HPV Vaccine Promotion in Minnesota. Denise Dunn, RN, MPH Immunization Education & Partnerships Unit Minnesota Department of Health July 10, 2014
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1 HPV Vaccine Promotion in Minnesota Denise Dunn, RN, MPH Immunization Education & Partnerships Unit Minnesota Department of Health July 10, 2014
2 s
3 Statewide reminder postcards Households with 11- and 12-year-olds Addresses from IIS with Westlaw updates
4 Statewide mailing results 121,717 sent 9,833 returned (8%) Rate changes to date 60% 50% 40% 30% 20% 10% All children y/o in MN 0% HPV #1 HPV #2 HPV #3 MCV4 Tdap Feb 2014 May 2014
5 School Space Media 29 metro-area high schools (high-attendance games) Successive digital messages
6 State high school sports tournaments Basketball (b/g), hockey (b/g), wrestling, football Program print ads, in-arena ads, PA announcements, exhibit tables Broadcast affiliate advertising Close the Door to Cancer (CDC) PSA Banner ads on station website Program ad
7 Hockey dasherboard ad
8 Basketball courtside display
9 TV station web ad
10 Social media Followup to postcard mailing Facebook Have you seen our vax4teens postcard? If you re the parent of an 11 or 12 year old, watch your mailbox for this postcard to arrive soon with info on getting your teen vaccinated. Twitter Did you get our vax4teens postcard? Later March Facebook and Twitter Making the game-winning shot is hard. Getting vaccinated is easy. Do something easy today get vaccinated! Images for social media posts
11 Diverse media placements Radio PSAs in Hmong, Khmer, Vietnamese, Oromo, Somali, Amharic, Spanish, and Tagalog Print materials for American Indian, Spanishspeaking, Hmong, African-American, and African-born (Somali, Liberian, Ethiopian) audiences Sample ads
12 Minnesota State Fair Largest state fair (by average daily attendance) in the U.S. Dedicated exhibit, participation in Prep Day Photo from Minnesota Daily MDH exhibit space
13 Provider education On-demand webcast, 5 lectures, 10 inservices CME/CE credit provided Assessment & feedback Quality improvement planning at inservices Webinar followup after adolescent AFIX visits
14 Thief River Falls* Bagley* Pierz* Morris Willmar Glencoe Marshall (2) Pipestone Provider education locations Bemidji Duluth (3) St. Cloud Minneapolis St. Paul Rochester Mankato Fairmont Lecture Inservice Extra appearance * Booking in the works
15 Provider education packet enclosures
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17 HPV Video Series for Health Care Providers: It s Effective
18 Adolescent assessment summary report Missed opportunity measure in development Tdap, MCV4, and HPV client followup capacity added to IIS
19 Old Minnesota State High School League physical assessment form: New language (adds MCV4 and HPV): Newer language (no distinction between recommended and required):
20
21 Joint letter from MDH and Minnesota Cancer Alliance Sent to 253 clinics that ordered disproportionately little HPV vaccine from VFC program
22 Joint letter enclosures
23
24 Denise (public) (providers) Program manager Stakeholder engagement Statewide reminder/recall Public awareness Provider education/afix (Margo)
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