MAGAZINE MEDIA TELLS AND SELLS
|
|
- Myron Grant
- 6 years ago
- Views:
Transcription
1 MAGAZINE MEDIA TELLS AND SELLS LINDA THOMAS BROOKS PRESIDENT AND CHIEF EXECUTIVE OFFICER #mpatellsandsells
2
3 Higher comprehension and recall Preferred by majority (even millennials) Stimulates emotions and desires PAPER-BASED READING More focused attention, less distraction Slower reading speeds Drives sensory involvement
4 PRINT SIGNIFICANTLY BOOSTED THE EFFECTIVENESS OF CROSS-PLATFORM CAMPAIGNS 10% 17% Campaigns that used PRINT & ONLINE improved Persuasion Metrics by more than 10% Campaigns that used PRINT & TV improved Purchase Intent by more than 17%. Source: Millward Brown Digital
5 PRINT PROVIDES LIFT IN COMBINATION WITH EVERY OTHER MEDIA CHANNEL ON AWARENESS MEASURES... 20% 15% 10% 10% 13% 15% 11% 11% 10% 11% 11% 12% 15% 15% 5% 0% 4% 3% 4% 6% 6% 7% UNAIDED AWARENESS AIDED AWARENESS ONLINE AD AWARENESS PRINT AD AWARENESS TV AD AWARENESS Online + Print Delta Online + TV Delta Print + TV Delta Online + Print + TV Delta Number Respondents: Print + Online = 30,588; Online + TV = 91,019; Print + TV = 24,563; Print + Online + TV = 10,967 Source: Millward Brown Digital
6 ...AND FOR LOWER FUNNEL METRICS TOO 20% 15% 15% 14% 17% 17% 10% 5% 8% 9% 11% 10% 10% 7% 11% 8% 0% MESSAGE ASSOCIATION BRAND FAVORABILITY PURCHASE INTENT Online + Print Delta Online + TV Delta Print + TV Delta Online + Print + TV Delta significant increase at 95% confidence Number Respondents: Print + Online = 30,588; Online + TV = 91,019; Print + TV = 24,563; Print + Online + TV = 10,967 Source: Millward Brown Digital
7 PRINT GENERATES HIGHEST LIFTS ACROSS METRICS 15% 10% 11% 11% 5% 0% 4% 8% 4% 8% BRAND FAVORABILITY PURCHASE INTENT significant increase at 95% confidence Online Delta Print Delta TV Delta Number Respondents: Online = 253,421; Print = 88,014; TV = 198,479 Source: Millward Brown Digital
8 NOT EVERY AD DOLLAR IS THE SAME $3.94 Return on Advertising Spend Source: Nielsen Catalina Solutions, Multi-Media Sales Effects Studies from 2004-Q Copyright 2016 Nielsen Catalina Solutions
9
10
11
12
13 MAGAZINE MEDIA SALES GUARANTEE 80 SUCCESSFULLY DELIVERED POSITIVE ROI
14
15 TOP 10 TV SHOWS (Adults in Season) TOP 10 MAGAZINES (Adults MRI Spring 2017) The Walking Dead AMC 8.0 Sunday Night Football NBC 6.9 Thursday Night Football NBC 5.2 Thursday Night Football CBS 5.0 The Big Bang Theory CBS 4.9 This Is Us NBC 4.8 Empire FOX 4.3 NFL Monday Night Football ESPN 3.9 Modern Family ABC 3.7 Grey s Anatomy ABC 3.5 People 15.6 Better Homes & Gardens 12.7 National Geographic 12.4 The Costco Connection 9.4 Cosmopolitan 8.3 ESPN The Magazine 8.0 Sports Illustrated 7.6 Game Informer 7.0 Parents 6.6 Men s Health 6.3 Source: Nielsen Media Research, season to date through May 14, 2017, in ratings points. Nielsen prelim Live+7 Day, Prime, Originals only, Programs with majority of telecasts airing in season. Excludes: Repeats, Specials, Post-Season Sports, Pre/Post Sports Commentary, Mini-Series (<5 telecasts in season) and News.; - GfK MRI, adults 18-49, Spring 2017
16 MAGAZINES BEAT TV IN REACHING ADULTS #1 The nation s #1 magazine has bigger reach than the nation s number one show. 88% The top 25 magazines have an 88% bigger total audience than the top 25 TV shows. Source: Nielsen Media Research, season to date through May 14, 2017, in ratings points. Nielsen prelim Live+7 Day, Prime, Originals only, Programs with majority of telecasts airing in season. Excludes: Repeats, Specials, Post-Season Sports, Pre/Post Sports Commentary, Mini-Series (<5 telecasts in season) and News.; - GfK MRI, adults 18-49, Spring 2017
17 THE POWER OF MAGAZINE MEDIA The three top-ranking automotive magazine media brands Motor Trend, Hot Rod, Car and Driver each beat all of the automotive shows on television. If People were a TV show, it would be the number one show on TV. Cosmopolitan has a bigger audience at 8.3 million than ANY TV show that targets women. Better Homes & Gardens has an audience that is 59% bigger than AMC s The Walking Dead. Source: Nielsen Media Research, season to date through May 14, 2017, in ratings points. Nielsen prelim Live+7 Day, Prime, Originals only, Programs with majority of telecasts airing in season. Excludes: Repeats, Specials, Post-Season Sports, Pre/Post Sports Commentary, Mini-Series (<5 telecasts in season) and News.; - GfK MRI, adults 18-49, Spring 2017
