BETTER BUSINESS BETTER WORLD. The Business and Sustainable Development Commission
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1 BETTER BUSINESS BETTER WORLD The Business and Sustainable Development Commission
2 The Global Goals provide a better model for growth but they are not understood by most companies 2
3 Global Goal opportunities could generate over $12 trillion worth of economic value and over 377 million jobs Total opportunity; trillions Total jobs created; millions of jobs Food and Agriculture 2.3 Food and Agriculture 79 Cities 3.7 Cities 166 Energy and Materials 4.3 Energy and Materials 86 Health and Well-being 1.8 Health and Well-being 46 Total 12 Total 377 3
4 60 Global Goal hotspots that can grow 2-3x faster than the global economy Food and Agriculture Cities and Urban Mobility Energy and Materials Health and Well-being 1 Reducing food waste in value chain Affordable housing Circular models - Automotive Risk pooling 2 Forest ecosystem services Energy efficiency-buildings Expansion of renewables Remote patient monitoring 3 Low-income food markets Electric and hybrid vehicles Circular models - Appliances Telehealth 4 Reducing consumer food waste Public transport in urban areas Circular models - Electronics Advanced genomics 5 Product reformulation Car sharing Energy efficiency. Non-energy intensive industries Activity services 6 Technology in large scale farms Road safety equipment Energy storage systems Detection of counterfeit drugs 7 Dietary switch Autonomous vehicles Resource recovery Tobacco control 8 Sustainable aquaculture ICE vehicle fuel efficiency End-use steel efficiency Weight management programs 9 Technology in smallholder farms Building resilient cities Energy efficiency-energy intensive industries Better disease management 10 Micro-irrigation Municipal water leakage Carbon capture and storage Electronic medical records 11 Restoring degraded land Cultural tourism Energy access Better maternal and child health 12 Reducing packaging waste Smart metering Green chemicals Healthcare training 13 Cattle intensification Water & sanitation infrastructure Additive manufacturing Low-cost surgery 14 Urban agriculture Office sharing Local content in extractives 15 Timber buildings Shared infrastructure 16 Durable and modular buildings Mine rehabilitation 17 Grid interconnection 4
5 1 Hotspot deep-dive: Opportunities in mobility systems Opportunities in mobility Circular models - automotive Size of incremental opportunity in , USD billions 809 Smart mobility: MasterCard and Cubic Transportation Systems have created mobile based commuting platform: journeys, tickets and data Electric and hybrid vehicles 319 Public transport in urban areas Car and ridesharing Road safety equipment Autonomous vehicles ICE vehicle fuel efficiency Mobile apps and road safety: SafeMotos is a ridehailing app that makes Rwanda s motorcycle taxis more efficient and vless dangerous. Mobile-dependant ridesharing businesses: Uber, Lft and Ola require advanced mobile technology and fast networks 1. BASED ON ESTIMATED SAVINGS OR PROJECTED MARKET SIZINGS IN EACH AREA. ONLY THE HIGH CASE OPPORTUNITY IS SHOWN HERE ROUNDED TO NEAREST $5 BILLION SOURCE: LITERATURE SEARCH ALPHABETA ANALYSIS 5
6 2 Hotspot deep-dive: Opportunities in new healthcare solutions Opportunities in healthcare Risk pooling Remote patient management Size of incremental opportunity in , USD billions Treatment of chronic conditions: mobile operator Orange led a field trial of a diabetes monitoring Telehealth Advanced genomics Preventing global infectious disease: South Korea s KT Corporation prevents diseases from spreading Detection of counterfeit drugs Better disease management Electronic medical records Better maternal and child health v Improving adherence rates: Grey Ghost Ventures and PharmaSecure TM, monitors to improve health outcomes. Healthcare training Low-cost surgery 1. BASED ON ESTIMATED SAVINGS OR PROJECTED MARKET SIZINGS IN EACH AREA. ONLY THE HIGH CASE OPPORTUNITY IS SHOWN HERE ROUNDED TO NEAREST $5 BILLION SOURCE: LITERATURE SEARCH ALPHABETA ANALYSIS Creating insurance solutions: MicroEnsure can sell insurance in developing markets by partnering with local telcos 6
7 3 Hotspot deep-dive: Opportunities within agricultural solutions Opportunities in agricultural solutions Technology in large scale farms Sustainable aquaculture Size of incremental opportunity in , USD billions IoT in the farm: CropX TM provides sensors and analyses data through smartphone network Technology in smallholder farms Micro-irrigation Restoring degraded land Sustainable shrimp: m-krishi Aqua Service provides shrimp farmers in India v with pricing information to regulate their catch Cattle intensification Urban agriculture Transparent marketplaces: Grey Ghost Ventures has invested in ag software application SourceTrace TM, 1. BASED ON ESTIMATED SAVINGS OR PROJECTED MARKET SIZINGS IN EACH AREA. ONLY THE HIGH CASE OPPORTUNITY IS SHOWN HERE ROUNDED TO NEAREST $5 BILLION SOURCE: LITERATURE SEARCH ALPHABETA ANALYSIS 7
8 The mobile industry will play a big role in driving innovation and delivering the Global Goals No Poverty Zero Hunger Current and Maximum Potential Global Goals Impact Scores by the Mobile Industry Current Global Impact Potential Global Impact Good Health and Well-Being Quality Education Gender Equality Clean Water and Sanitation 5 18 Affordable and Clean Energy Decent Work and Economic Growth 9 30 Industry, Innovation and Infrastructure Reduced Inequalities 4 17 Sustainable Cities and Communities 4 13 Responsible Consumption and Production Climate Action Life Below Water 7 16 Life on Land 8 17 Peace, Justice ans Strong Institutions Partnerships for the Goals 6 23 And it is already having an impact Average (Current) Average (Potential) SOURCE: GSMA ANALYSIS 8
9 What could happen when it all comes together v SOURCE: 9
10 The Monday morning test 1 Capture the SDG hotspots closest to your core business 2 3 Drive the triple bottom line approach get the metrics right Nail down the basics on human rights and environment footprint 4 Join the Better Business Movement 10 10
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