Equip your field teams and customers with the ability to do business from anywhere.

Transcription

1 ADOBE EXPERIENCE MANAGER MOBILE for Services

2 Equip your field teams and customers with the ability to do business from anywhere. Across the service industry real estate, transportation, utilities, and more companies need to maximize resources, provide critical training, and deliver goods and services to their customers. Their operations are complex, mobile-worker intensive, and require up-to-date information in order to meet customer expectations and critical safety standards while maintaining profitability. Join other leading brands who are creating mobile apps with Adobe Experience Manager Mobile, making it easy and convenient to meet customers and employees needs anytime, anywhere. Adobe Experience Manager Mobile for Services 2

3 Create apps that transform your business Create and manage an array of mobile apps that make it easy for customers to buy goods and services, enable field service professionals to solve problems onsite, build brand loyalty and deliver real ROI. TYPES OF APPS On-site service provider tools Study guide and certification content Engagement and outreach tools for member-based organizations Employee recruitment and onboarding Job alert and job details Interview scheduling tools Employee content library Custom branded presentations RESULTS Accelerate time-to-market Decrease production costs Increase revenue Increase client engagement Increase sales rep productivity More engaged employees More modern perception of brand Deepen brand engagement And more Experience Manager Mobile can save millions of dollars on operating expenses and print costs. Source: Results are from existing Adobe customers who moved from native app development to Adobe Experience Manager Mobile. Adobe Experience Manager - Mobile for for Services Healthcare 3

4 Example App Personal Trainer Study Guide and Certification Allows a national fitness chain or certification organization to train and certify new fitness coaches. Personalized Login Build a personal profile to ensure a customized user experience Access multiple areas of interest Tailor content based on segments and user profile information with Adobe Target integration Learn Track progress through multiple courses Access additional content such as community forums and online workshops and webinars Tutorial Content Access multi-media study materials Download and access content on the go, even without Internet access Test Integrate with Learning Management Systems (LMS) Invoke pop-up messaging to guide users through the app Community Forum Provide in-app chat and messaging Comprehensive search capabilities Integrate with Content Management Systems Adobe Experience Manager Mobile for Services 4

5 Example App Employee Recruitment and HR Communications Enables a large organization such as a consultancy to recruit, onboard and support employees. Profile Builder Job Alert and Job Details Forms and Signatures Employee Content Library Build brand awareness with custom- Receive notifications for job listings Deliver job offers and HR documents Once hired, provide employee with branded design that match profile via Experience Manager Forms a collection of industry- and Import LinkedIn profile and Access detailed job information, Accept signatures right in the client-specific content managed connections to create a professional including a complete job description app via Adobe Document Cloud in CMS profile and cross-check connections Draft cover letters and apply to jobs esign services Make content accessible according with other app users Save job listings for later to user authentication Talk to your Adobe representative about finding the right solution partner to help you build a custom implementation like these examples using Experience Manager Mobile. Adobe Experience Manager Mobile for Services 5

6 How Experience Manager Mobile Works LEVERAGE CONTENT FOR MOBILE Incorporate new or reuse existing content from Experience Manager (or any CMS) to deliver to a whole new mobile apps channel. BUILD AND EXTEND APPS Shorten time to market via powerful design tools, extend functionality with Cordova device APIs and custom plug-ins. MANAGE APPS Easily take control of all your apps, no matter when, how, or where they were developed. MEASURE & OPTIMIZE Use Adobe Marketing Cloud solutions to measure results, deliver personalized experiences and drive engagement. Adobe Experience Manager Mobile for Services 6

7 How Experience Manager Mobile Works LEVERAGE CONTENT FOR MOBILE Incorporate new or reuse existing content from Experience Manager (or any CMS) to deliver to a whole new mobile apps channel. Pull in content from any Digital Asset Management (DAM) or Content Management System (CMS), or easily create new engaging and interactive content Unlock content in Experience Manager for the mobile channel or use HTML, Adobe InDesign, PowerPoint, Drupal or WordPress Publish content across platforms Customize content presentation and organization within your app Leverage workflow APIs to integrate with any content system Bring apps to market 50-70% faster with Experience Manager Mobile. Source: Results are from existing Adobe customers who moved from native app development to Adobe Experience Manager Mobile. Adobe Experience Manager Mobile for Services 7

