Marketing on A Budget
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1 Marketing on A Budget Lessons Learned & Possibilities Barbara J Pyper, MS, RD, SNS, FCSI, FAND
2 Marketing What Is It? Webster: The process or technique of promoting, selling and distributing a product or service PR Companies: Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return.
3 Marketing What Is It? School FSDs: Printed menu Website Kids: What excites me about something and makes me want to buy it What makes lunch/breakfast fun!
4 Content Marketing: Creating and sharing useful or entertaining content in order to attract and engage with current and potential customers. Source Fast Company Traditional marketing talks at people. Content marketing talks with them.
5 Where to Start? Small steps Assessment Time Talent Resources Strengths
6 Put On Your Fresh Eyes A Marketing Story
7 Let s Get Started with Resources Copyright 2012 School Nutrition Association. All Rights Reserved.
8 Resources
9 Resources
10 Resources
11 Resources
12 Where to Start
13 Resources
14 Resources
15 Making an Impact In the cafeteria Signage Layout Promotions
16 Menus Copyright 2012 School Nutrition Association. All Rights Reserved.
17 Menus
18 Menus
19 Menus
20 Signage Copyright 2012 School Nutrition Association. All Rights Reserved.
21 Signage
22 Signage
23 Signage
24 Signage
25 Signage
26 More Signage
27 Cafeteria Layout Copyright 2012 School Nutrition Association. All Rights Reserved.
28 Cafeteria Layout Menu boards outside the cafeteria Display fruit near the register Create a healthy items only convenience line Use tactics to encourage the right selections Signage Placement Marketing
29 Cafeteria Layout
30 Promotions Copyright 2012 School Nutrition Association. All Rights Reserved.
31 Promotions
32 Promotions
33 Promotions Monthly promotions Holidays Check the Datebook feature in each School Nutrition journal Monthly features Weekly features Special days
34 Meatless Mondays
35 Fruit, Vegetable & Grain of the Month Programs
36 More Promotions Fuel Up To Play SNA s Promotional Calendar Monthly events Multi-day events Single day events With links to additional resources!
37 Communications Copyright 2012 School Nutrition Association. All Rights Reserved.
38 Making an Impact Communication tools Menu/calendar Website Social media TV/Radio
39 Take Note
40 Calendars
41 Flyers
42 Websites
43 Websites
44 Websites
45 Websites
46 Social Media Copyright 2012 School Nutrition Association. All Rights Reserved.
47 So Many Options! Web Social Media Print (internal) Print (external) Word of mouth Community involvement
48 Five Pillars of Social Media Blogging can help you elevate your online presence, showcase your credentials and gain thought leadership. A Facebook Page can help you build a community, engage with your fans and drive visitors to your blog. Twitter can be a valuable tool to connect with influencers, follow the news and increase your reach. Videos provide an opportunity for you to syndicate your content, extend your reach, and increase your searchability. Pinterest is the latest platform to help you visually show your expertise, promote your online assets, reach new audiences.
49 Social Media
50 Social Media
51 Social Media
52 Social Media
53 Social Media
54 Social Media
55 Social Media
56 Social Media
57 Quick Response (QR) Codes Easy to set up (and free!) Can drive to specific info Nutrition info Website Menus Great analytics
58 Making an Impact Community involvement School based Other
59 Community Involvement Schools Culinary classes Menu development Culinary demos Recipe contests Student involvement Healthy meals campaigns Voting on favorite fruits and vegetables
60 Community Involvement Schools Market days/evenings Farmers Markets Evening meal with parents and fruit/vegetable dollars for shopping
61 Community Involvement Public Partnerships Physical education The Y Other PE organizations Chefs Move to School Let s Move Kids Eat Right
62 Putting it Together Make a plan Comprehensive Easy to execute Easy to maintain Measure effectiveness Adjust the plan Measure effectiveness
63 A Comprehensive, Cohesive Plan
64 A Comprehensive, Cohesive Plan
65 A Comprehensive, Cohesive Plan
66 A Comprehensive, Cohesive Plan
67 A Comprehensive, Cohesive Plan
68 Resources Copyright 2012 School Nutrition Association. All Rights Reserved.
69 Resources
70 Resources
71 Resources
72 Resources
73 Resources
74 Resources
75 Resources
76 Resources
77 Where to Start? Small steps Assessment Time Talent Resources Strengths
78 Thank you Copyright 2012 School Nutrition Association. All Rights Reserved.
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