National System Local Delivery. With organisations such as Landmark and Fonterra.

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1 National System Local Delivery With organisations such as Landmark and Fonterra.

2 Introduction To Feed Central Online database of fodder and grain for sale Fodder Inspected to the same procedure Described using the same simple common language Grain Currently using farmer self description Integrating FEED STUFF specific quality assessment over time Looking at integrating the GRDC / PRDC Ausscan project into our marketing platform

3 Introduction To Feed Central Buyers and sellers have access via: Buyers and sellers choose direct contact or traditional trading options.

4 Introduction Continue Firm $/ Tonne Pricing Given On-line Farm gate Delivered Delivered Basis - Indicative Cents Per Kilogram of Dry Matter (C/Kg DM) Mega joules of Energy (C/M.E) Kilogram of Protein ($/kg P) 4

5 Simply Two Services 1. Fodder Certification Service. 2. Hay and Grain Marketing Service 5

6 Service 1 Fodder Certification Service

7 What is the Fodder Certification Service? Accredited Feed Central Inspector visits on-farm. Access and document the quality of product using Feed Central s unique inspection report. Includes taking Core Sample for Feed Analysis. Produce Quality Certificate

8 What Is The Quality Certificate? The Quality Certificate combines visual assessment and feed analysis into a one page certificate. It includes A GRADE Based on Visual Attributes

9 Service 2. Grain and Fodder Marketing Service

10 Traditional Marketing Dedicated Account Managers represent you in attracting and dealing with end users. Guaranteed payment Written contracts into place Organise trucks Negotiate and handle any unforeseen issues Grower nominates sell price

11 Direct Contact Marketing Deal direct with potential buyers. All components of the transaction are completed between buyer and seller. Especially suitable to grain and small square bales of hay

12 Feed Central Website Trading Platform Where Quality Certification and Marketing Services Unite

13 What Feed Central Website Offer to Buyers 24/7 access to delivered prices to their farm. Able to view Hay Quality Certificates - includes the Feed Analysis Results Vendor Declarations Photo The ability to place orders or offers online FREE Website Registration- all it takes is 5 minutes.

14 Website LOGIN

15 First Time Users

16 Search Methods

17 Standard Search Is the most common way to locate all stock feed relevant for your area. You may then easily refine your search based on Type, Species, Grade and Bale size. Must be registered as a Buyer to use this search method.

18 2658 2$18.95/ba $16.48/ba $16.45/ba $13.73/ba $262/tonn $201/tonn Approx: $400/tonn $363/tonn Delivered Website Pricing Show pricing for 1. Farm Gate Price 2. Delivered Price per tonne. 3. Pricing for a) C/M.E., b) C/Kg Protein c) $/Kg of Dry matter

19 2658 2$18.95/ba $16.48/ba $16.45/ba $13.73/ba $262/tonn $201/tonn Approx: $400/tonn $363/tonn Delivered Feed Analysis Search Protein and Energy Search Pricing Info remains the same

20 Quality Certificate Photos Commodity Vendor Declarations Available On-Line

21 Commodity Vendor Declaration

22 Photos

23 Buying Fodder That Puts Milk In The Vat and Beef On The Bone Interpreting The Feed Analysis Cheapest price will rarely maximise profit

24 Feed Analysis Test Results from the Core Sample Analysis Moisture % Protein % Acid Detergent Fibre % Neutral Detergent Fibre % Digestible Protein % Digestible Dry Matter% Total Digestible Nutrients% DM Intake% of body weight Net Energy Lactation MJ/kg Net Energy Gain MJ/kg Net Energy Maintenance MJ/kg Relative Feed Value Metabolisable Energy MJ/kg AFIA Grade

25 Crude Protein Crude Protein Estimate of plant protein = Nitrogen x 6.25 Important for production Milk production Growth of young stock

26 ADF Indigestible portion of fibre

27 NDF Determines dry matter intake Lower NDF = Higher DMI = Higher Energy Intake = Higher production

28 ME Metabolisable Energy Key driver in milk production and weight gain More energy = good thing Young, healthy plants have higher ME Older, more mature, less fertilizer plants have lower ME

29 Grain Show pricing for 1. Farm Gate Price 2. Delivered Price per tonne. 3. Pricing for a) C/M.E., b) C/Kg Protein c) $/Kg of Dry matter

30 Grain Quality Statement Order Now

31 Grain Quotation

32 Dairy Example- Hay Set amount of high protein grain mix = $300/T Adlib access to hay in absence of pasture 200 cows 550kg Milk price = 30c/L

33 Same price different quality

34 Dairy Example $200/T $200/T ME NDF% CP% Grain Mix Intake (kg DM/day) 8 8 Fodder Intake (kg DM/day) Total Intake (kg DM/day) Energy Intake (KJ/day) Maintenance & Movement (KJ/day) Energy for Milk (KJ/day) Adapted with permission - Ian Sawyer Feed Works

35 Dairy example cont Milk Production (L/day) Fodder Cost ($/day) Grain Cost ($/day) Total Feed Cost ($/day) Milk Income ($/day) Margin over feed cost ($/hd) Margin for 200 cows over feed cost ($/day) Other costs??? Income per year extrapolation $267,600 $69,600 $200,000 4 month extrapolation $107,040 $27,840 Adapted with permission - Ian Sawyer Feed Works

36 Beef Example Same Hay Same 3 fodders 300kg steer (or dairy heifer)

37 Adapted with permission - Ian Sawyer Feed Works Beef Example Good Poor ME NDF% CP% Cost ($/T) Potential DMI (kg) Energy Intake (MJ/day) Maintenance (MJ/day) Energy for growth (MJ/day) Growth Rate (kg/day) FCE (kg feed/ kg LWG) Cost / kg gained $1.38 $112.00

38 IN CONCLUSION

39 1.Hay Certification Service. 2.Hay and Grain Marketing Service.

40 How Do We Do It? National Database of Grain and Fodder All inspected to the same procedure. All described using the same language Very big focus on Feed Analysis and Energy We can incorporate Ausscan into our system 40

41 How Do You Access Feed Central? Local Landmark Store (Vic & Riverina) Local Feed Central Field Representative Website Local Call

42 We work with our clients to deliver as described, on time, first time, every time.

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