ENERGY STAR Update. Christopher Kent, U.S. EPA. June 1, 2011

Transcription

1 ENERGY STAR Update Christopher Kent, U.S. EPA June 1, 2011

2 Every federal dollar spent means: Reductions in greenhouse gas emissions of 1.0 metric ton of carbon equivalent. Savings for partners and consumers of more than $75 on their energy bills. Private sector investment of more than $15. A net savings of more than $60. 2

3 Success: 2010 Accomplishments Americans with the help of ENERGY STAR prevented 170 million metric tons of GHG emissions in 2010 equivalent to 33 million vehicles and saved $18 billion on energy bills More than 17,000 partners Nearly 3 billion qualified products sold since 2000 Over 1 million new homes are ENERGY STAR qualified Tens of thousands buildings benchmarked and thousands upgraded 3

4 ENERGY STAR Products American purchases about 200 Million ENERGY STAR qualified products in 2010 In more than 60 categories Cumulative total of almost 3.5 billion products since 2000 Ranging from 20 60% more efficient 4

5 ENERGY STAR Homes Nearly more than 1.2 million New Homes have earned ENERGY STAR Home Performance with ENERGY STAR expanded with over 35,000 home improved More than 95,000 consumers used Home Energy Yardstick More than 5,200 ENERGY STAR qualified homes were build using HUD HOME program 5

6 ENERGY STAR New Homes New specification (version 3.0) Phased in starting April 1. Fully enforced by 2012 Taking steps to improve quality assurance Working with RESNET to adopt ver. 3 checklists and enhance Provider QA Expanding to multi-family high rise Launching soon Educating home appraisal, finance, and insurance industry on value of ENERGY STAR homes Working with DOE to align ES Concept Home and Builder Challenge Concept Home pilot will test-drive a future version 4.0 specification. 6

7 ENERGY STAR Business More than 6,200 buildings in 2010 (60% increase) 150 orgs recognized as ENERGY STAR Leaders National Building Competition to work off Waste More than 200,000 buildings/20 Billion ft 2 assessed 25% of market Expanded Portfolio Manager 7

8 Loyalty is the goal How are we doing? Awareness Relevance Differential Value Satisfaction Loyalty 70+% of households recognize the label. 65+% of households that recognized ENERGY STAR feel that buying ENERGY STAR labeled products helps protect the environment for future generations. 55+% agree buying ENERGY STAR labeled products makes me feel like I am contributing to society. 75% agree that the ENERGY STAR label indicates superior performance with respect to energy efficiency relative to products without the label. 80% of knowing purchasers would likely recommend ENERGY STAR to a friend. 8

9 ENERGY STAR is one of the most influential labels in the marketplace 9

10 2011 Program Priorities Addressing new challenges and opportunities Third-party certification across all product types Verification program Maintaining strong brand is priority More frequent reviews / updates to ENERGY STAR criteria Appliances to be reviewed at a minimum every 3 years OR when market share for ENERGY STAR qualifying products reaches about 35% Consumer electronics will be updated about every 2 years, including the use of out-year criteria that anticipate improved efficiency based on market trends Rolling out Top Tier Engage with consumers via social media campaigns Reinforce international partnerships 10

11 More Frequent Spec Revisions 25 total specification updates underway in 2011 growing market share new federal standards new efficiency opportunities opportunity to expand coverage 21 expected to be completed in 2011 Electronics/IT: Computers, Displays, Imaging, Servers, TVs, Chargers Appliances: Dishwasher, Refrig, Room AC, Dehum, Water Heaters HVAC: Furnaces, Boilers Lighting: Lamps CFS: Icemakers, Dishwashers, Fryers, Ovens 11

12 IT Spec Overview 2011 Battery Chargers Servers Storage UPS Computers Displays Imaging J Launch Launched F 11/2010 Launched Launched 12/2010 M Drafts Data Data Launch Data A Data Drafts Data M Drafts Drafts Drafts Drafts J J Final Drafts A S Final O Final Final N Final Final D Final 12

13 CE Spec Overview 2011 Televisions V6 Set Top Box V3 Small Network Equipment J Final V3 Data F M A M J J A Launch Drafts Drafts Final Telephony Launch S Effective Drafts O N D Final 13

14 Appliances Spec Overview 2011 Dishwasher Room Air Conditioner J Drafts Drafts F M A Water Cooler Red Refrigerator/Freezer M Final Launch Launch J J Drafts A Final S O N Final D 14

15 HVAC Spec Overview 2011 Ceil/Vent Fan Furnace Dehumidifiers Res Water Heater J Drafts Drafts Drafts F M A Final M Final Launch J J A S O N D Effective Effective Q Final Effective Q Final 15

16 CFS Spec Overview 2011 Comm Dishwasher Comm Fryer Comm HFHC Comm Ice Machine Comm Oven PRSV Lab Grade Ref/Freezer J Drafts Drafts F M A Launch M Final Drafts J Launch Launch J Final Effective A Drafts Launch Drafts Drafts S Final O N Final D Effective Q Effective Q Final 16

17 Misc Spec Overview 2011 Luminaires DLS Window Doors J Drafts Drafts F M A M J J A S O N D Final Home Insulation Drafts Pumps Launch Drafts 17

