Adsterra Network is a leading digital advertising company offering performance-based solutions for advertisers and media partners worldwide
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1 ecommerce 2017
2 ABOUT US Adsterra Network is a leading digital advertising company offering performance-based solutions for advertisers and media partners worldwide OUR MISSION Our mission is to transform digital advertising for web, mobile and social platforms and make it creative, unique and engaging with the help of our modern technology. We connect product and service companies to their audience through our smart advertising platform to raise brand awareness globally, improve ROI, and increase ad revenue. In Adsterra, we believe in taking personal approach with each of our partners and help them grow within their business every step of the way (H1) Adsterra reaches 1 impressions per month 2015 (H1) 400+ active advertisers 2016 (H1) 10 impressions per month 2013 Foundation of Adsterra 2014 (H2) different 2015 (H2) Adsterra team reaches 122 employees 2016 (H2) Launch of Adsterra Retargeting 2
3 GLOBAL REACH 10 billion ad impressions per month Russia Europe North Central Middle East Central Eastern Southern Africa Southeastern South Oceania Europe 3,8 Central 300 South North Southern 1,4 1,2 1,16 Southeastern Eastern Russia Africa 1 Oceania 100 Middle East 500 Central 54 3
4 TOP AD FORMATS FOR ecommerce POPUNDERS Popunders appear hidden behind the main browser window, and are shown to users after the window is closed. This ad is non-disruptive and has a highimpact on the desktop and mobile users. DISPLAY BANNERS Effective banner formats for desktop and mobile: 160x300, 160x600, 300x250, 320x50, 468x60, 728x90, 800x440. INTERSTITIAL ADS Taking a full-screen of the mobile device this ad format can be displayed either horizontally or vertically and typically generates a higher CTR. 4
5 RETARGETING Adsterra released a smart marketing solution that will help you promote your product more effectively on chosen steps of your sales funnel Our retargeting system keeps your brand in front of the high value users to provide engagement and convert them into paying customers. It can also target or exclude users who have reached specific steps within your online store. This is an ideal marketing technique e-commerce niche to create sales. 1 Place Adsterra pixel 2 Provide your best 3 on your website. converting landing pages. Why Adsterra Retargeting is so effective? More than 200% ROI Personalized creatives Growth of ARPU \ APPPU \ LTV Growth of user retention Worldwide Reach Powerful Brand Awareness MORE THAN 200% ROI 5
6 SUCCESS STORY JUMIA is an African online # 1 retailer offering a wide range of electronics, fashion and home appliances and kid`s items. The business was founded in 2012 with funding from Rocket Internet. Jumia s goal is to leverage Internet and use it to connect people and OBJECTIVES Increase brand awareness Increase number of new customers Increase number of purchases SOLUTION RESULT with CPS based ads that received best visibility and higher user acquisition. Advertising team offered top converting ad formats to engage the right desktop and mobile users via popunders, banners and interstitials. Experienced creative team developed custom-tailored creatives and promotional landing pages for 13 African countries to engage targeted audience. 56.5M Impressions 4% CTR 50 K Online Orders 150% Return On Investment 6
7 OUR PARTNERS Join the list of our successful partners "Adsterra is a highly valued partner for Lazada. The Adsterra team is always responsive, even across time zones. Their out of the box optimization ideas have helped to ensure our campaigns are top performers." Thibaud Chommeloux, VP Head of Working with Adsterra has been great! We have seen steady and consistent growth in our two-year partnership. Adsterra consistently provides the best Tobiah Adam, Media Director, YTZ.com 7
8 CONTACTS adv.adsterra adsterra.com
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