MARKETING REPORT. May 27 th June 26 th 2018 Internet Marketing Report Decred

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1 Beanstalk Web Solutions 23 North Gore Ave. Suite 004 Webster Groves, MO (314) MARKETING REPORT May 27 th June 26 th 2018 Internet Marketing Report Decred

2 Beanstalk Web Solutions Decred Targeted Advertising Overview May 27 th to June 26 th By Beanstalk Web Solutions Decred Team, Thank you for your continued business with Beanstalk. This report details your campaigns for Google & Twitter, and includes Piwik data. Impressions and Clicks Across all Campaigns Overall Impressions for all Campaigns: 418,429 Google: 95,770 Twitter: 322,659 Overall Clicks for all Campaigns: 10,501 Google: 195 Twitter: 10,306

3 Main Objectives across all Campaigns Brand Awareness - Raising awareness about Decred in general is a prime objective. By raising awareness, a trickle down effect should simultaneously help all other sub goals, i.e. wallet downloads, community participation, etc. Wallet Downloads - Getting a user to download a wallet is an important step for getting them involved in the greater Decred community. Social Signups / Community Participation - Increasing social signups and community participation will be a viable method for increasing the social reach of Decred. As more people get involved, it should have a compounding effect. Once people are involved with the community, they begin to see the quality of the team and the underlying technology. It also creates a larger platform for communicating with these people in the future. Interest in PoS - Many investors will find PoS appealing. Making them aware of this aspect of Decred should increase the demand for DCR. Before we launched the following advertising campaigns, we created unique landing page URLS with the Piwik URL Builder. The URL Builder tool allows us to generate URLs ready to use for Tracking Campaigns in Piwik. Below is what we computed for each platform s Cost/Conversion based on new data. Google s Overall Average: $19.56/conversion Campaign A: $17.57/conversion Campaign B: 0 conversions (paused 4/3/18) Campaign C: $13.10/conversion Campaign D: $62.51/conversion Twitter s Overall Average: $12.90/conversion Campaign B: $15.18/conversion Campaign C: $11.21/conversion After looking at the Piwik data, Twitter Campaign C has had the most success with 46

4 Google AdWords Report conversions and the lowest Cost/Conversion. Below are the Highlights from May 27 th to June 26 th : Overall, your ads had 95,772 impressions Your combined average position from all campaigns stayed constant at 1.0 Your YouTube video ad had 3,253 views Your combined clicks for all campaigns were 195 Your average cost per click was $4.13 Currently in AdWords we are running 3 separate campaigns for Decred. We have updated Targeting to include only Males aged Campaign A is a Search Network campaign focused on PoS mining. Campaign A uses keywords related to PoS to show your ads when they are triggered by related search terms. Campaign B is also a Search Network Campaign, but Campaign B focuses on Cryptocurrency. The ads for Campaign B are built around Cryptocurrency related keywords and trigger your ads in the same way. Campaign B was paused in early April due to an exorbitant conversion cost. Campaign C runs on a different section of AdWords, better known as the Display Network. The Display Network shows your ads on a visual level, more importantly on websites or apps when keywords are related to the sites content. For Campaign D, your YouTube video ad will be shown on its own or within other streaming content on YouTube and across the Google Display Network. For Campaigns A and B (Search Network), we are working on bringing in valuable clicks and working on getting your ads in the top ad position. For both Campaigns C and D, we want to increase valuable clicks, placements, views and engagement for your ads. We're continuing to adjust the bidding strategy for your keywords to better land in the first ad position and optimize all of your campaigns.

5 Campaign Analytics All Campaigns (PoS, Display Network & YouTube)

6 Campaign A PoS Mining Campaign C Display Network Placements Overview

7 Campaign D YouTube

8 Twitter Advertising Twitter Highlights Below are your Twitter highlights from May 27 th to June 26 th : 322,659 impressions (ad views) 37,354 video views 10,306 clicks 143 Follows We created four campaigns each with a specific objective. The first campaign is to increase the amount of followers. These 3 ads are catered to anyone who is interested in Cryptocurrency. The second campaign is designed to create Decred website promotion. In this particular campaign we promote Decred s website with a website card ad. For the third campaign, we focus on atomic swaps and do so via website card ads. For this campaign we want to make sure these individuals are highly involved in cryptocurrency, to find valuable crypto-enthusiasts! The fourth campaign uses one of Decred s very own YouTube videos. This video ad is used to appeal to engaged Crypto-enthusiasts. Within all of these campaigns, we created four types of objectives that we believe best fit your desired results. Additionally, we previously added Twitter Promote Mode for boosting regular tweets and increased the budget to $2,000. We also tightened our Targeting to Males aged

9 Twitter Ad Account Overview All Campaigns

10 Ad Analytics: Campaign A Followers (Ads) Campaign B Website Promotion (Ads)

11 Campaign C Atomic Swaps (Ads) Campaign D Video Ad (Ad)

12 Piwik Data Decred.org Campaigns Visit Data Label Visits Actions Maximum actions in one visit Total time spent by visitors (in seconds) Bounces Visits with Conversions Unique visitors (daily sum) twittercampaignb twittercampaignc googlecampaigna googlecampaignc googlecampaignd All Campaigns Conversions Data The Revenue is not actual funds accrued; rather it is a weighted depiction of the value of each campaign conversion. (end of report)