Toronto Star Media Kit 2017

Transcription

1 Toronto Star Media Kit 2017

2 Toronto Star Toronto Star is Canada's largest local daily newspaper, with one of the largest readerships in the country. The Star, with its award-winning newsroom, began as a paper for the people, and it continues to uphold the highest standards of journalistic integrity. We strive to build the trust and loyalty our readers rightly deserve, each and every day. Print 3,306,000 Weekly Readers Mobile 4,495,000 Monthly UV Desktop 1,761,000 Monthly UV Tablet 848,000 Monthly UV Source: Vividata Q2-2017, Total Adults 18+, Read Star Print weekly cume, comscore Media Metrix, Avg. Monthly Unique Visitors, July-September

3 We Reach Boomers Age Multicultural Moms Affluent Millennials 2,216,000 2,329,000 Boomers personal incomes have kept pace with their growth in the last decade, increasing by more than 30%. That makes engaging with this demographic even more crucial for advertisers. This key group comprises nearly half the Canadian population, in which 70% are homeowners, 63% are parents and 78% are families of three or more. 2,095, ,000 1,231,000 Canada is indeed a multicultural society. One third of our audience were born outside of Canada, and 34% speak another language. A strong and active demographic in which 62% are working (employed) or going to school. We reach 21% of affluent Canadians (household income of 125K+). 1,406,000 Across all platforms, 30% of Star readers are Millennials. Source: Vividata Q2-2017, Total Adults 18+; Read Star Print/Digital weekly cume 3

4 Editorial Calendar Toronto Star Sunday Monday Tuesday Wednesday Thursday Friday Saturday News News News News News News News Sports Sports Sports Sports Sports Sports Sports Entertainment Greater Toronto Greater Toronto Greater Toronto Greater Toronto Greater Toronto Greater Toronto Insight Business Business Business Business Business Business New York Times Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life New York Times Book Review Travel Travel Insight New in Homes Wheels Starweek Comics 4

5 Digital Capabilities 6,393,000 Unique visitors per month One of the most-visited newspaper websites in Canada, thestar.com is an award-winning news, information and entertainment site that attracts visitors who are affluent, educated and influential decision-makers. Standard display, rich media, takeovers, sponsorships, native articles and video solutions available across the site. 50% 50% Reach a targeted audience 1 st Party Audience Segments: 3 rd Party Targeting: News & Information Sports Business & Finance Law & Government Lifestyle Entertainment Hockey Education Autos Health Travel Theatre (Fine Arts) Gender Household Income Household Size Intent to Purchase Interests And More Customized 1 st party data segments available upon request. 65% A % HHI 100K+ Source: comscore Media Metrix, Total Unique Visitors, July-September HHI profile based on desktop users only 5

6 Marketing Capabilities Targeting By Category, Age, Geo & Gender, HHI, Lifestyle, Family Wonderlist 364,798 Wonderlist Weekly Extras 61,219 thestar.com Dedicated 44,436 thestar.com Morning Headlines 24,829 thestar.com Daily Sports 9,483 Toronto.com Weekender 41,922 Toronto.com 3rd Party 14,705 Source: 2017 SMM Internal Stats 6

7 Digital Capabilities Toronto at your fingertips Toronto s ultimate entertainment destination covers it all with up-to-the-minute information and listings. From local festivals, concerts and live theatre to movies, events and dining out, this continually updated website is your trusted guide for what's going on in Canada s largest city. Start your engines! Wheels.ca is Canada s most comprehensive and trusted automotive resource online. Offering everything from the latest news and opinions from renowned automotive experts to car-comparison tools, car finders, a robust used-vehicle section and driving tips, this popular website is a powerful content engine. Desktop Mobile Tablet Desktop Mobile Tablet 119,000 Monthly UV 181,000 Monthly UV 26,000 Monthly UV 100,000 Monthly UV 76,000 Monthly UV 25,000 Monthly UV Source: comscore Media Metrix, Unique Visitors, April-June