18 THE POWER OF PREMIUM DIGITAL: PREMIUM PUBLISHER DISPLAY & VIDEO ADS DELIVER 67% Higher Brand Lift 3x More Effectiveness in Mid-Funnel Metrics Favorability, Consideration, Intent to Recommend Source: 2016 comscore research with DCN
19 THE POWER OF PREMIUM DIGITAL Higher Effectiveness is evident even after factoring out the difference in viewability Overall Effectiveness Viewability = = 1.51 Halo Effect Source: 2016 comscore research with DCN
20
21
22 MAGAZINE MEDIA POWER ACROSS PLATFORMS Readers of digital edition magazines average 50 minutes per issue. The #1 brand on Facebook, Twitter and Instagram is a magazine media brand. In 2016, magazine media audience reached 1.8 billion across various platforms: Print & Digital, Web, Mobile Web and Video. Source: GfK MRI, Fall 2016; Shareablee, 2016; Magazine Media 360 Brand Audience Report, 2017
23
24
25 AUDIENCE SIZE BY PLATFORM (IN MILLIONS) AudienceTrend by Platform FROM LAUNCH THROUGH END OF MAGAZINE MEDIA 360 Brand Audience Report Month Total MM360 Print+Digital Web Mobile Video Sources for Print+Digital Audiences: GfK MRI's Survey of the American Consumer and Ipsos Affluent Survey USA Sources for Online platforms: comscore and Nielsen Online
26 SOURCES: Facebook, Twitter, Google+, Instagram, Pinterest: Automatic collection through the social networks APIs (Application Program Interface).
27
28
29 7,000 titles strong for the past nine years straight 200+ launches in 2016
30 MAGAZINE MEDIA TELLS AND SELLS FACT FACT FACT FACT People process print content with greater focus of attention and with intense emotional reverberations vs. the screen format Print in your media mix moves both upper and lower funnel metrics 1,400 client studies show that print has a Return on Ad Spend (ROAS) of $3.94 for every $1 spent. Magazine media offers the only industry-wide sales guarantee What Can Neuroscience Tell Us About Why Print Advertising Works? By Scott McDonald, PhD, July 2015 The Print Campaign Analysis A meta-analysis of nearly 100 advertiser commissioned ad effectiveness studies. By Millward Brown, 2015 Nielsen Catalina Solutions Multi-Media Sales Effect Studies from 2004 Q Magazine Media Sales Guarantee IMPACT IMPACT IMPACT IMPACT Higher comprehension and recall Higher persuasion and purchase intent Magazine show the highest return on advertising spend No risk over 80 campaigns have shown that advertising in magazine media drives both sales and ROI.
MAGAZINE MEDIA TELLS AND SELLS
MAGAZINE MEDIA TELLS AND SELLS LINDA THOMAS BROOKS PRESIDENT AND CHIEF EXECUTIVE OFFICER 2018 @mpamagmedia @runltb #mpatellsandsells MPA S ROLE 01 Showcase Magazine Media s distinction 02 Share that distinction
More informationMagazine Media Tells and Sells. LINDA THOMAS BROOKS President and Chief Executive Officer MPA The Association of Magazine Media
Magazine Media Tells and Sells LINDA THOMAS BROOKS President and Chief Executive Officer MPA The Association of Magazine Media You are here There's no place like home SOCIAL DATA MAGAZINE MEDIA SURVEY
More informationMagazines matter The enduring power of magazine media Linda Thomas Brooks
Magazines matter The enduring power of magazine media Linda Thomas Brooks CEO, MPA, USA LINDA THOM AS BROOKS President& ChiefExecutive Officer 10.09.17 @m pam agm edia @ runltb #m patellsandsells MAGAZINE
More informationTOOLS YOU CAN USE. Submitted By: Nancy Telliho, Interim President and CEO, MPA Date: November 2015
TOOLS YOU CAN USE Submitted By: Nancy Telliho, Interim President and CEO, MPA Date: November 2015 MEMBER MATERIALS Magazine Media 360 Brand Audience Report Highlights and Custom Charts (Six slides) Neuroscience
More informationCase study: Radio drives results for Ken Garff Automotive
Case study: Radio drives results for Ken Garff Automotive This case study looks at the advertising effectiveness of Ken Garff Automotive recently ranked by Automotive News as the eighth largest auto retail
More informationGETTING ADVERTISING RIGHT!
