Future Food Introduction th of April 2017 Andreas Oerlemans, Goed in Food. Andreas Oerlemans, 52. Education: Hotelschool Maastricht
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1 Future Food th of April 2017 Andreas Oerlemans, Goed in Food Andreas Oerlemans, 52 Introduction Education: Hotelschool Maastricht Career: 10 Years Goed in Food: Clients: - Stayokay Ho(s)tels - Ahold - Heineken -ING -HEMA - Campofrio * Bilderberg Hotels Operational Director * HEMA International Cat.Mgr Food * Amsterdam ArenA Commercial Manager * Hotel des Indes Inter*Continental * Amstel Inter*Continental Hotel 1
2 Introduction 1.Speaker / Chairman ( Member of Speakers Academy Int. ) 2.Project / Interim Management ( Heineken, ING Bank, Campofrio ) 3.Product Development( Albert Heijn, Stayokay Hotels, Carlton Hotels) Trends in Food Have you noticed something has changed lately? 2
3 * Food is trending topic Trends in Food FOOD IS HOT! * Food is not a trend anymore as it will not disappear from the agenda the coming years. * Food Trendwatchers * Food Conferences * Food Workshops * Food Magazines * Food Fairs / Experiences * Food Markets Trends in Food FOOD IS HOT! 3
4 Trends in Food FOOD IS HOT! Food is the future! But what kind of future? Let s start in the present, we ll move on to the future Trends in HoReCa Focus on preparation - Transparancy - Experience * Focus on personal choice - Individual * Focus on product - Quality - Specialism 7S s Storytelling Superfresh Sustainable Safety Surprise Social (media) Slow (food) 4
5 Focus on preparation Grill Academy / BBQ Food(truck) * Smokey Goodness / Weber Grill Focus on preparation Wow Bao Steaming * Wow Bao: the tradition of Steaming Dim Sun 5
6 Focus op personal choice Jour; Healthy by Nature * Fan of fresh salads * Prepare your own salad. Create your salad with 6 possible basics, 42 toppings and 8 sauces. Focus on personal choice Magnum (guilty) pleasure store * Prepare your own Magnum. 6
7 Focus on personal choice Vapiano * The fast fresh Italian with the finest ingredients and a smart-card payment system. Focus on product Max Brenner * Chocolate by the bald man / New Willy Wonka * A lifestyle of chocolate : Pizza, Hug Mug * Take your shot of chocolate today 7
8 Focus on product Cosi * Cosi sandwiches start with the home-made signature flatbread and several toppings. * De Iberian taste sensation * 31,80 per 100 gram Focus on product Bellota Bellota 8
9 Focus for FCSI Consultants must be nowadays up-to-date & more original Equipment Advise Marketing Productdevelopment Sourcing But now : Focus on Future How do we handle this in the future World population will grow from 6 bil 8 bil people in 2030 Urbanisation Growth of wealth: 25 kg meat p.p.p.y 80 kg Limited growth of lifestock possible Looking for alternatives 9
10 Focus on Future How will we do this? Focus op future Google burger / Cultivated meat Muscle cels have stamcels, produce outside the Cow First burger ,- to 11,- in 2020 Same Bite, Less juicy no fat In 2030 first Cannibal restaurant in the world 10
11 Focus on Future Vegetarian Butcher /Meat Substitutes * The world s first vegetarian butcher, meatsubstitutes based on Lupine beans * From 1 outlet in 2010 to more than 1500 outlets worldwide. Focus op future Urban farming * The practice of cultivating and distributing food in or around the city. 11
12 Focus op future The Vertical City / Supertree Grove * Vertical City & Farming; a solution for sustainable living * Using always available energy resources. Focus op future Salt Farm Texel * The practice of cultivating & processing salt tolerant crops 12
13 * Algea growth: cultivated Focus op future Algea * Algea growth: at sea Focus op future Floating Farm * 40 Cows and 600 chicken on floating farm in Rotterdam harbor * Production of daily dairy fresh products in the middle of the city 13
14 Focus on future Insects * The insect is the spare rib of tomorrow. * The insect is the shrimp of the land. * 80% of the world population is already eating insects. Focus on future Martian: The trailer 14
15 Focus on future Products on Mars /Martian Tomatoe * Cultivate vegetables on Mars is possible according to ecologist Wieger Wamelink of Wageningen university. Focus on future Products on Mars Martian Tomatoe * Cultivate vegetables on Mars is possible according to ecologist Wieger Wamelink of Wageningen university. 15
16 Focus on future Moon & Mars * NASA developing experiment to find out if it is possible to grow plants/veggies on the moon or Mars. Focus op future In 2030 : * Localvore : Diet of local insects, seacabbage and milk from the city * (Mandatory) Flexitarier 16
17 Future in Food Technology ( further improved ) Online is booming ( also in Food ) Less knowledge of (basis) cooking skills New payment methods More intelligent equipment / innovation in technique Printing in food Recycling Future in food War on boxes & Delivery * Online is booming : Fresh Food boxes & Delivery of Food 17
18 Future in food Less cooking skills Robot Chef * As payments method Future in food Chip implant * As obese treatment 18
19 Future in food New Payment Methods Amazon Go Just walk out technology Future in food 3D Printing * 3D printing Food * What s for dinner becomes what shall we print for dinner tonight? 19
20 Future in food Innovation in technology * Sensory television and ordering by remote controll * Refrigerator who manages stock and orders online * Refrigerator sends out signal when milk is out of date Reduction of waste Verspillingsfabriek * Food wastage :Annually we spill in NL per inhabitant 47,3 kg avoidable food How we stop this? Recycling 20
21 Reduction of waste InStock * A restaurant that reduces food waste. * Bread fermentation Reduction of waste Waste as fuel 21
22 Trends in food retail * Tasteful presentation / Organic / with conscious * Blurring * Experience Food shopping * Health & Fresh is key Trends in food retail Whole Foods Market - Tastful & Conscious 22
23 Trends in food retail Eataly Food Experience Trends in food retail Urban Deli Healthy & Fresh 23
24 Future Food 2030 It s tomorrow! Thank you for your attention! Follow me on Insta: goedinfood Linkedin: Andreas Oerlemans Send a mail to: andreas@goedinfood.nl and receive the presentation. 24
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