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1 The Digital Accessibility Maturity Model Enabling Digital Accessibility Operations will begin at 2 pm ET 1 Listening to the Webinar Online: Please make sure your computer speakers are turned on or your headphones are plugged in Control the audio broadcast via the AUDIO & VIDEO panel If you have sound quality problems, please go through the Audio Wizard by selecting the microphone icon arrow points to microphone icon on audio and video panel 2 Listening to the Webinar (cont.) To connect by telephone: Pass Code: This is not a toll-free number 3 1

Resizing dropdown box Captioning Real-time captioning is provided; open the window by selecting the cc icon in the Audio & Video panel You can re-size the captioning window, change the font size, and

2 Resizing dropdown box Captioning Real-time captioning is provided; open the window by selecting the cc icon in the Audio & Video panel You can re-size the captioning window, change the font size, and save the transcript arrow points to the "cc" icon in the audio and video panel 4 Submitting Questions In the webinar platform: You may type and submit questions in the Chat Area Text Box or press Control-M and enter text in the Chat Area. You will not be able to see the question after you submit it but it will be viewable by the presenters If you are connected via a mobile device you may submit questions in the chat area within the App Questions may also be ed to: ADAtraining@transcen.org Participant list 5 Customizing Your View Resize the Whiteboard where the Presentation slides are shown to make it smaller or larger by choosing from the drop down menu located above and to the left of the whiteboard. The default is fit page 6 2

3 Page icon Customize Your View continued Resize/Reposition the Chat, Participant and Audio & Video panels by detaching and using your mouse to reposition or stretch/shrink. Each panel may be detached using the icon in the upper right corner of each panel 7 Technical Assistance If you experience technical difficulties Use the Chat panel to send a message to the Mid-Atlantic ADA Center ADAtraining@transcen.org Call Archive This webinar is being recorded and can be accessed within two weeks You will receive an with information on accessing the archive 9 3

Certificate of Participation Please consult the reminder email you received about this session for

You will need to listen for the continuing education code which will be announced at the conclusion

Requests for continuing education credits must be received by 12:00 PM EDT April 21, 2016 10 The

Sr. Director, Policy & Program Services 11 Topics Digital Accessibility Maturity Model Enabling

4 Certificate of Participation Please consult the reminder you received about this session for instructions on obtaining a certificate of participation for this webinar. You will need to listen for the continuing education code which will be announced at the conclusion of this session. Requests for continuing education credits must be received by 12:00 PM EDT April 21, The Digital Accessibility Maturity Model Enabling Digital Accessibility Operations Bill Curtis-Davidson Sr. Director, Policy & Program Services 11 Topics Digital Accessibility Maturity Model Enabling Digital Accessibility Operations What is a Maturity Model? Digital Accessibility Maturity Model (DAMM ) 5 Maturity Levels 10 Dimensions & in each Dimension DAMM Audit Services Resources Close up of spiral bound agenda notebook 12 4

5 What is a Maturity Model? info@ssbbartgroup.com (800) Capability Maturity Model Purpose and Origin Method to evaluate and measuring relative: Maturity of software development processes Capabilities of an organization in addressing a specific set of business challenges Originally developed by CMU SEI Global standard used in over 101 countries 25+ years work carried by CMMI Institute Hand stacking cubic blocks in five stacks ranging in height from 1 to 5 cubes high. 14 Capability Maturity Model 5 Structured Levels Set of structured levels that describe how well behaviors, practices and processes of an organization can reliably and sustainably produce required outcomes. Level 1: Initial (Chaotic) Level 2: Managed (Repeatable) Level 3: Defined (Standard) Level 4: Quantitatively Managed Level 5: Optimizing? Five icons representing Levels 1-5 of Maturity Model 15 5

on time 80 % of the time 2 More likely to be on budget Orgs at Level 1 deliver on budget 41 % of the time, as opposed to orgs at Level 3 which deliver on time 73 % of the time 3 Increased Quality