GETTING ADVERTISING RIGHT! THE KEYS TO DRIVING SALES Attribution Accelerator Conference October 12, 2017 David Poltrack, Chief Research Officer, CBS Corporation President, CBS Vision Leslie Wood, Ph.D.,
More informationThe Performance & Impact of Mobile Rewarded Video
The Performance & Impact of Mobile Rewarded Video MMA Webinar Series November 16, 2016 Sponsored By: MMA Purpose WHO The People We Serve Prime Audience: Chief Marketers By helping Marketers do Mobile better,
More informationFIVE KEYS TO EFFECTIVE ADVERTISING
FIVE KEYS TO EFFECTIVE ADVERTISING MRC Luncheon: January 26, 2018 Edward Kim Vice President, Strategy Nielsen Catalina Solutions Who Is Nielsen Catalina Solutions? All Outlet Purchase TV Viewership Verified
More informationdrive Automotive Marketing
Insights Download Using Multiscreen Programmatic Campaigns to drive Automotive Marketing 02 Using Multiscreen Programmatic Campaigns to Drive Automotive Marketing Contents: Shift Into High Gear: The Power
More informationAlphonso Ad Intelligence Brief: Entertainment. Fall TV Edition
Alphonso Ad Intelligence Brief: Entertainment Fall TV Edition Introduction In this month s Ad Intelligence Brief, we took a look at the entertainment sector, as we head into the thick of Fall TV premieres.
More informationYes, Advertising Works. Now, What s My ROAS Across Media Platforms?
Yes, Advertising Works. Now, What s My ROAS Across Media Platforms? Leslie Wood PhD - Nielsen Catalina Solutions Britta Cleveland - Meredith Corporation Dave Poltrack - CBS Corporation Tony Marlow - Yahoo
More informationFIVE KEYS TO EFFECTIVE ADVERTISING
PLEASE WAIT. THE WEBINAR WILL BEGIN SHORTLY. FIVE KEYS TO EFFECTIVE ADVERTISING MAXIMIZING CREATIVE WITH CONSUMER NEUROSCIENCE TOOLS Leslie Wood, Ph.D. Chief Research Officer, Nielsen Catalina Solutions
More informationAccountability and Action
Accountability and Action 19 Readers respond to magazine ads anywhere in the book 20 Magazine readers are social networkers 21 Magazine readers are super influencers 22 Magazines drive consumers online
More informationEVERYTHING COMPETES WITH. Everything
EVERYTHING COMPETES WITH Everything THE EVOLUTION OF ADVERTISING New Metrics for New Channels 1705 1850 1920 1940 1994 2000 2010 2016+ PRINT BILLBOARDS RADIO DIRECT MAIL TV DESKTOP MOBILE CONNECTED DEVICES
More informationO F O V E R - T H E - T O P M E A S U R E M E N T
UNDER THE HOOD O F O V E R - T H E - T O P M E A S U R E M E N T LIVE LINEAR TV VIEWERSHIP IS DECLINING Change in Weekly Hours Watching Live TV in Past Five Years 0% Kids 2-11 Teens 12-17 Adults 18-24
More informationARF Original Research: How Advertising Works Unveiling The ARF Context Effects Models & ROI
ARF Original Research: How Advertising Works 2016-2017 Unveiling The ARF Context Effects Models & ROI Chris Bacon EVP, Global Research Quality & Innovation @The_ARF Horst Stipp, Ph.D. EVP, Research & Innovation
More informationWho we are: Why did we do it? What we do: Good is the enemy of Great. The goal was to bridge the. resources to newspapers
Happy to help YOU! Who we are: SYNC2 Media was launched in 2012 as the official rebrand of the decades-old company formerly known as Colorado Press Service Why did we do it? What we do: The goal was to
More information39% Online 61% 38% 21% 17% 12% 8% 8% TV shows IN on campus. What are your five favorite television networks?
