NW Green Home Tour 2018 Sponsor O ver view

Transcription

1 NW Green Home Tour 2018 Sponsor O ver view nwgreenhometour.org OUR MISSION is to support through education the progressive work of our members in the Pacific Northwest in order to improve the relationship between our communities and our built environment. nwgreenhometour.org

2 WELCOME The Northwest Green Home Tour is an annual educational event, produced by the Northwest EcoBuilding Guild, that showcases local, sustainable and green new homes, remodels, and energy retrofits in the greater Seattle area. NW Green Home Tour is our most successful event With over 3,000 attendees, this free-to-the-public tour has made it s mark in the Puget Sound region. For the past seven years we ve reached thousands of consumers and building professionals each year with web, radio, and print advertisements. Feedback from members, sponsors, site hosts, and the general public has been overwhelmingly positive. The tour typically includes about 35 sites, sponsored by members of the Northwest EcoBuilding Guild. Purpose The Northwest Green Home Tour provides an opportunity for members of the community to learn about sustainable building practices from the people and businesses that support it, including builders, contractors, suppliers, realtors and green homeowners. It also serves as a way for building professionals to engage with the general public.

3 SPONSORSHIP For sponsors, the annual Northwest Green Home Tour is a chance to reach an audience interested in sustainable practices. Sponsors benefit from exposure to all Green Tour attendees. This year we ll build on our highly successful media campaign with a center pull-out guide in the Seattle Weekly and a series of listings in The Stranger Suggests online calendar. We ll still have great exposure in Natural Awakenings Magazine thanks to the great partnership we ve enjoyed with them. Finally, we ll make our printed guide available at each site on the tour and as a printable pdf online - offering even more opportunities for you to highlight your business. The earlier you secure your sponsorship, the greater the benefit your company will get from the tour s extensive publicity and advertising efforts. Apply for sponsorship Review the sponsorship levels in this packet and consider which benefits best suit your needs. When you have chosen a level, please complete the online application at You can add more information later, but please include your business info & logo and payment information with your initial application. If you would like to discuss customizing a sponsorship package, or learn more details about Sustainability Stops or advertising, contact Alex Steele, alex@nwgreenhometour.org. Payment You may pay the application fee by credit card or by check. If you choose the latter option, you will be invoiced by Northwest EcoBuilding Guild.

4 SPONSOR LEVELS Presenting $5,000 Premium placement in all tour promotions Additional promotion NWEBG Sustaining $3,000 Prime placement in all tour promotions Free additional advertising 5 Add On Benefits Supporting $1,500 Prime placement in many tour promotions 3 Add On Benefits Contributing $1,000 Prominent placement in many tour promotions 2 Add On Benefits Ally $500 Placement in many tour promotions 1 Add On Benefit Custom sponsorships Varies Contact alex@nwgreenhometour.org Your fees at work Nearly all revenues generated go toward the operating expenses of the tour and toward publicizing this free, educational event via a range of media platforms. Any additional proceeds help support the ongoing mission of the Northwest EcoBuilding Guild.

5 SPONSOR DETAILS Presenting Sponsor Package ($5,000) Category Exclusivity - No other business at this level, no competing business above $1000 level Premium Logo Placement in NW Green Home Tour materials Premium Size Logo on 100+ Yard Signs (no other level included) Logo on tour promotion ads in Seattle Weekly, The Stranger and Natural Awakenings Magazine Largest sponsor logo on Tour Poster (750 copies), professional placed in restaurants, cafes, shops and more, across Seattle and the Eastside. Largest sponsor logo in 2-page Pre-Tour Promo printed in centerfold of Natural Awakenings Magazine (18,000 copies) and distributed to drop locations in Seattle and the Eastside Largest sponsor logo in NW Green Home Tour Guide printed in center pullout of Seattle Weekly April TBD, 2018 issue (55,000 copies) and distributed to drop locations in Seattle and the Eastside Cover logo in NW Green Home Tour Brochure full color printable PDF Full-size logo and link featured on NW Green Home Tour Website in premium location Logo on Tour promotion materials including site host and sponsor info packets, tour postcards & flyers Logo on informational signs at sites, on flyers & on other signage Brand Promotion in Press Releases, TV and Radio, events All press releases mention your name and highlight your presence on the tour Radio and TV interviews include your business name as sustaining sponsor Brand included in some TV, radio and print advertisements Brand Promotion in NW Green Home Tour and at other events Opportunity to host green building educational easels on the tour. You design and print. We choose and set up easels in sites with correlating features. Prominent placement in the NWEBG booth at the Phinney Remodel Fair - January 2019 Brand promotion at all other tabling events Articles and Features Exclusive 1 page article in Tour Website in the month of your choice 1 News Brief in Natural Awakenings Magazine in a month TBD following the tour Primary consideration for additional earned media promotion Advertising Tour Website will feature 5 rotating unique web ads linked to your website Exclusive brand promotion in NW Green Home Tour Guide in Seattle Weekly Prominently placed 1/3 page ad in NW Green Home Tour Brochure Full color ad in 2-page Pre-Tour Promo in Natural Awakenings Magazine Store coupon in Tour Specials Coupon Book included in NW Green Home Tour Brochure and on the Tour Website