8 The Kit and thekit.ca Engaging Beauty & Fashion The Kit s brand reaches women across the country through a weekly glossy newspaper section, newsletters and a compelling digital site. And The Kit Chinese and The Kit Compact provide access to key demographics within Canada's major cities. The Kit is the go-to resource for smart shopping, enlightening beauty and hair videos, plus the ultimate in skincare advice. Print 644,000+ Weekly Readers Mobile 97,000 UV Tablet Web 32,000 UV Subscribers 70,000+ Desktop Source: Vividata Q Study, Adults 18+; Combined CMA Markets Toronto, Ottawa, Montreal, Calgary, Edmonton, Vancouver; NOTE: In house model based on Vividata Q factored for fashion/lifestyle content readership and circulation; Google Analytics, 2017 Avg.; Total Reach of THE KIT e-newsletters/e-blasts subscribers, ,000 UV 8

9 Toronto Star Consumer Opt-Ins Print products offered to Toronto Star subscribers that wish to enhance their subscription with specific content The ART of Consumer Opt-Ins Active readership keen to read the product each week Requested readership who pay a premium to receive the product Targeted readership that meets advertiser s needs Leverage The Star brand With cost-effective advertising solutions: Staying power for your ads Various and unique ad positions available Custom content opportunities Add mass & domination to your campaign The Star currently offers the following opt-in products: Starweek, That s Puzzling and New York Times supplement 9

10 The New York Times International & Book Review Thought-provoking, insightful and entertaining. The New York Times and Book Review attracts an affluent and educated audience. Home delivery subscribers to Saturday s edition of The Hamilton Spectator & Waterloo Record, and Sunday edition of Toronto Star are invited to opt-in to receive The New York Times sections at a cost of only $1.50 per week. Print Total Weekly Distribution 80,131 60,000 Toronto 14,150 Hamilton 5,981 Waterloo The NYT Audience * NYT subscribers in Toronto are younger, make more money and are more educated than the average GTA resident. NYT Subscriber Index over Average Age HHI $150K+ Univ Degree+ Mgmt Occupations Sources: Internal Distribution Stats NYTIW, October 2017; *Environics Analytics DemoStats/Household Spend Based on New York Times Subscribers (GTA postal codes) vs Total GTA Population 10

11 Starweek Weekly Television Listings Magazine Starweek is a valuable daily planning tool for dedicated readers. Over 50 pages of content including: detailed show listings by half hour time blocks, a daily Worth Watching feature, TV-based puzzles and games, and more. Starweek is available as an opt-in subscription and in single copy editions of the Saturday Star. Committed: Subscribers pay an additional $1.00 to receive a copy of Starweek with their Saturday edition of the Star 162,762 weekly distribution* 644,000 readers every week Engaged: More than one-half of Starweek readers read an edition 3+ times 47% 53% 33% 78% 68% 42% $84.5K Men Women Adults 65+ Home Owners Married/Living Together Bachelor s Degree+ Average HHI Sources: Vividata Q2-2017, Ontario Adults 18+, Starweek AIR; *Internal Distribution Stats-12 month Avg.,

12 That s Puzzling 40 Page Puzzle Book THAT S PUZZLING is an engaging puzzle book offering a weekly selection of over 20 puzzles and a variety of difficulty levels. Many puzzles are unique to this publication, such as Lexicon, Boggle, Jumble for Kids, Scrabblegrams and Jumble Crossword. 20,000+ weekly distribution* THAT S PUZZLING is distributed weekly to Saturday Star subscribers for an additional cost of $0.50, as well as within single copies of the Friday edition of the Toronto Star. Bundled advertising opportunities are available. 48% 52% Men Women Avg Age 42 Avg HHI $118,775 Univ. Degree+ 115 Mgmt Occupations 113 A Younger Demo High Income Subscriber Index Over Average Sources: *Internal Distribution Stats-12 month Avg., 2016; Environics Analytics DemoStats/Household Spend Based on That s Puzzling Subscribers (GTA postal codes) vs Total GTA Population 12

13 Toronto Star Solutions Print Digital Content Print & Distribution Experiential Custom Publishing Special Sections Impact Ad Executions Zoning Opportunities Local or National campaign opportunities Programmatic Native advertising Digital ads Site takeover Sponsored content Mobile geo-targeting Sponsored e-blasts Daily newsletters Articles and videos Infographics Custom magazines Corporate newsletters Brand videos Company profiles Events coverage Print & distribution Inserts Glossy wraps Die-cut wraps Hi-brite wraps Tag-ons Polybags Post-it notes Product sampling Street teams Sampling Outdoor Exhibits Activations Augmented reality 13

