Audience Multiplier Program. Bundaberg

Transcription

1 Audience Multiplier Program Bundaberg

2 Bundaberg NewsMail So much more than a newspaper Engage with Customers in Print, Online, and Mobile The powerful combination of newspaper, online and mobile means we can offer tailored solutions for your business to connect with the local community whenever, and however, they are reading the news. Almost 80% of our readers use just one channel to read the news, so extending your advertising into online or mobile offers true audience growth. Print Emerging as Bundaberg s sole daily newspaper in 1938, the NewsMail has acquired a reputation for dependable, community-focused reporting, and continues to satisfy the city s growing population. Catering to the needs of its readers and the city it services, the NewsMail includes a range of specialty sections that reflect the progressive Bundaberg community, including Bundy Buzz and FDF Fishing, Diving, Four-Wheel Driving. The NewsMail also features the popular Rural Weekly Wide Bay edition every Thursday. 2 Source: emma conducted by Ipsos MediaCT, People 14+ for the 12 months ending October 2013; M-Sat avg readership #Guardian total distribution area *Omniture SiteCatalyst average weekly UVs from October 2012 to October additional reached based on APN ARM aggregate audience figure, as developed with Nielsen November For more information, please visit ^Omniture SiteCatalyst average UVs; October 2013 With a readership of 17,000#, the Guardian is easily Bundaberg s favourite weekly newspaper. Delivered free each Wednesday, the paper is dedicated to supporting local people, businesses and community groups, while reporting on news and events from across the area. Relaunched in 2011, the Guardian remains a highly valued part of community culture; the popular title is read by 26% of Bundaberg residents. Dedicated to Queensland s Kolan Shire, The Kolan Recorder is a free newspaper delivered to Gin Gin and surrounding townships. As the hub of the Shire and northern gateway into Bundaberg, Gin Gin is the centre of a thriving citrus, olive and wine-growing region. The Kolan Recorder reflects the people and industry of the region it services, and features local news, opinions, council updates, a section to entertain the children of Kolan Shire, and a guide to businesses in Gin Gin and the city of Bundaberg. Online In was launched to meet the needs of the growing number of locals online. In the last 10 years, this audience has grown to over 104,000 unique visitors per month^. The website offers to-the-minute latest local news and information and the opportunity for locals to engage with us and each other. Mobile m.news-mail.com.au was launched in 2011 to offer even more choice to our existing readers, and attract new ones. Our mobile audience now represents 17% of our online readers in Bundaberg^.

3 Bundaberg NewsMail So much more than a newspaper Extend your Reach - Top Ten Reasons to Advertise PRINT ONLINE 1. Reach The NewsMail has an audience of 37,000 every day 2. Local From Agnes Water to Gayndah, The NewsMail has news and readers all over the region 3. Audience Our audience remain loyal, and are local. We are extremely proud of the bonds we have built with our communities that have made our mastheads an integral part of their lives for many years 4. Targeted Place your ad in business, sport, easy eating or travel, and ensure your message is in a section relevant to your target market 5. Immediate A daily paper with fast turnaround means you can go from concept to print in a matter of days 6. Flexible From flyer inserts to full page ads to classifieds, the newspaper will have a layout to suit you 7. Credible The Newspaper Works report 2012 states that the majority of readers are more positive towards regional newspaper advertisers and responsive to advertiser messages than is the case with local TV, local radio or letterbox flyers 8. Opt-in In a world where consumers are bombarded with messages, readers continue to purchase our daily paper 9. Contextual Newspapers are important to locals, they provide superior coverage of important local news, issues and practical local information 10. Results It works! APN ARM s portfolio of newspapers play a key role in Hyundai s regional Queensland communication plans. The sales staff have always been very professional and quick to respond to any requests or questions we may have... Martin Durek, Business Manager at Initiative 1. Reach The NewsMail has an audience of over 104,000 unique visitors, visiting over 743,000 pages of content each month * 2. Growth Our online audience continues to grow and present you increased exposure to grow your business 3. Frequency Our readers spend well over four minutes on our website each time they visit, meaning there is a good opportunity for your message to be seen 4. Targeted Sport, business, or real estate - place your ad in a section to reach just the right audience 5. Flexible Online offers more than ten shapes and sizes and there s a flexible layout to suit your business 6. Credible Newspaper websites complement the printed product, helping to shape the news and engage readers via contributions, including photos, blogs, polls, letters, comments and videos. So while credibility and trust begins with the masthead, it extends to newspaper websites as well. 7. Audience Whilst 21% of our audience engage in two or more platforms, the remaining 79% are consuming the news in just one format. This means that our online audience is a true extension of audience for you, fresh eyes to receive your business message 8. Dynamic Graphics and animation are available with many of the online ads to really help your business stand out 9. Mix Studies show that a strong mix of media channels will help your business message work harder and ensure your brand is well recognised 10. Results It works! We have lots of repeat advertisers because they have seen the results that online can deliver to their bottom line 3 Source: emma conducted by Ipsos MediaCT, People 14+ for the 12 months ending October 2013; M-Sat avg readership *Omniture SiteCatalyst average UVs and PIs; October 2013

