Agenda. About us. Market & Vision. Company Profile. Business Lines. People

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2 Agenda About us Market & Vision Company Profile Business Lines People 2

3 Neomobile Snapshot Global Mobile Media Group offering and distributing integrated services and solutions in the mobile industry One of the most renowned mobile entertainment D2C companies, leader in several advanced and emerging countries: first player in Italy and Brazil and among the top players in Spain, France, Mexico, Turkey and India Innovative partner for social network / dating sites, browser / social games and digital media with a carrier-enabled payment and delivery solutions Pioneering in the last frontiers of Mobile Market: M-Marketing and M-Gambling Three important acquisitions: Arena Mobile in 2009, Zero9 in 2010, Onebip in 2011 Global Office Locations 120 mln in 2010 Recent Achievements Awarded as Excellent Partner in 2009 People Winner Best D2C Company in 2010 Management team with outstanding track record and 200 skilled professionals +30k new subs/day Proven digital acquisition engine M commerce +500% 2010 vs 2009 Stellar growth m-commerce BU 4/8 BRICe Fast growing leader in 4 upon 8 of GS BRIC extended markets: Brazil, India, Mexico, Turkey +90% vs 2009 Gross Revenue Generated 50% of revenue outside of Italy A truly global company 3

4 About us Market & Vision Company Profile Business Lines People 4

5 What is Mobile Entertainment Mobile Entertainment is a pretty much young industry, created by Mobile Operators and innovative players since late 90s in Western Europe and Japan. This industry can be seen as the point of CONVERGENCE of 3 main industries: CONSUMER GOODS Mobile Telco, providing technology and enabling factors (mobile devices, networks, billing) Media and Content: digital content are the heart of most successful services MOBILE TELCO MOBILE ENTERTAINMENT MEDIA & CONTENT Consumer Goods: marketing logics and consumers behaviors Neomobile, originally focused on Mobile Entertainment, is now addressing 3 new markets 5

6 Our target markets today Market Growth CAGR Key Success Factors Mobile Entertainment MNO relationships +30% +15% Mobile Marketing 9,4 Bln Mobile Commerce* 234 Bln Mobile Entertainment Emerging Markets 25 Bln Online & Mobile Gambling 24 Bln Mobile Entertainment Advanced Markets 30 Bln Marketing competences Offer Portfolio Mobile Commerce MNO relationships Sales Strategy vs Web Merchants, declared and potential Mobile Marketing Service portfolio M-adv know how Brands portfolio Mobile Gambling Games portfolio Marketing and M-adv know how Size of Global Market forecasted in % 20% Profitability (EBITDA) For Leading Players Technology * Excluding NFC and other forms of mobile proximity Sources: MEF, Informa, Gartner, Juniper Research, H2GC 6

7 Our Vision and Mission Mobile Entertainment Mobile Commerce VISION Everything is going Mobile Mobile Multimedia revolution has just begun MISSION The global company pioneering consumer markets powered by mobile Mobile Gambling Mobile Marketing 7

8 Our values Passion we love what we do. We want to add value and we expect individuals in Neomobile to have passion for competition, achievement, innovation and simplicity. Respect we expect everyone in Neomobile to respect each other, as well as customers and competitors. Respect for competitors is the key to avoid undervaluation. Continuous Learning and Improvement we keep learning from other people, team members, managers, colleagues, day-by-day work, customers, competitors and from other businesses to improve our abilities, skills, processes, quality and speed. Continuous improvement is the key to Neomobile s success. Personal accountability we expect individuals in Neomobile to take responsibility for everything they do, for their own decisions, actions and results. Individual Performance we expect individual performance above the standards of our industry. Each employee can and must take the challenge and make the difference. Individuals determine the character and strength of Neomobile. Team Spirit teamwork is essential to Neomobile's success. Individuals are encouraged to interact with all levels of management, sharing ideas and suggestions to improve Neomobile's effectiveness. It takes all of us to win. Good Management the attitudes and behaviour of managers towards their people are of primary importance. Employees should be able to trust the motives and integrity of their supervisors. It is the responsibility of management to create a productive environment where Neomobile's Values flourish. 8

