BIG IDEAS F OR SMALL SCREEN

Transcription

1 BIG IDEAS F OR SMALL SCREEN

2 contents what we know about mobile Worldwide indionesia about us Mobile Consulting Research Audit Strategy Q&A Non-Media Production ASO Site & App UX Media Buying Platform Performance Branding Retargeting & Look-alike Go Mobile Net our cases FMCG M-Commerce Banking Gaming Real Estate Other contact us

3 what we know KNOW about mobile

4 WorldWide

5 mobile traffic has won over desktop mobile desktop StatCounter Global Stats, Aug 2016 oct 2017 time spent on the internet desktop VS MOBILE minutes per day 4,77 bln mobile internet users worldwide Zenith s Media Consumption Forecasts, 06/2016 Statista 2017

6 expenses on mobile advertising, worldwide $ bln EMARKETER.COM 19,2 42,6 68,7 101,4 133,7 166,6 FORECAST 71% 62% 61% 67% 64% 72% 75% 71% 91% share of time spent on mobile internet compared to the total time online COMSCORE MMX MULTI-PLATFORM JANUARY 2017

7 about us Mobile Consulting Non-media Media Buying Go Mobile Net

8 mobile consulting

9 e., Q Mobile Consulting Research K G N I A P P L I C A T I O N S R E S E A R C H A N research we conduct the research of the market you are interested in 1/3 E I L B O M b 2 b / c 2 b i l b o M G o Competitor research we analyze competitor environment BANKS B haven t launched an app for b2b clients TRENDS we expose trends of the chosen segment 20% average share of bank clients who use mobile banking applications OUTLOOK WE identify the most perspective tendencies RECOMMENDATIONS WE PROVIDE RECOMMENDATIONS based on the research results 2,4 installs on averag e for one active user

10 Mobile Consulting audit we conduct complex audit of the product and the marketing strategy we evaluate promotion tools and methods of your competitors we identify the most effective promotion channels we show and tell what should be done to dominate the market and provide proper reasoning 3% of users complete the purchase now by sales funnel 1134,06% 624,59% 26,39% 80% conversion into purchase will grow by the end of q3

11 Mobile Consulting Strategy we prepare a media plan w e upgrade ASO & UX we develop full-scale promotion strategy of an app or a website we develop the creative concept we recommend analytical system and help to set it

12 NON-MEDIA

13 non-media production

14 non-media app store optimization increases the position of the app on search results page showcases the key features of the app builds users trust KeyWords reviews and rating icon title description screenshots cover video

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16 non-media ux it is vital not only to attract users to your application or website, but also to make their experience with your product seamless we will help you to create an intuitive interface avoid usability mistakes get expert commentary and conduct focus groups to get valuable insights

17 MEDIA buying

18 media buying platform we optimize the advertising campaign using a single platform and gather statistics for all the channels in real-time we display only the needed metrics inside the account you won t need to access multiple analytical systems check advertising platforms open a thousand tabs wait for the reports get puzzled in unnecessary data

19 media buying Performance performance-based mobile marketing: you pay for installs, purchases and other in-app actions Maximum impact with minimal investments conversion tracking on all the stages of sales funnel optimization based on the final action you will pay for real customers only

20 media buying branding increase of brand awareness a great product needs the best awareness Brand safety Attention-grabbing adverts that aim at interaction with your prospects we develop creative materials in-house without extra charge cost-effective terms of media-buying and access to exclusive options from various platforms campaigns aiming at covering target audience and engaging with advertising materials, a website or an application

21 media buying RETARGETING & LOOK-ALIKE activate the inactive Look-alike we gather user database. we allocate the similar audience Reactivation follow those who left remind those who forgot awake the sleepers we bring your clients back to you

22 go mobile net

23 go mobile net once, we understood that our clients and we need more unique targeting options, formats and geos, that basic platforms lack THEN, we decided to create our own advertising network - Go Mobile net

24 go mobile net KPI ADVERTISING CAMPAIGN OPTIMIZATION based on post-click / post-install PAYMENT FOR TARGET ACTIONS AT THE WEBSITE / IN THE APPLICATION Post-click (site) Post-install (app) optimization payment

25 go mobile net impressions per month 25 leading ssp are integrate into GO MOBILE NET White Listing the opportunity to choose applications and websites mobile websites and applications for placement

26 go mobile net Video FORMATS AND TYPES OF ADVERTS Fullscreen Standard Text Carousel N ATIVE html5 native

27 WE ARE READY TO WORK WITH EVERY BUYING MODEL CPC (cost per click) PAY FOR EACH CLICK ON THE ADVERT CPCall (cost per call) PAY FOR THE PHONE CALL PERFORMED BY THE USER CPA (cost per action) PAY FOR SPECIFIC TARGET EVENT PERFORMED BY THE USER CPM (cost per mile) PAY FOR 1000 IMPRESSIONS OF AN ADVERTISING MATERIAL CPE (cost per engagement) PAY FOR THE INTERACTION WITH AN ADVERTISEMENT, E.G. AN HTML5 BANNER CPO (cost per order) PAY FOR PLACED/CONFIRMED ORDER CPV (cost per view) PAY FOR A REAL VIEW OF A VIDEO ADVERT CPS (cost per sale) PAY FOR THE COMPLETED PURCHASE CPI (cost per install) PAY FOR INSTALLATION OF THE APPLICATION