` LIFESTYLE & MEDIA - The following findings are drawn from the Spring edition of s twice annual LIFESTYLE & MEDIA Study and are based on the results of hour-long, one on one, on campus interviews conducted
More informationBig Shifts in Advertising and Media ROI Landscape How to take advantage. Randall Beard Global Head, Advertiser Solutions, Nielsen
Big Shifts in Advertising and Media ROI Landscape How to take advantage Randall Beard Global Head, Advertiser Solutions, Nielsen Real-time optimization presents significant opportunity to improve 1 2 3
More informationRECENT REPORTS STATE THAT THE US NATIVE ADVERTISING SPEND IS SET FOR COMPOUND ANNUAL GROWTH RATE EXPECTED GROWTH BILLION AND REACH IN 2018
Brand stories NATIVE LANDSCAPE RECENT REPORTS STATE THAT THE US NATIVE ADVERTISING SPEND IS SET FOR COMPOUND ANNUAL GROWTH RATE (CAGR) B E T W E E N EXPECTED GROWTH 2013-2018 AND REACH IN 2018 BILLION
More informationCINEMA ADVERTISING AND THE SCIENCE OF CAPTURING CONSUMER ATTENTION
CINEMA ADVERTISING AND THE SCIENCE OF CAPTURING CONSUMER ATTENTION This whitepaper was commissioned by: Copyright 2018 The Nielsen Company The added complexity of our increasingly multi-media and multi-device
More informationOracle Buys Moat Creates the World s Most Comprehensive Cloud Platform for Marketing Data and Analytics
Oracle Buys Moat Creates the World s Most Comprehensive Cloud Platform for Marketing Data and Analytics May 25, 2017 Copyright 2017, Oracle and/or its affiliates. All rights reserved. Oracle is currently
More informationDoes the choice of advertising partner affect brand perception?
Does the choice of advertising partner affect brand perception? Part 1: What Consumers Say July 2016 Rogers Insight Research Study conducted on behalf of: v The Hypothesis Premium media environments and
More information2017 Media Kit. Overview & Benefits 2 Products 3 Audience 4 Reach & Engagement 5 Content 6
2017 Media Kit 2 3 Audience 4 5 Content 6 National CineMedia (NCM) is America s Movie Network. As a leading Millennial network in the U.S., NCM is the connector between brands and movie audiences. Owned
More informationNorth Sound Media. Classiccountrykxa.com Everettpost.com Krko.com
North Sound Media Classiccountrykxa.com Everettpost.com Krko.com 425-304-1381 Effective: 5/15/2017 North Sound Media County Coverage Snohomish County Skagit Island OVER 1 MILLION PEOPLE! *There are over
More informationTV s roadblocks to digital advertising s future
TV s roadblocks to digital advertising s future It s a time of smartphones, hyper-targeted digital ads and social platforms with billions of users. How, then, has TV continued to attract the majority of
More informationJerry Nichols. Global Head of Marketing Performance Management, SAP
Jerry Nichols Global Head of Marketing Performance Management, SAP Brand To Cash Measuring Marketing s Impact Across the Customer Journey Jerry Nichols Global Head of Marketing Performance Management,
More informationExecutive Summary: Quantifying the Role of Social Voice in Marketing Effectiveness. 10/25/2012 MarketShare & KellerFay Group
Executive Summary: Quantifying the Role of Social Voice in Marketing Effectiveness 10/25/2012 MarketShare & KellerFay Group. Introduction As Social Voice (online and offline word of mouth) becomes increasingly
More informationMagazine Media Sells: Validating Secondary Audience
1 Magazine Media Sells: Validating Audience Britta Cleveland SVP, Research Solutions Meredith Corporation Britta.Cleveland@meredith.com Risa Becker SVP, MRI Syndicated Research GfK Mediamark Research &
More informationBUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 84% of U.S. adults use the Internet in 2015 Intensity and scope of use both increasing Some demographic groups have much higher percentages
More informationBeyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building
Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building Executive Summary Advertisers increasingly think of online as a place to build their brands, but
More information2017 Ipsos. Ross Hugessen Mike Rodenburgh
Ross Hugessen Mike Rodenburgh Digital platforms enable quantity Speed of execution is exponential compared to offline Do more, get less Source: Kimbe MacMaster, vidyard.com $50 CPM COST PER THOUSAND VIEWS
More information2018 Qtr 1. Social Media Report. FEATURING Social Media Engagement Factors THE ASSOCIATION OF MAGAZINE MEDIA
Social Media Report 2018 Qtr 1 FEATURING Social Media Engagement Factors Social Media Report 2018 Qtr 1 Table of Contents Social Media Report Q1 Likes/Followers for Q1 2018 Overview Industry Stats Top
More informationENTERTAINMENT MARKETING CHAPTER 1.3
ENTERTAINMENT MARKETING CHAPTER 1.3 OPENING ACT Television networks are desperate to attract male viewers ages 12 to 34. Age and gender are demographics used by television researchers to determine the
More informationACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT
ACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT Access to Media is an advertising and media buying agency offering clients creative marketing solutions to see real results
More informationInstagram Ads: The Rise of Video
Instagram Ads: The Rise of Video A Look at Q1 2016 Performance Across Industries 1 Instagram Ads: The Rise of Video Executive Summary: A Word from Our CEO... Nine Month Retrospective: Advertising Growth
More informationPARTNER WITH NPR STATIONS. Connecting in Communities Across the Country
PARTNER WITH NPR STATIONS Connecting in Communities Across the Country 2 The mission of NPR is to work in partnership with member stations to create a more informed public one challenged and invigorated
More informationAudience Buying Across Platforms. Helen Katz, Publicis Media Caryn Klein, Time Inc.
