Blogging for Business Social Media Series: Part 3 of 4 ILTA Webinars
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1 Linkedin.com/in/nataliealesi Blogging for Business Social Media Series: Part 3 of 4 ILTA Webinars
2 What are we going to talk about? Blogging for Business
3 Law firms, lawyers and clients ARE USING BLOGS! raising brand awareness, establishing expertise, and business development.
4 How do I create and maintain a blog community for my firm or practice?
5 Blogging Platforms
6 Determining the platform: Know the goal and audience of your blog. Know who and how it will be maintained. Platforms WordPress Blogger (Google) Tumbler (Yahoo) LexBlog Justia Joomla/Drupal
7 About Platforms Hosted vs Non-Hosted WordPress Blogger Free with costs to upgrade 2 versions Completely Free Yourname.wordpress.com domains with limited customization (or pay to use your own domain).org version allows hosting WordPress on your own servers with lots of control and customization Most popular platform Powers 18.9% of the Web with over 46 m downloads Used for Content Management Systems Allows for easy customization and lots of plugins Can be overwhelming if you don t know what you re doing Requires Google account Easy configuration with Feedburner Easy to get started, but also tied to Google Not as robust as WordPress but good for newbies Customization is ok if you know HTML code
8 About Platforms Hosted vs Non-Hosted LexBlog Paid Founded in 2003 with over 8000 authors Specifically tied to legal with various platforms to use Focus on firm size Justia Paid Specifically tied to legal Video and audio podcasting services Content writing services SEO [Stat] Nearly 45% of AmLaw 200 firms have blogs Turnkey blog solutions
9 About Platforms Hosted vs Non-Hosted Drupal Free then paid Originally focused as a CMS Very robust for creating corporate websites, forums and ecommerce sites More difficult to navigate and must be tech savvy pro blogger Joomla Free for a month, then paid Originally focused as a CMS Very robust for creating corporate websites, forums and ecommerce sites Most expensive platform
10 Subscribing via RSS Feeds Make sure your blog contains an RSS Feed Browser Addons RSS Feed Reader Chrome Feedly FireFox Feed Button Internet Explorer Popular Others Outlook RSS Feeds Google Reader died
11 Google Analytics Set up Google Analytics for Your Blog Monitor and Provides Insight Reports Audience Engagement
12 How Do I know What to Blog About? Use OneNote as an Idea Blog Taker Ideas Search the Socials Search other industry and practice posts Search the Journals Passionate about Target Audience Interest
13 Blogging Stats
14 Statistics % of companies who have a blog report a positive ROI for inbound marketing this year, compared with just 20% of those companies that do not have a blog. 82% of marketers who blog on a daily basis acquired a customer using their blog, as opposed to 57% of marketers who just blog monthly. 43% of all marketers have found a customer on LinkedIn in 2013 so far. 36% of all marketers have found a customer on Twitter in 2013 so far. Approximately 46% of online users rely on social media, when they make a buying decision. - Hubspot 2013 State of Inbound Marketing Report
15 Statistics on Legal Blogs percent of U.S. law firms now have blogs, nearly double the number from 2010; 59 percent maintain a presence on one or more social media networks, more than triple the 17 percent number of percent of lawyers say that clients reported retaining them because of social media connections (compared to 12 percent just 2 years ago). -ABA Technology Survey
16 Source: Digital Insights
17 Source: Digital Insights
18 Source: Digital Insights
19 Source: Digital Insights
20 Source: Digital Insights
21 Source: Digital Insights
22 Creating Engagement with Your Blog Session SessionHashtag Hashtag#ilta #ilta
23 SEO and Blogs Start with topics you really want to me know for: key phrases and topics critical to your firm or practice Research those keywords or key phrases that prospective clients would use (here s a thought interview them!) Optimize your blog post headline and the URLs KEY for the post getting shared and shared frequently 9 Top Questions to Ask Your Lawyer vs Lawyers: Top Questions to Ask When Hiring a Lawyer (experiment and test) Edit the URL of the blog post to include key words with dashes [myfirm.com/blog/lawyer-questions]
24 Designing for Mobility
25 Part 2 Recap: 1. Build Community 2. Know the social cocktail mix for your firm
26 LINKEDIN
27
28
29 Ask Your Audience to Connect and Share
30 Blog Yes? No? Comments Ask for them. Interact with the audience. Ask questions in your posts, title a post with a question! Provoke them agree or disagree? Make next posts stream of conversation from previous post comments, use a commenter in a blog post (with permission). Give love to get love.
31 Blogging for Business Know your target audience interests Set goals for your blog and blog posts Choose the platform that is best suited for your firm/practice Establish RSS Feeds for the blog Set up Google Analytics for your blog to help monitor Establish a content calendar Choose the right lawyers and employees to blog SEO your blog posts Monitor your blog for comments and respond promptly Be CONSISTENT! Share your blog content, but don t over share
32 Previous Webinar Recordings: Part 1 Determining a Platform to Fit Your Goals Part 2 Creating Community and Engagement on Your Platform Linkedin.com/in/nataliealesi alesi@kraftkennedy.com Join us for Social Media Series Part 4 February 12 at 12 pm ET Social Media: Managing Social Media on Multiple Platforms and Planning for ediscovery
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