enabling intelligent enterprises 2005 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
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1 + enabling intelligent enterprises 2005 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
2 Agenda HP Company overview HP value with Business Objects HP systems advantages Joint solutions with Business Objects
3 HP Is the WW leader in: Unix, Windows & Linux servers, storage solutions, and management software (IDC 2005) Provides the HP BladeSystem architecture enabling smooth scalability, manageability and availability Provides HP Integrity Servers, allowing for maximum performance, scalability and availability with BusinessObjects Data Integrator for optimum data integration & consolidation HP Superdome was built with data warehousing in mind Offers complete IT management software solutions with HP OpenView Offers a complete line of consulting, integration and management services including BI & IT consolidation Is a powerful team of over 140,000 employees with capabilities in 178 countries in more than 10 languages with annual revenues exceeding $80B. Works closely with the right partners, such as Business Objects, to deliver optimal and complete solutions to our customers
4 HP value with Business Objects HP Engineering resources dedicated to Business Objects to help ensure optimal Business Objects software compatibility, performance and scalability on HP Platforms WW Alliance team resources assigned to help ensure customer success through sales cycle and implementation BusinessObjects XI is validated on the HP BladeSystem architecture: HP BladeSystem Solution Builder Program: Partner Solutions: Business Objects BusinessObjects Data Integrator is tuned and optimized on HP Integrity servers Maximum performance & scalability Long term investment protection and ROI Enables more real-time data analysis, accommodates quicker data loads
5 HP value with Business Objects HP IT best practice sharing via HP s WW standardization on Business Objects for query & reporting Over 35,000 Business Objects users inside HP Joint solutions with Business Objects such as: Enterprise Risk Management for Telco operators End-to-End Supply Chain Visibility HP OpenView Service Quality Manager (SQM) Process Aware BI with HP OpenView BPI & BOBJ XI Complete and adaptive IT solution offerings to enable BI with Business Objects when, where and how you need it. Together HP & Business Objects can provide what s needed for an enterprise standard BI ecosystem
6 A Complete Line for Every BI Need 1 BI Tools & Apps /Data Mart Storage Pool Server Pool HP ProLiant BL Series (Blades) (4-way) 1 DL Series (8-way) 1 2 MSA <24 TB 1 2 Data Warehouse HP Integrity rx4640 (4/8-way) Scale Out rx7620 (8/16-way) EVA3000/5000 <35 TB Hi-end Data Warehousing/ Consolidated BI Ecosystem 1 2 rx8620 (16/32-way) XP1024/ TB Superdome (64/128-way) Scale Up 4 Backup & Recovery ESL Libraries < 142 TB 4 HP NonStop End User Access: Desktop to mobile to print
7 What is HP BladeSystem? BladeSystem refers to the complete environment HP BladeSystem servers: Example BL20p G3 HP BladeSystem storage: HP StorageWorks family (can use EMC, IBM, etc.) Network switches (Cisco, Nortel) Power supplies and enclosures Management software: System Insight Manager plus specific plugins HP blade servers are ProLiant servers Same technology based on Intel Xeon and AMD Opteron. Support both Windows and Linux HP blades servers are also Integrity servers Beginning in 2006 we have Itanium-based blades that fit in the same enclosure but support HP-UX. You can mix and match Itanium with Xeon and Opteron in the same enclosure.
8 HP BladeSystems Purpose built. For any purpose. One infrastructure, managed as one Less expensive to buy, build and maintain Compute, storage, network, power and management Any application, any workload, just in time. More efficient utilization of resources and people Adaptive infrastructure control Easier to grow, change and extend Extreme Modularity and Integration Automation and Pervasive Virtualization Unified Server, Storage, and Network Control
9 Drive out hard costs Acquisition Costs (based on 8 servers) Cabling Connectivity (based on 40 servers) Data Center space (density per 42U rack) Traditional Rack-Mount Servers ProLiant DL360G3 w/ Ethernet and SAN 40x3 network + 40x2 power = 200 cables 36 servers + Ethernet switches ProLiant p-class blades up to 19% savings 5x2 network + 4 power = 14 cables 93% reduction servers + Ethernet switches 25-60% reduction Failover servers 1+1redundancy N+1redundancy ~50% savings TCO analysis Overview: Whitepaper on acquisition, installation, operation, datacenter efficiency Simplified Model: spreadsheet Comprehensive Model: C&I TCO assessment services
10 Optimized for business change Shorten time to solution Instant provisioning without overpurchasing; utility-like service Quicken install times Today: Physical/OS/app Tomorrow: network/storage Installation, provisioning & repurposing Typical rack-mount 4 hrs. per server Blade min. per blade 85% - 95% reduction Free resources for innovation Less time spent on menial tasks More time creating profitable services for the business Catalyst for positive change Streamline processes, people, and technology Operation Productivity (devices to admin ratio) 60% Reduce operational costs 35-40% 40% Time free resources for innovation 10% Up to 75% are personnel or services costs Hardware, software and infrastructure only 25% Typical rack-mount Blade 15 to 1 At least 30 to 1 >100% improvement