Audience Buying Across Platforms Helen Katz, Publicis Media Caryn Klein, Time Inc. This is the old way of doing Addressable Media Mail delivered unsolicited to Helen s mailbox over 4 weeks Advertisers
More informationESPN Audio 2017 Quick Little Update 2017 QUICK LITTLE UPDATE
2017 QUICK LITTLE UPDATE RADIO RIGHT NOW > A18+ weekly reach is GREATER than TV, TV Connected Devices, PC, Smartphone and Tablets Over 90% of Adults Listen to Radio each week 5 + Adults listen to radio
More informationCommunication You Need to K n ow. 155 Dow Street, Suite 301 Manchester, NH (603) EVRadvertising.com
10 TRENDS Communication You Need to K n ow 155 Dow Street, Suite 301 Manchester, NH (603) 647-8606 EVRadvertising.com 1 Brand is still the main podium on the stage Brand is above all. Period. Modern technology
More informationENGAGING THE MIND HOW CONSUMERS REALLY RESPOND TO CONNECTED & LINEAR TV ADS
ENGAGING THE MIND HOW CONSUMERS REALLY RESPOND TO CONNECTED & LINEAR TV ADS AVERAGE MINUTES AVERAGE MINUTES SHORTER VIEWING SESSIONS CONTINUE TO DRIVE THE TV RATINGS DECLINE Average Minutes Per Day Tuning
More informationReinforcing the Newspaper Value Proposition
Reinforcing the Newspaper Value Proposition Using validation research to meet the ROI challenge June 2017 The most common challenges to newspaper effectiveness Circulars lead nearly all channels in incremental
More informationPulling the Pieces Together:
Pulling the Pieces Together: Measuring the Dove for Men Launch Tomas Emmers Director of Consumer and Market Insights Unilever William Pink Partner, Client Solutions Millward Brown Jennifer Kelly Client
More informationRESILIENCE AND EFFECTIVENESS OF TV
RESILIENCE AND EFFECTIVENESS OF TV STRUCTURE Growing TV ad revenue Delivering high reach Cross-platform TV viewing Delivering trust and security Emotional connections Bringing families together Encouraging
More informationReaching Today s Health Care Consumer
CONSUMER ENGAGEMENT Reaching Today s Health Care Consumer Digital Marketing Best Practices Cheryl Haas Managing Director, Audience Rx 2 3 Today s HEALTH CARE Consumer 4 Digital Usage 280M INTERNET USERS
More informationMEDIA KIT. adworks.att.com 1 MEDIA KIT
MEDIA KIT 2018 1 MEDIA KIT AT&T AdWorks has advanced TV and multi-screen solutions for your brand More Scale More Targeted More Screens We combine unparalleled scale in TV advertising with precise targeting
More informationC H A R I T Y S E C T O R O O H O P P O R T U N I T I E S
C H A R I T Y S E C T O R O O H O P P O R T U N I T I E S I N S I G H T S NOVEMBER & DECEMBER ARE KEY MONTHS FOR DONATING TO CHARITY A recent CAF UK Giving 2018 report shows that donating money to charity
More informationA Look Under The Hood How TV Drives Digital Interactions For Automotive
A Look Under The Hood How TV Drives Digital Interactions For Automotive Contents Overview 3-4 Automotive Brands 5 TV Spend vs. Website Traffic 6-18 Total Universe 7-9 Domestic Auto Segment 10-12 Asian
More informationThe State of Advertising Measurement Report
Report August 2018 What Advertisers Think The More You Know The Stronger Your Brand The More You ll Sell Advertiser Perceptions by the Numbers 16 65 700 85 300 YEARS STUDIES COMPANIES CLIENTS PRESENTATIONS
More informationMarketing. Georgian Ballroom
Marketing Georgian Ballroom Marketing The Dish on Metrics That Matter Rebecca Brown Sales Manager comscore Brave New Digital World: The Dish on Metrics that Matter A Manifesto for the Future of Digital
More informationPBS Sponsorship Opportunities Spotlight Mercy Street
PBS Sponsorship Opportunities Spotlight Mercy Street 2 An Institution in America Reach & Recognition 14 Emmy Awards won in 2016 7 114 million monthly viewers 2 Ranked #5 among all broadcast and cable networks
More informationABQJOURNAL.COM. Reaching your consumers with print and digital advertising solutions.
