Geo Names and Geo Business (expectations from geospatial industry)

Transcription

1 (expectations from geospatial industry) Dr. Gerd Buziek ESRI Geoinformatik GmbH, Kranzberg

2 Examples for usage of GeoNames...connecting worlds EuroGeoNames

3 mysdi mobile portal for distributed geoservices Accessing comprehensive, locationspecific information with a mobile phone quickly and simply Whole range of geoinformation services can be accessed - anytime & anywhere! Localisation via gazetteer...connecting worlds Portal: Technologie: ArcSDE, ArcIMS, sdi.suite mapclient EuroGeoNames

4 Vodafone homezone net cover map Portal: Technologie: ArcSDE, ArcIMS, sdi.suite mapclient...connecting worlds EuroGeoNames

5 Vodafone UMTS net cover map Portal: Technologie: ArcSDE, ArcIMS, sdi.suite mapclient...connecting worlds EuroGeoNames

6 LVermÄ NRW & Rheinland-Pfalz TIM-Online Portal: Technologie: sdi.suite mapclient...connecting worlds EuroGeoNames

7 CeGi GmbH Geocatalog Portal: Technologie: ArcIMS, sdi.suite terracatalog...connecting worlds EuroGeoNames

8 European Commission - Joint Research Centre Distributed Metadata Catalogue Services to Support the EU Portal Portal: EU- INSPIRE-Portal Technologie: sdi.suite terracatalog...connecting worlds EuroGeoNames

9 ...connecting worlds EuroGeoNames

10 Publish / Find / Bind a basic pattern for open distributed information infrastructures...connecting worlds EuroGeoNames

11 Map MapQuery: OGC OGC WMS WMS Thematic Query: OGC OGC CSW CSW Localisation: OGC OGC WFS-G...connecting worlds EuroGeoNames

12 ...connecting worlds EuroGeoNames

13 Binding with mapclient...connecting worlds EuroGeoNames

14 Binding with GoogleEarth...connecting worlds EuroGeoNames

15 Binding with ArcGIS (in development, 2006) ArcMap ArcMap...connecting worlds EuroGeoNames

16 ...connecting worlds EuroGeoNames

17 User & Digital Rights Management, Accounting Catalog ArcMap mapclient Authentication Service Web Security Service WPOS WFS-G Service...connecting worlds EuroGeoNames

18 Contents Principles of e-business models Differentiating factors of e-busines models Success factors and business development Examples for commerial use Developing country SDI workflow User rights management Summary 2

19 Basic principles of e-business Business models are influenced by almost three factors: Architecture Revenue model Benefit Changes of factors lead to new business modells Business Model Benefit 3

20 Basic principles of e-business Replacement of an existing BM Enhancement of an existing BM 4

21 New e-business models differs from others very clearly not very clearly in its benefits in its architecture in its revenue model 5

22 Characteristics of successful e-business models Successful e-business models have a strong economic focus are more innovative are different are customer oriented 6

23 Strategy for business development in target markets with partners without partners Most important reason for partnerships: developing new markets 7

24 Value chain Content Provider Content Aggregator Application Service Provider Portal Provider Value add Data capturing Data processing Value add by data processing - Aggregation - Harmonization - Cartography Outsourcing - functionaliy - tools - applications Information- and service providing - providing - requests - catalogs - payment - maintanance - updates 8

25 BM: Change in architecture Expectations/demands of geospatial industry Service Compatibility with standard GIS components Available as standard services Standard interfaces for interoperability and communication Non exclusive providing documentation Hosting High availability (99,5%, 24/7) Performance Ø 2,5 seconds per request System redundancy and load balancing Service monitoring 24/7 Tech. support better 1 hr 9

26 BM: Change in revenue model Margin distribution Infrastructure provider (20%) National Mapping Agencies Reseller (20%) Private sector companies Content Provider (30%) Data provider Hosting Partner (30%) Business Partner, Content Provider, 3rd Party 10

27 BM: Change in benefits, target groups GIS-User New entry points for applications, portals, International Organisations Insureance companies, Industry, Economy, Press Basic information about regions, municipalities Developer of web-services (consumer oriented) Geoinformation and Geoservices online Mobile services 11

28 Business development strategy Products/Services new existant Market stimulation existant business Market Enhancement Diversification Either new products for existing markets or new markets for old products. High risk when new products for new markets existant new Markets 12

29 State of play 13

30 Gazetteer: BKG Maps: BKG (+) open standard (WFS) (+) data qualiy (BKG) Business model? Target group? User/customer? Expert use 14

31 Gazetteer: Wikipedia (+/-) Data and data updates (Wiki) (+/-) Integration in GIS (support of APIs: Google, MSN, WMS, ). Business concept: none, knowledge management by community Need for geospatial knowledge Public use 15

32 DOW: identified disadvantages secondary data sets (processed; quality?) continuous updating not guaranteed. updating processes are not conducted by the EU countries themselves stand-alone databases (interaction; standards?) based on point information no spatial relations (contiguity, containment etc.) not every one is connected with maps 16

33 DOW: Advantages of EGN differently organized geographical names data sources (maintained by the european states) interoperable OGC web services harmonized data model supporting official European languages web-gis reference application, desktop extension linkage to EuroGlobalMap (EGM), EuroRegionalMap (ERM) and Seamless Administrative Boundaries of Europe (SABE) 17

34 Current assessment of EGN BM Benefits Public data, reliable European wide harmonized Endonyms/Exonyms OGC compliant service Guaranteed service level Data quality 18

35 Current assessment EGN BM Architecture (1) Public institutions get harmonized data, software and access rights; they guarantee content maintenance Consulting on request Architecture (2) Selling of data base Software selling Online use of service 19

36 Current assessments of EGN BM Revenue Model Selling database (license, maintenance) Selling of software (license, maintenance) Consulting / system integration in own infrastructure Online use of service (Flatrate, Prepaid) No exlusive distribution Problem According to consortium agreement all deliverables are available for free, except mass use of service (benefit for reference group members) 20

37 Further steps Discover and study existing use of geo names Discover and study current business models with geo names Define the benefits of EGN clearly in comparison to current status of geo name use Be innovative and customer oriented Identify partners for market development 21