Data Center Transformation. Human Centric Innovation In Action

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1 Data Center Transformation Fujitsu World Tour, Orlando May 5, 2016 Alex Lam, Vice President, Enterprise Business Mark Simmons, Enterprise Architect Ferhat Hatay, Sr. Manager, Innovation & Strategy Human Centric Innovation In Action 0

2 What s happened to your neighborhood bank? 1 Why you went to your bank in the past: Withdraw money Deposit checks/money Obtain loan Store documents in safety deposit Notary services Free coffee and the occasional free toaster

3 How technology has changed your traditional banking experience Technologies that improved internal operations Typewriter Word Processor Computer Phone/IVR Air tubes ATM Manual ledger computerized ledger Technologies that are changing the customer experience Internet banking portal Mobile check deposit Online loans DocuSign & PDF Cashless payment systems (Paypal, Square, etc Banking credit card rewards programs Starbucks Mobile Order & Pay Groupon (for your free toaster) 2

4 Today s CIO has a two-part To-Do list IT + BT Information Technologies, systems, and processes to support and transform internal operations. Business Technologies, systems, and processes to win, serve, and retain customers. Source: David Johnson, Forrester Group 3

5 Customer spend is rapidly shifting away from IT to Business Technology at a rapid pace Technology spend ( ) 13% CAGR growth 62% CAGR growth Source: David Johnson, Forrester Group 4

6 Why Business-Centric? Cloud Mobile Big Data Social Leveraging trends and technologies to deliver business outcomes 5 Copyright 2016 FUJITSU

7 New Demands, Usage and Technology of ICT Computer - Centric Productivity improvement Mainframe Mainframe Network - Centric Business process transformation Mainframe Client-Server Internet Human - Centric Knowledge creation, activity support Collaboration Collaboration New New Information Mainframe Information New New Behaviors Behaviors Cloud Mobile Big Data Social Time 6 Copyright 2016 FUJITSU

8 Data Center Transformation Challenges for IT Growing user driven IT consumption More with less proportional investment in IT Growing business IT needs Address new data analytics paradigms with many unknowns Virtualized infrastructures operational complexity, server sprawl Disaster Recovery increasingly aggressive RPOs, RTOs & SLAs Distributed IT user base getting more so Infrastructure scalability to handle legacy history & systems 7 Copyright 2016 FUJITSU

9 What Does this Mean for CIOs? Wear many hats And face many challenges Business change agent enabling growth and innovation Uncertain business environment Reducing environmental impact Risks posed by shadow IT Efficiency driver reducing costs and streamlining operations Time and resource pressures Rising costs Flexing existing IT infrastructure Service delivery head ensuring business can perform effectively Service expectations Data explosion Increasing security threats 8 Copyright 2016 FUJITSU

10 CIO Issues If my business started anew, I would not even have needed my own data centers I want to provision more of my solutions from the cloud and aggressively optimize what is left With our IT legacy, I just cannot provide IT with enough agility enter Shadow IT I get less and less value for my ever-shrinking budget and legacy DC IT is a key culprit Where do I start, how would I go about it, and how would I get a good return while minimizing risk? 9 Copyright 2016 FUJITSU

11 What CIOs Need to Ask CIOs should ask themselves Are your current IT solutions really still fit for their purpose? Does your IT offering to your business reflect its needs? If you started today, would your IT would look anything like it now is? Is your IT agile enough to accommodate rapidly increasing change? We believe The role of Data Centers will definitely change IT provisioning will become a finely balanced act The model of IT outsourcing will change Low risk transformation is possible A partner will be essential There is huge value to be gained in embracing this change 10 Copyright 2016 FUJITSU

12 Shaping the Digital Future Digital Transformation Navigating Big Data, IoT, social media and process orchestration, while leveraging such delivery platforms as cloud and mobile, requires careful planning and prioritization. Implemented correctly, a modernized digital ecosystem can deliver true business value. Fujitsu delivers end-to-end digital modernization. From defining strategy, via planning and service deployment to creating the digital platform, we are helping shape the digital future. Results Accelerated innovation, allowing organizations to design, develop and launch new products and services. Digitalization eliminates complex and time-consuming manual approaches and streamlines business processes. 11 Copyright 2016 FUJITSU

13 IT Infrastructure and Business Processes Business Process Business Process App 1 App 2 App n Application 1 / n Automation Virtualization Business Process Application 1 / n Mix and Automation Virtualization Cloud Silo/Dedicated Virtualized/Pooled Business-Centric Data Center 12 Copyright 2016 FUJITSU