11 What does HP BladeSystem mean to you? No change to your BusinessObjects application to support blades Lower costs you can take advantage of the BladeSystem operational and management capabilities to lower your costs and difficulty of implementing your applications Empowerment - ability to more easily implement BI applications and take advantage of computing resources when you need them as you grow and/or during peak demand times
12 HP Integrity Superdome - Built for maximum Reliability, Scalability & Availability Most scaleable server solution in the market Designed specifically for the high-end DW workload Built for BI/Data Warehousing in mind Cell-based architecture (processors, memory, PCI 16 cells total) 128 processors, 1 TB memory total Crossbars connect cells in an internal NUMA architecture Huge I/O throughput 192 total I/O slots 11 GB/s sustained I/O throughput on audited TPC-H benchmark Multi-OS HP-UX, Windows, Linux (& OpenVMS & NonStop)
13 Online Storage is Critical for BI Mission Critical Enterprise BI Highest performance, and Always-on availability Massive BI and transaction consolidation with up to 332 TB native and 32 Petabytes of tiered storage High performance connect directly to servers with up to 224 FC ports Up to 9,900 MB/s sequential performance* Midrange BI High performance, flexible scaling Easy management through built-in virtualization Scales up to 72 TB Up to 8 FC ports Up to 1,300 MB/s sequential performance* XP 10000/12000 EVA8000 EVA6000 EVA4000 * Maximum sustained read performance will vary with application
14 Unified infrastructure management HP OpenView and other enterprise management tools Core management services HP Systems Insight Manager Physical and now virtual platforms Multi-OS HP-UX 11i HP Integrity Essentials HP ProLiant Essentials HP Storage Essentials HP Client Manager HP Web Jetadmin 3rd Party/ Custom HP Systems Insight Manager one platform unifies it all
15 HP Solutions with Business Objects 2005 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
16 Joint HP & Business Objects Solutions HP Enterprise Risk Management Suite: Fraud Management, Revenue Assurance, Credit Management for Telecommunications Operators HP End-to-End Supply Chain Visibility HP OpenView Service Quality Manager an SLA management & monitoring solution Process Aware Business Intelligence with HP OpenView Business Process Insight (BPI) and Business Objects
17 HP Enterprise Risk Mgt Suite for Telecommunications Operators H P E R Services Business Consulting, Health Check Managed Services Operational Support and Training Installation M S o l u t i o n s Products HW Fraud Management Case Management Data Collection Project Implementation: PM, TC, SA Presentation: GUI, Dashboards, Reporting Revenue Assurance Alarm Management Predictive Analysis ERM Framework Credit Management Workflow Scoring HW Platforms: Open, Distributed, Highly Available
18
19 HP End to End Supply Chain Visibility Logical Architecture Sense & Respond (ODS) Real-time monitoring of supply chain status (Demand, Procurement, Production, Inventory) and simulation. Analyze & Decide (SC DWH, KPI DM) Deep Analysis and Decision to use the historical data. KPI Reporting and evaluation of Supply chain business process. RFID & other Locators Supply chain dashboard Supply Chain Analytics Enterprise systems Partner Collaboration Data capture ODS Data Aggregation & Synchronization Enterprise DW Master Data DM DM DM DM Market Intelligence Predictive analysis & simulation KPI Reporting Metadata Repository
20 E2E Supply Chain Dashboard
21 HP OpenView Service Quality Mgr (SQM) Definition & Configurat ion GUI Real Time Monitoring & Historical Reporting GUI Service Level & SLA Degradations, Violations sent as Alarms, Troubles Tickets, s Gateways Gateways OpenView Service Quality Manager (SQM) Core End-to-end collection of Quality Metrics Real-time Service Level & SLA Monitoring Historical Reporting Trigger any events, actions Enables business functions to maximize their efficiency at managing Quality of Service Service Level Management Service Adapters SLA Management Service Adapters Historical Reporting Service Adapters For Service Providers needing to deliver different service levels and maximize their operational efficiency User Experience Mgt System IT, Network Infrastructure Mgt System Business Processes Mgmt System
22 HP OpenView Business Process Insight (BPI) & Business Objects integration advantages Real-time business telemetry for business processes fed to Business Objects BI front end Profitability, costs, margin, product mix, plan vs. actual results etc Highlight these key metrics and allow alerts and actions Monitor vs. enact an important distinction Use data from existing apps, BPM tools, manual processes Don t need to model all the steps with a BPM Don t need to implement traditional BAM or middleware Do not need to model hundreds of steps, just the key steps to be monitored