8 How Experience Manager Mobile Works BUILD AND EXTEND APPS Shorten time to market via powerful app design tools. Extend the functionality of your apps using Cordova device APIs and custom plug-ins. Build Apps for ios, Android, Windows, and Web Create native apps without native development using an integrated app building tool Distribute apps externally via app marketplaces or internally via Mobile Device Management (MDM) systems Grant access to specific content and application screens based on user identity Integrate with enterprise authentication methods (LDAP, OAuth, SAML, SSO, MFA, Social Logins, etc.) Help users find content with in-app search Shorten time-to-market via powerful app design tools Create custom-branded app experiences using WYSIWYG tool Define application screen organization and navigational structure Extend the functionality of your apps using Cordova device APIs and custom plug-ins Integrate with Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems for personalization and data capture Integrate with Product Information Management (PIM) and catalog databases for scalable product apps that provide up-to-the-minute pricing and rapid fulfillment Leverage platforms native social sharing capabilities Comply with WCAG 2.0 level AA accessibility standards Dramatically increase revenue when you deliver apps built with Experience Manager Mobile. Adobe Experience Manager Mobile for Services 8

9 How Experience Manager Mobile Works MANAGE APPS Easily take control of all your apps, no matter when, how, or where they were developed. Manage apps across the enterprise using a centralized dashboard Manage Experience Manager Mobile apps as well as existing native or hybrid apps Use over-the-air app updates to bypass app resubmission process Reduce the lifetime cost of your app by 67% using Experience Manager Mobile. Source: IDC Survey, November 2015 confirms that 67% of the lifetime costs of an app are attributed to activities related to app management. This includes enhancements, content refreshes, updates to navigation and layout, and updates required for new mobile OS releases all things that can quickly and easily be accomplished using Experience Manager Mobile. Adobe Experience Manager Mobile for Services 9

10 How Experience Manager Mobile Works MEASURE & OPTIMIZE Use Adobe Marketing Cloud solutions to measure results, deliver personalized experiences and drive engagement. Eliminate the friction of locating and integrating third-party app services Drive engagement and targeting through messaging Send platform-level push notifications to segments of users Target in-app messages based on customizable criteria Personalize app experiences using Adobe Target integration Leverage the power of Adobe Analytics Track detailed user activity and gain insights Track and analyze effectiveness of mobile app marketing campaigns Deliver targeted content and increase monthly active users by up to 20%. Source: Adobe ROI calculator validated by IDC, 2015 Adobe Experience Manager Mobile for Services 10

11 Customer Story Vivint Challenge With 850,000 customers worldwide, Vivint relies on 750 field service professionals to help sell and install products in customers homes. As the company's growth accelerated, they struggled to deliver consistent, scalable, and affordable training to field technicians. Vivint needed a way to successfully train new field service professionals remotely and ensure training content was always up to date. Read the full customer story here Solution Vivint created a dynamic mobile app that brings consistency, scale, and flexibility to their training model. Each technician completes various modules, takes assessments and quizzes testing their knowledge of Vivint products, goes through step-by-step tutorials, and completes troubleshooting exercises. Technicians now have access to the most current content available, are highly engaged, and are trained consistently across all regions. Results Cut training time for new hires by 50% now takes five weeks, compared to previous nine to twelve weeks New hires with experience or similar training complete onboarding in just six to ten days Eliminated $60,000 a year in print costs and thousands of dollars per trainee for in-person training Adobe Experience Manager Mobile for Services 11

12 Customer Story Sotheby's International Realty Results Delivered the app to 13,000 sales associates in just two months Reduced printing, distribution, and storage costs by $1M/year Selling luxury real estate as a direct result of having this app Challenge As the leading global luxury real estate network, Sotheby's International Realty was struggling to get its marketing materials into the hands of its 13,000 sales associates in over 47 countries. Their reliance on printed brochures was extremely expensive and the content was out of date the minute it landed in agents and customers hands. Solution With Adobe s mobile app solution, Sotheby's easily adapted its current content to create the beautiful, full-featured sales enablement app, Anthology: The Collection of an Extraordinary Brand. The app not only encapsulates everything that Sotheby's International Realty does from a marketing perspective, it's never outdated. Read the full customer story here Adobe Experience Manager Mobile for Services 12

13 See what Adobe can do for you. Everything you need. One capability provides all you need to quickly build, manage, deliver, and optimize powerful apps for business. Perfect integration. The tools you know and love work seamlessly together in Adobe Creative Cloud, Adobe Marketing Cloud, and Adobe Document Cloud. Built for business. An enterprise-grade CMS and integration with Experience Manager Assets and Sites lets you control all content and open a new mobile channel. Want to know more? Find out how Adobe can help you and your business. Call Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Creative Cloud, and InDesign are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners Customer clues. Solve the mystery of your audience. 13