Nokia Analytics. Luciano Hara. Head of Sales Analytics Nokia 2015 SECRET

Transcription

1 Nokia Analytics Luciano Hara Head of Sales Analytics SECRET Nokia 2015 The proposed transaction is subject to approval by Nokia s shareholders, completion of relevant works council consultations, receipt of regulatory approvals and other customary conditions.

2 Explosion of possibilities: new performance levels of people and things Virtual 3D presence 4k Video Communication AUGMENTED INTERCONNECTED Personal robot 8k Video beamer VIRTUAL Augmented gaming Real time work in cloud Smart clothes VR gaming Real time cloud access Augmented shopping Mobile living Remote Diagnosis Real-time remote control Smart watch Travel & commute Health Augmented dashboard Advanced monitoring REDEDICATED Time shift Touch & steer TACTILE Work & game while traveling People & Things HD Cams NW Assisted driving Logistics Connected home Self driving Safety & Security Tracking / inventory systems Toll collection Smart grids Reliable emergency communications Automotive Maintenance optimization AUTONOMOUS 3D printing Traffic steering & management Waste mgmt. SUPEREFFICIENT Factory automation Real-time remote control Industry 4.0 REVOLUTIONIZED Traffic Mgmt. Utility & Energy 2 Nokia Solutions and Networks 2015

3 Analytics are at the center of the operator s future Telco data Hundreds of millions of subscribers Billions of events per day Hundreds of terabytes of data Tens of technologies, formats & vendors Essential goal of analytics Improved customer satisfaction due to deeper customer understanding Customer Centricity Revenue creation based on new identified sales opportunities Challenges to achieve the goal How to manage data volumes cost efficiently How to leverage real-time Understanding network data & what is relevant Online, real-time, batch data Unstructured & structured data Prediction of issues based on deeper & more accurate network analysis How to operationalize insight to take action How to ensure data quality 3 Nokia 2015

4 Automation is essencial to address a fragmented and complex IoT ecosystem IMPACT handles: data collection event processing device management data contextualization data analytics end-to-end security applications enablement for any device, any protocol and across any application. Customer confidential

5 Nokia Analytics strategy builds on unique experience delivering analyticsenabled value in real-time telco environment Broad Telco data knowledge > 70B events/day Design Know-how based on our & Build extensive Operate network assets and experience & Maintain Real-time network analytics < 1 min real-time Large scale extraction and processing of real time data allows operators to be proactive Innovation driven products & services Analytics insights Relevant & high quality insights with our Telco data models, algorithms and thousands of KPIs including Consult > device Insight types supported End to end insights Combined insights across CEM, service and network performance, aligned with operator s business targets Insight operationalized into value across operator domains Library of >100 use cases and hundreds of integrations. Best in class practices in analytics consulting and professional services 5 Nokia 2015

6 We help operators create value across operator organization Management Marketing & Sales Operations & Engineering Customer Care For management we help improve +5.4 NPS, +2% EBITDA For marketing we help create new revenues: up to 1.5% revenue upside For operations we help improve quality & efficiency: up to 0.3% network opex savings For care we help improve efficiency: up to 12% care opex savings Source: Analytics Office 6 Nokia 2015

7 Nokia Real-time network analytics helps operators address the OTT challenge Result of OTT application signaling optimization Determine which applications need to be optimized Source: Nokia Wireless Network Guardian (WNG) Real-time insight Cost profile ranking per application: how different applications affect consumer data plans and device battery life Signaling and volume impact per application Action Data plan optimization based on consumption Low impact applications are candidates for operator marketing packages Optimization of applications with high impact on signaling and bandwidth Outcome 7% signaling reduction after Facebook signaling optimization 7 Nokia 2015

8 8 Nokia 2015