14 The Need for a Business-Centric Data Center Support enterprise growth Provide operational results Optimize cost structure Attract new customers Reduced risks IT consolidation and building a flexible infrastructure Delivery of optimized business solutions To improve IT management, governance and organization To enhance usage of information The Data Center is the key to underpinning business results 13 Copyright 2016 FUJITSU

15 Your Options to Provide Services Product Solution On-site Off-site Traditional Cloud Self-managed Managed Your Data Center mix depends on the business requirements for each service 14 Copyright 2016 FUJITSU

16 Maximizing the Value From Your Investment Triggers and Drivers Examination Choices Business Outcome Infrastructure, Facilities Technology Activity, processes & people Integrated Solutions Software, service level agreements Data Center Services A tailored approach purely based on your individual needs 15 Copyright 2016 FUJITSU

17 Transforming the Data Center and Cloud Mission-critical, Flexible, Scalable, High Performance Solutions with Fujitsu M10 Servers 16

18 Fujitsu M10 Hardware Technology A Chip Some Liquid Lots of Smart Engineers SPARC64 X/X+ Liquid Loop Cooling for M10-4 and M10-4S Experienced (Old) and Dedicated to SPARC 17 Copyright 2016 FUJITSU

19 Fujitsu M10 Product Lineup Small to Huge Capacity Core Activation Building Block Architecture Mission-critical RAS XSCF System management - 1 socket GHz, Max 8 cores GHz and 2.8 GHz, Max 16 cores - Max 1TB memory - Rack mount (1U) - Max 4 sockets GHz, Max 32 cores GHz and 2.8 GHz, Max 64 cores - Max 4TB memory - Rack mount (4U) - Max 64 sockets - Max 1024 cores - 3.7GHz and 3.0GHz - Max 64TB memory - Rack mount (4U per unit) - Building Block Architecture Fujitsu M10-1 Fujitsu M10-4 Fujitsu M10-4S 18 Copyright 2016 FUJITSU

20 Fujitsu M10: Start Small and Grow Big CPU Activation Building Block 1,024 Cores 64TB Memory Start Small with Minimum Cores Grow with Core Activation Keep Growing: PPAR Dynamic Reconfiguration Hot Addition Hot Addition Initial Installation Add CPU Resources Add Chassis Maximum 19 Copyright 2016 FUJITSU

21 Fast & Easy Deployments Optimized Initial Investments Flexible Growth Fujitsu M10 Solutions in Action 20

22 ERP Solution: Business Ready from Day 1 Oracle E-Business Suite R12 Tier-1 ERP package Core modules : Financial, Procurement Users : Up to 200 users Fujitsu M10-1 Server EBS Domain Database Domain Business Analyst Client Compact Server Control Domain 21

23 Integrated ERP Solution with Fujitsu M10 Proven, Tested, and Optimized Design: Low Cost and Low Risk Traditional ERP Deployment Design Size,Optimize Integrate Server, Storage, App, Database Migrate Data Evaluate Function, Performance Fujitsu M10 ERP Solution Integrate Migrate Data Evaluate Accelerate time to value Eliminate risks Reduce costs 22 TIME

24 Concurrent Users Configuration#1 8 Configuration#2 10 Configuration#3 12 Configuration#4 14 vcpu vcpu vcpu vcpu vcpu vcpu vcpu vcpu vcpu vcpu vcpu Optimize Initial Investments Activated Cores Only Pay for the Cores You Need 23

25 Highly-Optimized, Managed Cloud Commerce Fujitsu M10 Servers & Grid Dynamics Scalable Next-Generation E-Commerce Technology as-a-service Best-of-Breed E-Commerce Solution On Hybrid Cloud with Performance & Agility Oracle Database on Fujitsu M10 servers: Performance. Reliability. Security. Software on Chip. Flexible growth. Oracle Commerce: Scale-out premier commerce software in the Cloud. Omnichannelready. Personalized experience. Best-in-class merchandizing. Powerful search. Cloud Tonomi: Autonomic application life-cycle. 1-button single-click self-service provisioning. Unified system management and monitoring. 24

26 Proof of Concept 25

27 Fujitsu M10 Key Use Cases Big Memory for In-Memory Computing Performance: All processing done in-memory Ease of use: All data available all at once Consolidation Old to new, many to few Less cost Small to Large Mission-Critical Workloads Highest RAS is what Fujitsu does Dynamic Workloads and Higher Efficiency Flexible expansion for planned and unplanned growth Highest utilization with core activation and no-cost virtualization 26 Copyright 2016 FUJITSU