28 YOU JUST NEED TO BRIEF US ON THE CAMPAIGN WE WILL DO THE REST! WE WILL PREPARE media plan and campaign strategy we will set analytics properly we will prepare segmentation plan and work-through targetings we will launch the campaign and optimize the campaign 24/7 we will prepare a nice presentation with the report on the completed campaign

29 we have solved complex tasks for our clients from various business segments

30 FMCG

31 CHIVAS MOBILE PROMO goal chivas whisky promo to Ta sources GO MOBILE NET tools increase of the number of reposts and mentions on brand social media popular formats of mobile advertising banners placement of materials on foreign websites and applications optimization of sources/platforms based on client kpi: login and repost 8% registrations and reposts on social media average conversion from a visit to the website into repost banner impressions

32 kagotsel flu and cold prevention goal increase of product awareness tools GO MOBILE NET june december 2017 russia 70 sec +75% time spent on the website tools 36% -47% bounce rate targeting based on social demographics targeting based on white-list 1,2 +10% depth of visit optimization based on platform/application ID 2% 2 times higher! CTR

33 M-COMMERCE

34 kupivip mobile application promotion (top fashion retailer in eastern europe) goals acquisition of new wealthy users x2,2 tools customer acquisition cost twice lower than the income $ 2 we get $1 we spend optimization based on installed applications, category - purchases / catalogues / beauty&syle videoads as a source of additional coverage optimization based on the client revenue on adgroup level from crm 1% we keep high ctr rate we lower ecpm

35 maximum of orders for ile de beaute (top-3 beauty retailer in europe) goals new customers new completed orders reactivation repeated orders from current users /2 cpo 2x lower when reactivating users 7 % install into order conversion rate tools Look-alike targeting on paying users more than a creatives used for social media бестселлер all the traffic sources social media, programmatic, search ads broad use of deep-links we take users to the item page in the application/ on the website

36 BANKING

37 banking mobile application promotion the bank has no name goals tools reactivation of current users new users acquisition retargeting on inactive application users (haven t logged into the app for more than a month) 1/10 15% one out of ten users became active after a 3 months campaign increase of conversion rate from click to install for new users remarketing based on dynamic audiences protective campaign (brand inquiry search ads)

38 Alfa Mobile application promotion goals tools announcement of new application features to the users not less than 5000 installs per month KPI user registrations targeting on client database geotargeting segmentation based on device type sources Google, yandex, mytarget, Instagram, Facebook installs in 6 months 17% reduction of planned install cost 60% conversion rate from install into specified in-app event

39 GAMING

40 GARDENSCAPES (TOP grossing MATCH-3) goal acquisition of new users sources GO MOBILE NET, FACEBOOK, MYTARGET 38% +23% Второго дня tools targeting based on installed applications 1,5% +13% cr into paying users targeting based on third party data targeting based on interests $X -15% CPI

41 installs for Dragon Soul goals tools user acquisition in eu and asean increase the number of users purchasing in-app content targeting gamers and games interest sources Google, Instagram, Facebook, mytarget installs in 3 months 117% kpi overfulfilment targeting paying users (those who previously made purchases at google play) constant creatives update and placement optimization

42 OTHER

43 BlaBlaCar application promotion goals new drivers and passengers acquisition KPI based on new registered users cost 120% new users acquisition kpi fulfilment tools creatives for every geo, e.g. from barcelona to madrid optimization of every creative based on its id +15% volume increased after fulfilment of kpi targeting new devices (7/14 days after activation)

44 YouDo APPLICATION PROMOTION GOALS ACQUISITION OF NEW UNIQUE CUSTOMERS Доставка цветов курьером.наде исполнители с реальными отзы TOOLS KPI INSTALL QUALITY, CR% INTO PUBLICATION OF ORDERS search campaign according to prioritized subjects (a uto/appliances repair, health & beauty, etc.) creative message: competitor price comparison, advantages of c2c business exclusive we proved the quality of our work and got the channels for exclusive promotion 50% increase of volume in 2 months of campaign while maintaining quality and all the kpi point geolocation and offer of the closest wokers

45 TVZavr application promotion goals client enters mobile strategy, analytics integration, creative concept new paying users acquisition, optimization based on arpu & roi tools Look-alike targeting on paying users development of creatives/channels/segments for launch of every movie according to release plan all the channels of traffic: social media, rtb, search ads x1,2 conversion rate into purchases higher, than organic traffic automatic optimization based on cpo on go mobile net platform 180% overfulfilment of monthly plan of amount of purchases

46 we are ready to solve all the mobile tasks for you just get in touch with us any way you like gomobileagency.com UK ID LV

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