18 Enhanced ENERGY STAR Marketing Campaign Goal: Sustained behavioral change around energy-efficiency Strategy: Integrated social marketing Campaign Enhanced Change the World, Start with ENERGY STAR campaign: Interactive web platform Social sharing: Be an ENERGY STAR video challenge Event series: ENERGY STAR Across America 18

19 Building Demand: Outreach Critical to Results Specifications are a foundation; People must ACT to achieve environmental benefit EPA devotes substantial resources to outreach with strong results Annual outreach strategy many FTEs Media reach of 1 billion plus per year 10 million web visits in

20 Changing Behavior and Using Partnerships to Succeed Educate Consumer - Not just changing preferences changing behavior Second price tag (life cycle costs) Environmental choice Credible source Tools/advice/unbiased information Information at transaction points Partner with Retailers 1,000 partners representing 23,000 storefronts Bring information to the consumer at point of purchase Partner with utility/efficiency program sponsors More than 500 utility partners (represent 60% of US customers) 30 state partners Leverage ENERGY STAR platform to extend energy efficiency programs 20

21 Coordinated Outreach Across Program Partners and Key Areas Broad PSA profiles of real people ENERGY STAR Home Energy Advisor Change the World, Start with ENERGY STAR HVAC Cool your world Summer campaign DIY Home sealing Properly used thermostat Office equipment Monitor enabling; Low Carbon IT campaign New Homes Commercial and Industrial National Building Competition Multiple Goals Build Awareness Provide value of program partners Promote action Promote growth in product sales 21

22 Engaging People of All Ages 22

23 Change the World, Start with ENERGY STAR Integrated social marketing campaign Enhanced Change the World, Start with ENERGY STAR campaign: Interactive web platform Social sharing: Be an ENERGY STAR video challenge Event series: ENERGY STAR Across America Pledge Driver offerings Event Booth Interactive elements Partner Campaign Toolkit Partner Meeting November 7 9,

24 Top Tier Most Efficient Goal Drive more energy efficient products into the market more quickly. Challenge Determine the best strategy for identifying the top, few, most energy efficient products for early adopters without confusing consumers or harming the ENERGY STAR brand. 24

25 Top Tier Strategy Number of Unit Sales Codes and Standards Leverage market priming Update more frequently and expand faster Different levels for new construction vs retrofit Improved savings through testing / enforcement Market Priming Pulls new products, practices and services into market faster ENERGY STAR Top Tier R&D Develops new, more efficient products / buildings Drives more aggressive codes / standards Increasing Energy Efficiency (Metrics) 25

26 Product Covered in 2011 Clothes Washers Air source heat pumps Central Air Conditioners Furnaces Geothermal Heat Pumps Refrigerator-Freezers Televisions 26

27 Recognition Criteria Category Requirements Clothes Washers Clothes Washer Volume MEF WF 2.5 cubic feet Air source heat pumps Central air conditioners Furnaces > 2.5 cubic feet SEER, 12.5 EER, & 9.6 HSPF for split systems; 16 SEER, 12 EER & 8 HSPF for packaged systems; communications, diagnostics and automated configuration 18 SEER & 12.5 EER for split CAC, 16 SEER & 12 EER for packaged CAC; communications, diagnostics and automated configuration 97 AFUE; communications, diagnostics and automated configuration. Geothermal heat pumps Equivalent to Tier 3 levels established in the ENERGY STAR Program Requirements; communications, diagnostics and automated Refrigerator freezers Televisions configuration 422 kwh per year ; at least 30% better than Federal standard A < 400: P max = (0.046*A) A 1068: P max = (0.073*A)+2.0 A > 1068: P max = 80 P max = max On Mode power consumption; A = viewable screen area in sq. inches 27

28 Change to Third Party Certification Through over 19 years of shared effort, EPA and partners have built something of real value the ENERGY STAR brand Maintaining the value of this brand requires ensuring products labeled with the ENERGY STAR deliver on their promise to the consumer Recent developments: Increased scrutiny of voluntary programs Inspector General Reports at EPA and DOE Government Accountability Office ENERGY STAR Investigation 28

29 Enhanced Qualification and Verification Third Party Certification of ENERGY STAR products effective January 1, 2011 Before a product can be labeled with the ENERGY STAR, performance must be certified by an EPA-recognized thirdparty based on testing in an EPA-recognized lab ENERGY STAR manufacturers must participate in verification testing programs run by the Certification Bodies (CBs). EPA offering technical assistance to CBs to ensure a smooth transition for certifying products As hoped, market response in terms of labs and certifiers stepping up to provide the necessary services has been tremendous. 29

30 Qualification Flowchart Laboratory: Accredited ENERGY STAR Manufacturing Partner Certification Body (CB) EPA ENERGY STAR Laboratory: CB Witnessed/ Supervised 30

31 Current Number of EPA- Recognized Entities Accreditation Bodies: 26 Laboratories: 282* Certification Bodies: 21 *As of May 2011 Website:

32 2011 International Objectives Engaged with partner countries on US ENERGY STAR efforts with enhanced testing and verification Enhance existing ENERGY STAR relationships substantively contributing to high-profile international energy efficiency projects. sharing successful approaches and best practices. Continue to pursue test procedure harmonization providing in-depth coordination with countries that are developing new/revised product standards. Interest from many countries to recognize international-based certification programs 32

33 Questions / Comments 33

34 Thank you Christopher Kent US EPA ENERGY STAR program 34