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1 LDT2795BE Building a Strategy to Deliver Smart City Solutions: A Telco Digital Transformation VMworld 2017 Rasheed Al-Omari Principal Business Solutions Strategist Advisory - SEMEA Content: Not for publication

2 The Next Element VMworld 2017 Content: Not for publication

3 Telecom Value Shift from Connectivity Services to OTT Services Low Cost Base Client Value High Apps Services New Business Models VMworld 2017 Content: Not for publication Infrastructure High Low 3

4 What is Happening.. Lack of differentiation Customer Loyalty COST Driving down profitability GROWTH & INNOVATION Driving up CAPEX & OPEX Driving down Revenue growth TIME TO MARKET Heavy investment in Network; CAPEX up; Bandwidth Consumption VMworld 2017 Content: Not for publication Legacy Footprint/ systems Resistance to change 4

5 What is Happening.. Saturation of traditional market and services The search for growth ARPU Cost per Subscriber Decline ARPU & Increase CPS Healthcare Manufacturing Retail Technology Finance Telecom Public Industry boundaries are melting down Legislation/Data Privacy VMworld 2017 Content: Not for publication Hacking was a hobby it is now a profession Advanced Persistent Threats (APT) Organisation/ Countries are behind 5

6 Telecoms Face Challenges... VMworld 2017 ARPU Under Pressure Margin Erosion for Traditional Services Content: Not for publication Telecom Challenges Increasing Risk 6

7 The Industry Response. Customer Centricity Customer First Approach Know your customer context (KYCC) Personalization Engage with your customer Differentiated Services Service Innovation OTT, Data, ICT, IoT, Services Time to Market New Experience Cross Industry Advanced Data Analytics Contextual, Personalised services Business Model Transformation DARE!!! Fail Fast Culture Monetise Content Smart Services Monetise Data Cloud Model New Systems of Engagements Coopetition Startups Open Innovation Partner w OTT Operating Model Transformation Service Oriented Agile Fail Fast Culture Talent Highly Automated IT & Network Convergence Reduce Risk Rethink Security Cost Transformation Eliminate Legacy Software Defined Automation Remove Silos Eliminate Redundancies Horizontal Solution Optimisation VMworld 2017 Content: Not for publication 7

8 Telecom Initiatives VMworld 2017 Content: Not for publication 8

9 Focus Initiatives- VMware NFV/ 5G IoT ICT Services APPs Monetise Data IT & Network Convergence Digitize Services Agile/ Fail Fast Culture Transform Security Talent Acquisition & Retention Legacy Elimination VMworld 2017 Content: Not for publication Enabling Smart Cities 9

10 Dubai The Vibrant City VMworld 2017 Content: Not for publication 10

11 du Telecom Operated in million mobile customers (almost 50% market share) 555,000 fixed line subscribers 180,000 home services subscribers and over 70,000 businesses VMworld 2017 Content: Not for publication Annual revenue now exceeds AED 10 billion (~2.7B USD) 11

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16 VMworld 2017 Content: Not for publication SMART DUBAI PLATFORM

17 VMworld 2017 Content: Not for publication CONFIDENTIAL 17

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23 Smart Dubai Platform will be the largest Smart City platform in the world 25 Petabytes of storage 42 Government entities 100+ Initiatives 1,000+ VMworld 2017 Content: Not for publication Use cases 23

24 VMworld 2017 Content: Not for publication 24

25 All partners can directly benefit from key enabling tools available through the Smart Dubai Platform VMworld 2017 Content: Not for publication or distribution 25

26 The Capabilities Du is going through Putting our customers first New Architecture (Technology transformation) : The Technology Blueprint WiFI UAE Business Model Transformation DC Consolidation & Modernisation IoT Infrastructure & Platform Restructuring to the new operating Model Acquire and retain talent 5G by 2019 IT & Network convergence Global Blockchain Council VMworld 2017 Content: Not for publication 26

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