2016 GRA Inc. (C) GRA, All rights reserved
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1 GRA Introduction 2016 GRA Inc. (C) GRA, All rights reserved 1
2 11 MAR 2011,we lost 4% of all population and almost all farming area too in Yamamoto by the big Tsunami. 2
3 The area which suffered the damage of tsunami From the coastline to a maximum of 4 km 60 percent or more of all the dwellings are destroyed completely or partially 3
4 98% of all Strawberry farms were destroyed by the tsunami (C) GRA, All rights reserved 4
5 We Started GRA -founder Iwasa Hiroki-Started restoration(mud remove) activities in March Worked as an organization called General Reconstruction Association(GRA) in May Establishment Incorporated company GRA Inc Jan NPO establishment in Jun 2012 (C) GRA, All rights reserved 5
6 Start Strawberry Farming Jan17th2012
7 One of the most advanced Plant Factory in Japan 形が見える圧倒的な成果を出す Jun2012
8 GRA Activities Cutting Edge Farming of GreenHouse GRA owns the latest Nutriculture Plant Factory (50,000 sq.m) GRA has grown up one of the latest company in agricultural industry in Japan Participate in the National Project from 2012 "Advanced technology development project for a new food supply base construction" with the Ministry of Agriculture as a local production corporation. Utilize ICT for one of the most advanced operation management in agriculture. GRA Yamadera Plant Factory8
9 Utilize IT system for cultivation (C) GRA, All rights reserved 9
10 GRA Sakuratsutsumi Plant Factory Facility Main Farm Nursery Farm NightCool DayShort Room Environmental Control System Page 10 NEC Corporation GRA Inc Confidential
11 GRA Inami Plant Factory Facility Main Farm Nursery Farm NightCool DayShort Room Environmental Control System Page 11 NEC Corporation GRA Inc Confidential
12 Created MIGAKI ICHIGO brand 1 for 10USD Dec16th2012
13 GOOD DESIGN AWARD
14 First Harvesting in India March11th2013
15 NewFarmerSupportBusinessStart March M$ GRAAgriPlatform GRAアグリプラットフォーム 15
16 ICHIGO WORLD OPEN June2015 Developing whole year production
17 Introduced elementary School book
18 Article Posts on the Japanese government Cabinet Office homepage (C) GRA, All rights reserved Article Posts on the FORTUNE on July
19 GRA Group VISION (C) GRA 19 19
20 Outline of GRA Trade name GRA Inc Principal Office Yamamoto-cho, Watari-gun, Miyagi-ken Date of Incorporation of the Company January 17, 2012 Description of Business Production, processing and sale of agricultural products Cultivated Variety Strawberry, Tomato Area of firm-land GRA-Yamadera, GRASakurazutsumi, GRA-Inami Number of Employee : 20(Ph.D 2, MBA 4) part time : 30 CEO Hiroki Iwasa(38) An IT start-up was promoted at the age of 24. A GRA group was founded after the Great East Japan Earthquake. It serves as CEO of five companies now. MBA (C) GRA, All rights reserved 20
21 INDIA Project (C) GRA, All rights reserved 21
22 ICHIGO PROJECT Create job opportunities in rural area in order to contribute to poverty reduction Provide a safe and delicious food into Indian market utilize Japanese technology Want a world people to eat a Japanese delicious strawberry Social issue solution + Business chance Technology of cultivation Agricultural technology Delicious Safe and Secure Business Opportunity Nutriculture package with IT Page 22 Wealthy urban consumers Village
23 Big Poverty Issue in India SOURCE:Mckinsey Global Institute 23
24 Growing strawberry Market CAGR12 Page 24
25 Business site Market Mumbai Pune 150km Talegaon Market (C) GRA, All rights reserved 25
26 2nd GH 2014 All material are purchased in India Improvement cooling performance 1st GH 2012
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30 30
31 Member of Project Page 31 NEC Corporation NEC India One of the most biggest ICT Company in Japan Support Agriculture by ICT and Project Management GRA Inc GRA India High technology owned Agriculture Company ICA India ICA Japan Development of rural village -The experience farm village cooperation for the India rural development over 25 years Consciousness and health education are carried out.
32 Japanese Strawberry ICHIGO Japanese variety is sweet, soft, juicy and delicious. This is totally different from other overseas variety. Sweetness in hottest season Apr17th 23th 27th May4th 13th Indian local sweetness between 7 to 9 Page 32
33 Creating Market
34 Features of Greenhouse Package ICTSystem Cultivation professionals Regular direct support Communication through Internet (I/F) Controlled greenhouse Green House Nutriculture cultivation system Environment sensing and remote controlled system Page 34 Cultivation & Irrigation system Elevated nutriculture cultivation system ICT System Remote monitoring and instruction by cultivation professionals Instruction of routine operations Handling of diseases and pests
35 Start expansion Business ICHIGO Support Farmers(Investors) Buying House House specification direction Construction Support Marketing Sales Plant provide Remot&Direct support Training Cultivation Support ICHIGO (NEC/GRA/ICA) Page 35 Hotel market Branding Logistics Sales
36 Pune to whole India Population [10000] City Urban area Mumbai 1,300 2,129 Delhi 1,100 2,163 Bangalore Kolkata 448 1,411 Chennai Ahmadabad Hyderabad Page 36
37 (C) GRA, All rights reserved 37
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