Introduction. Situation: Problems: Jericoacoara, World Top 10 beach. Presence of touristic activity. Huge disparities in revenues distribution

Transcription

1 Campus Abroad 2012

2 Introduction Situation: Jericoacoara, World Top 10 beach Presence of touristic activity Huge disparities in revenues distribution 2 nd poorest area in Brazil Problems: Impoverishment of the local community Loss of power of the local community on its own territory 2

3 Our social objectives Empower the local community Create revenues for the bottom of the pyramid Initiate volontarism services to help the Jijoca community 3

4 Implementation of a volunteer tourism network in Jericoacoara 2 main stakeholders: when the supply meets demand Volunteers involvement Community s involvement Social implication Money Culture preservation Temporary job Accommodation Sharing culture 4

5 Implementation of a volunteer tourism network in Jericoacoara Secondary stakeholders : the facilitators Raphaël and his local tourism agency & the Communautarian Association International Organizations & Schools as local project managers as volunteer attraction platforms 5

6 Step 1 the service offer Facilitators : Communautarian Association 5. Help Raphael if needed 6. Receive anyone that would like to become a service beneficiaries Raphael local tourism agency 3. with the service beneficiary a job offer 4. Send a job offer form to the organization affiliated or upload it on his platform Services beneficiaries : 1. Identify their needs 2. a job offer : volunteer responsibilities & tasks, experience needed, time spend locally needed School Health care services center Equestrian School 6

7 Step 2 the accomodation network Facilitators : Communautarian Association 7. Help Raphael if needed 8. Act as a secondary contact base 9. Receive any person who wants to become a local inhabitant host Raphael local tourism agency 4. Receive hosts application 5. Fill the host accomodation form 6. Create a calendar of accomodation availabilities Local inhabitant hosts: 1. Give their approval 2. Identify their disponibilities (date, stay duration min-max) 3. Identify their accomodation attributes & peripheric services offer (village tour, cooking lessons.) Carla and Fernanda Other local inhabitants 7

8 Step 3 Promote the service offers Facilitators : Communautarian Association Raphael local tourism agency Volunteer attraction platform: 2. Upload the service offers 1. Contact the organization affiliated to upload the new service offers on their platform AIESEC HEC Montreal Projects Abroad SVI Others 8

9 HEC Montréal Step 4 Reception of Volunteer applications Facilitators : Communautarian Association Volunteer attraction platform: Raphael local tourism agency 1. Promote the Jericoacoara destination 2. Receive Volunteers application for services offers 3. Transfer them to Raphaël AIESEC HEC Montreal Projects Abroad SVI Others 9

10 HEC Montréal Step 5 Confirmation of Service Offer availability Facilitators : Communautarian Association Volunteer attraction platform: Raphael local tourism agency 7. Contact the Volunteer to tell him his application is received or not send them a Confirmation Form 8. Exchange Volunteer s and Rapheal s contacts to one another 1. Receive Volunteer application 2. Application scanning 3. Send a Confirmation of Services offer availability 4. Verify that Volunteer s required accomodation type will be available 5. Identify which Volunteer goes in which accomodation 6. Send a Confirmation of accomodation availability AIESEC HEC Montreal Projects Abroad SVI Others 10

11 Step 6 Volunteer reception in Jericoacoara Facilitators : 8. Help Raphael if needed 9. Secondary contact base Communautarian Association Raphael local tourism agency 1. First contact with the Volunteer (internet) 2. Volunteer reception in Jericoacoara 3. Accompany the Volunteer to his accomodation Local inhabitant hosts: Carla and Fernanda 4. Receive the Volunteer 5. Show him his accomodation 6. Be hospitable and welcoming 7. Offer peripheric services if proposed Other local inhabitants 11

12 Step 7 Volunteer stay in Jericoacoara Facilitators : 3. Offer peripheric services to volunteers (culinary tour, visits ) Communautarian Association 4. Find new facilitators if needed 5. Secondary contact base Services beneficiaries : Raphael local tourism agency 1. Accompany Volunteers from their accomodation to the service centers on their first day of work 2. Week control of Volunteers and service centers satisfaction School Health care services center Equestrian School 12

13 Step 8 Satisfaction control & innovation Facilitators : 7. Help Raphael if needed Communautarian Association Raphael local tourism agency 4. Control the accurancy between the job done and the center s needs fulfillment 5. new services ideas with services beneficiaries 6. Contact the organization affiliated to upload the new services offers Services beneficiaries : 1. Submitt a filled satisfaction form 2. Identify changes in the job offer that should be done 3. Present the new needs that they have encountered School Health care services center Equestrian School 13

14 Step 9 Satisfaction control & communication Facilitators : Communautarian Association Raphael local tourism agency 1. Gather Services Benificiaries Satisfaction Form and send them to the affiliated organization Volunteer attraction platform: 1. Gather Volunteers Satisfaction Form and send them to Raphaël AIESEC HEC Montreal Projects Abroad SVI Others 14

15 A social business that benefits to everyone Personal satisfaction and enrichment Helping others Believing in the organization s goals and values Being able to use skills and experience earning new skills/being in a stimulating new environment Doing interesting work Feeling useful and needed Having fun Improving the neighbourhood or community Internatio-nal Organiza-tion Volunteer Getting revenus from accomodations rentals Receiving skilled and experienced volunteer to help at school, health centers etc. Culture transmission Empowerment Community Market Development Service Development ng within the organization s goals and values Empowerment of the community Offering experience to volunteer Generating revenus Raphaël Promotion of his agency Service development Helping others 15

16 HEC Montréal Implementation 5 W s and 1 H s approach WHO will be responsible for the implementation? WHAT are we suggesting? WHEN will it take place? : Timeline HOW much will it cost? : Budget 16