6 Maturity Models Are Not Roadmaps Road map with red "X" over it 16 What are Benefits of Advancing Org Maturity? 17 Fewer Defects Orgs at Level 1 have twice as many defects as orgs at Level 3 1 Better on-time delivery Orgs at Level 1 deliver on time 40% of the time, as opposed to orgs at Level 3 which deliver on time 80 % of the time 2 More likely to be on budget Orgs at Level 1 deliver on budget 41 % of the time, as opposed to orgs at Level 3 which deliver on time 73 % of the time 3 Increased Quality Software Management Productivity Index The Quality Software Management Productivity Index progressively increases, as CMM level increases 4 Sources: (1) Keene, Samuel. Modeling Software Characteristics, 1999; (2) and (3) The SEI s Process Maturity Profile Update, 2000, SEMA 3; (4) Putnam, Lawrence. Linking the QSM Productivity Index with the SEI Maturity Level, Version 6, 2000 ( Digital Accessibility Maturity Model info@ssbbartgroup.com (800)

Level 5 - Opt i m i zi ng: Cont i nual l y opt i m i zi ng accessi bi li t y pr ocesses Challenge: Assessing A11y Operation Maturity Most companies find this difficult to assess?

7 Level 5 - Opt i m i zi ng: Cont i nual l y opt i m i zi ng accessi bi li t y pr ocesses Challenge: Assessing A11y Operation Maturity Most companies find this difficult to assess? Five icons representing Levels 1-5 of Maturity Model Thought What bubble is with text "What digital is digital accessibility?" speech Do bubble we with "Do we have a policy?" policy? Speech Is bubble there with a "Is there team a team that can help help me with me with accessibility?" accessibility? Thought How bubble do we with know "How if we do are we know complying if we are with complying accessibility with accessibility laws?" Image of crowd of people 19 Digital Accessibility Maturity Model - Overview Digital Accessibility Maturity Model (DAMM ): Model developed by SSB BART Group Help companies assess digital accessibility program maturity along a series of dimensions and aspects Can be used across all industries and types of organizations DAMM leverages successful practices and is aligned to maturity-model based approaches: Software Engineering Institute s (SEI) original work in Capability Maturity Models (CMM) Business Disability Forum s Accessibility Maturity Model NASCIO Policy-Driven Adoption for Accessibility 20 DAMM - Five Levels of Maturity A CMM Based Approach for Digital A11y SSB BART Group Digital Accessibility Maturity Model (DAMM ) Continually optimizing accessibility processes Actively managing, controlling Level 4 - Managed: Act i vel y m anagi ng, cont r ol l i ng d accessi bi l i ty pr ocesses standard accessibility processes Level 5 Optimizing Level 4 Managed Using standard, documented processes Level 3 - Def i ned: Usi ng st andar d, docum ent ed pr ocesses f or l i t y acr oss t he or gani zat ion for accessibility across the organization Encouraging discipline and increasing the Level 2 - Repeat abl e: Encour agi ng di sci pl i ne and i ncr easi ng t he r abi l i t y of accessi bi li ty pr ocesses repeatability of accessibility processes Performing accessibility activities in an ad hoc, Level 1 - Per f or m i ng accessi bi l i t y act ivi t ies i n an ad hoc, uncont r ol l ed and r eacti ve m anner uncontrolled and reactive manner Level 3 Defined Level 2 Repeatable Level 1 Initial 21 7

DAMM - Model Content Breakdown 5 maturity levels Indicate indicate processes and Processes contain 10 dimensions 5 Maturity Levels Contain 10 dimensions are organized Achieve by aspects and assist

Common Features 22 DAMM - 10 Dimensions to Measure Maturity 1. Governance, Risk Management, and Compliance 2. Communications 3. Policy and Standards 4. Legal 5. Fiscal Management 6.

Training Auditing icon showing magnifying glass over computer report and documents with certification seal 23 Dimension 1: Governance, Risk Mgmt, Compliance Organizational Ownership Governance Policy

8 DAMM - Model Content Breakdown 5 maturity levels Indicate indicate processes and Processes contain 10 dimensions 5 Maturity Levels Contain 10 dimensions are organized Achieve by aspects and assist Goals in achieving goals 10 Dimensions Organized by contain common Address features and address Implementation implementation Contain Common features describe Describe infrastructure Infrastructure Common Features 22 DAMM - 10 Dimensions to Measure Maturity 1. Governance, Risk Management, and Compliance 2. Communications 3. Policy and Standards 4. Legal 5. Fiscal Management 6. Development Lifecycle 7. Testing and Validation 8. Support and Documentation 9. Procurement 10. Training Auditing icon showing magnifying glass over computer report and documents with certification seal 23 Dimension 1: Governance, Risk Mgmt, Compliance Organizational Ownership Governance Policy Risk Management Compliance Program Accessibility Program Office Monitoring Reporting Recordkeeping Person overseeing many areas of a business Organization Chart Accessibility Monitoring Plan Accessibility Program Roles and Responsibilities Accessibility Project Mgmt Plan Risk Prioritization Model Accessibility Coverage Questionnaire 24 8