ABQJOURNAL.COM Reaching your consumers with print and digital advertising solutions. Reach = Value The Albuquerque Journal combined print and online is read by 465,655 adults a week, with a total income
More information2017 Qtr 3. A New Report From MPA Measuring Audience Engagement. Social Media Report FEATURING THE ASSOCIATION OF MAGAZINE MEDIA
Social Media Report 2017 Qtr 3 FEATURING A New Report From MPA Measuring Audience Engagement Social Media Report 2017 Qtr 3 Total Magazine Media Industry Likes/Followers by Social Network (as of September
More informationFacebook. Twitter. Pinterest
20 1 7Qt r4 Soc i al Me di ae n gage me n t F ac t or s Social Media Report 2017 Qtr 4 Total Magazine Media Industry Likes/Followers by Social Network (as of December 31, 2017) Total: 1.1 billion 507 291
More informationBIG MEDIA: STREAMING FOR CONTENT SOLUTIONS. Perspectives
BIG MEDIA: STREAMING FOR CONTENT SOLUTIONS With massive mergers behind them, traditional media firms will battle to change culture and talent skills to keep up with all the media people watch today. 1
More information/ Press Information. After three years of consecutive growth, 2012 U.S. ad spend reaches $139.5 billion; Olympics, election contribute to gains.
/ Press Information Contact details: Bill Daddi Daddi Brand Communications Phone: 646-370-1341 Cell: 917-620-3717 Email: Bill@DaddiBrand.com KANTAR MEDIA REPORTS U.S. ADVERTISING EXPENDITURES INCREASED
More informationIntegrating On Air and Online for Maximum Effectiveness
Integrating On Air and Online for Maximum Effectiveness Marina Klusas Director, ComScore Media Solutions Anupam Gupta President & CEO, Mixpo Kim Woodworth Regional Vice President, Comcast Spotlight Marina
More informationBuilt for Life. Consumers like promotional products. Consumers keep. The Five R s Of Promotional Products. Who Took The Survey?
Built for Life Consumers like promotional products. Consumers keep promotional products. Consumers have spoken and they praise promotional products as the leading advertising vehicle for brands. Those
More informationMind the Gap! Make mobile work for your Brand. Vishikh Talwar Managing Director [South Asia] Meheer Thakare Head, Digital Solutions
Mind the Gap! Make mobile work for your Brand. Vishikh Talwar Managing Director [South Asia] Meheer Thakare Head, Digital Solutions The role Digital has played in driving effective Advertising campaigns
More informationTHE BUSINESS OF TELEVISION. What can keep a show on the air?
THE BUSINESS OF TELEVISION What can keep a show on the air? WHO IS WATCHING? WHAT ARE SOME OF THE FACTORS THAT KEEP A SHOW ON THE AIR? WHO IS WATCHING? 99% of US Households have at least one TV set Television
More informationUS DIGITAL ADVERTISING SNAPSHOT
September 2016 US DIGITAL ADVERTISING SNAPSHOT This year, for the first time, US digital ad spending will outpace spending on TV advertising, and digital growth especially on mobile is still strong. This
More informationMedia Analysis: Red Bull. By: Sam Mangan
Media Analysis: Red Bull By: Sam Mangan Background Red Bull was founded in 1984 Offers four primary types of drinks: Red Bull Energy Drink, Red Bull Sugar Free, Red Bull Energy Shot and Red Bull Cola There
More informationVerto Analytics Audience Profiles
Verto Analytics Audience Profiles What is Happening in Media? Mobile Devices Drive Online Frequency and Reach. Only 15% of the UK Universe Is Reached, on the Level of Hours, via PC. Mobile Extends that
More informationPROMOTION AND PROMOTIONAL MIX. Promotional Concepts and Strategies
PROMOTION AND PROMOTIONAL MIX Promotional Concepts and Strategies LEARNING TARGETS AST 3-1: STUDENTS WILL UNDERSTAND THE ELEMENTS OF THE PROMOTIONAL MIX: ADVERTISING, PUBLIC RELATIONS, PERSONAL SELLING
More informationDrive results with video on the most influential platform
Video on Twitter Drive results with video on the most influential platform 1 2 3 Reach a Live, Premium Audience Demand Proven Results Tell Captivating Brand Stories 1 Reach a Live, Premium Audience A massive
More information2018 Consumer Holiday Shopping Report
2018 Consumer Holiday Shopping Report With surging confidence in their own economic outlook, consumers plan a strong showing this holiday season fueled by significant shifts in how, when and where they
More informationChapter Fifteen Evaluating an Integrated Marketing Program
15 Chapter Fifteen Evaluating an Integrated Marketing Program 15-1 15 Sands Research, Inc. Tangible evidence advertising works Neuromarketing Dr. Steve Sands Cognitive neuroscience technology EEG sensors
More informationLindsay Achary, Abbey Beshea, John Mudge, Paige Roberts, Julie Thomas
Lindsay Achary, Abbey Beshea, John Mudge, Paige Roberts, Julie Thomas Marketing Objective Increase revenue 5% during the fiscal year of 2016 (Jan. 1- Dec. 31). Advertising Objective Increase awareness
