Europe Coalition. Commitment Date: 10/30/2017. (877)

Transcription

1 Europe Coalition

2 Europe Coalition VISIT FLORIDA is inviting s to co-op in a unique tiered opportunity that offers Advertising, and Public Relations activities in the United Kingdom and Germany. Multi-Tier options based on investment level: Tier 1 - Maximum benefits, including paid social advertising, premier trade show presence, a guaranteed spot in missions and receptions, and a Media FAM trip. Tier 2 - Significant advertising opportunities, trade show presence and public relations activities. Tier 3 - Affordable advertising opportunities, double counter at signature trade show events and public relations activities Tier 4 - Affordable advertising opportunities, single counter at signature trade show events, and public relations assistance. United Kingdom Tier 1: $125,000 (5 Packages available) Tier 2: $80,000 (10 Packages available) Tier 3: $20,000 (10 Packages available) Tier 4: $10,000 (5 Packages available) Germany Tier 1: $50,000 (5 Packages available) Tier 2: $25,000 (10 Packages available) Tier 3: $5,000 (10 Packages available) Tier 4: $900 (5 Packages available) Commitment Date: 10/30/2017

3 United Kingdom Component Timing Tier 1 Tier 2 Tier 3 Tier 4 Public Relations Proactive Pitching Inclusion Media Mission Mar 2018: Week 2 Spot on mission Digital press kit Digital press kit Digital press kit WTM Media Reception Nov 2017: Week 2 2 spots FCFS headline sponsor w/speaker role Attendee w/ print material Attendee only Attendee only Influencer Campaign - $20K Value $10K Value $5K Value e-newsletter Week 4 each month 3 articles 2 articles 1 article Press Trips Media FAM May 2018: Week 2 FRR to host Media FAM WTM: show Nov 2017: Week 2 14 sq. m turnkey space 12 sq. m turnkey space Double counter Single counter WTM: Florida Night Nov 2017: Week 2 6 tickets 4 Tickets 2 Tickets 2 Tickets E-Learning Program Sep 2017: Week 2 Jun 2018: Week 4 4 module 3 module 2 module Sales Calls Sep 2017: Week 3-4 Jan 2018: Week 4 : Week 1 Mar 2018: Week 1-2 Added Value Added Value Added value Travel Agent Dec 2017: Week 1 : Week 1 Spot on 1 of 2 roadshows Spot on 1 of 2 roadshows Pre/Post Huddle Tour Operator FAM Jan 2018: Week 1 FCFS, based on proximity Advertising OTA Co-op $15K EST $10K EST $5K EST $3K EST Airline Co-op $20K VF match $10K VF match $5K $6K UK Winter Campaign Jan - March 2018 $50K EST $25,000 EST $7,500 EST Digital Ads/Paid Social Destination Investment $125,000 $80,000 $20,000 $10,000

4 Germany Component Timing Tier 1 Tier 2 Tier 3 Tier 4 Public Relations Proactive Pitching Media Reception Jun 2018: Week 1 2 spots FCFS headline sponsor w/speaker role Attendee w/print material Digital press kit Digital press kit Press Trips host media Media FAM Jan 2018: Week 2 : Week 1 FRR to host Media FAM ITB show Mar 2018: Week 1 14 sq. m turnkey option Double Counter Single Counter ITB Signature Event Mar 2018: Week 1 1 spot FCFS headline sponsor w/speaker role 4 Tickets 2 Tickets Sales Calls Added Value Added Value Added Value E-Learning Program Sep 2017: Week 1 Jun 2018: Week 4 4 module 3 module 2 module IMEX show May 2018: Week 2 Single Counter Single Counter Travel Agent Pre/Post Huddle Tour Operator FAM June 2018: Week 1 Jan 2018: Week 1 Spot on the FCFS, based on proximity Advertising Airline Co-op TBD $15K VF match $12K VF match $4K OTA Co-op TBD $15K EST $8,500 EST Tour Operator Co-op TBD $5K VF match Investment $50,000 $25,000 $5,000 $900

5 Visit the Online Marketing Planner at VISITFLORIDA.org/planner to explore all of our advertising opportunities and marketing programs. Call: (877)