLION 400 MILLION people on Facebook each month people on WhatsApp each month people on Groups each month people on Messenger each month people on Instagram each month 1+ BILLION 8+ BILLION 15+ MILLION 45+ MILLION People on Facebook every day Q3 15 Facebook earnings call video views daily people online due to internet.org small and medium businesses using Pages
3 Facebook in United States of America 196M people use Facebook every month 151M or 77% of monthly active people return every day
4 Facebook in United States of America 196M people = 75% of Internet users * Source: Based on most recently released Facebook internal data (Sep 2015) and Internet user information from emarketer (Nov 2015).
5 djeubejurefkgth Mobile devices are changing how we connect; 1 in 5 millennials have cut the traditional TV Cord
6 People now spend more time with digital and mobile Radio Television Digital Mobile Source: emarketer, US, Nov 2015.
7 When it comes to time on mobile, apps rule 52% of all time spent on digital (mobile & desktop) is in app 88% of time spent in apps are within people s top five apps Source: comscore, The U.S. Mobile App Report, Aug 2014, comscore, How the Power of Habit Drives Mobile App Usage, Sept 2015
8 Reach your audience at the center of discovery 176M 135M people access Facebook monthly on mobile people access Facebook daily on mobile 90% 0f MAU 89% of DAU
9 Time spent on Mobile More than 1 in 5 minutes on mobile in the US is spent on Facebook and Instagram
10 This is your brain on mobile Television Cognitive load Distraction Mobile General attention Approach motivation Emotion engagement Source: Facebook commissioned study, Neuro Mobile, SalesBrain at the Center for Neuroeconomic Studies, May 2015
11 Reaching People
12 Facebook Audiences Core Audiences Custom Audiences Lookalike Audiences
13 Core Audiences Targeting that offers high reach and precision Demographics Location Interests Behaviors Top partners
14 Custom Audiences Reach people based on the data you own in a privacy safe way People you know Direct or through third-party People you know on Facebook Facebook addresses Phone numbers, ios IDFAs Facebook user IDs, app user IDs People from your website People from your mobile app Matched targets
15 Lookalike Audiences Find people who share traits and interests with your customers New prospects that look like your most valuable customers People who have recently converted People who like your Page, visit your site, download your app and more
16 Instagram
17 Instagram in United States of America 90M
18 EVOLUTION OF CREATIVE ON INSTAGRAM IMAGE VIDEO CAROUSEL
19 EXPANDING OFFERINGS on Instagram What you do on Facebook, you can now do on Instagram LINK ADS VIDEO ADS MOBILE APP INSTALL ADS Objective: Objective: Drive Clicks Video Views Objective: Installs
20 Measure your Communication impact
21 Nielsen BrandEffect measures brand resonance 1 Ad displayed to user 2 Polls next day in ad context Control group created dynamically Users randomly assigned to exposed and control groups while ads are served, balancing for targeting and site usage = = Representative results Poll for brand awareness, message recall, and purchase intent Summary results delivered in 3 days High response rates ensure representative sample
22 Facebook + Nielsen Brand Effect Studies 1 FB sets up a regular BrandEffect study 2 FB assigns two ongoing Custom Audiences 3 Nielsen manages TV survey in Qualtrics 4 FB drives people in CA s into TV survey link FB Holdout FB Exposed FB Holdout FB Exposed TV Survey Agency sends TV plan to Nielsen FB Holdout FB Exposed Qualtrics FB seat as its cleared to pass-back FBID s Megaphone Updated daily by Nielsen TV Survey 5 Daily recruitment until sample complete 6 Data sent to Nielsen for final analysis FB Holdout FB Exposed ideal output Ad Recall % Aided Awareness % Message Associatio n % On-target Unique Reach * Align to TAR # s Cost per Branded Effect (Ad Recall, Aided Awareness) * Align to TAR on-target # s Megaphone FB Only TV Survey TV Only TV OTS Exposed TV + FB Exposed
23 Measure your consumers path across devices Tracking across devices, purchase example Sees ad for headphones on mobile Adds product to shopping cart on tablet Purchases headphones on laptop
24 New Message Formats
25 Language on mobile is more visual
26 New Creative Formats - Canvas
27 MENTIONS LIVE Confidential 2015
28 360 VIDEO Confidential 2015
29 SUGGESTED VIDEOS Confidential 2015
30 New Targeting Facebook lead ads
31 Easily create and customize forms 18 Pre-populated form fields 3 Optional customizable fields
32 Messenger
33 Additional Resources
34 Additional resources and training
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