More informationManagement Presentation. November 2017
Management Presentation November 2017 2 Caution Concerning Forward Looking Statements and Non-GAAP Financial Measures This presentation contains forward-looking statements within the meaning of the Private
More informationDigital Video & the Future of News. Chapter 1: Forces Disrupting TV Economics
Digital Video & the Future of News Chapter 1: Forces Disrupting TV Economics 1! Forces Disrupting TV Economics We re still in the process of picking ourselves up off the floor after witnessing firsthand
More informationEXCLUSIVE NSW PACKAGE. Unprecedented exposure for your premier property
EXCLUSIVE PACKAGE NSW Unprecedented exposure for your premier property Domain offers sellers guaranteed and exclusive editorial placement as House of the Week or Apartment of The Week within Domain s
More informationMethods to Empower In-Content Advertising Innovations
Methods to Empower In-Content Advertising Innovations Introduction The growth and scale of these new in-video opportunities are creating a growing need to define and validate the value of this new flexible,
More informationFootball in the digital age
REINVENTING VIDEO ADVERTISING Football in the digital age April, 2016 Teads and Censuswide Contents Methodology Football fans profile and media usage Before the game During the game After the game Learnings
More informationSocial TV: How Social Media Activity Interacts With TV Advertising
30 OPEN doi 10.1515 / gfkmir-2017-0015 Social TV / Vol. 9, No. 2, 2017 / GfK MIR 31 Social TV: How Social Media Activity Interacts With TV Advertising Beth L. Fossen and David A. Schweidel keywords Social
More informationADVANCED SOCIAL ANALYTICS STRATEGIES. PRESENTED BY: Isaac Pastrana & Michael Loban
ADVANCED SOCIAL ANALYTICS STRATEGIES PRESENTED BY: Isaac Pastrana & Michael Loban + PRESENTERS Michael Loban CMO infotrustllc.com @michael_loban Isaac Pastrana Director of Social Media wpromote.com @wpromote
More informationAN OMNI-CHANNEL SEMINAR?
INTRODUCTION Why do we organise AN OMNI-CHANNEL SEMINAR? CLIENT ROI RELEVANCE OMNI- CHANNEL DATA BISNODE OMNI-CHANNEL JOURNEY Email BISNODE DATA Your own media Direct Mail Other Social Networks BUSINESS
More informationDealer Paid Search Playbook
Dealer Paid Search Playbook WHY ARE PAID SEARCH CAMPAIGNS IMPORTANT? To grow consistent traffic from relevant search results across all tiers, Search Engine Marketing (SEM) and Pay-Per-Click (PPC) ads
More informationWATCHING WITH FRIENDS. How TV drives conversation on Facebook
WATCHING WITH FRIENDS How TV drives conversation on Facebook A SECONDSYNC WHITE PAPER FEBRUARY 2014 WATCHING WITH FRIENDS Contents Introduction 3 Executive Summary 4 TALKING ABOUT TV 5 Real-time Engagement
More informationWe are a Global Company
1 *(Comscore) We are a Global Company Global Reach * 1 1.526 Mill. UUs 2 922 Mill. UUs 19M Canada 145m USA 7m Mexico 24M Brazil 28.5M UK 11.9M France 12.7M Spain 40.5M India 2.5M South Africa 12.3M Germany
More informationAaron Calloway Client Partner. United States
Aaron Calloway Client Partner United States Our Global Facebook community 1.55 BILLION 900 MILLION 925+ MILLION 700 MILLION 400 MILLION people on Facebook each month people on WhatsApp each month people
More informationThe impact of context on digital communication
The impact of context on digital communication Content and context don t work in isolation Devices have an impact A sense of immersion is key Neuro-state matters It can t always be second guessed Environment
More informationMoments of Sunshine Domestic Campaign
Moments of Sunshine Domestic Campaign Audience: Winter Sun Seekers New York Times Branded Content Campaign Overview Winter is a powerful time to drive Florida brand awareness and travel interest. Overall,
More informationAdvertising & Promotion Guide
Advertising & Promotion Guide May 14-18, 2018 GET THE TOOLKIT GET INVOLVED C=7 M=99 Y=87 K=1 R=220 G=33 B=51 PANTONE 7408 C C=3 M=26 R=249 Y=100 G=190 K=0 B=22 BLACK C=0 M=0 Y=0 K=100 R=35 G=31 B=32 ITC
More informationBusiness Insider. The Path to 100M Users and Beyond. Julian Childs. Managing Director, Business Insider UK
Business Insider The Path to 100M Users and Beyond Julian Childs Managing Director, Business Insider UK Business Insider: 0-100M Users In Less Than A Decade 100 Millioner 80 60 40 20-2007 2016 2 Source:
More informationThe BlogHer ivillage 2010 Social Media Matters Study
The BlogHer ivillage 2010 Social Media Matters Study Co-sponsored by Ketchum and the Nielsen Company Elisa Camahort Page BlogHer Co-founder and COO Elisa@BlogHer.com 408-504-5708 Study objectives To size,
More informationMAGAZINE MEDIA & ROI OCTOBER 2015
MAGAZINE MEDIA & ROI OCTOBER 2015 STUDIES REFERENCED Receptiveness Brand Impact/ROI Synergies Categories Magnify 2011 PPA/GfK A large scale study which investigates how consumers read magazine content.