23 Process-aware BI solutions with HP OpenView Business Process Insight (BPI) and BusinessObjects XI Business Intelligence Layer Business metrics & analysis constantly refreshed Real-time business telemetry from key business processes Business Process Monitoring Layer Instrumented business processes show current activity & health Up-to-the-minute BI metrics enhance process health perspective for business operations teams Business transaction data, activity & events Up-to-the-minute KPI alerts
24 We work with our customers bringing it together Services Software Systems Partners Financing Uniquely combined to meet specific needs
25 HP & Business Objects Resources HP Global Alliance Manager Stacey King, Technical Alliance Manager Jean-Paul Marinier, EMEA Alliance Sales Manager Joao Soares, Business Objects Global Alliance Manager Annie Lem, Technical Alliance Manager Kiet Trang, EMEA Alliance Sales Manager Campbell Hancock,
26 THANK YOU Please don t hesitate to call or write for more information: Stacey King, Global Alliance Manager, HP stacey.king@hp.com ;
27 BACK UP SLIDES 2005 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
28 Analysts see the value of Process Aware BI The ever decreasing cycle-time of market changes is driving the need for companies to be much more agile in their response to business variations. Improving the ability of business intelligence solutions to provide greater value to operational business teams will make them more relevant. These new, integrated solutions address that need and will extend their market opportunity within the existing BI market. Dan Vesset, research director, Analytics and Data Warehousing Software,
29 The Data Explosion 40 Average DW (TB) Winter TopTen TB 39.2TB 2.4 x Average 2 year growth of world s top ten data warehouses: Winter TopTen Program Organization 2003 (TB) 2005 (TB) AT&T Labs 26,269 93,876 Amazon.com 13,001 18, HIRA 11,942 16,979 Source: 2005 Winter TopTen Program (
30 Data Explosion = BI Sprawl Costly staffing Server sprawl Isolated query & data mining tools Multiple, independent data marts Employees Storage sprawl
31 Data Explosion = BI Sprawl Costly staffing Server sprawl Customers Isolated query & data mining tools Multiple, independent data marts Employees Storage sprawl Partners
32 Business Intelligence Challenges Need in-depth analysis across all business areas for consolidated view of business to better understand marketplace, customers and internal processes to leverage information assets to make decisions faster But too much data, not enough information data is isolated in silos across the enterprise high cost of storing and managing data
33 Consolidate January 24,
34 Ensuring a Successful BI Consolidation 1. Build with open, industry standard components 2. Choose the architecture that s right for you 3. Design for right-time business intelligence Performance Availability Cost Reliability Scalability 4. Engage with partners that partner
35 Customer IT needs have changed Lower purchase and operations costs when adding or replacing old compute/storage capacity Lower application deployment and infrastructure operations costs by reducing the number of IT architecture variants Reduce connectivity complexity and costs Allow easier, faster and cheaper changes to server and storage set-ups without disrupting LAN and SAN domains Allow faster changing or adding of applications with a more flexible infrastructure Support new computing styles such as grid computing and Service Oriented Architecture And so has HP s BladeSystem agenda to meet these changing needs
36 HP Revenue Analyzer - Logical Architecture Reconciliation Module SS7 Continuous Streams Reconciliation Switch Mediation Billing IN Data Collection Business Rules Engine Configuration Data Reconciliation Leakage Analysis Stream Analysis Module Trend Analysis Event Analysis Summarization Module Low Granularity Summarization Alarm Manager HP ERM GUI Dashboard & Reports Case Manager HLR High Granularity Summarization Other.. Completeness Analysis Module Summary Datamart DM DM DM DM DM
37 Supply Chains become increasingly distributed. Airbus planes are developed collaboratively with 2000 suppliers Pharma companies increasingly rely on biotech companies to develop new drugs PC Manufacturing is typically performed in Asia by CM s and ODM s Ketchup is shipped in bulk and packaged in the region by co-packers Drugs are manufactured centrally and packaged in the country 70% of the value of a car is provided by suppliers
38 reducing visibility in the supply chain Reluctant sharing of information due to lack of trust Incompatible systems limiting electronic communication Interpretation of same data element may differ, resulting in unmet expectations
39 HP BI: 50% of the world s 40 largest data warehouses run on HP Servers & Storage HP Customer OS DBMS DW Size (TB) DB Rows (M) Peak SQL/hour AT&T Labs HP-UX Daytona 93,876 1,882,638 24,000,000 Cingular Wireless HP-UX Oracle 25,203 50, ,448 Amazon.com Linux Oracle RAC 24,773 81,534 N/A HIRA HP-UX Sybase 16,979 94,644 N/A Nextel HP-UX Oracle 14,523 25, ,228 Korea Telecom HP-UX Oracle 13,845 3, ,362 Cellcom (Israel) HP-UX Oracle 13,627 40, ,292 US Department of Agriculture Windows SQL Server 12, N/A Starwood Hotels & Resorts HP-UX Oracle 11,747 32,006 69,943 Source: 2005 Winter TopTen Program (
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