17 HEC Montréal Each stakeholder s tasks - wrap-up Raphaël 1. with the service beneficiary a job offer 2. Send a job offer form to the organization affiliated or upload it on his platform 3. Receive hosts application 4. Fill the host accomodation form 5. Create a calendar of accomodation availabilities 6. Contact the organization affiliated to upload the new service offers on their platform 7. Receive Volunteer application 8. Application scanning 9. Send a Confirmation of Services offer availability 10. Verify that Volunteer s required accomodation type will be available 11. Identify which Volunteer goes in which accomodation 12. Send a Confirmation of accomodation availability 13. First contact with the Volunteer (internet) 14. Volunteer reception in Jericoacoara 15. Accompany the Volunteer to his accomodation 16. Accompany Volunteers from their accomodation to the service centers on their first day of work 17. Week control of Volunteers and service centers satisfaction 18. Offer peripheric services to volunteers (culinary tour, visits ) 19. Control the accurancy between the job done and the center s needs fulfillment 20. new services ideas with services beneficiaries 21. Contact the organization affiliated to upload the new services offers 22. Gather Services Benificiaries Satisfaction Form and send them to the affiliated organization 17

18 Each stakeholder s tasks - wrap-up Communautarian Association Local Hosts Services Beneficiaries International Association Volunteer 1. Help Raphael if needed 2. Act as a secondary contact base 3. Find new facilitators if needed 4. Receive anyone that would like to become a service beneficiaries 5. Receive any person who wants to become a local inhabitant host 1. Give their approval 2. Identify their disponibilities (date, stay duration minmax) 3. Identify their accomodation attributes & peripheric services offer (village tour, cooking lessons.) 4. Receive the volunteer 5. Show him his accomodation 6. Be hospitable and welcoming 7. Offer peripheric services if proposed 8. Be hospitable and welcoming 9. Offer peripheric services if proposed 1. Identify their needs 2. a job offer : volunteer responsibilities & tasks, experience needed, time spend locally needed 3. Submitt a filled satisfaction form 4. Identify changes in the job offer that should be done 5. Present the new needs that they have encountered 1. Upload the service offers 2. Promote the Jericoacoara destination 3. Receive volunteers application for services offers 4. Transfer them to Raphaël 5. Contact the volunteer to tell him his application is received or not send them a Confrrmation Form 6. Exchange volunteer s and Rapheal s contacts to one another 7. Gather Volunteers Satisfaction Form and send them to Raphaël 1. Fill the volunteers application form 2. Receive the confirmation Form 3. Contact Raphaël to plan his trip (travel dates etc.) and the arrival date in Jericoacoara 4. Arrive in Jericoacoara 5. Go to his accomodation 6. Go to his work station 7. Work 75% of the time and benefits from Raphaël agency services the 25% 8. Go back home 9. Fill the Volunteer Satisfaction Form 18

19 Types of forms needed Host Accomodation Types form From : local hosts applicant To : Raphaël Job Offer form From : Raphaël and the service beneficiaries To : International Organization Volunteer Application form (with accomodation requirements) From : Volunteer To : International Organization To : Raphaël 19

20 Types of forms needed Confirmation of Accomodation Disponibility form From: Raphaël To : International Organization Confirmation Form From : International Organization To : Volunteer Volunteer Satisfaction form From : the Volunteer To : International Organization To : Raphaël Service Center Satisfaction form From : service beneficiaries To : Raphaël To : International Organization 20

21 External organization affiliation process Who? ST : HEC Montréal MT : HEC Montréal, Raphaël (empowerment) LT : Raphaël How? Skype conferences What? Contracts exchange When? As soon as possible 21

22 Risks and mitigation plans 1. If no volunteer is attracted 2. If Raphaël cannot do all his tasks 3. If satisfaction forms aren t good 1. Promote the hosts accomodations network and implement it to still take revenus from hotels and distribute them to the locals 2. Ask Carla and Fernanda, or ask the Communautarian Association to find new facilitators 3. Be flexible: talk with people, identify problems, do needed changes, adapt processes to changes 22

23 Budget Identify the accomodation costs and elaborate a clear structure à Accomodation Type = X reals/month Calculate a daily budget for the volunteer (food & extras) Negociate the volunteer s trip price with the international organization Opportunty costs for Raphaël International organization margins Volunteer participation to the communautarian association projects 23

24 Timeline Step 1 to months 2-8 months Create your own website (webmaster needed Pilote project Step 7 to 9 Starting promotion in Jericoacoara and worldwide Be active on social medias : groups you should like : ex internally on Raphaël Agency website or Jericoacoara website) ex: Internship-?lang=fr 8-12 months 24

25 A social business that benefits to everyone Personal satisfaction and enrichment Helping others Believing in the organization s goals and values Being able to use skills and experience earning new skills/being in a stimulating new environment Doing interesting work Feeling useful and needed Having fun Improving the neighbourhood or community Internatio-nal Organiza-tion Volunteer Getting revenus from accomodations rentals Receiving skilled and experienced volunteer to help at school, health centers etc. Culture transmission Empowerment Community Market Development Service Development ng within the organization s goals and values Empowerment of the community Offering experience to volunteer Generating revenus Raphaël Promotion of his agency Service development Helping others 25

26 Our Social are reached Empower the local community Create revenues for the bottom of the pyramid Initiate volontarism services to help the Jijoca community 26

27 Potential international organizations Projects Abroad : (already contacted and interested) Services Volontaire International : (already contacted and interested) Global Volonteer Network : Portail Humanitaire : Globe aware : Volunteer abroad : AIESEC : Appendix 27