9 About us Market & Vision Company Profile Business Lines People 9

10 Our History Neomobile is an Italian start up established by young entrepreneurs, experts in telecommunication and mobile Neomobile enters Brazilian mobile market MPS Venture invests in Neomobile Acquisition of Spanish company Arena Mobile Launch of D2C services in France BlueGem Capital Partners invests in Neomobile Neomobile Marketing Solutions Neomobile Gaming Launch in Mexico and India Neomobile acquires Zero9 Neomobile acquires Onebip Neomobile is formally established in February 2007 In this period the Company launches its services in 3 different markets: Italy, Turkey, Spain Neomobile enters Brazil launching D2C services MPS venture invests in Neomobile acquiring a minority stake Neomobile acquires 100% of the Spanish company Arena Mobile, a global leader in the B2O segment Neomobile is now a global player with a strong international presence BlueGem invests in Neomobile becoming a key shareholder together with MPS Venture, which increases its investment Neomobile Marketing Solutions is the new business unit of the Neomobile Group for mobile marketing services Neomobile Gaming is the new business unit of the Neomobile Group for mobile gambling services Neomobile enters two new markets Neomobile acquires Zero9 and becomes leader in the Brazilian Market thanks to the complementary services of the two companies Neomobile acquires Onebip the leading mobile payment provider, and becomes the One-stop-shop for web merchants in the mobile world.. 10

11 Our Geographic Focus LATAM Region Average mobile penetration of 88% (total mobile subs more than 500 mln in 2009) M-Ent market: CAGR % After the acquisition of Zero9, Neomobile is the no.1 player in Brazil In 2010, Neomobile is expected to be in the top 5 in Mexico Opportunity from 3G penetration in Brazil and future launch in Argentina Southern Europe Leadership in Italy and Spain Addressing a potential market with an average mobile penetration of more than 100% Smartphone adoption with an increasing trend (e.g. France) M-Commerce and M-Gambling are in the initial market expansion phase, with high growth rate (respectively: CAGR % and CAGR %) Indian Market Population above 1,3 bln (mobile subs of about 650 mln) Mobile penetration exceeds PC Internet by a factor of 10:1 Recent 3G auction is a key factor to encourage the introduction of more advanced mobile content Median age is about 25 years, in line with the target customers of M-Ent market content and services M-Ent market CAGR 10-13: +19% 11

12 Our main achievements MOBILE SECTOR Among the main promoters of regulatory innovation (e.g. CASP and Assocsp) M-ENTERTAINMENT Market leader in Italy since May 2008 Market leader in Brazil since September 2010 Second player in Spain GOOGLE HUAWEI One of Google s Partner in Italy for Mobile Internet campaigns First company to launch international campaigns First in experimenting new tools (e.g. display beta test) Awarded as Excellent Partner in 2009 Fastest growing player in Mexico M-COMMERCE Emerging player in Europe with a stellar growth registered in 2010 M-MARKETING Exclusive agreement with H3G for 2011: mobile portal (top 3G portal in Italian carriers for usage) and opt-in database ME AWARD Winner as Best D2C Company in 2010 and finalist in 2009 PEOPLE s AWARDS Winner of Change management e Benessere nel lavoro ioè Award in 2010 National and local employees winners of the 2010 Award of work (by Manpower, the Italian Council of Ministers and the Ministry of Labour and Social Policy) 12

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14 Our Business Lines Mobile Entertainment Mobile Commerce Mobile Marketing Mobile Gambling Direct to consumer (D2C) Business to Operators (B2O) B2B2C Mobile Marketing Mobile AdNetwork Direct to consumer (D2C) Design and delivery of a wide range of mobile entertainment services directly to consumers (D2C) Content, services and technology solutions to mobile operators Support social network and community, browser games and digital media to deliver and bill their content and services through mobile medium Support for brands, advertiser, publisher that use the mobile channel as a marketing and communication tool Design, delivery and market of mobile games distributed directly to consumer BUSINESS MODEL Subscription model + Pay per download Set up fee Revenue share Subscription model Pay per download Pay per premium features Consultancy fee + media space Subscription model Pay per play PRODUCT/SERVICES Applications, Ringtones, ringbacktones, graphics, games, music, applications, chat and social networking, etc Master Content Provider and Multimedia Mobile Stores Mobile commerce solutions and technical, business and commercial services Digital Advertising and Special Projects (Sweepstakes, Couponing M-site, Apps, etc); Premium mobile ad network Key D2C Commercial Brands Operators Selected Partners Selected Advertisers & brands Poker cash and tournament Casino games Bingo and Lotteries D2C Commercial brand Expected Launch in 2Q

15 Our key Assets Marketing & media Technology Distinctive and proven successful approach in media communication o Cross-channel strategy o Huge and continuous data analysis o In-house know how Leading buyer of Mobile media space and Web media space Customers acquisition: ~30K new subs/day Customer base: 15 mln of premium users in 2010 Proprietary M-platform, state of the art in: o High throughput delivery o Billing (SMS MT/MO, wap billing, UDR Ipbilling) o Unique Subscription Manager engine o Device management and compatibility o Reporting real time Web2Mobile innovative features o Web Merchant easy integration Above 2mln mobile billing transactions/day Innovation Key Assets People Proven outstanding ability in understanding market trends and developing effective offer Top management highly reactive in understanding and capitalizing on new business opportunities, both o to develop/diversify current business o to follow business evolution 200 young and highly skilled professionals Top management with outstanding track record Significant international background (more than 15 countries) High international mobility Low turnover (9% globally) 15

