Mathias Kaldenhoff Director Sales Germany Fusion MiddleWare

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2 Mathias Kaldenhoff Director Sales Germany Fusion MiddleWare

3 <Insert Picture Here> From Information To Web-Services AGENDA Introduction Driver Referencemodel Summary

4 The monolithic - market If it was 1960 and you would say, you drive a Volkswagen, everybody knows, it is a Beetle - the only car Volkswagen constructed these days Oracle Corporation

5 2006 Oracle Corporation The patchwork - market

6 <Insert Picture Here> Web-Services Driver AGENDA Introduction Driver Referencemodel Summary

7 U ser Expansion External lacquisition iti Of Requests WebFiliale Work Portal/ On-board Wegweiser Desktop Work Lists/ Information Application Collaboration Automat PDA/ Handheld Smart Phone Drucker Leser Biometric RFID Sprache B2B Application Front Effizienter Vertrieb Value Chain Service e Federal Computing Process- and Service View, Cost Sharing, Billing Consolidation/Harmonization Automation, Internal Acquisition Of Requests, Integration, Standardization, Cost Consolidation, Horizontal Packaging Control Standard Value chain Vertical Development Leverage Context Value Chain D ata Person Financial Operations Data Management Enterprise Management Islands of data Acquisition Cost Driver, Acquisition Differences, Gap Analysis, Competencies Profile Homogen Context Convergence Value Chain

8 The Challenge How to. 80% Maintenance 20% New Projects IT Spending and Demand Survey automate processes between applications easy modify processes access processes between applications

9 Growth & Change:Typical Scenario A1 A2 A3 A4

10 Where is the action? Front Middle Back Frontend Middletier http BS DS' jdbc BS DS jdbc http CS BS DS MQ z/os Backend MQ Series http CS BS BS DS DS IMS connect http IMS Web-Services

11 Right here! Middletier http BS DS' jdbc BS DS jdbc http CS BS DS http CS BS BS DS DS

12 Oracle s Advice Integrated, t dynamic User Interface Business Process Automation Application Services / Data Services A1 A2 A3 A4

13 <Insert Picture Here> Services Reference Models AGENDA Introduction Driver Referencemodel Summary

14 Business Process Management Generate & Capture Model & Analyze Connect & Route Manage & Govern Orchestrate & Transform Visualize & Optimize

15 Process (Blueprint) Process Modelling Business Analyst Process Development Process Model, Simulation and Documentation Business Rules Definition Solution Architect Process Development and Solution definition Business Owners Business Activity Monitoring Prozess Teilnehmer Process Execution CRM ERP DB Process Management and Real-Time BAM Trend Analysis Process Server and Monitoring Repository Business Rules Engine

16 SOA Maturity Model

17 The Path to Level 5 SOA Level 1 Opportunistic Organize and Strategize Level 2 Tactical Tactical SOA Implementations Level 3 Strategict Process Automation And Improvement With SOA Level 4 Enterprise SOA is Quantitatively Managed Level 5 SOA is industrialized Strategic Goals Tactical Plans Identify Simple quick win Projects Build Services Consume in Portal, BAM Sell Business Business on SOA Process Measurement& Be a leader in the industry ecosystem Benefits Automation Improvement and provide/ consume relevant services. Integrate Services Manage Services Enterprise Architecture Group Driving SOA Deploy BAM + BPEL for Measurement Enable the virtual enterprise with business insight, and real time information access Examples Create_customer, Messaging, Error Handling Customer Data Integration Integrated Work Order Management Monitor End Customer SLAs Strategic SOA, B2B, B2C, A2A *Source: Accenture + Oracle

18 <Insert Picture Here> Services Summary AGENDA Introduction Driver Referencemodel Summary

19 Levels of Optimization Business Strategy Applications Owner SAM Service Owner Distribution Management Portal SAM Acquisition APP1 APP2 CROSS Business Rules APP3 CROSS CROSS SLA Service Platform Packaging CROSS CROSS S Other DB A S T S ORACLE AS S A ORACLE DB S System Environment T S T Competence S A Competence T S Competence S Strategy Standard QuerschnittsT echnologie Vorgaben TSPA

20 Path to MCP Busi iness Con ntext Business Requirements Model & Analyze Generate & Capture Specification Processes, Standard-Services Implementation, Configuration Processes, Services Connect & Route Technolog gy Contex xt Manage & Govern Silo Data and Applications Visualize & Optimize Global services bus Orchestrate & Transform

21 Agile Applications Architecture Use er Front Distribution Value Chain WebFiliale Work Portal/ On-board Work Lists/ Information Collaboration Wegweiser Desktop Application Automat PDA/ Handheld Smart Phone Drucker Leser Biometric RFID Sprache Presentation Portal UI Control Framework Device Rendering B2B B2B Application Serv vice Horizontal Packages Control Standards Value Chain Vertical BPM Business Biz Process Mgmt & BPEL Engine Event & Service Choreography Business Rules Event & Service Orchestration BAM Event Correlation & Biz Activity it Monitoring i Business Rules Engine & Management System Enterprise Directory Services BSI-Security Development Leverage Enterprise Service Service Registry Intelligent Routing Context Bus (ESB) Web Services Messaging Value Chain Adapters JCA JMS FTP MQ Transformation Content Management Services Content Management Meta-Data Repository Meta-Data Analyse, Mining, Report Operational Data Data Data Store Warehouse Mart Business Information EII Enterprise Information Integration ETL Extract, Transform & Load Information Integration JDBC TCP/IP EDI IMS CICS Unisys Siebel SAP PeopleSoft... Ma anagem ment Securit ty Homogen Person Finanzielle Operationen Ertrags Management Enterprise Management Data Context Convergence Value Chain Konsens Hauptbuch Referat Urheber Agentur Verteilung Händler Irregular Operations Netzwerk Planung Revenue Accounting Revenue Management Preisanalyse Profitabilität Kompensation Training Performanz Audit

22 Questions

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