What is Cloud Computing? Irving Wladawsky-Berger

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Baldric Norman
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1 What is Cloud Computing? Irving Wladawsky-Berger

2 What is Cloud Computing? The evolution of the Internet A new model of computing The mass customization of service consumption The industrialization of service delivery... 2 The definition up top was established by the NII but really applies to all institutions around the world. Advancing technology enables many things, but even more than pure technology and invention, the real measure of innovation is the ability to transform technology into products, services and solutions that transform institutions and bring them a new value proposition. - From innovation, entirely new industries and markets are born entirely new forms of business value are created. No single nation or company can expect to innovate in isolation.that s because the global adoption of the internet, as well as advanced pervasive technologies, have stripped away the traditional barriers to innovation --- such as proximity of natural resources, geographic constraints, and access to both information and insight. All of this requires a significant shift in thinking. We must embrace a dynamic, fast-paced global economy in which the very nature of innovation itself has changed in these four profound ways. -- MORE --

Internet Unix-based Workstations Cloud Computing Personal

Centralized Computing Centralized Computing: 1960s - Optimized

.. Managed by central IT organization Back office applications

.. Mainframes, supercomputers, minicomputers,.

organizations Large numbers of PC based applications PC-based

... Cloud: 2000s - Optimized for massive scalability,

3 Cloud = Internet-based Computing Web 2.0 Grid Computing E-business World Wide Web TCP-IP Internet Unix-based Workstations Cloud Computing Personal Computer Distributed Client-Server, Supercomputers Mainframe Centralized Computing Centralized Computing: 1960s - Optimized for sharing, industrial strength, systems management,... Managed by central IT organization Back office applications involving transactions, shared data bases,... Mainframes, supercomputers, minicomputers,... Client-Server: 1980s - Optimized for low costs, simplicity, flexibility,.... Distributed management across multiple departments and organizations Large numbers of PC based applications PC-based clients and servers, Unix, Linux,.... Cloud: 2000s - Optimized for massive scalability, distribution of services,.... Managed by central IT organization, hybrid acquisition models Supports huge numbers of mobile devices and sensors Internet-based architecture BEING DRIVEN BY THE GLOBAL ACCEPTANCE OF THE INTERNET

4 The Emergence of a New Model of Computing Centralized Computing: 1960s - Optimized for sharing, industrial strength, systems management,... Managed by central IT organization Back office applications involving transactions, shared data bases,... Mainframes, supercomputers, minicomputers,... Client-Server: 1980s - Optimized for low costs, simplicity, flexibility,.... Distributed management across multiple departments and organizations Large numbers of PC based applications PC-based clients and servers, Unix, Linux,.... Cloud: 2000s - Optimized for massive scalability, distribution of services,.... Managed by central IT organization, hybrid acquisition models Supports huge numbers of mobile devices and sensors Internet-based architecture 419 From an economic standpoint, we re seeing innovation as the common thread woven into the fabric of more and more nations, as they tackle the challenges of an ever-changing world. And with good reason. Economies everywhere have concluded that Innovation is the single greatest driver of competitive advantage today. And markets being what they are, innovations that occur in the marketplace generate further innovations. In the process, they give rise to new industries, they spur productivity and economic growth, fuel wealth-creation, create higher-paying jobs, and raise the standard of living for everyone.

5 Consumption Model: Cloud Services The Mass Customization of Services Delivery Model: Cloud IT The Industrialization of the IT Infrastructure 522 From an economic standpoint, we re seeing innovation as the common thread woven into the fabric of more and more nations, as they tackle the challenges of an ever-changing world. And with good reason. Economies everywhere have concluded that Innovation is the single greatest driver of competitive advantage today. And markets being what they are, innovations that occur in the marketplace generate further innovations. In the process, they give rise to new industries, they spur productivity and economic growth, fuel wealth-creation, create higher-paying jobs, and raise the standard of living for everyone.

Standardized service offerings Rapidly provisioned Flexibly priced

infrastructure management Virtualized resources Managed as a single

6 What is Cloud Computing? Consumption model: focused on the overall end user experience Standardized service offerings Rapidly provisioned Flexibly priced Ease of access Self-service Delivery model: focused on overall infrastructure management Virtualized resources Managed as a single large resource Delivering services with elastic scaling Economies of scale Deploy technology advances Banking Retail IT 4 6

New Workloads Massive Scalability, Quality of

Applications, Real-time Information Social

7 New Workloads Massive Scalability, Quality of Experience 10X - 100X over the next decade 25% - 55% CGR for selected workloads 11 7 Business, Consumer and Government Services Smart Applications, Real-time Information Social Networks, Visual Immersive, Interactive Apps People, Devices, Sensors

8 Infrastructure, labor, and re-engineering of IT, business and delivery processes is driving Cloud economics Infrastructure Leverage Virtualization of Hardware Utilization of Infrastructure Drives lower capital requirements Virtualized environments get benefits of scale by high utilization Self Service Clients who can serve themselves require less support and get services Labor Leverage 8 Automation of Management Standardization of Workloads Automate repeatable tasks More complexity = less automation possible = people needed

9 What is Cloud Computing? Irving Wladawsky-Berger

Communications in the Cloud:

WHITEPAPER Communications in the Cloud: Why It Makes Sense for Today s Business MiCloud Unified communications delivered in the cloud can help businesses of all sizes address many collaboration and communications