Increasing Revenue With Next Generation Guest Intelligence. Michael Kessler VP
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1 Increasing Revenue With Next Generation Guest Intelligence Michael Kessler VP November November th 2014
2 What They Used to Teach About Marketing November
3 What They Should Teach Today 4 P s 4 E s Product Promotion Price Place Experience Evangelism Exchange Everyplace November
4 The Big Question? What business are you in? November
5 The Big Question? Hotel Business? November
6 The Big Question? Experience & Expectation Management Business November
7 Reputation = Revenue November
8 Impact of Review Analytics on Revenue & Market Cap November
9 Our Vision To enable our clients to deliver better guest experiences & to profit from the social web November
10 Culture of Guest Experience Across All Segments November
11 Clients: Hotels More than 11,000 hotels in 90 countries rely upon ReviewPro to improve guest satisfaction and increase revenue November
12 Recent Clients November
13 Clients: Data Leading institutions, technology companies and consultancies leverage our comprehensive data coverage/reliability and the Global Review Index TM. November
14 What We Do Global Review Index Sentiment Analysis REPUTATION MANAGEMENT GUEST SURVEYS REVENUE OPTIMIZER HOTEL ANALYSIS REPORTS EDUCATION & TRAINING November
15 Guest Intelligence = = ORM + + GSS Online Reputation Guest Surveys November
16 Guest Survey Analytics Flexible platform to gather valuable direct feedback from clients and focus your staff on key areas of improvement to increase guest satisfaction and revenue. November
17 Guest Intelligence Across the Organization November
18 Guest Intelligence Across the Enterprise PMS Guest Surveys Social CRM Marketing CRS Revenue Management Channel Manager Booking Engine GDS Finance Investments HR November
19 Open API & Platform Approach Improving the Guest Experience Pre-Stay During Stay Post-Stay Guest Profiles PMS CRM November
20 Leveraging Guest Intelligence to Maximize Revenue Use the CQI alongside other industry metrics(str, TravelClick): Identify if you are achieving fair share of market from a quality perspective CQI is calculated by dividing the GRI with the Competition Average GRI November
21 Revenue Classification Of A Sample Chain November
22 Identify Areas Impacting Revenue November
23 Get Detailed Insights With Semantic Analysis November
24 Why Our Clients Choose ReviewPro More comprehensive data coverage, data reliability & the Global Review Index TM (GRI*). Increased customer insight & action with the integration of online reputation analytics & our Advanced Guest Satisfaction Survey (GSS) solution. Improved engagement & usage with our customized education, training & support. Increase revenue with our Revenue Optimizer, publishing feed and online reputation widget to increase conversion rates on your branded website. Competitive sentiment analysis with the Competitive Quality Index TM, providing improved insight in service & operations. Proven leadership in innovation: Easy to use, flexible product oriented towards action. Improved internal communications and coordination with more comprehensive & flexible reporting on a corporate & property level. *The industry-leading online reputation score used by Cornell University, Ideas, Sabre & more than 40 other leading technology partners November
25 For More Information Michael Kessler VP WW Sales Skype: mkessler01 Mobile: Website: November 2014
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