Dimension 2: Communications Program Communication

Market Communication (GPATs, VPATs, Presentations, Publishing)

GPATs and VPATs Two silhouettes with speech bubble filled with

Policy and Standards Accessibility Policy (Creation, Deployment,

Accessibility Policy Technical Standards (Can be managed in SSB

Process VPATs (Implied Contracts) Regulatory Process (Filing,

Regulatory Calendar Regulatory Filings VPATs & GPATs (in

9 Dimension 2: Communications Program Communication (inbound/outbound) Internal Communication (employee/short form) Market Communication (GPATs, VPATs, Presentations, Publishing) Public Communication Plan Organization-wide Compliance Statement GPATs and VPATs Two silhouettes with speech bubble filled with icons representating types of communication 25 Dimension 3: Policy and Standards Accessibility Policy (Creation, Deployment, Conformance) Accessibility Standards (Scope, By Role) Digital Accessibility Policy Technical Standards (Can be managed in SSB AMP) Policies and procedures 26 Dimension 4: Legal Regulatory Process VPATs (Implied Contracts) Regulatory Process (Filing, Participation, Dispute Resolution, Response to Authorities) Regulatory Calendar Regulatory Filings VPATs & GPATs (in conjunction with both sales and communications) Global map with scales of justice, law book and gavel 27 9

Dimension 5: Fiscal Management Budget (APO, LOB) Return on Investment (ROI) Central APO Budget (Multiyear) LoB Budget Guidance

budgeted amount with finger and pen 28 Dimension 6: Development Lifecycle Development Roles & Responsibilities User Acceptance

Style guides? Generic image of development lifecycle phases in? agile process, with universal design / accessibility symbol and?

(Auto, Manual Inspection, A/T, Defect Tracking) Test Scheduling Root Cause Analysis Assistive Technology Master Accessibility

10 Dimension 5: Fiscal Management Budget (APO, LOB) Return on Investment (ROI) Central APO Budget (Multiyear) LoB Budget Guidance LoB Budgets Budget sheet showing actual expenses vs. budgeted amount with finger and pen 28 Dimension 6: Development Lifecycle Development Roles & Responsibilities User Acceptance (Functional & PWDs) Pattern Library (Consistent and Reusable) Lifecycle Roles & Responsibilities Development Artifact Guide Style guides? Generic image of development lifecycle phases in? agile process, with universal design / accessibility symbol and? question marks 29 Dimension 7: Testing and Validation Technical/Functional Testing Infrastructure (Auto, Manual, Global) Tools (Auto, Manual Inspection, A/T, Defect Tracking) Test Scheduling Root Cause Analysis Assistive Technology Master Accessibility Test Plan Accessibility Test Plans Usability Testing User Group Profiles/Personas User Stories Pilot Program Assistive Technology Catalog Screenshot of the Accessibility Management Platform dashboard 30 10

Dimension 8: Support and Documentation Accessibility Support Process

Documentation (Alternative Requests) Accessibility Features Document

Submission Form Collage of customer service and support images - person

defintion of customer service 31 Dimension 9: Procurement Buy or Make

Guidance Third Party Compliance Policies & Requirements ICT Procurement

Email Address Collage of procurement related images - negotiating

(Strategy, Program) Certification (Job, Industry) Job Aids (Real World)