14 Content Solutions We are a multi-platform content organization reaching audiences across Canada with a suite of content services. We provide advertisers with a strategic fit for their message through stories that come to life in words, images, video, social media and custom environments. 14

15 Custom Printing & Distribution Solutions Our turnkey print and distribution product offers marketers a one-stop shop for the development, printing and distribution of advertising messaging. From cover wraps and flyers to inserts, outserts and custom magazines our team can reach your targeted audience in the GTA, Ontario and across Canada. Our Business Geomatics team provides advanced distribution analytics which can leverage geographical and demographic as well as client proprietary data to make the best possible insert distribution recommendations. We license a variety of datasets from Environics Analytics to suggest customized distribution targeting such as: Geo-Target radius from client locations, custom territories, etc. Demographic/expenditure based targeting with such factors as age, income, education, PRISM, spend, etc. Proprietary Customer data (we are fully compliant with privacy requirements) 15

16 Inserts Toronto Star Distribution Available Thursday & Saturday Thursday: Home Delivery and Provincial Saturday: Home Delivery, Single Copy, Provincial Flexible delivery by FSA to all or selected zones within the GTA Access to new homes and condo developments Volume CPM discounts (Activity pro-rated to ROP contract) Delivery by adult carriers Guaranteed AM delivery Minimum quantity 10,000 per drop Distribution Locations by Zone Zone 1: Central Zone 2: GTA East Zone 3: GTA North Zone 4: GTA West 16

17 Toronto Star Booking & Material Deadlines Press Run Sec+ons Booking Booking Set & Proof Monday Edition Tuesday Edition Wednesday Edition Thursday Edition News, Sports, GTA, Business, Classified, Life, Entertainment News, Sports, GTA, Business, Classified, Life, Entertainment News, Sports, GTA, Business, Classified, Life, Entertainment News, Sports, GTA, Business, Classified Change to Set & Proof Camera Ready Friday 12:00pm Friday 12:00pm Monday 10:00am Monday 12:00pm Friday 12:00pm Friday 12:00pm Monday 10:00am Monday 12:00pm Monday 12:00pm Monday 12:00pm Tuesday 10:00am Tuesday 12:00pm Tuesday 12:00pm Tuesday 12:00pm Wednesday 10:00am Wednesday 12:00pm Thursday Preprint Life, Entertainment, Travel Monday 12:00pm Monday 4:30pm Tuesday 11:00am Tuesday 4:30pm Friday Edition Saturday Edition News, Sports, GTA, Business, Classified, Life, Entertainment News, Sports, GTA, Business, Classified Wednesday 12:00pm Wednesday 12:00pm Thursday 10:00am Thursday 12:00pm Wednesday 4:30pm Wednesday 4:30pm Thursday 2:00pm Thursday 4:30pm Saturday Preprint #1 Comics, Life Monday 12:00pm Monday 4:30pm Tuesday 11:00am Tuesday 4:30pm Saturday Preprint #2 New in Homes, Entertainment, Travel Tuesday 12:00pm Tuesday 4:30pm Wednesday 11:00am Wednesday 4:30pm Classified & Vitals Deadlines Monday Classified - 4:00pm Saturday Monday Vitals - 3:15pm Sunday Tuesday Classified - Noon Monday Tuesday Vitals - 3:15pm Monday Wednesday Classified Noon Tuesday Wednesday Vitals - 3:15pm Tuesday Thursday Classified Noon Wednesday Thursday Vitals - 3:15pm Wednesday Friday Classified Noon Thursday Friday Vitals - 3:15pm Thursday Saturday Classified - 10:00am Friday Saturday Vitals - 11:00am Friday Sunday Classified Noon Saturday Sunday Vitals - 3:15pm Saturday Saturday Preprint #3 Wheels, Insight Tuesday 4:30pm Wednesday 12:00pm Thursday 11:00am Thursday 12:00pm Sunday Edition News, Sports, Life, Entertainment, Insight Thursday 4:30pm Thursday 4:30pm Friday 11:00am Friday 4:30pm Sunday Preprint New York Times Wednesday 4:30pm Wednesday 4:30pm Thursday 11:00am Thursday 4:30pm 17

18 Contact Us Advertising High Impact Executions starmetromedia.com Our Sites thestar.com thekit.ca toronto.com wheels.ca wonderlist.ca Specs & Deadlines Specs & Deadlines