28 Fujitsu and Veritas Winning Combination for Bulletproofing SAP HANA 27

29 Bulletproofing SAP HANA Question: SAP HANA does real time analytics, do I really need to protect it? SAP HANA is an In-Memory-DataBase (IMDB) that enables REAL-TIME business analytics (BigData Application) Connecting patients to healthcare services needed immediately Traffic analytics in Tokyo to optimize / improve current traffic conditions Customized marketing for customers while they are in the store Analyze & optimize customer energy usage via SmartMeter, then perform advanced segmentation with power grids to meet current demands Financial institutions real-time volume stocks and share trading transactions 28 Copyright 2016 Symantec Corporation

30 Protecting SAP HANA Data Replication provides Disaster Recovery (DR) for SAP HANA data DR replication only addresses certain types of failures (site failures) Replication does not protect you from corruptions & deletions (deletions & corruptions get replicated) For complete data protection, you need DR AND Backup SAP HANA Replication for DR NetBackup for Backup 29 Copyright 2016 Symantec Corporation

31 The Problem with Backups of SAP HANA SAP s BACKINT API SAP certified backups must use SAP s BACKINT API Traditional backups of SAP-HANA using the SAP BACKINT API are stream based backups Stream based backups of SAP-HANA databases require large amounts of data to be moved in short amounts of time Translates to large backup servers capable of high I/O throughput (more costly) Adds overhead to SAP-HANA nodes ( backup clients ) when sending data to backup server Stream based backups are not a reasonable solution for point-in-time copies of an SAP-HANA database (too much data to move in a short amount of time) Point-in-time copies are usually used to protect against potential corruption (i.e. every 2 hours ) SAP-HANA appliances are locked down hardware configurations, and hardware vendors generally aren t willing to open up their appliance to 3 rd party vendor software being added This is necessary for testing & SAP-HANA certification 30 Copyright 2016 Symantec Corporation

32 Fujitsu SAP-HANA with NetBackup to enable snapshot based backup of SAP-HANA for point-in-time recovery 10:00 12:00 2:00 4:00 NetBackup Media server * The Fujitsu SAP-HANA Appliance uses NetApp storage Snapshot Snapshot Snapshot Snapshot snapshot includes application aware snapshot created by SAP BACKINT API, immediately followed by a storage based snapshot created by NetBackup App aware snapshot appears in SAP HANA studio console, and storage snapshot appears in NBU catalog/console 31 Copyright 2016 Symantec Corporation

33 Fujitsu SAP-HANA with NetBackup To enable snapshot based backup of SAP-HANA for point-in-time recovery 10:00 12:00 2:00 4:00 NetBackup Media server * The Fujitsu SAP-HANA Appliance uses NetApp storage Snapshot Snapshot Snapshot Snapshot snapshot includes application aware snapshot created by SAP BACKINT API, immediately followed by a storage based snapshot created by NetBackup App aware snapshot appears in SAP HANA studio console, and storage snapshot appears in NBU catalog/console 32 Copyright 2016 Symantec Corporation

34 Fujitsu + NetBackup The unique industry best backup solution for SAP-HANA Enables storage snapshot based backups of SAP-HANA NetBackup has integration with Fujitsu SAP HANA storage to perform snapshot based backups of Fujitsu SAP HANA environments Enables enterprise snapshot based backups of SAP-HANA Application aware snapshots of SAP HANA are catalogued in SAP HANA Studio console Storage snapshots of application aware snapshots of SAP HANA are catalogued in NetBackup s catalogue Requires special integration to enable the coordination of application aware snapshots and storage based snapshots Fujitsu SAP HANA solutions currently do not have this level of integration with any other backup solution NetBackup currently does not have this level of integration with any other SAP HANA appliance solution Reference architectures of the Fujitsu SAP HANA with NetBackup have been setup in Fujitsu labs (Germany) Solution has been verified, and corresponding implementation guides & technotes have been created to support implementations of the Fujitsu + NetBackup solution 33 Copyright 2016 Symantec Corporation

35 Working with Clients Across Industries Retail Financial Services Transport & Logistics Utilities Public Sector Manufacturing Communications Health 34 Copyright 2016 FUJITSU

36 35

37 Fujitsu M10-1 Oracle E-Business Suite R12 Pre-installed Software on a Pre-configured System Core Modules: Financial, Procurement Users: 50, 100, 150 or 200 users 36

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