Introduction to ETIM. Margaret Fitzsimons, EDA Director David Bate, ETIM-UK Project Manager Anne Vessey, Head of Marketing & Communications

Transcription

1 Introduction to ETIM Margaret Fitzsimons, EDA Director David Bate, ETIM-UK Project Manager Anne Vessey, Head of Marketing & Communications

2 Digital Transformation B2B ecommerce ( 700bn) is double B2C 89% of B2B research uses Internet 5.5 million new things connected to Internet daily 2016 digital tipping point for sales via mobile devices.

3 Digital Transformation Government encouragement McKinsey Global Institute analysis identified construction as least digitised of all industry sectors

4 EDA Member Survey H E-commerce: challenge and opportunity Wholesalers said 22% concerned about online sales 80% big threat from new online entrants 73% identify online sales as biggest opportunity Customers ordering on mobile devices, a major opportunity

5 EDA role to encourage and facilitate digitisation within the wholesale channel Structured and classified Data is key!

6 Contents Next Steps 6 1 Data types & Current UK situation Finland success story 5 2 ETIM the movie! ETIM International Development 4 3 Introduction to the ETIM data Model

7 1. Trading Data 2. Catalogue / Rich Product Data 3. BIM data

8 1. Trading Data Wholesalers Manufacturers Luckins Product & Pricing data for Building Services Electrika Wholesalers Contractors

9 2. Catalogue / Rich Product data Data for websites, catalogues & Ecommerce Manufacturers Wholesalers

10 3. BIM Data/ for design and facilities management Standard created collaboratively Required for Government Projects Data for installation & operation UK Specific? Embryonic database (BIMHawk/CPA)

11 3. BIM Data EDA Survey 2016 Wholesalers unaware BIM 40% Manufacturers actively incorporating into business

12 Multiple rich data format requests Translating rich data into different languages Incorrect orders placed (due to inconsistent data) Dash to supply BIM data Growth by acquisition Ownership of own data Data Challenges - Manufacturers Increased number of product SKU s Increased international trade

13 Dependence on commercial data Data in multiple formats Need to invest in PIM systems Mapping data to existing databases Growth by acquisition No common data standards Data Challenges - Wholesalers Desire to trade online Data re-work

14 No central source of catalogue data Time wasting searches for product info Unable to compare technical performance data Mapping data to existing databases No common data standards Data Challenges - Contractors Need to supply BIM on Govt Projects Desire to purchase online Data re-work

15 What the UK industry needs 1. Single, Simple, Standard for rich data in the Electrical Supply Chain 2. Standard for transferring data between supply chain partners 3. Commitment to create & maintain quality of data. 4. A central industry owned database to manage and develop the data and standard

16 The EDA believes that ETIM should be be the standard upon which the future of UK data is built.

17

18 Logical, unambiguous classification of products Multi Lingual Multi Media Output Searching made easier using synonyms Lists the most important technical characteristics of each product

19 The ETIM Data Classification Model Product groups Product group 174 Product classes (synonyms) Product classsynonym Product class 5,266 Electrical HVAC 2,949 2,792 Features Product class - feature 15,145 Values (units) Feature - value Feature - unit 14, Alphanumerical features List of possible values (color, material, ) Numerical and Range features Number values (length, voltage, ) Logical features Yes or No questions (true/false)

20 ETIM example of a product sheet Basic data and picture, long descriptions etc. ETIM features: - alphanumeric - numeric - logic (Y/N) - range BMEcat transfer format 20

21 ETIM complementing existing data hierarchies Company-specific classifications Sector Macro family UNSPSC Family Hierarchical approach ETIM 6.0 Product Model Shape Material Colour Etc.. Features Parametric approach

22 ETIM - History ETIM started 1991 in the Netherlands ETIM Germany 1996 / 1999 ETIM international NFP Organisation Brussets ETIM Netherlands - ETIM Germany - ELDAS Switzerland - ADIME Spain - SEG Sweden - ICGME Belgium 22

23 ETIM a growing network of NFP organisations Netherlands Germany Belgium Switzerland Spain Sweden Austria/2010 Poland/2010 France/2012 Norway/2014 Denmark/2014 Finland/2015 IDEA/2015 (USA/Canada) Italy/2015 UK/2016 Lithuania/