6 SPONSOR DETAILS Sustaining Sponsor Package ($3,000) Prime Logo Placement in NW Green Home Tour materials Logo on tour promotion ads in Seattle Weekly, and The Stranger Prominent sponsor logo on Tour Poster (750 copies), professional placed in restaurants, cafes, shops, utility poles and more, across Seattle and the Eastside. Prominent sponsor logo in NW Green Home Tour Guide printed in center pullout of Seattle Weekly April TBD 2018 issue (55,000 copies) and distributed to drop locations in Seattle and the Eastside Prominent sponsor logo in NW Green Home Tour Brochure full color print and PDF Full-size logo and link featured on NW Green Home Tour Website in premium location Logo on Tour promotion materials including site host and sponsor info packets, tour postcards & flyers Logo on informational signs at sites, on flyers & on other signage Brand Promotion in Press Releases, TV and Radio, events Select press releases mention your name and highlight your presence on the tour Radio and TV interviews include your business name as sustaining sponsor Name/logo included in some TV, radio and print advertisements Brand promotion at all tabling events Articles and Features 1/2 page article in Tour Website in the month of your choice 1 News Brief in Natural Awakenings Magazine in a month TBD following the tour Advertising Prominently placed 1/4 page ad in NW Green Home Tour Brochure Additional Benefits Choose up to 5 additional items not already mentioned from our Add Ons Menu (see page 8) Additional Add On items may be purchased at the price shown

7 SPONSOR DETAILS Supporting Sponsor Package ($1,500) Prime Logo Placement in all NW Green Home Tour materials Prime size sponsor logo on Tour Poster (750 copies), professional placed in restaurants, cafes, shops, utility poles and more, across Seattle and the Eastside. Prime size sponsor logo in NW Green Home Tour Guide printed in center pullout of Seattle Weekly April 27th issue (55,000 copies) and distributed to drop locations in Seattle and the Eastside Prime size sponsor logo in NW Green Home Tour Brochure full color print and PDF Full-size logo and link featured on NW Green Home Tour Website in prime location Three Additional Benefits Choose up to 3 additional items not already mentioned from our Add Ons Menu (see page 8) Additional Add On items may be purchased at the price shown Contributing Sponsor Package ($1,000) Prime Logo Placement in some NW Green Home Tour materials Sponsor logo on Tour Poster (750 copies), professional placed in restaurants, cafes, shops and more, across Seattle and the Eastside. Sponsor logo in NW Green Home Tour Guide printed in center pullout of Seattle Weekly April 27th issue (55,000 copies) and distributed to drop locations in Seattle and the Eastside Prime size sponsor logo in NW Green Home Tour Brochure full color print and PDF Full-size logo and link featured on NW Green Home Tour Website in prime location Two Additional Benefits Choose up to 2 additional items not already mentioned from our Add Ons Menu (see page 8) Additional Add On items may be purchased at the price shown Ally Sponsor Package ($500) Logo Placement in some NW Green Home Tour materials Prime size sponsor logo in NW Green Home Tour Brochure full color print and PDF Full-size logo and link featured on NW Green Home Tour Website in prime location One Additional Benefit Choose 1 additional item (not already included) from our Add Ons Menu (see page 8) Additional Add On items may be purchased at the price shown SIGN UP NOW and maximize your marketing exposure:

8 SPONSOR BENEFITS Add Ons Menu (non-sponsor prices) Sustainability Stop* $300 ($450) Host a sustainability stop* on the tour (see page 10) Educational Display $250 ($375) Host a green building educational display on the tour. You design, print, and bring all materials. Choose up to 5 sites with the correlating feature x 7.25 Tour Brochure Ad 2.25 x 4.75 Tour Brochure Ad 2.25 x 2.25 Tour Brochure Ad $225 ($337) The NW Green Home Tour Brochure is available in print at each site or as a downloadable PDF. $175 ($262) The NW Green Home Tour Brochure is available in print at each site or as a downloadable PDF. $125 ($187) The NW Green Home Tour Brochure is available in print at each site or as a downloadable PDF. Website Article $250 ($375) Exclusive article on our Blog featured on the front page of the NW Green Home Tour Website (optimized for mobile) Rotating Website Ad $150 ($225) per ad Your 175 x 175 pixel ad in rotation with other sponsor ads displays prominently on NW Green Home Tour home page (optimized for mobile) Premium Social Media promotion Square Ad in the Seattle Weekly $175 ($250) Two (2) exclusive and five (5) additional Facebook & Twitter posts with links directly to your Facebook page and Twitter handle $150 ($225) Your 2.25 x 2.25 ad in our tour guide published in the Seattle Weekly the week before the tour. Site Host* Discount $100 (not available to non-sponsors) $100 discount off site hosting* (may be used for up to 3 benefits = $300) * Hosted Sites and Sustainability Stops each get a custom listing in the Tour Brochure and Guide and on a full page on Tour website.

