Employer Branding at DB AG -

Transcription

1 Employer Branding at DB AG - A success factor on the labor market SIAFI Paris 29th of September Deutsche Bahn AG Dr. Gotthilf Walz DB Training Learning & Consulting München,

2 Agenda 1. The Survey Top Employers in Germany The scope of the survey 1.2 The results of the survey 1.3 Other surveys and polls 2. Employer Branding - Standards of DB AG 2.1 Salary and other benefits 2.2 Market Leadership and Company Strategy 2.3 Work-Life-Balance - compatibility of family and career 2.4 Job Security 2. Career Chances 2.6 Corporate Culture 3. Training and Qualification 3.1 DB Academy 3.2 DB Training Learning & Consulting 2

3 Agenda 1. The Survey Top Employers in Germany The scope of the survey 1.2 The results of the survey 1.3 Other surveys and polls 2. Employer Branding - Standards of DB AG 2.1 Salary and other benefits 2.2 Market Leadership and Company Strategy 2.3 Work-Life-Balance - compatibility of family and career 2.4 Job Security 2. Career Chances 2.6 Corporate Culture 3. Training and Qualification 3.1 DB Academy 3.2 DB Training Learning & Consulting 3

4 1. The Survey Top Employers in Germany The scope of the survey 100 companies working conditions for university graduates, especially engineers Companies asked by independent journalists via interview and questionnaires 90 detailed questions transparency of working conditions 4

5 Salary Market Leader Work-Life- Balance Job Security Career Chances Corporate Culture 1. Carl Zeiss AG 2. Deutsche BP AG 4, 3.Citybank Private Banking 4, 4. Bosch Rexrodt 4, 4, 4,. Sanoffi-Aventis 4, 4 4, 6. Bausparkasse Schwäbisch Hall AG 4, 4 4, 7. Dell Ltd Philip Morris 4, 4, 4, 4, 9. DB AG 3, 4

6 1. The Survey Top Employers in Germany The Results of the Survey Rank 9. DB AG Salary Market Leadership Strategy Work-Life- Balance Job Security Career Chances Corporate Culture 3, 4 6

7 1. The Survey Top Employers in Germany Other Surveys and Polls: Universum Student Survey 2008 Wirtschaftswoche in cooperation with access: More than students of 86 universities of different faculties were asked for their favourite employers e.g. for engineers. Ranking: 1 Audi 2,4 % 2 Porsche 24,1% 3 BMW 23,0 4 Daimler 1,3% 27 Philips 3,1% Siemens 13,2% 28 AMD Dresden 2,9% 6 Robert Bosch 11,2% 29 Deutsche Bahn 2,9% 7 Fraunhofer-Gesellschaft 10,4% 30 Intel2,9% 8 ThyssenKrupp 10,2% 31 Siemens VDO Automotive 2,8% 9 Lufthansa Technik 10,2% 7

8 2. Employer Branding at DB AG Standards of DB AG International Strategy Employees employees in Germany (77%) - Great Britain 48 - France Canada Singapore Sweden Brasilia USA China % 77% 000 employees in foreign a country (23%) Turnover ca. 31 Milliards 2007 National International DB Holding : ca. 66 % ca.34 % DB Railion (rail freight): less than 0 % more than 0% 8

9 Agenda 1. The Survey Top Employers in Germany The scope of the survey 1.2 The results of the survey 1.3 Other surveys and polls 2. Employer Branding - Standards of DB AG 2.1 Salary and other benefits 2.2 Market Leadership and Company Strategy 2.3 Work-Life-Balance - compatibility of family and career 2.4 Job Security 2. Career Chances 2.6 Corporate Culture 3. Training and Qualification 3.1 DB Academy 3.2 DB Training Learning & Consulting 9

10 2. Employer Branding at DB AG Standards of DB AG 2.1 Salary and other benefits: 3, points Monthly salaries : collective labour agreements Performance and profit related for executives, middle management and experts Company pension scheme Bahn Card 100 first for Trainees 10

11 2. Employer Branding at DB AG Standards of DB AG 2.2 Market Leadership and Company Strategy: p. Business success and responsibility for - the stakeholders - the environment - the society (sustainability) 11

12 2. Employer Branding at DB AG Standards of DB AG 2.3 Work-Life-Balance - compatibility of family and career: points Family Service: supporting employees in finding places at kindergarten, day mothers, etc. Eldercare: help for employees caring for family members in need of care, e.g. by arranging a home help Flexible working hours: part time job, child-raising leave, telework, etc. Special price in competition Success factor family 12

13 2. Employer Branding at DB AG Standards of DB AG 2.4 Job Security: points Job security guaranteed (no dismissals) for all employees working at DB AG longer than years DB Job Service: Internal placement service for employees having lost their job, success rate: 70 % no loss of salary 30% working for a limited time at 80 to 8% of their salary for DB Temporary Work or are qualified to find a new job inside DB AG Actually this is a big point for DB AG in German labour market!! 13

14 2. Employer Branding at DB AG Standards of DB AG 2. Career Chances: points All vacancies in principle are filled with DB employees. This applies for 90% of all executive/leading positions DB offers international positions as well as training in languages/ intercultural competence DB Special: All engineers are offered to get trained as a train driver. Everybody can drive a BMW or Mercedes, but not an ICE, except DB engineers. 14

15 2. Employer Branding at DB AG Standards of DB AG 2.6 Corporate Culture Diversity Management 4p. 1. Basic principles Diversity and Tolerance 2. Several internal agreements against discrimination mobbing and sexual harassment against xenophobia and antidemocratic tendencies 3. Employees can apply to a neutral ombudswoman 1

16 Agenda 1. The Survey Top Employers in Germany The scope of the survey 1.2 The results of the survey 1.3 Other surveys and polls 2. Employer Branding - Standards of DB AG 2.1 Salary and other benefits 2.2 Market Leadership and Company Strategy 2.3 Work-Life-Balance - compatibility of family and career 2.4 Job Security 2. Career Chances 2.6 Corporate Culture 3. Training and Qualification 3.1 DB Academy 3.2 DB Training Learning & Consulting 16

17 3. Training and qualification Especially Training and qualification during and on the job are key factors for the success of a company as an employer. 3.1 DB Academy in Potsdam Training for Top Management and Senior Executives - Cooperation with St. Gallen Business School -Switzerland 17

18 3. Training and qualification 3.2 DB Training Learning &Consulting DB T offers a great range of advanced training in particular for managers, executives, experts and young graduates: Part-time degree courses Diploma degree (University of applied sciences) Bachelor Master of Business Administration (MBA) Part-time qualification courses Transport economist Master craftsman State certified business economist 18

19 Employer Branding at DB AG Thank you for your attention! 19