24 ETIM continues to grow in several directions & dimensions More countries (now 16) More Manufacturers & Wholesalers More SKUs per manufacturer More attributes per SKU New sectors (HVAC, Sanitary, Builders Merchanting, Shipbuilding) New 3D modelling class (BIM) Link to BuildingSmart(BIM)

25 Finland Success Story Finnish Trade Association (STK) 12 wholesalers 60 manufacturers/importers Launched database/pim (Sahkonumerot.fi) manufacturer members who maintain own data 240,000 electro-technical products Names, codes, descriptions Links to suppliers product sheets, documents, photos, logistics data Online annual metrics: 1 million visits 4 million page views.

26 Finland Success Story Joined ETIM International in November 2015 Wholesalers demanding ETIM data Formation of Standardisation Committees with manufacturers and wholesalers working together In total over 60 ad hoc working group meetings with 120 participants in total: Translation of ETIM classes, -features and -values November products have ETIM-features & values. That is 35 % of all products. Feb ,000 products with ETIM features & values.

27 Communication is a key to success Half-day product data training courses Awards for Excellence in product data quality Presence at the largest electrical trade fair in Finland

28 Rewarding companies with the best product data Manufacturer / importer Number of products Products with ETIMdata / all products Product sheets with an image / all products Links & documents / products Product descriptions / products Modio Oy / Wago % 100 % 90 % 11 % Sormat Oy % 100 % 119 % 2 % UTU Oy % 95 % 131 % 3 % Ensto Lighting Oy % 85 % 178 % 46 % OBO Bettermann Oy % 100 % 484 % 100 % Philips Lighting Finland Oy % 100 % 330 % 66 % Aura Light Oy % 100 % 487 % 97 % Airam Electric Oy Ab % 81 % 115 % 52 % Eaton Power Quality Oy % 99 % 109 % 64 % Phoenix Contact Oy % 90 % 104 % 10 % Fagerhult Oy % 100 % 100 % 3 % Meka Pro Oy % 56 % 76 % 0 % Schneider Electric Finland Oy % 84 % 107 % 7 % Osram Oy Ab % 56 % 79 % 5 % Fibox Oy Ab % 49 % 41 % 0 % OEM Finland Oy % 86 % 37 % 0 % HellermannTyton % 98 % 90 % 14 % Merilux Oy % 55 % 89 % 0 % Nexans Sweden Ab % 24 % 38 % 1 % Feilo Sylvania Finland Oy % 100 % 299 % 61 % The list of suppliers with over 1000 products on 30 May 2016.

29 Finland Success Story Zero Nov Now: 110,000 ETIM products Industry owned database with ETIM model at its heart Manufacturers create and maintain own data using software tools Association provides data support and training Networking & healthy competition fostered Wholesalers receive data with ease via BMEcat for their web shop now 60% of sales online to trade customers Contractors view data online and have access to datasheets and sources of product Database growing into new Sectors: HVAC, Building Materials Adding new fields of data for BIM

30 ETIM members in Europe today UK Tomorrow?

31 Phase 1 H and H feasiblity Obtain Board agreement to create ETIM UK Brief key industry stakeholders to gain buy in and inform strategy Free ETIM Ready Audits Agree legal structure and business model of ETIM-UK Recruit ETIM-UK Project Manager & Marketing Manager Additional briefings with key industry stakeholders ETIM-UK Marketing channels & communication

32 Phase 2 Data into ETIM Format (H & H1 2018) Organise standardisation working groups by product type made up of supply chain partners. Wholesalers work with their PIM system providers to make their systems ready to receive ETIM data Potential establishment of industry data base with ETIM at its heart Manufacturers start to use ETIM software tools to format and deliver their data Start provision of ETIM data to wholesalers (and contractors) using BMEcat

33 Phase 3 Further development of EDA data services (H onwards) Introduction of Data Quality Awards for manufacturers Data quality Training for members Ongoing ETIM Standardisation Working Groups. Now increasing quantity and quality of data. Discuss further development of ETIM-UK new sectors, BIM

34 EDA Vision for Rich Data in UK Wholesalers Manufacturers EDA Database Voltimum Electrika Luckins Wholesalers Database or PIM with ETIM at its heart

35