Farmers Market Plan For: Albuquerque

Transcription

1 Farmers Market Plan For: Albuquerque Johns Hopkins Center for American Indian Health 09/26/2016 Authored by: Reese Cuddy Nicole Neault Kristen Speakman

2 Overview Farmer's Market Goals Goal 1: Section 1. Visioning the Farmers Market Promote fresh fruits and vegetables Goal 2: Promote local farming/gardening Goal 3: Financially support local farmers, vendors, and artists Goal 4: Educate our community on the importance of a healthy diet Goal 5: Help our community revitalize interest in traditional foodways Farmers Market Description At our farmers market, local farmers and vendors will sell affordable healthy food and related items directly to our community members.we see the farmers market as a weekly gathering where the whole community is involved in either selling items, purchasing items, sampling new foods, or participating in cooking demonstrations and wellness activities held during the market. Identify a Lead Organization Organization Name JHU CAIH Address 8205 Spain Rd. NE, Albuquerque, NM, Telephone Website Lead Organization Responsibilities JHU CAIH will: - Coordinate farmers/vendors/artists - Facilitate community partner meetings - Raise funds for operating expenses Vendors Farmer / Vendor / Artist Name Produce / Products Telephone Notes Johns Hopkins Carrots jhu@jhu.edu Johns has incredible carrots of all shapes, sizes, and colors.

3 Bobby Bobberson Sprouts & mushrooms He is somewhat of a flake. Let's monitor if he shows up and reevaluate his involvement if he begins to not show up. Samantha Davies Pottery Samdi@gmail.com Beautiful pottery for a fair price. Community Partners Potential Community Partner Role / Organization Telephone Notes Kewa House After school program kewahouse@gmail.com Great potential partner Donut shop Store donutshop@firefox.com Expressed interest in altering their recipe to be more healthy. Relevant Community, Tribal, and State/Federal Guidelines Guideline 1: Tribe requires tribal approval for a farmers market Guideline 2: Housing/zoning board restrict where farmers markets can be held Guideline 3: Must get a license to sell prepared foods

4 Section 2. Gathering Community Support First Meeting of Interested Groups/Individuals Date: September 28, 2016 Time: 2pm-6pm Place: Kewa House Who will facilitate the first meeting: Betty Tsosie Who will take notes at the first meeting: Sammie Bear Agenda Introductions (about 5-10 min.) Describe the agenda for the meeting (about 5 min.) Share what has been learned so far from the search for relevant guidelines (about 10 min.) Share the description and goals of the farmers market (about 15 min.) Brainstorm next steps for the farmers market to happen (including finding/reserving space, finding/contacting farmers, advertising, etc.), and an associated timeline (about 15 min.) Set a time, date, and place for the next meeting (about 5 min.) Next Steps Task Lead Individual / Organization When should it be completed? Then What? Notes Contacting farmers (Luke, Terry, and Raphael) Muffet Before next meeting Share information with partners at next meeting Contact to see if they may be interested in selling at our farmers market Come up with list of questions to ask store owners Jamie Nesa Before next meeting Share questions at next meeting n/a Find a space where the market could be held Diabetes prevention next week Share information over Must contact community center Next Meeting Date: October 1, 2016 Time: 9am-11am Place: Community Center conference room

5 Needs Assessment Questions Section 3. Planning and Conducting a Needs Assessment Questions to Answer Who You Will Need to Talk With To Answer These Questions How Your Team Will Ask These Questions What kinds of products do farmers have available to sell? Farmers Call each farmer to ask How much are local stores selling similar products for? Local store owners Go to the local store(s) to ask When and where is a good time for the farmers market? Community members who might be interested in coming to the farmers market Invite community members to come together to chat about the best place and time for the market Planning for the Needs Assessment - Tracy will call the People s Farm and Sam will call the Mountain View Farm next week to talk with farmers. - Valerie will invite community members that may be interested in coming to the farmers market to gather at 3pm next Sunday at the Community Center. - Yvonne will visit the local store(s) on Wednesday to talk with local store owners. Planning for the Results of the Needs Assessment Group Asked Who Will Summarize Summary Format When/How Results Will Be Shared Where will it be? Johnny Hopkies short paragraph & posters How can we get more farmers involved? Results Notes Hopy Johns PowerPoint presentation word of mouth Community flyers really work in our community, as well as word of mouth. How the Needs Assessment Informs the Farmers Market We need more outreach to increase interest. Posters will be put up around the community and the paragraph can be used by partners to spread the info.

6 Evaluation Planning Farmers Market Goal Section 4. Developing an Evaluation Plan How The Goal Will Be Evaluated Promote fresh fruits and vegetables Christopher will count the number of farmers at each farmers market and record the number in an Excel spreadsheet (as a tracking log) next to the date of each market. The CAB would like to see an increase in farmers over the course of the season. Promote local farming/gardening Christopher will ask each farmer/vendor at the end of each farmers market how much produce they sold and how much money they made. He will record the total pounds of produce and $ amount of products sold at each market in an Excel speradsheet (as a tracking log) next to the date of each market. The CAB would like to see an increase in the total pounds of produce sold and total $ amount of products sold over the course of the season. Financially support local farmers, vendors, and artists At the end of the first farmers market season, Katie will ask community members if they are eating more fresh fruits and vegetables as a result of the farmers market (as part of a community satisfaction survey). She will record how many yes and no answers she gets, and write down all of the community members comments in Microsoft Word on a laptop she brings to the market. The CAB would like to see at least 2/3 of community members answer yes, and read comments from community members about why they answered yes or no. Educate our community on the importance of a healthy diet Help our community revitalize interest in traditional foodways Sharing Evaluation Information The Tracking Log that Christopher uses will be shared via Dropbox with the Community Advisory Board. Once a month, Christopher will create a 1-2 page document with a graph of the number of farmers/vendors and the dollar amount of goods sold at each farmers market. Christopher will this document to the community partners. Katie will the full text of all comments from the Community Satisfaction Survey to the community partners a week after the last farmers market, including the number of yes and no answers.

7 Finalizing the Location Section 5. Farmers Market Implementation Plan Has your team already chosen a location from the needs assessment? No Location Notes Kewa House must them the dates and time and wait for a confirmation . Finalizing the Date and Time Oct 1, 8, 15, 24; Nov. 2, 10, 17, 23 Time: 3pm-7pm Advertising the Farmers Markets Advertising Method Plan Person/People Responsible, and their Roles Why this method? Flyers Social Media Tribal Facebook pages/ Twitter accounts Posted at area stores that sell produce Create a Facebook page for the farmers market, and invite community members to the first market as an event Mary will make the flyers, Gordon will put the flyers in stores Jessica To attract individuals who shop for produce To reach commmunity members who use social media Finalizing Plans Task Deadline Lead Create a welcome packet for farmers A week before the farmers market starts Reese will make the welcome packet, including vendor policies Keep in touch with farmers to make sure they re ready for the market N/A Nicole will talk with the farmers a month before the first market, and a week before the first market, and then be available to help the farmers get to the market if needed

8 Farmers Market Leadership Team Section 6. Farmers Market Sustainability Plan Name Role Responsibilities Darrell Community Outreach Coordinator Work with community organizations to bring in related events to the market (such as cooking demonstrations, nutrition education, an in-market dance class, etc.). Milan Marketing Coordinator Advertising the market. Jackie Operations Manager Recruiting farmers/vendors, resolving any disputes during the market, and day-to-day oversight of the market.