Accessible Training Materials Internal Communication Plan Training

11 Dimension 8: Support and Documentation Accessibility Support Process Accessibility Issue Handling (Identify, Escalate, Timely) Accessible Documentation (Alternative Requests) Accessibility Features Document Accessibility Issue Resolution Policy Public Accessibility Issue Submission Form Collage of customer service and support images - person using laptop, customer support rep and highlighter marker over defintion of customer service 31 Dimension 9: Procurement Buy or Make ICT ICT Services Solicitations Contracts Vendor Governance Employee Guidance Third Party Compliance Policies & Requirements ICT Procurement Contract Templates ICT Procurement Policy Procurement Accessibility Address Collage of procurement related images - negotiating terms, handshake, signing contract 32 Dimension 10: Training Training (Strategy, Program) Certification (Job, Industry) Job Aids (Real World) Internal Communication Rollout Strategy Accessibility Training Plan Accessible Training Materials Internal Communication Plan Training Calendar Training Metrics & Trends Training room and people using self-paced learning materials at computers 33 11

Digital Accessibility Maturity Model Audit Services info@ssbbartgroup.

12 Digital Accessibility Maturity Model Audit Services (800) DAMM Audit Services SWOT Analysis for Orgs Existing Programs SSB can use the DAMM to perform an audit and highlevel assessment of orgs accessibility operation maturity SWOT = Strengths, Weaknesses, Opportunities, Threats Questions in each DAMM Dimension to understand: Management Commitment Employee Involvement Existing Processes Documentation Operationalization Example of a SWOT questionnaire from SSB BART Group 35 DAMM Audit Process Walkthrough of client s existing digital accessibility program As currently defined by the organization Primary data gathering Review of program artifacts by Dimension Interviews with staff in central and distributed roles Review of program processes as implemented Development of Findings Processes and by Dimension Initial assessment of maturity by Dimension Discussion & Delivery of Final Report Review of Findings with organization stakeholders Final assessment of maturity level of each dimension Prioritized actionable recommendations for maturing the operation 36 12

Governance, Risk Management and Compliance Communications Policies and Standards Legal Fiscal Management Development Lifecycle Testing and Validation Support and Documentation Procurement Training

13 Governance, Risk Management and Compliance Communications Policies and Standards Legal Fiscal Management Development Lifecycle Testing and Validation Support and Documentation Procurement Training DAMM Audit Snapshot Example SSB BART Group: Digital Accessibility Maturity Model (DAMM ) Audit Five level s of DA MM Sample table indicating maturity level in each of 10 dimensions 37 Resources info@ssbbartgroup.com (800) DAMM Featured in GA Tech & edx MOOC Module on ICT Accessibility Operations DAMM featured in Innovative MOOC ICT Accessibility MOOC Course Still shot from video feature on gtx MOOC on ICT Inaugural offering in joint collaboration between Accessibility from edx and Georgia Tech and edx (gtx) GA Tech Key information: 6 weeks effort (2-4 hours/week) FREE ($49 for a Verified Certificate) Offered until February 2017 What you will learn Foundations of ICT accessibility Principles of accessible ICT design Identify the uses of assistive technology Create accessible documents and multimedia Evaluate and repair websites for accessibility Identify components of ICT accessibility operations (featuring DAMM ) 39 13

DAMM Resources SSB BART Group Blog, DAMM Series: http://www.ssbbartgroup.com/blog/category/digital-accessibilitymaturity-model-damm/ SSB BART Group Services DAMM Audit: http://www.ssbbartgroup.com/services/damm/ Business Disability Forum Accessibility Maturity Model: http://technologytaskforce.

14 DAMM Resources SSB BART Group Blog, DAMM Series: SSB BART Group Services DAMM Audit: Business Disability Forum Accessibility Maturity Model: NASCIO.org, Policy-Driven Adoption for Accessibility: 40 Questions? Road sign with text: Questions, Answers We would be glad to answer any questions you may have. 41 Thank You Contact Us Bill Curtis-Davidson Sr. Director, Policy & Program Services SSB Contact Information (800) fountain pen writing "contact us!" Follow Us Twitter logo LinkedIn logo Facebook logo WordPress linkedin.com/company/ SSB-BART-Group facebook.com/ SSBBARTGroup SSBBARTGroup.com/blog 42 14

15 Contact Us ADA questions ADA National Network V/TTY Questions about this presentation Mid-Atlantic ADA Center V/TTY (DC, DE, MD, PA, VA, WV) local 43 Certificates of Participation The continuing education code for this session: Please consult your webinar reminder e- mail message for further information on receiving continuing education credits Thank you for joining us! 44 15

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