4 Bundaberg NewsMail So much more than a newspaper Our Audience Multiplier Program Spend as little as 15% more with us and receive extra reach of up to 14,000 readers AWARENESS PROFILE IMPACT DOMINATE $750 current $1,500 current $3,500 current $7,000 current 3,000 5,000 9,000 14,000 For an extra 15% by 3,000 with: For an extra 15% by 5,000 with: For an extra 15% by 9,000 with: For an extra 15% by 14,000 with: Online local partners carousel Online rich media leaderboard displayed 35,500 times Online rich media rectangle, displayed 63,900 times Online rich media half page, displayed 99,400 times 4 Online ad impressions will be provided run of site and will be a combination of position 1 and position 2 placements

5 Bundaberg NewsMail So much more than a newspaper Our Audience Multiplier Program Our local audience Our publications, including the NewsMail, have been a trusted presence in their communities for decades, which is why we have such a deep understanding of our audience. If you re not connecting with these communities through our assets then you re missing the chance to target these consumers in a highly engaging manner. Our engaged audience People feel an emotional connection to our papers and websites, and are highly engaged with the content which drives them to respond to advertising. That s because we listen. In a December 2012 study more than 50% of people told us that content like health, travel, recipes, lifestyle and entertainment (in addition to news) is what they wanted in a local paper. We ve made sure we we are constantly innovating and adapting our editorial content to give our readers what they want across print and online, and provide advertisers with relevant opportunities to reach their target audience in an engaging context. Our creativity We have a team of creative writers and designers on hand to make sure you get the most out of your advertising dollar. Create a campaign that will not only get you noticed but make you memorable at no extra charge! We reach 80% of Bundaberg s population each week with the NewsMail, Guardian, and the NewsMail s website. 5 Source: APN ARM weekly aggregate audience figure, as developed with Nielsen November For more information, please visit All people 14+

6 Bundaberg NewsMail So much more than a newspaper Optional Extras But wait, there s more. Give your message powerful cut through with a Creative Execution, or Online Homepage Takeover. Dominate the market and create an exciting buzz around your brand with these extra eye-catching options. Video can increase engagement with your target audience, give your business personality and ensure your message is consistent. Video is also a great way to utilise existing TV commercials. We can embed your video into our online display products for just a little extra. Short term high impact exposure for your brand. This is the most dominant online advertisement available and is ideal for a one, two or three day promotion. While most junk mail tends to go from the letterbox to the rubbish bin, newspaper inserts actually make it inside the house! Newspapers are the most effective delivery method to ensure the reading, retention and usage of catalogues. NEWSPAP INSERTS ER One of the largest and most visible online ad sizes. A billboard guarantees high impact. The functionality of this ad is second to none and allows you to be highly creative. Ideal for a one, two or three day promotion. 6

7 36-38 Woondooma Street, Bundaberg, QLD 4670 Phone: (07)