Increasing Digital Banking & Payments Adoption

Transcription

1 Increasing Digital Banking & Payments Adoption Digital Solutions Marketing Norman Marraccini April 11, 2017

2 A Complete Marketing Platform MARKETING CONSULTING ADOPTION PROGRAMS DIGITAL SERVICES P2P PEOPLE PAY BILL PAYMENT CONSUMER, BUSINESS A2A EXTERNAL TRANSFERS, ACCOUNT FUNDING 2

3 Measurable Results Research Data analysis Consumer behavior reporting Nationwide Research Market research Online customer surveys Promotion Monthly and quarterly incentive campaigns Hosted campaigns campaigns Monthly marketing QTR Mobile/Bill Pay/P2P campaigns Videos Awareness Customizable marketing collateral Bi-monthly updates Social media posts (Facebook, Twitter) campaigns Adoption alerts through FIS Client Portal 3

4 Programs and Content Assistance Programs Campaign Guidance and Support Planning, tactics, and custom-branded collateral will help your organization build and advertise campaigns with banner ads, landing pages, s, re-marketing, and social media and search engine marketing Adoption Marketing Campaigns Sweepstakes Campaigns Consumer Outreach/Online Surveys Reach your consumers for feedback regarding your payment services Content Assistance All In Complete fulfillment based on your style guide Creative Only Content/iconography/photography plug-and-play creative Idea Sharing Basic ideas to spark conversations between and among FIS marketing team and your marketing team 4

5 Webinars & Surveys

6 Research Webinars Research webinars (5) Each will cover a topic relevant to Digital Payments Behavior of the Digital Consumer Each webinar will be recorded and a PDF of the document will be shared Time frame for each webinar February, April, July, October, December An invite will be sent 30 days prior to each webinar 6

7 Custom Online Surveys (FIS Sponsored) Customized Digital Consumer Survey Consumer profile templates and questions , banner ads and Social creative provided to drive participation Full readout of survey/detailed analysis review Campaign time frame webinar invites 45 days prior 7

8 Success with Surveys FIS has partnered with clients in order to assist in giving a voice to their consumers. FIS launched previous Voice of the Consumer surveys which resulted as follows: +5K respondents 90.2% completion rate Client customized questions offered a unique insight into specific consumer behaviors Bi-lingual surveys reached a broader demographic 8

9 Bill Pay Campaigns

10 Winter Sweepstakes 2017 (FIS Sponsored) Every five (5) online bill payments = 1 entry Every five (5) payees added = 1 entry Campaign time frame November Pre-hype December/January Entry periods Up to five (5) entries per month Up to ten (10) entries per sweepstakes period AMOE provided , banner ads and Social creative provided to drive participation 10

11 Summer Sweeps 2017 (FIS Sponsored) Registration, prize and AMOE , banner ads and Social creative provided to drive participation Every five (5) online bill payments = 1 entry Every five (5) Payees added = 1 entry Up to five (5) entries per month Up to ten (10) entries per campaign period Campaign time frame July/August

12 Success with Sweepstakes Previous FIS sponsored sweepstakes have proven successful in providing an increase across key performance indicators: Number of FIS clients participating in winter BP Campaign: 116 Total consumers that made 5 > payments: 582,020 Total consumers that added 5 > payees: 31,436 Net new active: 3.8% Total program cost for Financial Institution: $0 12

13 Mobile Campaigns

14 Mobile Money Match Consumers have a chance to win a $$$ match of their mobile deposit up to $500! , banner ads and Social creative provided to drive participation Every work/business day a winner will be selected (excludes weekends & holidays) Money Match awarded by Direct Deposit Limit one entry per day Limit one award per consumer during the length of the promotion Campaign time frame February/September 2017 Webinar invites 45 days prior 14

15 Mobile On Us Check Deposit (Client Sponsored) Optional Drive adoption of Mobile Deposit and App download , banner ads and Social creative provided to drive participation Provide via mail a check for consumers to deposit via the Mobile App Drive awareness to current mobile users who have not used Mobile Deposit Reward the customer with a $5 or $10 check with instructions on how to use Have checks available in the FI for lobby management of lines Have FI associate show the customers standing in line how easy it is to use Mobile Deposit and reward them with a $5 check 15

16 Success with Mobile Money Match FIS launched the first Mobile Money Match campaign in September. Success was measured in the following areas: 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 Total Depositors Active Depositors # of Deposits Aug 13,460 2,947 8,200 Sep 14,317 3,451 9,196 Aug Sep 16

17 People Pay Campaigns

18 The Gift of Giving Campaign FIS Sponsored Earn a $10 gift card when you use People Pay Give the Gift of an egift card, Get an egift card in Return , banner ads and Social creative provided to drive participation Increase People Pay adoption and usage among both Online and Mobile enrolled populations Offer an incentive of a $10 gift card for each completed People Pay transaction over $50 Campaign time frame November 2017 Webinar invite 45 days prior 18

19 People Pay Sweepstakes Registration, prize and AMOE , banner ads and Social creative provided to drive participation Every People Pay transfer = 1 entry Up to five (5) entries per week Up to ten (20) entries per campaign period Campaign time frame September 2017 Webinar invites 60 days prior 19

20 Digital Rewards Campaigns

21 Digital Rewards Campaign FIS Sponsored What consumers are targeted for this campaign? s will be sent to inactive/newly enrolled consumers three times in a six-week period or can be ongoing for Mobile, Bill Pay or People Pay How do consumers become eligible for a reward? Bill Pay usage Mobile usage People Pay usage What we provide s and banner ads Supplied branded reward s and landing page Rewards $25 dining certificate, digital movie rental, digital music, egift cards 21

22 Always On Campaigns

23 Client Portal Updates Monthly Creative On a bi-monthly basis Digital Solutions Marketing will provide the following creative elements at no charge Banner ads Two different products or product features 250x250 and 468x168 Layered PSD file or a vector 4 file s to support monthly creative One for each piece of creative Responsive built Social Media Posts Videos 23

24 Consumer Touchpoint s Target new and inactive consumers Targeted messaging per consumer group New Consumer Inactive Consumer Unenrolled Consumer Themed creative 24

25 Videos

26 Client Portal Video Demos Bill Pay vs. Vendor Sites External Transfers Video Digital Solutions Marketing Cardless Cash People Pay Payment Central Mobile Deposit Bill Pay

27 Thank You Norman Marraccini

28 2017 FIS and/or its subsidiaries. All Rights Reserved. FIS confidential and proprietary information.