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17 People in Neomobile Each employee contributes in a significant way to Neomobile success. > 15 nationalities 200 highly skilled professionals. 2010: 100% of trainees became permanent Average of 40 people hired per year Neomobile trusts on the individual performance and in the personal accountability and is willing to set speedy career plans. People growth is guided by the objectives assigned for the position (MBO). This process wants to award high performance by offering interesting opportunities of personal, professional, career and economic growth to high potential and over-performer junior and senior employees. The Company gives also different opportunities to have job rotations and assignment abroad with the offices around the world. Neomobile supports the people s personal and professional growth, also through coaching and training programs. 1,5 Average year for promotion to a higher level Strong female presence also in the first line management Medium Age: 31 years 9%Turnover globally (January 2010 December 2010) 17

18 What is important in Neomobile? People Values / Compliant behaviours Working Environment/Company social climate Expertise Innovation Growth Sense of urgency - Strictly Confidential -

19 Neomobile s Top Management Co-founder and Chief Executive Officer 15 years of experience in the Mobile industry since the pioneer age of prepaid ( TIM card ) and mobile vas and through the 3G bids phase Gianluca D Agostino CEO 41 years Before Neomobile, actively involved in other mobile start ups, most successful the French m- community Freever (then acquired by Buongiorno) Previously,manager in big corporations such as KPMG, TIM and Telecom Italia Gianluca speaks 5 languages and he s a featured speaker in key mobile industry events worldwide, like MEM, MWC, MEF CEO summit In 2009 and 2010 he has been awarded by ME Magazine as one of the top 50 Managers in the industry. Gianluca has a Master Degree in Electronic Engineering, Rome University Claudio Rossi General Manager 35 years Co-Founder and General Manager 10-year career in digital entertainment, with an impressive track record in sales generation and marketing innovation Previous to Neomobile, manager in Wind (head of MMS and Wap services), Sisal, CiaoWeb (Fiat Group) Italian mother tongue, fluent in English and conversant in Spanish and Portuguese Claudio owns a Master Degree in Marketing and a University Degree in Economics and Financial Markets, Bocconi University 19

20 Development Opportunities CEO G. D Agostino Board General Manager C.Rossi HR Corp Comm & Strategy Gaming BU ONEBIP Brazil Italy Mobile Entertainment BU Mexico France Finance Tech & Operations India Spain Mobile Marketing BU Media & Creativity COUNTRIES Mobile Commerce BU BUSINESS UNIT - Strictly Confidential - 20

21 Development Opportunities: France Business Support PROJECT: Business analysis and reporting; Support to project management and development of business strategies, supporting the interaction between teams in Rome HQ and abroad; Strategic planning support; Performing in-depth market and competitor analysis; Research into new technologies and market opportunities. Required skills: Master Degree in Communication Sciences, Economics or equal; English/French: fluent (experienced abroad/erasmus program); German knowledge is a plus; Excellent use of the Microsoft Office Package; Results/team oriented with great attention to details; Passion for the Mobile industry and its developing potential. - Strictly Confidential -

22 Development Opportunities: M-Entertainment Content PROJECT: Selection and Management of contents for web and mobile channels; Web and m-site update; Performance analysis and reporting ; Interaction and Coordination with teams abroad. Required skills: Master Degree in Communication Sciences, Economics or equal; English and German: fluent (experienced abroad/erasmus program); Excellent use of the Microsoft Office Package; Passion for the Mobile industry and its developing potential. - Strictly Confidential -

23 Development Opportunities: Communication PROJECT: Support to internet and intranet sites management; Development of blog and social network communications strategies; Strategic planning support. Required skills: Master Degree in Communication Sciences, Economics or equal; English fluent (experienced abroad/erasmus program); German knowledge is a plus; Excellent use of the Microsoft Office Package; Results/team oriented with great attention to details; Passion for the Mobile industry and its developing potential. - Strictly Confidential -

24 Development Opportunities: PROJECT FLOW 6 th month project with line manager Facilitation: 600 reimbursement + 5,29 ticket per day Probation Interim Review tb HIRED - Strictly Confidential -

25 People Development Yearly Performance Appraisal MBO Personal and professional growth opportunity Every year for everybody Clear goals, clear measures Every year for everybody Company Goals awareness leads to easier endorsement Personal Growth Plans All high performing individuals have the opportunity of a fast and strong growth within the company 25

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