9 SPONSOR FAQ Q: What can I get from the Add Ons Menu? A: You may pick as many options from the Add Ons menu as you would like. Your sponsorship includes a certain number of these for free and then you may purchase any additional items at the rate shown. These rates are only available to tour sponsors and site hosts. If you are not a site host or sponsor, Add Ons are available A la Carte for the price listed in parentheses. If you are a sponsor and a site host, you may use multiple Add On options to reduce your site host fee. Q: When is my payment due? A: Payment is due 30 days after you apply for sponsorship. However, your logo and ads will not be publicized until you have made your payment. Q: What are the deadlines for submitting copy and graphics? A: Logos for the poster are due by March 16th. All other print copy and graphics are due by March 30th. Copy and graphics for the website can be posted anytime, but the sooner the better. The following are needed: Logo, Sustainability Stop photos, Sustainability Stop short and long and description submit via sponsor application or . Ad copy (sizes vary) - submit via to alex@nwgreenhometour.org

10 Sustainability Stop FAQ If you are a sponsor hosting a Sustainability Stop, you may have questions about what to expect on the 2018 Green Home Tour. Q: What is a Sustainability Stop? A: Sustainability Stops are non-residential stops on the NW Green Home Tour. They usually offer tour-goers light snacks and refreshments, a chance to learn about products and services that support a sustainable lifestyle, and often a chance to save money through discounts, raffles and give-aways. Q: How many visitors can I expect? A: Traffic to your site can vary tremendously depending on the location of the site, the number of adjacent sites in the neighborhood or local area, and the attractiveness of your specials. Typically a sustainability stop will get visitors over the day. Q: What do I need to include in my application? A: Sustainability Stops get the same size and style listing in the tour program and on the website as residential tour sites. These feature photos, address and description. You will be asked for these in the sponsor application. We encourage you to highlight any special offers in your description to draw more visitors your way. Once you ve made your payment, we will need your logo, at least one photo and a short description in order to create a page for your Sustainability Stop. You can always send more details later. Please note the production schedule on the previous page.

11 ABOUT THE GUILD NORTHWEST ECOBUILDING GUILD The Northwest EcoBuilding Guild is a 501(c)3 community of builders, designers, suppliers, homeowners, realtors and partners concerned with ecological building in the Pacific Northwest. The Guild empowers people through education to transform the built environment for long term sustainability. The Guild was founded in 1993 by a small group of professionals already incorporating green building ideas into their practices. They formed the Guild in order to network, learn, and exchange ideas related to their areas of expertise. The Guild has now grown to seven chapters serving the diverse bioregions of Washington, Oregon, Idaho, and British Columbia. Our mission is to support through education the progressive work of our members in the Pacific Northwest in order to improve the relationship between our communities and our built environment. We provide open-source educational materials to the construction industry and the general public to encourage building practices that dramatically reduce carbon emissions, are self-sustaining, contribute to local economies, and create optimal conditions for human health and community. We consider the needs of the seventh generation in all that we do and encourage inclusive discourse to that end. Within the Guild community, there is a strong emphasis on thought leadership, community, integrity, sustainability, innovation, education, and fun. These values are the foundation for all Guild programs and are carried forward by the Guild Chapters and members alike. Learn more at EcoBuilding.org

12 ABOUT THE GUILD OTHER PROGRAMS In addition to the annual Northwest Green Home Tour, the Northwest EcoBuilding Guild offers many other fun and educational activities throughout the year. Educational Events The Guild presents regular educational meetings that cover a diverse array of topics related to green building. These events are free to members or are a $10 suggested donation for non-members. Fourth Wednesday of each month, 7 9pm Phinney Neighborhood Center, Lower (Brick) Building 6532 Phinney Avenue North, Seattle, WA Green Building Slam + Summit This juried annual event showcases 10 innovative high-performance buildings in a fast-paced format. Each presenter has only 10 minutes to show 10 slides. The Summit is a regional conference brings together experts in the green building field to present cutting-edge information on a broad array of topics. Green Pages This printed publication lists Guild members and allies, providing a resource for Seattle and King County area residents who are looking for sustainable solutions.

13 CONTACT Inquiries Presented by General Sponsorship Questions Sponsorship Coordinator Alexandra Steele Program Lead Northwest Green Home Tour Host, sponsor, or volunteer... nwgreenhometour.org