Automotive IT Leading the Solution Landscape

Transcription

1 Automotive IT Leading the Solution Landscape Torino, March 23th 2010 Ralf Baral Business Development & Innovation & Ecosystems Mieschke Hofmann und Partner Gesellschaft für Management- und IT-Beratung mbh

2 Mieschke Hofmann und Partner - a Porsche Service Company Management and IT Consulting - MHP Profile Highest Customer Satisfaction Best Practice Specialist in Automotive High Skills & Passion for Automotive Revenie in Mio. EUR 49,8 68,6 SAP Integration Specialist Specialist for Custom Development Expert in International Rollout Projects ,1 2,6 5,4 10,4 16,5 19,8 20,3 24,1 36,0 39, /00 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/ Employees (today more than 430) #1 Special Expertise Partner SAP Automotive #4 Automotive IT Consulting&Service Provider Germany /00 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 Copyright 2010 Mieschke Hofmann und Partner 2

3 Automotive IT Leading the Solution Landscape AGENDA Key Challenges forcing continuous improvement & progress Two Examples for Innovative Solutions within the Industry The Innovation Trigger RFID Technology with Impact within Automotive Automotive Standards in Complaint Management for Discrete Manufacturing Value and more Copyright 2010 Mieschke Hofmann und Partner 3

4 Automotive IT as the next generation enabler for this changing industry Global Industry Challenges will drive forced Innovation Supply Chain Processes led by Automotive JIT/JIS commitments resulting in Total Process Integration of Supply Chains Continuous manufacturing flow resulting in solutions with highest availability Product reliability requirements driving maximum focus on quality & traceability Globalization of Industry led by Automotive Global sourcing resulting in flexible Global Communication Networks Complex supplier network drives best supplier management solution Supplier-CarManufacturer-Importer-Dealer Integration drives high focus on standards Reduced cycleltime requires flexibility in architecture&structures New Increased Complexity in Product Mass customizing with focus in individual customer Open powertrain decision - hybrid doubles complexity of car InCar IT becomes a new core competency of OEMs Increased reliability requirements New Business Models for e-mobility and mobility services Current Financial Crisis doubles the Industry Challenges Instability in markets requires realtime planning and reaction Low Cost Competition in BRIC IT Budget cuts resulting in more business driven IT decisions Copyright 2010 Mieschke Hofmann und Partner 4

5 Radio Frequency Identification on the way to become the Global Standard for Product ID Gartner Hype Cycle ? Copyright 2010 Mieschke Hofmann und Partner 5

6 The Innovation Trigger RFID Technology with Impact within Automotive Leveraging RFID Technology in order to increase efficiency throughout the company Source: Daimler AG With our best thanks to Frank Peters Senior Manager CoC Solution & Information Services, ITA/S at Daimler AG ITA/S is acting as the single point of contact within the enterprise globally MHP role: engaged within customer s RFID Team supporting the governance role Copyright 2010 Mieschke Hofmann und Partner 6

7 RFID positioned to enable any object to communicate my object can talk to your object RFID Application and Use Case within the Enterprise Vehicle Identification Distribution Positioning Services Management Handling Unit Goods Receiving HU Management SupplyChain Part Identification Employee Identification Objects Tracking & Tracing Security Safety Time Stamp, etc. Maintenance Asset Management Copyright 2010 Mieschke Hofmann und Partner Source: Daimler with adjustments to English 7

8 RFID is just a new technology a professinal environment as accelerator for effectiveness Governance, enabling and support is bundled togehter in the CoC A single point of contact providing comprehensive services throughout the enterprise (CoC Solution&Information Services) Consulting & Coaching Education & Training Standardization Test & Innovation Center Product Management Platform Provisioning &Management Copyright 2010 Mieschke Hofmann und Partner Source: Daimler with adjustments to English 8

9 RFID requires seamless Object & Data Integration Reference Architecture Reference Architecture covering most of the requirements RFID-Process Technology RFID-Process Application Tags Readers Sensors Aktuators Data Capture Device Control RFID Solution Kit Reading-Event- Integration, Processes, Processing Rules Reader RFID- Rules- Objectmanagement Engine RFID- RFID- Process- Techn. Business Engine Event- Integration- Processing Engine RFID- Topology Backend Device Management Integration Enterprise Applications / Moduls RFID Frontend Integration Layer Backend Copyright 2010 Mieschke Hofmann und Partner Source: Daimler with adjustments to English 9

10 Daimler decided for IBM and SAP as technology platform Shared Service Landscape&Topology Strong Backbone: The Shared Service Landscape RFID Tags Reader CrossTalk Agen nt Device Controller XML/PML SAP Auto-ID Infrastructure (AII) AII SAP Process Integration Backend (PI) SAP R/3 PAA XML IDoc Auto-ID Cockpit (Web User Interface) SAP WebAS 7.0 SAP WebAS 7.0 WebAS 6.2 Technology Provider IBM Technology Provider SAP Copyright 2010 Mieschke Hofmann und Partner Source: Daimler with adjustments to English 10