More informationvalidated Campaign Essentials : A ConAgra Foods Case Study
ADVERTISING ANALYTICS validated Campaign Essentials : A ConAgra Foods Case Study Proving and Improving the Effectiveness of Digital Advertising validated Campaign Essentials : A ConAgra Foods Case Study
More informationForward looking statements and Non-GAAP Financials
Forward looking statements and Non-GAAP Financials This presentation is for informational purposes only and is not an offer to sell securities or a solicitation of an offer to buy any securities, and may
More information6 Second Ads: Who, How & When to Use. CRO and Co-Founder. #AxS2018
6 Second Ads: Who, How & When to Use Paul Donato Dan Schiffman EVP CRO CRO and Co-Founder #AxS2018 Thank You to Our Sponsors What We Already Know About Short Ads Digital Greatest impact on recall Among
More informationSOCIAL MEDIA PLAN. Specific. Measurable. Achievable.
SOCIAL MEDIA PLAN Specific. Measurable. Achievable. www.bcr8ivemedia.com 2 ABOUT US BCR8IVE MEDIA was developed out of a need to help business owners with their Digital Media content which include Graphic
More informationWhy advertise with out of home?
Why advertise with out of home? OUT OF HOME ADVERTISING Lamar specializes in advertising formats that target consumers while they are away from home. Our versatile range of products offers blank canvas
More informationDigital Video Advertising Great opportunities and some over-promising
Digital Video Advertising Great opportunities and some over-promising Oliver Gertz, MediaCom worldwide 18. January 2017 Introduction Introduction The Content + Connections Agency We represent one third
More informationThe Voice Wars. An ispot Insights Report. (Jan. 1, 2018 Dec. 11, 2018) Voice Activated Devices Advertising on TV. Title Sub-Title
Title Sub-Title An ispot Insights Report The Voice Wars Voice Activated Devices Advertising on TV (Jan. 1, 2018 Dec. 11, 2018) 2018 Highlights 5 Brands $397M Est. Spend 16.8B TV Ad Imp. Ran 132 ads, 27,478
More informationQ SOCIAL TRENDS REPORT
Q4 2015 SOCIAL TRENDS REPORT WWW.KINETICSOCIAL.COM Q4 Topline Summary Q4 is an exciting time of year in the advertising space. The speed of work picks up significantly as brands clamor for share of wallet
More informationChapter 16. The Media Mix. Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 16-1
Chapter 16 The Media Mix Copyright 2010 earson ducation, nc. ublishing as rentice Hall 16-1 Chapter Objectives 1. What is the media mix? 2. How are media types classified? What are the advantages and disadvantages
More informationAutomotive Campaign Study: Brand Awareness + Driving Walk-Ins to Dealerships
Automotive Campaign Study: Brand Awareness + Driving Walk-Ins to Dealerships Automotive Digital Campaign and Insights Summary This study showcases the planning, execution and results from a TV-to-digital
More informationMeasuring the Impact and Effectiveness of Cinema Advertising
Measuring the Impact and Effectiveness of Cinema Advertising Prepared for Cinemark 932_473964 1 18 th September 12 Why Cinema? Youth Stronghold Brand conscious Early adopters Huge potential spending power
More informationTHE ANATOMY OF A SOCIAL AD
THE ANATOMY OF A SOCIAL AD Every digital marketer managing paid social is responsible for making sure every campaign hits its mark. But that s easier said than done: although digital ad spending hit $29
More informationSTATISTICS Cheat Sheet
STATISTICS Cheat Sheet Social Media Statistics There are more than 2 billion active social media users 74% of internet users are using social media, with women (76%) having a slight edge over men (72%).
More information